Mattel Wants You to Help Take a Bite Out of Chocolate Bunny Extinction

Mattel’s North American team has week kicked off an Easter program called Save the Bunny.

The chocolate bunny has been an Easter tradition for more than 200 years, but the future of this holiday icon is… well, melting. This Easter, Mattel, the Endangered Chocolate Bunny Commission (ECBC), and celebrities such as Chris Harrison, Stephen Collins, and Kate Flannery, have come together to Save the Bunny with a special hare-raising and entertaining PSA.

Help support our chocolate friends and sweeten up Easter baskets with toys at www.savechocolatebunnies.com. Visitors to the site have the opportunity to win a Mattel toy, download exclusive coupons on toys from Mattel brands, and win grand prize money.

Aurora Announces YooHoo Design Contest Winner

MarshmallowAurora World, Inc. has announced the winning entry from its Design a YooHoo & Friends contest. Janessa Chong from Malaysia and her colorful rainbow-inspired “Marshmallow” beat out hundreds of other designs from around the world. Aurora will release the limited edition Marshmallow (3600 pieces), plus five new dinosaurs for its YooHoo & Friends line, in April. [Read more...]

Spin Master Takes the Board Out of Games, Rises to No. 3 in Category

Spin Master Games is the No. 3 Games Manufacturer in Annual 2012, according to The NPD Group, and has recently acquired the worldwide rights to Perplexus.

Spin Master will be releasing a slate of new games for fall, including Perplexus Rookie, Perplexus Epic, Boom Boom Balloon, Hedbanz Act Up, and Logo Party.

For more information, visit www.spinmastergames.com.

Sylvan Learning Teams Up with LeapFrog to Launch New Reading Contest

In celebration of National Education Association’s Read Across America and to help cultivate and encourage a love of reading in the new academic year, Sylvan Learning’s Book Adventure is teaming up with LeapFrog to launch a new reading contest with prizes for both individual students and classrooms.

Sylvan Learning will run this contest exclusively on Book Adventure from March 1 through April 1. Children ages 4 to 8 can join the contest for a chance to win prizes. Teachers and their classes can participate by joining the Classroom Contest. The prize packages include LeapFrog’s Tag Reading System and interactive books. With Tag, stories spring to life with character voices, sound effects, and activities to make reading a rich, fulfilling experience. [Read more...]

President of The Alexander Doll Company Receives Wonder Women of Toys Award

Gale Jarvis, president of The Alexander Doll Company, was named Manufacturer of the Year at the Women in Toys’ 9th annual Wonder Women of Toys Licensing and Entertainment Awards dinner held during the American International Toy Fair. The annual dinner recognizes and celebrates the most outstanding women in the toy industry. The Wonder Women of Toys award was presented to Gale Jarvis by Shirley Price of Funrise.

During Jarvis’ tenure, the Alexander Doll Company has developed licensed brands, including Madeline, Eloise, Fancy Nancy, Pinkalicious, Radio City Rockettes, Peanuts, Olivia, Ugly Betty, Desperate Housewives, and more.

Jarvis spearheaded and is credited with the company’s venture into a new category of fashion dolls, which has included couture dolls styled by innovative fashion designers like Jason Wu. She has also been responsible for adding to the classic family of familiar faces with new sculpts for dolls from the Alex doll line, as well as one of Judy Garland, Greta Garbo, and Marlene Dietrich for the company’s Screen Legend Series.

Kidz Bop Announces Grand Prize Winner of Annual Kidz Star USA Talent Search

Kidz Bop has announced that 15-year-old Dallas Wayde is the grand prize winner of its annual Kidz Star USA Talent Search, America’s biggest national talent competition for kids ages 15 and under. As part of the grand prize, the Dallas native won a recording contract from RCA Records. The KIDZ Star USA Grand Finale event showcasing Dallas’s big win premieres across VEVO. Recording artist Gavin DeGraw mentored this year’s contests, and Nickelodeon star Ashley Argota hosted the series. To check out all the episodes in the Kidz Star USA series, visit VEVO: KIDZ Star USA. [Read more...]

K’NEX CFO Named Superhero by North Penn United Way

Robert Haines, chief financial officer of K’NEX, is being honored at the North Penn United Way’s Superheroes United for Kids fundraising event on May 3. [Read more...]

Kidz Bop 23 Debuts at No. 2 on Billboard Top 200 Chart

Kidz Bop 23, the latest volume in the Kidz Bop audio series, entered the Billboard Top 200 Album Chart at No. 2. Kidz Bop 23 is the sixth consecutive Kidz Bop title to debut in the Top 3 on the Billboard Top 200 Chart and the 16th title to hit the Billboard Top 10 since the series launched in 2001. The album is also No. 1 on the Billboard Children’s Chart, where there are currently three other Kidz Bop albums in the Top 10. Additionally, Kidz Bop had its best digital first week with the release of Kidz Bop 23. Digital album sales are up more than 150 percent from Kidz Bop 22 and 86 percent from Kidz Bop 21. [Read more...]

Dallas’ The Next Big Give Finalists Announced

Dallas Market Center has announced the 10 finalists for The Next Big Give contest, an annual, national search for specialty retailers that make a difference in their communities through volunteering, raising funds, or donating goods. The Next Big Give is in its third year. Retailers either nominated themselves or were nominated by a manufacturer, a sales representative, buyer, or customer. A panel of industry experts and Dallas Market Center representatives selected the finalists.

Two winners will be announced on February 14 and will receive a complimentary trip to the Market in Dallas, held from March 21 to 24, including round-trip airfare from anywhere in the continental U.S. and two nights hotel stay. [Read more...]

Once Upon A TreeHouse to Showcase Products at Pre-Golden Globe Awards “Boom Boom Room” Event

Once Upon A TreeHouse, a company that sells a complete line of handmade dollhouses, dolls, and accessories, has announced that Once Upon A TreeHouse products will be featured at the pre-Golden Globe Awards Boom Boom Room celebrity gifting suite at the Hilton Los Angeles / Universal City from January 11 to 12. Once Upon A TreeHouse’s co-founders, sisters Lori Schoeneman and Tara Schoeneman-Brown, will attend the event and provide hand-crafted, eco-friendly dolls, dollhouses, and accessories to celebrity parents and their children. [Read more...]