Ubisoft and Toys “R” Us Launch Toys “R” Us Towers

Ubisoft and Toys “R” Us have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square. [Read more...]

Looking for A Great (Free) Gift for the Holidays? Read Conmigo May Be the Answer

Read Conmigo, sponsored by Infinity Auto Insurance, is the parent-focused bilingual literacy campaign that provides parents with free books and resources to support reading with their children at home. The campaign launched last March and has already distributed more than 350,000 free books to classrooms and families.  [Read more...]

Lottie Dolls Sell Out in Australia

British Fashion doll Lottie has sparked something of a stampede in Australia with a waitlist of more than 600 parents demanding their own Lottie in time for Christmas.

Launched in August, Lottie is a fashion doll for girls ages 3 to 9. The complete range of Lottie dolls and accessories are available online for UK and Europe delivery at www.lottie.com and www.Amazon.co.uk, as well as from Smyths Toys. Lottie dolls are available for U.S. delivery at www.amazon.com.

For more information on Lottie, click here.

Toys for Tots, Blue Angels Mission to Save Christmas for Children Affected by Sandy

The Blue Angels turned their C-130 aircraft, affectionately nicknamed “Fat Albert,” into a modern Santa’s Sleigh with a mission to help the Marine Toys for Tots Foundation save Christmas for many children still living with destruction from Superstorm Sandy. The Blue Angels arrived at Joint Base McGuire-Dix-Lakehurst with Santa on board after picking up an aircraft full of toys in Atlanta, Ga., and Washington D.C. Additional toys were trucked in to meet the plane. [Read more...]

New Author Making Waves With “The Viking Bunnies”

The Viking Bunnies is a children’s series of books and cartoons that isn’t just for kids. Created by Noah Wilson, the series follows the misadventures of four small rabbits who decided to become Vikings and sail The Great Sea in search of adventure.

Aboard the famous Bunny Ship is the know-it-all Captain Fuzzy, his disbelieving first mate Lars, the sassy mechanic Thora, and the clumsy Steve. They get into all sorts of trouble with characters like The Ninja Hamsters, The Pirate Ducks, The Bureau-cats, The King Crabs, Smokey the Monster, and more. [Read more...]

The Queen Mary, Radio Disney Launch Holiday Toy Drive to Benefit Toys for Tots

The Queen Mary, in partnership with Radio Disney, kicked off a week long toy drive benefiting the U.S. Marine Corps Reserve Toys for Tots with a live Radio Disney broadcast from Chill,  on December 1.

[Read more...]

Editor in Chief Shares Hottest Holiday Gifts on Fox

Check out The Toy Book‘s Editor in Chief Jackie Breyer as she shares her picks for hottest holiday gifts for kids on Fox & Friends First.

Talking Friends Superstar Plush Connects Physical Toys 
to Digital World for Endless Play

Outfit7 is shaking up the toy industry with Talking Friends Superstar, a first-of-its kind app-powered toy.

The Talking Friends Superstar plush toy line seamlessly talks and interacts with multiple Talking Friends apps, as well as to each other, thanks to an advanced sound recognition system. As the Talking Friends create hysterical hijinks on screen, the Talking Friends Superstars join in the antics and respond to their virtual counterparts. The technology behind Talking Friends Superstar was developed and patented by Israel-based Toy Toy Toy, Ltd. [Read more...]

Learning Care Group Weighs In With Toy Suggestions

Courtesy of Learning Care Group

The Learning Care Group, provider of early education and care services to children, has shared their toy suggestions. [Read more...]

Spotify And Kidz Bop Launch First-Ever Kids, Family Music App

KIDZ BOP, the No. 1 music brand for kids ages 5 to 12 in the U.S., is joining forces with Spotify, the award-winning digital music service to launch Kidz Bop Boombox, the first-ever Spotify app created specifically for kids and families. Kidz Bop is curating all music playlists for the app, which will be broken down into three different age groups: “Preschool” (ages 2 to 4), “Kidz” (ages 5 to 9) and “The Boom” (ages 10 and up). [Read more...]