Lego Systems Maximizing Opportunities for Kids

LEGO_LogoLego Systems Inc. announced that it would be maximizing opportunities for young children to play, make, and share by working in conjuncture with the White House Maker Faire on the Junior Maker program.

The program will celebrate the company’s recognition that children are born with an urge to explore and be playful, and will provide free activities and information directly to parents to help their children discover these natural tendencies. Lego will collaborate with the Association for Library Service to Children to provide experiences for children as young as four years of age.

Starting in July, librarians will be able to download a digital toolkit from Lego for details on how to host a Junior Maker session at their library, and parents will be able to download content for their children to play in their own home.

Lego Juniors, introduced this year, are construction sets to help children learn to build independently.

COMMENTARY: Summer Is Here!

Yes, yes, I know that summer actually starts next month. But for all intents and purposes, Memorial Day weekend is the unofficial start of summer, and for the next three months, we’ll be cramming in as many cookouts, camping trips, beach days, and family get-togethers as we can. Kids have already started the countdown to the end of the school year, and after the long, harsh winter we had here in the northeast this year, they’re ready to get out and make the most of their summer vacation. Here are some great outdoor toys that will make it a summer to remember:

slipnslide

The Slip ‘n Slide Wave Rider, from Wham-O, is an obvious go-to for a hot summer day. This 16-foot slide is a classic way for kids ages 5 to 12 to cool off and have hours of fun. Hydro-glide technology creates water beads on the surface, giving kids a fast ride, and the included boogie board gives an even smoother time as kids slide alongside the water bumper and into the splash pool. The bumper also continuously sprays water, guaranteeing a cool, wet ride. [Read more...]

Adora’s Designed by Kids for Kids Contest Has Its Winner

Adora.ByKidsforKidsLast year, Adora launched its Designed by Kids for Kids program, which gave kids a chance to work with the company’s California design team to create an outfit for one of the company’s 18-inch Friends dolls. The contest closed on March 31, and Adora recently announced its Young Designer for 2015: Isabella C., of Orlando.

Eight-year-old Isabella designed a Cowgirl outfit, and will start collaborating with Adora’s design team to bring it to life for next year. She also gets to choose a favorite charity for donation.

COMMENTARY: Learning Healthy Habits Has Never Been This Much Fun!

As adults, we’re always obsessing over chasing that elusive 10 pounds that we gained so easily after college, but still haven’t figured out how to lose. Going to the gym and eating organic foods are second nature to those who have adapted healthier lifestyles in an effort to be at their best. It’s difficult to make those changes—switching french fries for brussels sprouts and being active instead of sitting on the couch all day. Why, then, don’t we give our kids a head start in this crusade? We should be teaching these healthy habits as early as possible.

eggplantAt Toy Fair 2014, there was one booth that stuck out to me, mostly because there was a dancing carrot in superhero gear in front of the ss-logotable. Hey, whatever you have to do! But the premise of this company is just that—to put a fun, positive light on vegetables and to get the attention of kids. [Read more...]

COMMENTARY: Not a Barbie Girl!

Barbie just celebrated her 55th birthday, and to commemorate the occasion, made a splash on the cover of Sports Illustrated. Wearing a skimpy, and quite-controversial, neutral-toned swimsuit, Barbie caused quite a stir. Many argue that it may be time for Barbie to finally step down as the queen of the children’s doll world. Nickolay Lamm, creator of the new Lammily doll, would certainly agree that there is a new girl in town: the “average is beautiful”-promoting Lammily doll.

Lamm claims that Lammily is the world’s first normal-sized doll. Last year, Lamm designed images of what he dubbed, “normal Barbie,” in an attempt to make the doll reflect the proportions of real female bodies. He used the measurements of the average 19-year-old woman from the Centers for Disease Control and Prevention and molded them into a 3-D model of Barbie.

lammilyBarbie’s unrealistic proportions have long been criticized by feminist campaigns. Although her waist was expanded and her bust made smaller in 1998, her figure remains significantly out of proportion and unrealistic for the average teenager. Studies show that if transformed into a real woman, Barbie’s 16-inch waist would be four inches thinner than her head. She would be required to walk on her hands and feet, as her 6-inch ankles and vast, missing areas of body would not be able to hold her upright. Studies also show that body image issues in young girls may be related, in part, to Barbie and dolls of the like, and that more than 50 percent of girls ages 9 to 10 claim to be, “on a diet.” This is deeply unsettling, and it seems that while no one thing can be blamed for this warped sense of body image in young girls, Barbie’s unrealistic figure can’t be helping.

