American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.
Guests can create their own stuffable plush toys and choose from a range of accessories to personalize their huggable bears. The Care Bears collection will be available at Build-A-Bear Workshops around the world, including Australia, Bahrain, Canada, Denmark, Germany, Ireland, Japan, Kuwait, Mexico, Northern Ireland, Norway, Oman, Singapore, South Africa, Sweden, Thailand, Turkey, the UK, the United Arab Emirates, and the U.S.
