By Julie Livingston, Senior Director, Client Development, CarrotNewYork
The number of bloggers attending Toy Fair has dramatically increased over the past five years. However, from the numerous conversations I’ve had with industry colleagues and bloggers alike, there is significant confusion about the most effective means of working together.
To clarify these misconceptions, I interviewed Debbie Bookstaber, a leading parent blogger and the publisher of Mamanista, who was recently named one of the “25 Parent Bloggers Who Are Changing The World” by Babble.com. A thought leader in the social space, Bookstaber has spoken at many blogger conferences, including SXSW, BlogHer, Type-A Parent, Springboard, and Affiliate Summit. She has worked extensively in the toy industry with associations, toy companies and brands. Connect with Debbie on Twitter at @buzzmommy. [Read more...]