China Toy Fair


Tiggly Introduces New Tiggly Shapes and Apps

tigglyshapesTiggly Shapes, the first physical product from Tiggly, is a set of four geometric shapes (a square, a circle, a triangle, and a star) that are designed to interact with learning apps on tablets. Tiggly Shakes come with three free apps and a felt carrying pouch for easy transportation. The three included apps are Tiggly Safari, where kids use Tiggly Shapes to construct animals from the jungle, farm, and sea; Tiggly Stamp, where kids use Tiggly Shapes to build seasonally themed scenes and use voice record and camera options to tell stories and save their work; and Tiggly Draw, where kids use the tablet as a canvas and Tiggly Shapes as their tools. 

Tiggly is a learning company that is pioneering a new way to educate kids in the digital age. By combining educational benefits of physical play with the learning potential of digital tools, Tiggly Shapes believes they can create an ideal environment for early childhood learning.

Tiggly Shapes and apps are designed for kids ages 18 months to 4 years.

Diono Collaborates with Little Tikes on New Product Line

Diono.LittleTikes.jumperDiono will introduce a new line of products stemming from a collaborative partnership with Little Tikes. The international license agreement will feature a broad range of juvenile products, including more than 50 new items spanning from car seats and strollers to travel accessories and gear.

The new line, available early next year at major retailers nationwide and in key international markets, will include:

  • Little Tikes Cozy Coupe Accessories and Gear: The Little Tikes red and yellow Cozy Coupe toy car now has its own dedicated line of juvenile products, including booster seats, car organizers, and roller car shades.
  • Little Tikes Booster Seats: Machine-washable and available in multiple colors.
  • Little Tikes Strollers: The new Little Tikes Lightweight Stroller and Travel Stroller include a three- or five-point harness, extra-tall comfort grip handles, and cup holders and storage features. These are designed for kids up to 50 lbs and available in four different colors.
  • Little Tikes Car and Travel Accessories: From car and on-the-go accessories like a travel bottle warmer or sit and play bouncer, the line includes 17 new products.

Bunnies By the Bay Introduces the Red Thread Collection

wobblyBunnies By The Bay, from Kids Preferred, has introduced The Red Thread Collection. This new division of the Bunnies By The Bay brand has introduced items for all ages.

Red Thread is bringing more hearts and minds together through a new collection of soft, sweet toys for both little ones and adults who are truly kids at heart. They recognize that everyone longs to be connected to someone who loves them and believes that every heart is connected by an invisible red thread, which sparked the inspiration for this new collection. Products introduced by the collection are The Wobbly Friends, Little Big Friends, Wee Friends, Scraggly Friends, Welcome to the Jungle, and Be Elfish, Not Selfish.

In support and celebration of this new collection, Bunnies By The Bay is also bringing together several organizations that support orphans and abandoned children in the U.S and worldwide, and giving a percentage of proceeds to global charities and nonprofits. Half the Sky is an organization that offers the love and concern of family for thousands of orphaned children in China who have lost theirs. Worldwide Orphans works to transform the lives of orphaned children to help them become healthy, independent, productive members of their communities and the world.

Mamas & Papas Introduces the armadillo Stroller

2241h5400_xlMamas & Papas introduces its newest stroller, the armadillo. A Mamas & Papas survey found that one in every two parents with kids under the age of five are not satisfied with their current strollers. Additionally, more than two in three parents (68 percent) feel that it is better to have a secondary stroller than to have a single stroller for all of their activities. In fact, more than 21 percent have purchased three or more strollers for just one child.

Mamas & Papas have commissioned this research to determine what American parents are looking for from the products they use at each key stage of their parental journey.

The armadillo meets the needs that parents expressed in the survey, including ease of open and fold. Fifty-eight percent of parents believe that their current stroller is not as easy to open and fold as they would like it to be, while 48 percent cite ease of open and fold as their top desired feature. The armadillo quickly and easily opens, and folds in seconds with just one hand. Its inward fold also protects the fabric, while its seat for baby lies flat for use from birth and is well padded for long naps.

Available in stores nationwide and online the armadillo retails and is available in Lemon Drop, Black Licorice, Blue Fizz, Coral Pink, and Stripe with matching liner.

 

COMMENTARY: Why I Love Elmo

by Laurie Schacht, Toy Insider Mom

bighugsI’ve loved Elmo for as long as I can remember … and I’m not alone! He spans generations of boys, girls, kids, and adults. And while one might be able to argue that Mickey Mouse has the same appeal (and in many ways he does), every year there’s a brand new Elmo for a brand new group of kids to bring home and to love. But be warned, not all Elmo’s are alike.

When my kids were toddlers Elmo came in the form of a simple stuffed animal. He was cherished by all my girls, but especially my oldest, now 23. Today, she still adores him. I’ve actually had my ups and downs with Elmo (though my true love for him never really falters) as he has engaged in the world of technology.

