Build-A-Bear to Debut First-Ever Multimedia Plush Line, Honey Girls

Build-a-bear-logoBuild-A-Bear Workshop Inc. has launched its first-ever multimedia product line, Honey Girls. The three plush characters, which are available in stores and online, come to life through an interactive app featuring a story of friendship, songs, and music videos.

The Honey Girls are made up of lead singer Teegan, guitarist Risa, and drummer Viv, each with their own signature song. The group’s debut songs were created and executive produced by Grammy Award-winner Tena Clark, and include “Everything is Better,” “Places to Go,” “Just a Bit of Rhythm,” and “Gotta Go Big.”

Build-A-Bear plans to introduce more characters and original songs, including popular cover versions, in the future.

The free Honey Girls Studio app is available on Google Play and iTunes, and enables users to create music videos and photos using Honey Girls songs and images. Through the app, users can engage with the characters and follow them through their journey as a band, as well as access biographies, a selfie activity, memory games, and more.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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