Toys “R” Us Lights Up Times Square for 183 Continuous Hours

ToysRUS_TimesSquareToys “R” Us Times Square is opening its doors at 7 a.m. this morning, and will remain open through 10 p.m. on Christmas Eve, to provide New Yorkers and visitors with 183 uninterrupted hours for holiday shopping. Specialty services such as personal shopping and corporate sales; gift-wrapping; and shipping to local, national, and international locations are also available.

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Target Offering Last-Minute Sales During Final Week of Holiday Season

Target LogoWith one week until Christmas, Target Corp. will offer last-minute deals and free shipping on target.com, where orders placed through December 20 can still be delivered by Christmas. Meanwhile, on Christmas Eve, guests can place online orders for store pickup as late as 5 p.m. and have their items ready that day.

Over the next week, Target will offer deals on gifts including the Sony PlayStation 4; select video games and starter packs, including Call of Duty Advanced Warfare, Disney Infinity Marvel, and Skylanders Trap Team; select Disney Junior toys; and the New Bright Mud Slinger R/C Jeep.

Cartwheel, Target’s mobile savings app, is offering 50 percent off a different toy every day until December 24. From now until Christmas, Cartwheel is also featuring more than 150 offers, including discounts off Sony PlayStation 4 bundles.

Target stores are also offering extended hours through the holiday season, with the following days and times: December 16 to 20, 8 a.m. to 11 p.m. or 12 a.m.; December 21 to 22, 8 a.m. to 12 a.m.; December 23, 7 a.m. to 12 a.m.; December 24, 7 a.m. to 9 p.m. or 10 p.m.; December 26, 7 a.m. to 10 p.m., 11 p.m., or 12 a.m.; and December 31, 8 a.m. to 9 p.m.

Hasbro Participates in Community Service Projects in 33 Countries Worldwide for Second Global Day of Joy

HasbroGlobalDayHasbro Inc. celebrated its second Global Day of Joy on December 4, a volunteer initiative designed to spread cheer and bring positive change to children in 33 countries. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide to deliver toys and games to children, provide meals for the homeless, renovate playrooms, and host Hasbro Game Day for the event.

Hasbro’s Global Day of Joy is one of the company’s largest global efforts, and this year’s day lasted 27 full business hours from the start of the day in Australia to the close of business in Los Angeles. Service programs from around the world included hand-delivering toys and games to school children; volunteering at an Operation Smile mission in Colombia; character visits to Miami Children’s Hospital; and sorting and packing thousands of toys and games to the organizations Toys for Tots, SeriousFun Children’s Network, and Give Kids the World.

During this year’s holiday season, Hasbro expects to donate more than half a million toys and games to organization benefitting children, valued at $6 million.

USAopoly Celebrates 20 Years with 13 Days of Giving Games

USAopolyUSAopoly is currently giving away a themed gaming package each day for 13 days through December 20. With every game a fan wins, one will also be donated to Toys for Tots. For every day that there are over 500 entries, an additional winner will be chosen and will match the number of games given to fans to the Toys for Tots donation. Prize packages include The Walking Dead Day, Nintendo Day, My Little Pony Day, and Teenage Mutant Ninja Turtles Day.

CWIST Relaunches Kids CWIST for Kids Holiday Charity Campaign

Dec3.CWISTCWIST has relaunched its Kids Cwist for Kids initiative for the holidays, and will donate $2,000 in toys to family-supporting charities. CWIST is an incentive-based digital learning platform where parents and educators share ideas, motivate kids to learn, and teach them life lessons.

Parents use the platform to assign an interactive learning challenge to their kids, called a cwist, which are ready-made or created by the parent. Usually, when a child completes a cwist, they can earn parent-designated rewards, such as a bowl of ice cream or an extra hour of TV. However, for a twist this holiday season, the Kids Cwist for Kids charity initiative connects a parent and a child to a child in need.

Parents assign their children cwists to complete, but instead of their child receiving a reward, a gift will be donated to a child whose family can’t afford holiday presents.

New Skylanders Toys Arrive in Time for the Holidays (with Corrected Release Date)

WinterLobStar This holiday season will see new Skylanders figures from Activision Publishing Inc, as well as play sets and construction sets from PowerA and Mega Brands, respectively.

The FunPlay HideAway play sets, from PowerA, enable fans to both store and play with their favorite Skylanders. The line is going to expand to include Dr. Krankcase’s Lair.

Meanwhile, the Skylanders-themed construction sets from Mega Brands will soon include the Cut Throat Carnival set. [Read more...]

Target to Use Interactive Game to Transform Stores into Winter Wonderlands

Target LogoTarget has partnered with Google on its latest Art, Copy & Code project, Bullseye’s Playground, an interactive, in-store mobile experience. Bullseye’s Playground is a mobile game experience that features Target’s bull terrior mascot Bullseye and other characters. In addition, guests can use Google’s new Project Tango Development Tablet in select stores.

Beginning December 2, Target guests can use their mobile devices to access Bullseye’s Playground both in and out of stores. They can play six interactive games, including sledding, ice fishing, and snowball fights. In-store signage will prompt guests to play and discover special codes throughout the store to unlock characters and new game levels. For every game played on Bullseye’s Platform, Target will donate $1 to St. Jude Children’s Research Hospital up to $1 million.

In select Target stores, guests can be some of the first to test out Google’s Project Tango Development Tablets. The tablet screen can transform the store into a winter wonderland that changes as the guests move around the store. They can also interact with characters like Bullseye and Zoomer Dino as they travel around the location, while they discover virtual activities like taking part in a snowball fight or playing a xylophone made of icicles. [Read more...]

CafePress Launches Holiday Giving Campaign for Toys for Tots

CafePress

A collaborative effort launched today between CafePress, the U.S. Marine Corps Reserve Toys for Tots Foundation, Hasbro, and My Life Games LLC will help provide children in need with toys at the holidays.

Through this first-year campaign, CafePress will provide consumers with three different ways to support Toys for Tots, including $1 donated for every Facebook “Share” given to the video entitled, “Toys for Tots: Every Child Deserves a Little Christmas.” Other means include $1 donated from the final purchase price of all customizable Monopoly and Scrabble games sold on cafepress.com; and $2 donated from the sale of two special edition T-shirts, each priced at $7.

“We are honored to support Toys for Tots this holiday season,” said Fred Durham, CEO and co-founder of CafePress. “To be able to support their noble efforts by donating a portion of proceeds of games known for bringing families together is ideal.”

Alex Brands Joins Toys for Tots as Official Sponsor

AlexBrandsAs of today, Alex Brands has become an official sponsor of Toys for Tots. The company is joining the charitable program to help benefit children and families during the current holiday season.

A 67-year-old national charitable program run by the U.S. Marine Corps Reserve, Toys for Tots collects toys, books, and other gifts, distributing them to economically disadvantaged children. Last year, the Marine Corps provided for nearly 7 million children in more than 760 communities nationwide.

“We are delighted to have Alex Brands join us as a national corporate sponsor,” says retired Marine Major Bill Grein, vice president of marketing and development for the Marine Toys for Tots Foundation. “The addition of some of the most recognizable and iconic toy brands to our efforts is going to help make this holiday season even brighter for the children we serve.”

Alex Brands’ family of brands includes Alex Toys, Poof, Slinky, Scientific Explorer, Ideal, and more.