China Toy Fair


Mega Bloks Brings the Holiday Spirit to Quebec

LudovicaMinilandMega Brands, which is based in Montreal, Quebec, is celebrating the start of the holiday season with a number of local events.

The company is kicking off the holidays on November 23 at this year’s Destination Centre-ville Santa Claus Parade with a giant, 48-foot float with a full Winter Wonderland theme. The Mega Bloks team will be on-hand greeting spectators and handing out gifts to kids throughout the event, which will feature Mega Bloks Halo, Mega Bloks Hot Wheels, and Mega Bloks Barbie. In addition, Mega Bloks’ all-new mascot, MEGA Man, will be making his first appearance.

Mega Bloks will also sponsor Ludovica Miniland, a compilation of more than 600 reproductions of buildings and iconic monumental structures from around the globe, completely built out of Mega Bloks. Ludovica Miniland is on display from November 22 to next January, at the Grand Marché de Wickham in Quebec.

Finally, as part of its yearly mid-December tradition, Mega Bloks has extended invitations to groups of children from the Sun Youth Organization, as well as the Generations Foundation, to come meet Santa Claus, visit the Mega Bloks factory, and personally receive a special Mega Bloks gift from Santa himself.

Survey Shows Children Want Game Systems, iPads for Holidays

Non-traditional items are finding their way onto children’s wish lists this year, according to a National Retail Federation (NRF) survey conducted by Prosper Insights and Analytics. For the first time, iPads are among the most popular gifts for both girls and boys, with slightly higher demand among the former.

Among the other results from NRF’s 2013 Top Toys survey: 44.3 percent of holiday consumers plan to buy toys as gifts this holiday season; children are still asking for timeless items such as Barbie and dolls (No. 1 and 2 among girls, respectively) or Lego and toy cars (No. 1 and 3 among boys, respectively). And the younger generation is clearly technologically savvy, asking this year for tablets/iPads, smartphones (girls’ No. 11), and game consoles like Xbox One (boys’ No. 5) and PlayStation 4 (girls’ No. 10, boys’ No. 6).

Other popular toys for girls include Monster High Dolls, Disney Princess, and American Girl. The hot new item for boys this year is Skylanders, a hugely popular interactive video game that allows kids to play with a toy action figure at the same time. [Read more...]

COMMENTARY: 1996: The Best Christmas Ever

1996. It was the year of the New York Yankees, the Chicago Bulls, the Dallas Cowboys. It was the year of Jerry Maguire and the Macarena. It was the year of Bill Clinton’s reelection. But most importantly, 1996 marked the best Christmas ever, with toy companies cranking out some of kids’ favorite toys of all time.

Cabbage Patch Snacktime KidWho could forget the Cabbage Patch Snacktime Kids dolls, from Mattel? Those pudgy-faced, yarn-haired little cuties each had a motorized mouth, and kids could feed their doll a french fry, a pretzel stick, a banana, and other yummy snacks. This was one of the toys my mom admits to pushing other moms out of the way for at Toys “R” Us on Black Friday morning. The food, which the dolls realistically chewed when kids inserted it into their mouths, fell into a backpack on the doll’s back, so kids could feed them over and over again. Of course, this beacon of glory was shortly recalled after the holiday season, as kids were getting their hair, skin, and fingers stuck in the doll’s mouth (as you can imagine, this resulted in many unhappy parents and kids with bald spots). While I made sure my hair was secured tightly in a ponytail while playing, my Snacktime Kid remained one of my favorite toys through ’97.

[Read more...]

Disney Store Starts Its Magical Week Online Deals Before Thanksgiving

disney storeDisney Store is giving shoppers the chance to start shopping online earlier with special discount pricing launching the weekend before Thanksgiving, November 22 to 24. Starting A selection of Disney Store’s Magical Week deals will launch on November 22 at 12:30 a.m. PST online at DisneyStore.com/magicalweekdeals. November 25, all of Disney Store’s Magical Week deals will be available in stores and online at special low prices, a first for the retailer. An additional deal will be unveiled online on Thanksgiving, November 28, and when stores open for Magical Friday.

Shoppers can interact with Disney Store’s guest services team on Twitter @DisneyStore. Updates on deals will be posted on Disney Store’s Facebook page as well. For holiday gift-giving inspiration, shoppers can browse the Holiday Gift Guide on DisneyStore.com and the Holiday Lookbook on Facebook.

