For the first time, the Hasbro, Inc. Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.
Votes will determine everything from being an Autobot or Decepticon to its vehicle or other mode, color, and personality. Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.
The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.
For further information visit the official polling page at Transformers.com/vote as well as the Transformers Facebook page at Facebook.com/Transformers.















COMMENTARY: Anticipated Summer Blockbusters Inspire “Super” Toys
This summer, the big screen will light up with superheroes, including the releases of Iron Man 3 and Man of Steel. And with summer superhero movies comes superhero toys, which range from role play to action figures to slingshots. Toys inspired by movies give kids the chance to be – and play with – superheroes. Here are some of my favorites from these two upcoming films:
Iron Man 3 (May 3)
Marvel Iron Man 3 Motorized ARC FX Gauntlet
Marvel Iron Man 3 Assemblers Action Figures
The Assemblers Action Figures allow fans to recreate the excitement of the film with this
buildable line from Hasbro. Each figure features an interchangeable Armor System, allowing one figure to create more than 25 armor combinations. The armor can be switched out between the 16 available figures in the line to create hundreds of more combinations.
Man of Steel (June 14)
Man of Steel Quick Shots Basic Figures Assortment
Man of Steel Movie Masters Action Figure
Movie Masters figures from Mattel are designed with authentic detail to bring
fans’ favorite characters to life. This assortment of high-quality figures features heroes and villains from the movie Man of Steel. Fans can pose the figures in countless ways due to its high level of articulation. This action figures will be available in June.
Your adventure doesn’t have to stop once you leave the movie theater this summer. Continue fighting crime with your favorite heroes with great toys and collectibles.
For more commentary from Ali, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!