Mattel Teams with WWE for Creative New Toys

Create a Superstar

WWE Create a Superstar

Mattel and World Wrestling Entertainment Inc. (WWE) have teamed up to let fans create their own action with two new products: WWE Create a Superstar and WWE Create a Ring. Now fans can build their own or recreate a famous match-up (for example, one from WWE’s recent SummerSlam) utilizing their WWE Superstar and whatever ring configuration they desire.

[Read more...]

K’NEX Launches Brave & Beautiful Mighty Makers Campaign

KNEXMightyMakersK’NEX Brands launched Brave & Beautiful, a video marketing campaign that coincides with their new Mighty Makers line that encourages and inspires girls to build big ideas and dream even bigger. The Mighty Makers line, which was introduced earlier this year, features STEM-themed engineering toys designed to empower girls through creative, story-based building sets.

[Read more...]

Mega Bloks Debuts New Building Sets Ahead of Halo 5: Guardians

In anticipation of Microsoft‘s upcoming video game, Halo 5: Guardians, scheduled for release on October 27, Mega Bloks has released four new sets modeled directly after the game. All sets are recommended for kids ages 8 and up.

[Read more...]

Lincoln Logs Production Returns to the U.S. with 11 New Sets

Lincoln Logs Horseshoe Hill Station

Lincoln Logs Horseshoe Hill Station

Pride Manufacturing, located in Burnham, Maine, is producing the latest products in the Lincoln Logs line. Part of the K’NEX family of brands, they have been included in K’NEX’s toy line for this year.

The Horseshoe Hill Station set is available now; all other items will be available at retailers this fall. All products are recommended for kids ages 3 and up. The full line is as follows:

[Read more...]

Play Visions Introduces Sands Alive! Glow, Hopes to Glow Kids’ Minds

Play Visions has introduced Sands Alive! Glow—a new type of toy sand with a customizable glow feature. Along with making creations that glow in the dark, kids can use the Sands Alive! Glow tools to doodle in the sand.

[Read more...]

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Surprise Ride Launches e-Shop, Makes Past Gift Boxes Available

ImageSurpriseRideIn time for the holidays, Surprise Ride is launching its first e-shop featuring past gift boxes, which include such themes as Ancient Egypt, Superheroes, and Volcanoes. Every month, Surprise Ride fosters creativity by providing a curated box of activities for kids ages 6 to 11 that promotes hands-on learning.

Each box teaches kids something new about the world, and past activities have included painting in the style of van Gogh, exploring the science behind how things glow in the dark, and making organic chocolate from scratch. Surprise Ride is also debuting its first limited edition holiday box, allowing kids to make their own DIY gifts.

USAopoly Releases Doctor Who Edition Yahtzee Game

Nov14.USAopolyA collector’s edition Yahtzee game based on the Dalek from the TV series, Doctor Who, hits shelves this fall. Produced by USAopoly under license from Hasbro, Inc. and BBC Worldwide North America, the special edition game allows fans to exterminate their enemies by rolling classic Yahtzee dice combinations such as a full house and large straight. It also includes a collectible Dalek dice shaker, custom dice that feature Doctor Who iconic items, a score pad, pencil, and instructions.

The Doctor Who Dalek Collector’s Edition game is available now at specialty retailers.

DuneCraft Offers a Clear Choice with Ultimate Habitat Kit

t440_efcdcf52146bc28b57fdd538881c7420DuneCraft has introduced Ultimate Habitat, an eco-friendly habitat kit for children to raise tree frogs, hermit crabs, turtles, newts, and more.

The habitat includes a pool with variable depths, planting holes, and several sitting ledges to fit the needs of any small critter. The habitat’s clear underwater viewing side allows children to watch their amphibious pets move from dry land to water. Decorative accessories and plants, which create the proper ecosystem for any small creature, are also included. The lid is equipped with a positive lock system to make sure it stays put.

Osmo Combines the iPad with Camera, Game Pieces, and Apps

osmoOsmo, a new game that incorporates a tablet with real play, is now available. It consists of a reflective camera, game pieces, and mobile apps that incorporate an iPad into the games.

With Osmo, the physical space in front of the tablet is transformed into an interactive environment that turns any object into a digitally connected game piece, or captures physical drawings and makes them digital in real time.

The company has three games designed for kids ages 6 to 12: Newton, Tangram, and Words. More information is available at www.playosmo.com.