Build-A-Bear Workshop Teams Up with the Smurfs

Build-A-Bear Workshop will introduce its second collection of Smurf characters in honor of Columbia Pictures and Sony Pictures Animation’s The Smurfs 2, in theaters July 31. Find the newest friends from the film, Vexy and Hackus, joining Smurfette on their latest adventure at Build-A-Bear Workshop and online at buildabear.com.

To celebrate the Smurfs’ arrival, Build-A-Bear Workshop is holding an #IlovemySmurf Instagram contest. Guests are invited to take a picture of their Smurfs plush from Build-A-Bear Workshop and share it on Instagram using the hashtag #IlovemySmurf in their Instagram photo. Images will be judged on a set of criteria and the five best photos will win. Winners will receive a $50 Bear Buck$ gift card. The contest runs from July 12- July 21.

Make-your-own Smurfette, Vexy, and Hackus can be outfitted in a variety of Smurfs clothing and accessories, including Smurfette dress, Smurfette and Vexy pajamas, Smurf BFF slippers, Vexy skirt outfit, Smurf hoodie, and Smurfs theme song (La La Song).

About the author

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.