Kmart and Sears Prep for Holiday Shopping

Anticipating a busy holiday shopping season, Kmart and Sears have announced plans to eliminate layaway service fees and make shopping more convenient through mobile checkout and curbside pick-up.

Kmart has eliminated layaway service fees until November 17, and Sears has eliminated online and in-store layaway service fees to October 29, and November 2 to December 3. Online layaway items can be picked up at the closest Kmart or Sears store. For the first time, the stores will also provide the option for items to be shipped to a customer’s home.

Customers who use Kmart layaway this year will also be entered into The Big Layaway Giveaway special promotion. Each week from now to November 17, one customer at every Kmart store across the country will win the opportunity to have their remaining layaway balance paid off. As part of the promotion, Kmart anticipates paying off more than 13,000 layaway contracts during the holiday season.

In an effort to make holiday shopping more convenient, Sears stores throughout the country will roll out mobile point-of-sale devices. Customers paying with credit or debit cards can make a purchase right where they are standing. In addition, sales associates at 500 Sears and Kmart stores will use tablet devices to check available inventory, access product information and videos, and sell merchandise available on the company’s websites right from the selling floor.

Sears will also offer customers a five minute curbside pick-up guarantee. Customers can purchase items online, specify the store where they would like to pick up their items, and have their purchase brought to their car in five minutes or less. Customers will receive a $5 coupon if the expectation is not met.

When it comes to holiday gifts, Kmart says it will have thousands of items at budget-friendly price points of $5, $10, and $20 throughout the holidays. Kmart also released its Fab 15 toys for the holiday season. Items include the LeapFrog LeapPad 2, the Air Hogs Hover Assault by Spin Master, and Furby by Hasbro. The list also includes several items exclusive to Kmart stores, including FurReal Friends Bouncy My Happy-To-See-Me Pup by Hasbro, the Holiday Brunette Barbie 2012 Doll by Mattel, the Monster High Skultimate Roller Maze Set, and the Power Wheels Hot Wheels Dune Racer.

D3Publisher Announces New Video Games for the Holiday Season

Rise of the Guardians

D3Publisher will release Rise of the Guardians for Wii U, Wii, Nintendo 3DS, Nintendo DS, and Xbox on November 20. Players can enjoy an action-packed video game based on the upcoming DreamWorks Animation film. Players can dive into the adventurous worlds of North, Tooth, Bunnymund, Sandman, and Jack Frost; unlock power-ups; and gain weapon upgrades while fighting the evil force in Tooth’s Palace, North’s Workshop, and Bunnymund’s Warren.

Ben 10: Omniverse

In partnership with Cartoon Network Enterprises, D3Publisher will release Ben 10: Omniverse, based on the TV series. The video game will be available for Wii U, Wii, Xbox 360, Playstation 3, Nintendo 3DS, and Nintendo DS. The game gives fans the option to play in single-player or two-player co-op mode for all of the platforms except Nintendo DS and Nintendo 3Ds. Players can dive into battle as Young Ben or Teen Ben in this E10+ game releasing this fall.

Top Hand Rodeo Tour

Also new is Top Hand Rodeo Tour, available exclusively for Kinect for Xbox 360. The game allows four players to enjoy the sport as professional cowboys competing on the rodeo circuit. This interactive experience includes bull riding competitions, tie-down roping, mounted shooting, team roping, and barrel racing. The game is rated E10+ and will be available for purchase this fall.

Walmart Unveils Top Toy List

Walmart announced its Top 20 Toy List, featuring FURBYS, LeapPads, Novi Stars Dolls, and 17 other toys bound to be on kids’ wish lists. Walmart’s Top Toys are available now at Walmart stores in time for the retailer’s layaway program, launching this Sunday. Customers who like their local Walmart store’s Facebook page can begin using layaway today.

If a customer puts a toy on layaway and Walmart rolls back the price later in the season, Walmart will honor the rolled-back price if it is in effect at the time of final payment. Walmart will also match competitor pricing during checkout for layaway products through its ad match policy. Customers will be able to pick up their toys once they complete their layaway payments. Once completed, customers will receive a full refund of the $5 layaway open fee on a Walmart gift card.

Walmart’s Top 20 Toys List is available at Walmart stores and Walmart.com.

Electronic Arts Previews Fall, Winter Games

Electronic Arts previewed its fall and winter game releases at this year’s Hot for the Holidays press event. EA Games Label, EA Sports, Maxis, and EA Mobile and Social demoed the upcoming games, which represent a wide range of ages and interests, from action and sports to city-building simulation and kid-friendly animal games.


Under the Maxis Label, EA is releasing The Sims 3 Supernatural Expansion Pack in September. Players can give their Sims supernatural lives as werewolves, witches, vampires, and fairies. While playing as supernatural Sims, players will discover new abilities, traits, skills, and interactions that enhance their gameplay, including delayed aging for fairies and vampires, innate magic channeling for witches, and lycanthropy for werewolves, which enables them to control their animal instincts and transform at will. [Read more...]

The Collective Taps Sakar International for New Line of Annoying Orange Electronics

The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for the upcoming holiday season.