Shoppers who prefer to shop from mobile devices can use the Disney Store’s mobile site and app. Through the mobile site, users can receive timely message alerts for new arrivals, in-store events, and promotional offers.

 

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

ToysRUsLogo copyThis Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.

Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.

Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]

Fisher-Price Launches Share the Joy! Campaign

Laugh & LearnFisher-Price has launched a new holiday digital advertising campaign called, “Share the Joy,” which stems away from traditional product features to original video vignette-ads. The three videos each have its own distinct story line and feature a holiday carol including, “Jingle Bells,” “Deck the Halls,” and “Carol of the Bells” with re-written lyrics from a child’s point of view.

The brands and products highlighted in the videos include Laugh & Learn, Little People, and Imaginext. You can watch them and find sharable coupons on Fisher-Price.com/SharetheJoy.

COMMENTARY: Tech Toys That Extend Beyond the Screen

TT12This year, for the first time ever, the Toy Insider released a list of top tech toys for the holiday season in its gift guide called the Top Tech 12. This list promotes the belief that we have here about a “well-balanced toy box.” In a world that has new technology each day—and tons of digital, innovative toys for kids—it’s easy to get caught up in buying the newest, most glamorous toys out there without really knowing if it’s the right toy for your kid. The Toy Insider’s goal with this list is to help shoppers sift through all of the options out there for forward-thinking and impressive tech-based toys that incorporate the latest in digital play, creativity, and innovation.

Shameless self-promotion aside, tech toys are becoming harder and harder to sift through, so finding the perfect one for every kid can be difficult.  Of course, many in the industry, wandering the shopping aisles, and generally existing around toys know about Skylanders Swap Force and Disney Infinity, two new innovative video game platforms that mix digital and physical play, but they aren’t the only toys out there with exciting new technology. All of the toys on our Top Tech 12 list are great, but I picked a few favorites that are not only great technology innovations, but they also give kids other options of physical play—so they aren’t glued to a screen all day.

robodog_dalmatian_p9_go_pee_copy (1)Zoomer, from Spin Master, is a trainable robotic dog that is the perfect option for kids that want a pet and parents that want a clean house. Zoomer can be trained to respond to a bunch of different commands and tricks in three different languages (English, Spanish, and French). Zoomer learns kids’ voices and how to respond to these commands. He is adorably cute and lifelike. Left to his own devices, he’ll wander around the room, just like a real puppy. Zoomer’s LED lights blink and react making him seem more alive than your typical robots. [Read more...]

The Mensch on a Bench is a New Hanukkah Tradition for the Whole Family

MosheThe Mensch on a Bench was created by Neal and Erin Hoffman, who were inspired to create an alternative to the Elf on a Shelf for their 4-year-old son Jacob.  After a successful Kickstarter campaign, The Mensch on a Bench makes its debut this holiday season.

The Mensch on a Bench book tells the story of Moshe the Mensch who was in temple with the Maccabees after they won the war against the Greeks. There was only enough oil for one night, so Moshe volunteered to sit on the bench and watch over the Menorah while the rest slept. Each night, Moshe incorporates a different Jewish tradition into the story.

In addition to the hardcover book, families receive their very own 12-inch plush Mensch to watch over their own Menorah. The Mensch loves to play dreidel, eat Latkes, sing songs, and be with family.

The Mensch on a Bench is available in limited quantities and available exclusively at themenschonabench.com.

Long Island Newsday Picks Up the Toy Insider’s Hot 20 List of Holiday Toys

Check out Long Island Newsday’s slideshow of the Toy Insider’s Hot 20 list!

The Toy Insider’s ‘Hot 20′ list of 2013 via Long Island Newsday!

Hip Hop Hooray, Easter’s On Its Way

Yesterday, Jackie Breyer shared some Easter-worthy toy picks. As the toy industry promotes giving toys in lieu in candy this year, here are a couple of dolls from Madame Alexander’s Easter Collection!

EasterPrincessThe Easter Princess is an 8-inch fully articulated Wendy with brown eyes and curly brunette pigtails worn with bangs. She is wearing a party dress that has a blue taffeta bodice layered with sparkle organza. Because she’s an Easter Princess, she wears a tiara composed of Easter grass, pastel eggs, iridescent flower sequins, pearls, and a pink bow. What’s a princess without her accessories? This princess comes carrying a sparkle bag of glass jellybeans in her hand. [Read more...]