Pediatricians recommend less than one to two hours of screen time each day for children. So how do you fill those remaining hours without handing over the iPad or popping in a DVD? Jeff Freeland Nelson (pictured above), founder and CEO of YOXO, and former technical director of the Minnesota Children’s Museum, has tips to keep kids’ creativity flowing this winter break and throughout the year: [Read more...]
GUEST OP-ED: Deck the Halls, Not Your Customers: Tips for Handling Customer Complaints This Holiday Season
For the customer service sector, the holiday season is crunch time. With more shoppers, more sales, more shipping, more advertisements, and more product demand, there’s (so much) more potential for something to go wrong. At the same time, shoppers’ expectations are never higher. They don’t just want to check every item off their lists; they expect their shopping experience to be fun, festive, and full of good cheer. It’s the holidays, after all! No pressure, right?
Author Ron Kaufman admits that the holiday shopping season does seem like a minefield of potential customer complaints. But he’s also adamant that, handled sensitively, complaints can be a catalyst for improving customer satisfaction and capturing new business. [Read more...]
Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from October 14 to 16: China Toy Expo, China Kids Expo, and China Licensing Expo. This attendance represents a 26 percent increase compared to the previous year. Alsina, editor of the Spanish magazine Juguetes B2B (specializing in the toy industry in Spain) and member of the International Toy Magazine Association (ITMA), attended these three trade shows to witness the latest trends and developments of the industry in China.
The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy Fair, which has been held for the last 12 years–and is the largest international toy fair in mainland China and the third largest worldwide–was celebrated simultaneously with the China Kids Expo (childcare sector) and the China Licensing Expo (licensing sector).
Juguetes B2B, a professional communication magazine specializing in the toy industry in Spain, attended the three trade shows to give informational coverage of the latest trends in the industry that will shape the Chinese market next year. The strategy of holding the three exhibitions simultaneously makes perfect sense, given the synergies that occur between the three different sectors. For instance, the licensing business has a large influence in the toy industry, with licenses for baby care products as well. Therefore, celebrating the events at the same time is an interesting opportunity for the professionals. [Read more...]
This past Wednesday, the New-York Historical Society Museum and Library hosted a preview for its new exhibition, Holiday Express: Trains and Toys from the Jerni Collection. The showcase arrives right in time for the holidays, and includes a number of toys, toy trains, and scenic elements, some dating as far back as the 1850s.
At the museum’s Central Park West entrance, an abstract display shows the historical connection between the U.S. and the railroad, which opened up resources in the west to the east. Using American toys, including an electric train that will move through the entire tableau, it implies the consequences of progress and its effects on New York City.
Meanwhile, the adjacent Robert H. and Clarice Smith New York Gallery of American History contains an expansive array of cases showing off antique toys of European and American origin. These go beyond oil-powered (not electrical) trains to the largest-known version of Gebrüder Bing’s Leviathan ocean liner; a zeppelin train of German origin; even a bridge accessory for a train set, designed by the architect Alexandre Gustave Eiffel and dating back to 1909.
This month, Toca Boca launched the Artist Play Series, a new project that invites international artists to celebrate the synergies of play and art by creating tools for play. The result is a series of toys that encourage imagination and self-expression. The line kicked off earlier this month with Toca Ink, a set of six temporary tattoos by Brooklyn-based tattoo artist Virginia Elwood. The Toy Book chatted with Toca Boca about the new line.
The Toy Book (TTB): Is this Toca Boca’s first licensed product line in the U.S.?
Toca Boca (TB): Toca Ink, the first product from the Artist Play Series, is not a licensed product. It’s a Toca Boca product.
TTB: How did Toca Boca select each artist for the temporary tattoo line?
TB: Toca Ink is the only temporary tattoo product we have planned. We partnered with Virginia Elwood on it after looking at hundreds of tattoo artists across the U.S. for one that had a truly personal style and high artistic integrity. Virginia’s love for this art form is evident in her work. She has a classic style, yet her bold personality still shines through. We were drawn to how she comes across as an artist first and a tattoo artist second. [Read more...]
Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo.
The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this past Tuesday in sprawling fashion at the Shanghai New International Expo Center in Shanghai. Across three days, 1,364 global brands were on display, and roughly 80,000 visitors were expected to participate.
Recent news shows reasons to be optimistic about the Chinese toy market’s future, including the country’s overtaking of the U.S. in terms of purchasing power. Yet based on the flow of crowds at the show, many of the types of toys that Chinese consumers are especially interested in are ones promoting sustainability, safety, and educational development. [Read more...]
It can be hard to say no to a kid who consistently begs for a toy. But once they have that toy in their hands, parents are never sure how long the kid will play with it before they are ready to move on to something else.
Ranan Lachman had the same problem when his son was about five years old. Lachman realized that he had spent about $3,000 on toys, only for his son to play with each for only two to three hours. Lachman knew there had to be a more efficient way to provide toys for his son. Thus, he became the co-founder and CEO of Pley (yes, that’s spelled correctly), a company that allows its customers to rent as many Lego sets as they want for a monthly fee. [Read more...]