Every holiday season I’m asked, “What’s the new Tickle Me Elmo this year?” and I think to myself, “I hope there isn’t one.”  Yes, Tickle Me Elmo, from Fisher-Price, was a retailer’s and a manufacturer’s dream toy—a toy retailers couldn’t keep in stock because demand was so high, and at the time, no one had ever seen such innovation in plush. Add the Elmo factor and it was a solid hit (followed by a few more, such as the extreme version). But while it was sold out everywhere, sold for huge markups by individuals, and fought over in stores—and as cool as the innovation was—this was not my favorite Elmo. I could never watch Elmo laugh or roll over on the floor, pounding the floor and laughing, without full out laughing myself. The problem was that I was just watching. [Read more...]

VTech Launches Online Milestones Guide for Parents’ Reference

VTech has launched their educator-approved Milestones guide. Milestones is a resource to help parents select toys based on the individual needs of kids ages 0 to 9. Parents are able to determine which toys and games are appropriate at each age and developmental stage, so they can make better toy selections.

The Milestones online guide focuses on three key areas of development:

  • Language & Cognitive Development: Encourages language immersion as a key to kids’ cognitive and emotional growth
  • Physical & Motor Development: Highlights how kids exercise their gross and fine motor skills, honing the brain pathways for smooth, purposeful physical movements
  • Social & Emotional Development: Explores how kids develop relationships, learn to read other people’s emotions, and how to control their own

The milestones in these key areas help identify a kid’s particular stage of development and can help parents make informed decisions about which toys are appropriate.

 

Genius Partners with Pacific Digital to Launch Baby Genius Streaming Service

geniusGenius Brands International Inc., developer and marketer of entertainment products including the Baby Genius line of music and edutainment products and characters, has formed a strategic partnership with Pacific Media Technologies’ Pacific Digital Distribution (PDD) division to bring the entire catalog of Baby Genius video, music, and digital content to a global audience.

PDD, a digital video services company dedicated to the distribution of content to broadcast, cable, Internet, and mobile video platforms, will connect consumers to Baby Genius content through its proprietary Cloud Video On Demand WAVE platform. WAVE is an enabled content management system that includes an e-commerce model for online payment gateways and manages digital distribution to any end-points including all mobile and connected devices, and content models including VOD and subscription rentals.

The new Baby Genius streaming service will be available to consumers beginning in October at a monthly subscription rate for immediate access to 125 Baby Genius videos and 500 Baby Genius songs. Additional digital content including Baby Genius ebooks and Baby Genius apps will be added to the service next year.

Reeves International Inc. Partners with Wow Toys

Reeves International Inc. has partnered with Wow Toys to become the exclusive distributor of the preschool toymaker’s line throughout the U.S. The brand features multi-piece play sets with ‘hero’ vehicle characters, such as Ernie Fire Engine, Dudley Dump Truck, and Pippa Princess Carriage with motorized mechanisms and functions that are battery free.

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Carried in more than 50 countries, Wow Toys’ designs are extra safe as they use child-safe paint, contain no small parts, and are PVC-, cadmium-, phthalate-, and PAH-free. Children can play along with their favorite characters and moms can be assured their child is playing with a high-quality toy that’s not only safe, but also durable.

Little Tikes Big Holiday Offering

Little Tikes is introducing new products for the holidays. These products range from ages as early as 6 months up to 5 years. These toys allow kids to interact with art, funny characters, and animals. They all support early development, including learning to crawl. These products include:
  • Lil’ Blabberz: Oolie is a funny, crazy character in the shape of a soft, fuzzy ball for kids ages 3 and up.
  • Activity Garden: The garden incorporates a variety of baby toys and activities to develop motor skills and cognitive ability. This activity gym can be configured in different ways to keep play exciting from kids ages 6 months to 3 years.
  • GiddyUp ‘N Go Pony: A toy pony named Thunder that allows kids ages 3 to 5 to develop coordination and balance.
  • I’m an Artist Station: This product allows toddlers ages 3 and up to be creative in art. The paper spins, kids add paint, and make creations.
  • Wiggimals: This toy sheep can assist babies in learning to crawl with its movement. Wiggimals is suitable for babies ages 6 months and up.

Tickety Toc Announces Three New U.S. Partners

Studio.TicketyTocThree new licensees have signed on to the Tickety Toc brand to create new products this fall. BirthdayExpress.com has signed for branded products including plates, napkins, cups, invitations, thank you notes, table covers, placemats, centerpieces, and sticker sheets. Bakery Crafts has signed for branded cake and cupcake decorations, including cupcake rings and picks, and edible images for cakes, cupcakes, cookies, candles, and candle holders. Lastly, InCharacter Costumes has signed for branded costumes for toddlers and preschoolers. The deals were brokered by Established Brands on behalf of Zodiak Kids.