Brazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities.
Entertainment One has started legal procedures to destroy the fake goods after Brazilian customs was able to easily identify the counterfeit toys with relevant Peppa Pig artwork and branding. The seizures are in addition to a number of successful court injunctions against unauthorized Peppa Pig stage shows in Brazil and Argentina.
Andrew Carley, head of global licensing at Entertainment One, said, “As Peppa has grown in popularity in Brazil and across Latin America we have seen a rise in the number of attempts to flood the country with fake Peppa toys. This was a huge consignment of goods which was enough to supply the entire country and so naturally we are extremely pleased that by working with our law firm and the Brazilian authorities we have been able to identify and destroy the counterfeit goods. Importers around the world should be in no doubt that we will not tolerate infringement of our IP and that we will take the necessary measures to protect the Peppa Pig brand. This approach also ensures product adheres to eOne’s strict ethical policies in terms of manufacturing and meets approved international safety standards often found lacking on counterfeit product.”
