The Toy Industry Association and aNb Media will co-produce the Hong Kong Vendor Pocket Guide, a resource designed to help retail buyers and other visitors navigate the many toy-related events occurring in Hong Kong, including the Hong Kong Toys & Games Fair, which will be held Jan. 7-10 next year. The guide serves as a year-round resource and map to the Hong Kong-based showrooms of North American toymakers in the Tsim Sha Tsui Toy District.

The new guide will be included as a free insert mailed with the December issue of Toys and Family Entertainment magazine and posted online on the Toy Industry Association website. North American toy companies with showrooms in Hong Kong can apply for a free text listing; listing upgrades are available for a fee. TIA members and companies that have declared their compliance to the ICTI Care process will be identified with the appropriate graphics accompanying their text listings free of charge.

Any company interested in placing advertising in the Hong Kong Vendor Pocket Guide can download the Registration Form / Ad Specification Sheet and respond to aNb Media with their ad insertion orders by September 5. Questions or requests for additional information about ad inserts can be directed to Bob Glaser (646-763-8720); companies wishing to place a showroom listing should contact Nancy Lombardi (646-763-8722).

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.