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been reached with The Bridge Direct, Inc., for a line of talking, plush clip-ons, and collectible figures are available at specialty retailers, including Toys “R” Us. Annoying Orange apparel and accessories for young men and juniors, from Hybrid Apparel and LF USA, are now available at retail. Costumes from Rubies Costume Company will debut this fall.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Ickee Stikeez Now Available at Walmart and Walgreens

Ickee Stikeez, from Zing Toys, are squishy, monster-themed collectibles with suction cups that stick to flat surfaces. Ickeez stick to any flat surface, such as lockers, lunchboxes, windows, and cell phones. When pulled-off, the Ickeez make a loud “pop!” Characters come in “Podz” that are reminiscent of vending machine capsules, which also have built-in play. Kids can connect them to create various different structures and environments for their Ickee Stikeez characters. Each pack has a number, which can be entered on www.ickeez.com for additional content, back story, wallpaper, and short videos.
Ickeez Series 1 is now available at select Walmart locations and Walgreens. Ickee Stikeez Series 2 will be in all Walmart stores this holiday season. There are 24 total characters in Series 1. They are sold in three-pack blisters retailing for $2.99 each.

Skylanders Announces Beta Launch of its Virtual World

Image Credit: universe.skylanders.com

Activision Publishing, Inc. has launched Skylanders Spyro’s Universe, in beta, which will add another dimension to Skylanders Spyro’s Adventure. The virtual world allows kids to engage with Skylanders characters and fellow players.

Found online at www.universe.skylanders.com, the Universe is a fantasy realm of floating islands designed to encourage world-building, exploration, and friendly competition. Players who own the game or figures can input each figure’s code, or use the Portal of Power, to bring them to life inside the universe.

Those who don’t own a figure can join the virtual world by creating a free online account. Eon, the helpful Skylanders guide, will then provide newbies with a digital starter kit. For more information, visit www.universe.skylanders.com.

[Read more...]

The Wiggles Celebrate the Holidays Internationally

The Wiggles is taking viewers around the globe with their first DVD in seven years, It’s Always Christmas With You, from NCircle Entertainment. The DVD includes 14 original songs and seasonal favorites, including celebrity appearances. Traveling across three continents, The Wiggles discover the ways different cultures celebrate the holidays.

Beginning in New York City, The Wiggles team up with ‘N Sync’s Joey Fatone to perform a rendition of “O Holy Night.” Viewers are also given a peek at what Christmas is like in the Fatone household.

Traveling to Ireland, The Wiggles show viewers the country’s beautiful past and present as they join up with the Irish artists Anúna to perform “The Cherry Tree Carol,” a song dating back to the 15th century. The breathtaking Wicklow Mountains serve as a backdrop.

Ending in their home country, Australia, The Wiggles perform their original new song “It’s a Long Way from the North Pole,” reminding viewers that in “the outback,” families don’t see snow for Christmas.

It’s Always Christmas With You, priced at $9.99, is available now at select stores and online, and will be available at major retail locations November 29.

[Read more...]

Target’s Mommy Ambassador, Soleil Moon Frye, Reveals Top Holiday Picks

I attended Target’s Holiday Toy Preview on November 9, and had the great pleasure of meeting Soleil Moon Frye (Punky Brewster, Sabrina the Teenage Witch). She is Target’s Mommy Ambassador, and frankly, one of the nicest people I’ve ever met. Soleil has two daughters herself, and seemed to have a ball talking about her favorite toys for the holidays. Rocking a pair of comfy slipper socks, Soleil walked me through Target’s top holiday toy picks, and introduced me to the toys she chose as her personal top picks:

  • Disney My First Princess Doll and Toddler Dress Gift Set
  • Disney Cars Charge n Race Speedway
  • LeapFrog LeapPad
  • Barbie Hairtastic Printables
  • Paper Jamz Pro Series Microphone
  • Scrabble Flash

Perhaps I should have removed my heels and rocked some slipper socks myself. It was a pleasure to meet you Soleil!

Walmart Kicks-off Black Friday Events Starting at 10 p.m. on Thanksgiving

Walmart has released its Black Friday circular to shoppers on Facebook and Walmart.com to help families plan their holiday shopping. Items from electronics to gaming consoles and toys will be available during three shopping events.

Walmart’s Black Friday events will be held at the following times:

  • 10 p.m. on Thanksgiving Day (Nov. 24) –Toys, Home, and Apparel
  • Midnight on Black Friday (Nov. 25) – Electronics
  • 8 a.m. Nov. 25 through the weekend – Gifts for the entire family

“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “By sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”

In addition, all day long on Thanksgiving, shoppers can get online-only specials and save with free shipping options.

Walmart is also helping shoppers plan their in-store shopping strategy by making available store-specific maps on Facebook. To access the map, shoppers need to find their favorite store by clicking on the “My Local Walmart” application on Walmart’s Facebook page.

Walmart also promises to match the price of any local competitor’s printed ad for an identical product, including matching competitor’s deals for the day after Thanksgiving.