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This post was written by Leah Rocketto

Underwriters Laboratories Keeps Companies Sustainable with New Launch

Monday, May 7th, 2012

UL Environment, a business unit of Underwriters Laboratories (UL), has launched of a free web-based tool that will help manufacturers assess their corporate sustainability efforts. Part of UL Environment’s Sustainability Quotient (SQ) Program, this tool provides manufacturers with a preliminary analysis of their sustainability initiatives relative to the requirements of the UL 880 standard, such as environmental purchasing policies, greenhouse gas reduction targets, and sustainable supply chain code of conduct. The tool also aggregates responses from all survey respondents and provides an overall benchmark of sustainability progress to date.

“Manufacturers are making great strides when it comes to their own sustainability programs, and this assessment tool will help them identify gaps in standards they are currently using,” says Gary Savin, vice president of UL Environment.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

Tonner Doll Awarded License for Lionsgate’s The Hunger Games

Thursday, May 3rd, 2012

Tonner Doll Company, a manufacturer of high-end collectible dolls and figures, has been granted the license for character figures based on the film The Hunger Games, which arrived in theaters nationwide last month.
Sculpted in the likenesses of the film’s lead characters, including Katniss Everdeen (as portrayed by Jennifer Lawrence), Peeta Mellark (as portrayed by Josh Hutcherson) and Gale Hawthorne (as portrayed by Liam Hemsworth), The Hunger Games Tonner Character Figure (TCF) dolls will range from 16-17 inches tall with multiple articulated joints for expressive poses and mobility. The dolls will feature hand-painted facial features, high-quality Saran hair, and authentic costuming based on actual costume samples from the film. Robert Tonner, CEO and doll artist, will oversee the creation of the figures, which will be made to a one-fourth scale.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

Pinkalicious Partners with Burger King Corp for Program Promotion

Thursday, May 3rd, 2012

The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on BKCrown.com which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

Jazwares Named Master Toy Licensee for Regular Show TV Series

Thursday, April 26th, 2012

Jazwares has been awarded the master toy license for Cartoon Network’s Regular Show. The animated comedy follows best friends Mordecai, a six-foot-tall blue jay, and Rigby, a hyperactive raccoon, on their adventurous journeys as irresponsible groundskeepers at a park.
Jazwares’ Regular Show line will include pull-string plush with sound as well as figures with interactive features. Jazwares will also release a line of Regular Show novelty items, including sunglasses and pullback vehicles. The entire line will be available this fall.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”

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This post was written by Leah Rocketto

Sony Announces Licensing Program for Men In Black 3

Thursday, April 26th, 2012

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Elizabeth A. Reid

Spin Master to Release Traditional Games Based on Temple Run

Thursday, April 26th, 2012

Spin Master Games and Imangi Studios have teamed up to deliver Temple Run, a popular app for iOS and Android phones, to mass retails stores this fall. As part of a global licensing agreement, initiated and brokered by Dimension Branding Group (DBG), Spin Master Games will capture the essence of Temple Run’s mobile gaming in traditional games, including card and board games with electronic features. Temple Run has been downloaded more than 60 million times, and was recently named one of Time Magazine’s Top 30 Apps to download.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

Marvel and Toys “R” Us Assemble Retail Experience

Thursday, April 26th, 2012

Marvel Entertainment and Toys “R” Us have teamed up to create a retail experience in support of the summer blockbuster film Marvel’s The Avengers, in theaters May 4. Toys “R” Us has unveiled in-store boutiques dedicated to the multi-character movie event in nearly 600 stores across the country.

Located at the front of every Toys “R” Us store in the U.S., fans can find boutiques showcasing Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow, and Hawkeye. Toys “R” Us Times Square is showcasing products based on the heroes in a dedicated boutique on Level Two.

Marvel has developed a worldwide licensing and merchandising campaign in support of the film. The in-store boutiques feature a collection of toys, including action figures, R/C vehicles, role-play items, and play sets, based on the film and its Marvel Super Hero all-stars. Two assortments of Marvel Universe Collector Base action figures are exclusively available at Toys “R” Us stores and online.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

Ruckus Media Group Releases Hasbro-Branded E-Books

Wednesday, April 25th, 2012

Hasbro Licensing has entered a digital publishing partnership with Ruckus Media Group to create e-books based on Hasbro brands, including Transformers Prime, My Little Pony, and Chuck and Friends. Each series contains three different levels of reading to challenge young readers.

Consumers can currently download three free titles, one from each brand, at the iTunes App Store. Additional titles will carry an approximate retail price of $3.99 each, or $5.99 for two. Ruckus Media Group will also offer a six-month subscription of $24.99 that gives parents access to the entire Ruckus e-book content library, as well as reading assessment benchmarking and reporting tools for parents.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

Ubisoft Launches House, M.D. Game For Facebook

Friday, April 20th, 2012

Ubisoft announces House, M.D.: Critical Cases is now available on Facebook. Based on the TV series House, the game lets fans take on the roles of their favorite doctor-detectives. Players work to diagnose and cure the most critical cases before time runs out. Free to Facebook members, the game can be played with friends and other fans of the show.

House, M.D.: Critical Cases is licensed through Universal Partnerships & Licensing, on behalf of NBCUniversal Television Consumer Products Group.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Leah Rocketto

New Licensed Marvel Costume Set to Launch This Summer

Thursday, April 19th, 2012

Round 2 and Captain Action Enterprises announce the launch of a licensed Marvel costume set for Dr. Evil, marking the first time this 1960s character will be able to transform into a Marvel villain. The first look, a 1:6 scale Loki costume set, will launch in August.

The costume sets come in two versions. The Toys “R” Us-exclusive Loki costume set includes the Loki costume, complete with a mask, boots, a staff, a helmet, a belt, newspaper, and gloves. The deluxe set adds bonus accessories, including gloved hands, Uru Chains, a goblet, and a Hawkeye tunic and harness.

In addition to the Loki attire, Round 2 and Captain Action Enterprises will release a Thor uniform and accessory set to pair with the Captain Action figures that launched earlier this year. Thor and Loki, Thor’s adoptive brother and the God of Mischief, battled multiple times throughout Marvel’s Journey into Mystery series. They will battle on-screen this summer in Marvel’s The Avengers.

The Dr. Evil figure and both costume sets will be available at Toys “R” Us, hobby stores, and at www.autoworldstore.com.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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