Build-A-Bear Workshop Inc. and iHeartMedia are making Build-A-Bear Radio available to families across the country.
Available now on the free iHeartRadio app, the streaming radio station features songs and stories from both established and emerging family-friendly pop artists, alongside a curated selection of shows and segments including ABEARica’s Countdown, Bear-aking News, and Build-A-Bear On Air with the Moseley’s. Build-A-Bear Radio is also available on iHeartRadio Family, the stand-alone kids and family app that received a redesign earlier this year.
“The goal of Build-A-Bear Radio, as with Build-A-Bear Workshop, is to create a fun and safe place for families to have a great experience and for kids to be engaged and empowered,” says Sharon Price John, president and CEO of Build-A-Bear Workshop. “iHeartRadio is the perfect platform for us to bring our popular family-friendly music and content on Build-A-Bear Radio to more families than ever before.”
For several years, music has been a growing part of Build-A-Bear Workshop experience, with licensed songs and original music offered to customers via add-on sound chips that can be placed in Build-A-Bear’s furry friends.
“Our recent partnership with Warner Music Group’s Arts Music division and a publishing deal with Warner Chappell to create Build-A-Bear Records, a newly formed record label, positions us to take music and radio to the next level as we move to the iHeartRadio platform,” Price John says. “The iHeartRadio deal and Warner Music and Warner Chappell deals were both put together through Foundation Media Partners.”
Through the iHeartRadio app, Build-A-Bear Radio is now available on more than 250 platforms across more than 2,000 connected devices. The station is broadcast from iHeartMedia’s Premiere Networks studios in Sherman Oaks, California, with additional content originating from the Build-A-Bear Radio sound studio, located at the Build-A-Bear Workshop in Manhattan on 34th Street.
