Check out The Toy Book‘s Editor in Chief Jackie Breyer as she shares her picks for hottest holiday gifts for kids on Fox & Friends First.
Editor in Chief Shares Hottest Holiday Gifts on Fox
December 3, 2012 By
Talking Friends Superstar Plush Connects Physical Toys to Digital World for Endless Play
November 30, 2012 By
Outfit7 is shaking up the toy industry with Talking Friends Superstar, a first-of-its kind app-powered toy.
The Talking Friends Superstar plush toy line seamlessly talks and interacts with multiple Talking Friends apps, as well as to each other, thanks to an advanced sound recognition system. As the Talking Friends create hysterical hijinks on screen, the Talking Friends Superstars join in the antics and respond to their virtual counterparts. The technology behind Talking Friends Superstar was developed and patented by Israel-based Toy Toy Toy, Ltd. [Read more...]
Learning Care Group Weighs In With Toy Suggestions
November 29, 2012 By
Courtesy of Learning Care Group
The Learning Care Group, provider of early education and care services to children, has shared their toy suggestions. [Read more...]
Spotify And Kidz Bop Launch First-Ever Kids, Family Music App
November 28, 2012 By
KIDZ BOP, the No. 1 music brand for kids ages 5 to 12 in the U.S., is joining forces with Spotify, the award-winning digital music service to launch Kidz Bop Boombox, the first-ever Spotify app created specifically for kids and families. Kidz Bop is curating all music playlists for the app, which will be broken down into three different age groups: “Preschool” (ages 2 to 4), “Kidz” (ages 5 to 9) and “The Boom” (ages 10 and up). [Read more...]
Pressman Toy Offers Fun Way to Foster Skill Development with Help from a Classic Game
November 15, 2012 By
As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.
Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.
Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event. Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each. Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.
Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.
VTech Announces Hot Holiday Daily Deals Available Online
November 14, 2012 By
VTech Electronics North America, LLC will discount a new product every day throughout November, exclusively at vtechkids.com.
VTech’s Daily Deals will be released every morning at 10 a.m. and will be available for 10 hours each day. A limited quantity will be made available for each deal.
Reduce, Reuse, Recycle With New Fall Designs From Box Play for Kids
November 13, 2012 By
Box Play for Kids makes eco-friendly stickers that repurpose old cardboard boxes, cartons, and tubes commonly found in the recycling bin into new, simple toys that stimulate children’s imagination, enthusiasm, and learning.
The new fall sticker designs include Giraffe, Buildings, Pink House, School Bus, Football, and Paint Palette in Spanish and French.
For more information, visit http://boxplayforkids.com/.
MGA Entertainment Sees Accelerated Growth in 2012
November 1, 2012 By
MGA Entertainment, the largest privately held U.S. based toy company, posted 41 percent dollar growth in Q3 2012 versus a year-ago, according to The NPD Group.
Within the U.S., retailers continued to see explosive growth with Lalaloopsy, a global toy powerhouse driven by robust product, entertainment, and licensing programs. Interest in the brand continues to develop as seen with the strong sales of Lalaloopsy Silly Hair Star: Harmony B Sharp, the first-ever talking, singing, and dancing Lalaloopsy doll.
This summer, MGA debuted Bratzillaz and Novi Stars. Bratzillaz takes girls’ imagination on a supernatural flight of imagination to reveal their own special powers. Novi Stars combines cosmic adventure with cutting edge toy features never before seen in doll play.
Outside of girls’ toys, broader support for Little Tikes helped drive sales. Little Tikes hottest retail sellers include Little Tikes Pillow Racers and iTikes, a new line of pre-school toys that can be enhanced through the technology of Apple iDevices.
