An inside look at the creative process.
by Peter Wachtel, chief creative kid, Kidtoyology
I always loved toys—in fact, I still play with toys today. However, when I became a toy designer and inventor, I learned that designing toys is a bit like eating a box of chocolates. Sometimes, you don’t know what you’re going to get. You may have a specific idea in mind when you start out, but as the process continues, new information, technology, and needs come into play, requiring you to adapt your design or invention.
No matter what direction you started out in, the world and your own experiences will start to mold the toy in a new direction, as if it has a life of its own. The results of this may vary: Sometimes your design will work out even better than expected, like finding gold in the river, and sometimes you’ll find out that your idea was nothing more than a mirage, and that following some dreams can turn into nightmares. However, I guarantee that the journey will always be an exciting one. [Read more...]