China Toy Fair


COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

CuipoGund

Endangered species stuffed animals, from Gund and Cuipo

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved rubberwood musical toys that depict an owl, leopard, and turtle.

And on the plush front, Wild Republic has added vulnerable species such as the Siberian Tiger to its Cuddlekins line. Last but not least, Gund and Cuipo have collaborated on stuffed animals based on the endangered sun bear, emperor monkey, and three-toed sloth, among others. [Read more...]

COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:

WowWee.MipWowWee

From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more...]

Archie Comics: Let’s Hear It for the Boy Next Door!

By Stuart Fischer

ArchieComicslogoWhen one thinks of the comic book character Archie, one envisions a bright-eyed teenager who has a constant smile on his face, as if he does not have a care in the world. That might be true of this wonderful fictional character, but the company behind him is a hard-working, innovative force: Archie Comic Publications.

Founded in 1939 by Maurice Coyne, Louis Silberkleit, and John L. Goldwater, the name of the company was first MLJ Publications. It was changed a few years later to Archie Comic Publications as a salute to the character that became its greatest success.

MLJ began publishing various titles during the beginning of the comic book industry, most of them humor, although there were also a few adventure series. The company’s first comic was Blue Ribbon Comics, published in November 1939, followed shortly by Pep Comics, which began in January 1940 and introduced The Shield, a patriotic hero who resembled Marvel’s Captain America, who started appearing one year later.

In Pep Comics issue no. 22, published in December 1941, Archie Andrews made his first appearance. The world would never be the same. [Read more...]

COMMENTARY: Making the Most of the Fourth of July

Time is flying, and it’s hard to believe that next weekend is already the Fourth of July. For many families, this means barbecues, friends and family, music, and to top it all off, a spectacular fireworks display. Many Fourth of Julys from my childhood were spent at the beach or someone’s pool, and the days always seemed to last forever—in a good way. While the grown-ups mingled, we kids would embark on a day of adventure—exploring, playing, competing, and forging relationships. Here are some toys to give kids everything they need for a fantastic Fourth of July:

butterflynet

Toysmith’s Fish-Butterfly Net is a classic way to keep kids entertained for hours in the great outdoors. This multi-purpose net lets kids catch insects on land, minnows in the water, or fireflies once the sun goes down. I remember spending hours with my friends and cousins outside at the docks, waiting to plunge the net in at just the right time to catch the tiny fish that flickered in the sun beams. Bonus points if there’s a pond nearby for catching frogs. [Read more...]

OP-ED: Sustainability, and Why It’s Good for Business

By Brian MacKinnon, Toy State senior vice president of sales

BrianMacKinnon.picFirst and foremost, toy makers are committed to providing retailers with high quality products. But if we can do this in an environmentally friendly way and be more profitable—well, now we are talking!

Over the past few months, Toy State has been part of a Wal-Mart-sponsored pilot program, RedE, intended to educate companies on ways to utilize sustainability best practices to both save energy over time as well as increase profitability. This past April, we were proud to be recognized by Wal-Mart as a global leader in this effort.

Let me share with you what we’ve learned through this pilot program so far: [Read more...]

COMMENTARY: Games Are Fun, and Can Keep Kids Thinkin’ Over Summer Vacation

I think any kid would back me up when I make the claim that the best part about summer vacation is having no school. As a youngster, the summer meant the beach, sports, barbeques, and playing outside all day, which made it my favorite time of year. However, summer can also mean reading, keeping up with topics, and building on concepts that were learned months before. That list isn’t always a kid’s favorite cup of tea, but something that they all love is toys and games.

The door in the educational category for toys is now wide open, especially with schools under extra pressure because of Common Core standards. There are quite a few games to keep kids’ noggins churning while having fun, which is one of the best ways to keep them engaged and interested while school is out. Some examples of such are these new games from Funnybone Toys:

cubu-1-250x250Cubu plays on visual illusions to confuse players as they try to follow number and color sequences. This game forces players to use both sides of their brain at the same time, which stimulates the mind in a way that you wouldn’t expect. The challenge lies in keeping up with the number, color, and position of boxes on the cards, while the key hurdle is identifying the pattern and seeing what cards you have in your hand to make your next move. The game lasts until someone reaches 100 points and is declared the winner. The instructions also offer a speed round of Cubu and alternate ways to play the game. [Read more...]

Cowabunga! A Look at TMNT Toys Past and Present

TMNTby Brandon Engel

Fans eagerly await the big screen return of Leonardo, Michelangelo, Raphael, and Donatello. Not the Italian master painters, but the pizza-scarfing, reptilian wise-crackers who have been delighting young audiences since the early ’80s. Although the characters were originally created by artists Kevin Eastman and Peter Laird as a parody of comic book franchises that were popular at the time, the turtle gang soon took on a life of its own, spawning multiple television programs, video games, films, and of course, toys.

There’s been a lot of hype surrounding the forthcoming Teenage Mutant Ninja Turtles reboot, and although we’ll have to wait until August for the film’s premiere, there’s a slew of new products to hold our interest until then. [Read more...]

COMMENTARY: Video Game-Based Toys Can Ease Kids into Other Kinds of Play

KNEX.SuperMarioDesertIt’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.

We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. [Read more...]

COMMENTARY: Discover the World of Dora and Friends

dora-and-friends-about-the-show-mainImageKids’ favorite explorer Dora will introduce a whole new group of friends in this summer’s new Nickelodeon series Dora and Friends: Into the City. Friends Alana, Emma, Naiya, Kate, and Pablo will all be available in a product line developed by Fisher-Price. The line goes beyond traditional characters such as Boots, Perrito, and even that mischievous Swiper the Fox and brings kids a fresh range of all-new friends that Dora meets in the show’s beautiful pan-Latino metropolis, Playa Verde.

These new, friendly faces will be an instant hit among kids who can choose to collect all of the friends, or obsess over their favorites. I’m naturally drawn to red-headed characters, so I already know that Kate is definitely going to be my favorite—but I’ll give the others a chance to be my favorite, too. [Read more...]

COMMENTARY: Summer Is Here!

Yes, yes, I know that summer actually starts next month. But for all intents and purposes, Memorial Day weekend is the unofficial start of summer, and for the next three months, we’ll be cramming in as many cookouts, camping trips, beach days, and family get-togethers as we can. Kids have already started the countdown to the end of the school year, and after the long, harsh winter we had here in the northeast this year, they’re ready to get out and make the most of their summer vacation. Here are some great outdoor toys that will make it a summer to remember:

slipnslide

The Slip ‘n Slide Wave Rider, from Wham-O, is an obvious go-to for a hot summer day. This 16-foot slide is a classic way for kids ages 5 to 12 to cool off and have hours of fun. Hydro-glide technology creates water beads on the surface, giving kids a fast ride, and the included boogie board gives an even smoother time as kids slide alongside the water bumper and into the splash pool. The bumper also continuously sprays water, guaranteeing a cool, wet ride. [Read more...]