Lammily represents something new. [Read more...]

Lottie To Be Available in 30 Countries

lottie.nauticalArklu will increase its Lottie doll line’s international presence come June, where it will be available in 30 countries. Lottie, who is meant to be based off a real child, was created with the proportions of an average nine-year-old girl. She can stand on her two feet, has hair that doesn’t tangle easily, and includes tactile clothes and accessories.

Aryaball Kickstarts Into Motion

AryaBall HeadshotWith kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t have to.

Forutanpour, owner and head coach of Aryaball, encourages active play through his new toy invention. The Aryaball and Aryabat are foam products made for kids ages 3 to 10. It allows kids to play five sports at once—with just one ball and one bat. The outer shell of the product is a full sized, regulation 5 soccer ball. The ball then opens up to reveal a football and flying disc. The football also twists and opens to uncover a soft baseball with the dimples of a golf ball. Kids can play baseball with the Aryabat or swing the tip out 90 degrees to turn it into a golf putter.

Forutanpour was inspired to create the product one afternoon when he was at the park with his son Arya. The two were throwing a football around when Arya, who the business is named after, asked to play soccer instead. Foruntapour did not have any other sports equipment with him, but after his son insisted, the pair ended up kicking the football to try to use it as a soccer ball.

AryaBall Product“That’s when it dawned on me that I’m not the only dad who forgot to bring all the balls to the park,” Forutanpour said. “I didn’t want to carry a bag with the soccer ball, baseball, football, and golf. I could reinvent the football and soccer ball. It’s about solving a problem I saw.” [Read more...]

COMMENTARY: Plush With a Purpose

Last week at Toy Fair, I was incredibly moved and encouraged to see so many toy companies giving from their compassionate hearts. When I was younger, I wanted to write about cancer research or world hunger. This week, Toy Fair reminded me that the toy business is an incredible outlet to make a huge difference, and these toy makers are using the toy industry to teach kids the importance of giving, love, and compassion. I’ve fallen in love with a handful of toy makers who are using their platform to make a real difference. Toys may seem trivial, but aren’t kids the ones in whom we delegate our future? [Read more...]

Super Duper Going the Retail Route with Educational Products

SuperDuperSuper Duper Publications is partnering with U.S. retail and online resellers to sell its children’s educational products. The company has more than 750 common core and state standards-aligned card decks, games, workbooks, software programs, mobile apps, and more for children ages 3 to 12.

Previously, the company mostly sold directly to consumers and educators, and only offered certain items to retailers. “We are very excited about working with retailers to bring our unique products to parents and educators throughout the country,” said Super Duper president Sharon Webber.

Super Duper also has over 40 international resellers that distribute its products worldwide. To date, the most popular Super Duper creations include the HearBuilder programs, which have helped students dramatically improve their early learning and pre-reading skills, such as basic concepts, following directions, phonological/sound awareness, auditory/listening memory, and sequencing.

COMMENTARY: Back to Basics: Sketch, Doodle, Paint, and Play

TF14Logo-cityDatesAfter Toy Fair 2013, the words “and there’s an app!” were ringing in my ears for weeks. This year, however, appcessories seemed more like a taboo than anything else, with most companies shying away from toys with app-enhanced features or reliability. Honestly, it was less than disappointing. I think keeping screen time and toy time separate is perfectly acceptable, and apparently, what kids and toy buyers prefer.

This year will truly mark a return to traditional play patterns. Rainbow Loom, a simple bracelet-making kit for kids, was huge in 2013, eventually snagging four Toy of the Year (TOTY) awards, including the overall Toy of the Year. That said, Toy Fair 2014 brought tons of cool innovations in the activities category, with companies fighting to be the next big thing once the Rainbow Loom craze comes to an end. [Read more...]