HoliDAY of Play 2015

Toys “R” Us Inc. Lowers Free Shipping Minimum to $19 for Purchases

toysrusStarting today, Toys “R” Us Inc. will lower the free shipping minimum required for online orders at and from $49 to $19. The new free shipping threshold is the lowest the company has offered in recent history (though surcharges may apply on large and heavy items).

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Walmart Releases Chosen by Kids List of Top Toys for the Holiday Season

walmartWalmart has released its Chosen by Kids list, which features the top toys of the year as chosen by 1,000 kids. The retailer asked them to choose their favorite toys from among the newest items by Hasbro, Mattel, Spin Master, and Zing. For consumers’ convenience during this upcoming shopping season, the list is organized by gender and age, as well as by the categories Future Foodies, Veterinarians in Training, Dreaming Design Stars, and Adventure-Seekers in the Making.

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Skylanders Unveils Easter Toys, Partners with Crayola on Color Alive! Starter Pack

Skylanders Trap Team is showing the Easter spirit with three limited edition toys: Eggsellent Weeruptor, Power Punch Jet-Vac, and a Bunny Earth Trap. Weeruptor and Jet-Vac are Minis characters made specifically for Easter, featuring pastel colors and an egg-shaped package. The Bunny Earth Trap, meanwhile, has a bunny-themed design.

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Toys “R” Us Lights Up Times Square for 183 Continuous Hours

ToysRUS_TimesSquareToys “R” Us Times Square is opening its doors at 7 a.m. this morning, and will remain open through 10 p.m. on Christmas Eve, to provide New Yorkers and visitors with 183 uninterrupted hours for holiday shopping. Specialty services such as personal shopping and corporate sales; gift-wrapping; and shipping to local, national, and international locations are also available.

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Target Offering Last-Minute Sales During Final Week of Holiday Season

Target LogoWith one week until Christmas, Target Corp. will offer last-minute deals and free shipping on, where orders placed through December 20 can still be delivered by Christmas. Meanwhile, on Christmas Eve, guests can place online orders for store pickup as late as 5 p.m. and have their items ready that day.

Over the next week, Target will offer deals on gifts including the Sony PlayStation 4; select video games and starter packs, including Call of Duty Advanced Warfare, Disney Infinity Marvel, and Skylanders Trap Team; select Disney Junior toys; and the New Bright Mud Slinger R/C Jeep.

Cartwheel, Target’s mobile savings app, is offering 50 percent off a different toy every day until December 24. From now until Christmas, Cartwheel is also featuring more than 150 offers, including discounts off Sony PlayStation 4 bundles.

Target stores are also offering extended hours through the holiday season, with the following days and times: December 16 to 20, 8 a.m. to 11 p.m. or 12 a.m.; December 21 to 22, 8 a.m. to 12 a.m.; December 23, 7 a.m. to 12 a.m.; December 24, 7 a.m. to 9 p.m. or 10 p.m.; December 26, 7 a.m. to 10 p.m., 11 p.m., or 12 a.m.; and December 31, 8 a.m. to 9 p.m.

Hasbro Participates in Community Service Projects in 33 Countries Worldwide for Second Global Day of Joy

HasbroGlobalDayHasbro Inc. celebrated its second Global Day of Joy on December 4, a volunteer initiative designed to spread cheer and bring positive change to children in 33 countries. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide to deliver toys and games to children, provide meals for the homeless, renovate playrooms, and host Hasbro Game Day for the event.

Hasbro’s Global Day of Joy is one of the company’s largest global efforts, and this year’s day lasted 27 full business hours from the start of the day in Australia to the close of business in Los Angeles. Service programs from around the world included hand-delivering toys and games to school children; volunteering at an Operation Smile mission in Colombia; character visits to Miami Children’s Hospital; and sorting and packing thousands of toys and games to the organizations Toys for Tots, SeriousFun Children’s Network, and Give Kids the World.

During this year’s holiday season, Hasbro expects to donate more than half a million toys and games to organization benefitting children, valued at $6 million.

USAopoly Celebrates 20 Years with 13 Days of Giving Games

USAopolyUSAopoly is currently giving away a themed gaming package each day for 13 days through December 20. With every game a fan wins, one will also be donated to Toys for Tots. For every day that there are over 500 entries, an additional winner will be chosen and will match the number of games given to fans to the Toys for Tots donation. Prize packages include The Walking Dead Day, Nintendo Day, My Little Pony Day, and Teenage Mutant Ninja Turtles Day.

CWIST Relaunches Kids CWIST for Kids Holiday Charity Campaign

Dec3.CWISTCWIST has relaunched its Kids Cwist for Kids initiative for the holidays, and will donate $2,000 in toys to family-supporting charities. CWIST is an incentive-based digital learning platform where parents and educators share ideas, motivate kids to learn, and teach them life lessons.

Parents use the platform to assign an interactive learning challenge to their kids, called a cwist, which are ready-made or created by the parent. Usually, when a child completes a cwist, they can earn parent-designated rewards, such as a bowl of ice cream or an extra hour of TV. However, for a twist this holiday season, the Kids Cwist for Kids charity initiative connects a parent and a child to a child in need.

Parents assign their children cwists to complete, but instead of their child receiving a reward, a gift will be donated to a child whose family can’t afford holiday presents.

New Skylanders Toys Arrive in Time for the Holidays (with Corrected Release Date)

WinterLobStar This holiday season will see new Skylanders figures from Activision Publishing Inc, as well as play sets and construction sets from PowerA and Mega Brands, respectively.

The FunPlay HideAway play sets, from PowerA, enable fans to both store and play with their favorite Skylanders. The line is going to expand to include Dr. Krankcase’s Lair.

Meanwhile, the Skylanders-themed construction sets from Mega Brands will soon include the Cut Throat Carnival set. [Read more...]