Build-A-Bear Workshop partnered with Discovery Channel to launch a new Shark Week collection in celebration of the franchise’s 30th anniversary. A Make-Your-Own Shark Week Hammerhead Shark, Make-Your-Own Shark Week Great White Shark, and additional outfits and accessories are available in the U.S. and Canada at Build-A-Bear Workshop stores and buildabear.com.

The launch will lead up to the summer’s week-long event of shark programming, which airs on Discovery Channel from July 22 to July 29.