Man of Steel Toys and Promotions Soar into Carl’s Jr. and Hardee’s Restaurants

May 16, 2013 By Leave a Comment

Carls_Outboard_4C694924_Hardees_OutLOGO

CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, and Warner Bros. Pictures announced a promotional partnership for the theatrical release of Man of Steel, in theaters June 14. The upcoming promotion includes advertising, in-restaurant merchandising, online marketing, collectors’ cups, kids-meal toys, and a still-secret new burger.

From Warner Bros. Pictures and Legendary Pictures, Man of Steel stars Henry Cavill in the role of Clark Kent/Superman. A young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.

Catch the latest “Man of Steel” details on Carl’s Jr.’s and Hardee’s’ Facebook pages (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter feeds (www.twitter.com/carlsjr and www.twitter.com/hardees).

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Uglydoll Teams up with DC Comics for Superhero Toys and Accessories

May 14, 2013 By Leave a Comment

Pretty Ugly, LLC and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced that they have entered into a co-branded 1209collaboration with DC Comics Super Heroes and Uglydoll characters. Gund, a division of Enesco, will produce a diverse range of colorful and collectible superhero plush based on the DC Comics and Uglydoll character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat as Batman and Babo as Superman.

The plush characters will be offered at retail and will be available through Diamond Comics and a broad range of retailers. Funko is also set to offer a collection of vinyl figures based on the DC Comics and Uglydoll plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.

Gund will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. Funko and others will launch merchandise in time for the holiday season.

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Target Corp., WBCP Team Up for Justice League Merchandise

May 13, 2013 By Leave a Comment
Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes. [Read more...]

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WWE and The Bridge Unveil New Construction Toy Line

May 12, 2013 By Leave a Comment

WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, bringing WWE’s action-packed events and superstars to life. The WWE construction toys are expected to roll out at major mass retailers next spring.

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K’nex and Fox Consumer Products Announce Family Guy Partnership

May 11, 2013 By Leave a Comment

KnexK’nex Brands has partnered with Twentieth Century Fox Consumer Products to create a new line of building toys inspired by the animated comedy series Family Guy.

The partnership combines the K’nex building system with characters and elements from Family Guy, including Peter, Stewie, Brian, the Griffin Family station wagon, and Stewie’s time machine.

Family Guy, currently in its 11th season, has dominated TV ratings and garnered support from its fans with more than 52 million followers on Facebook. The new K’nex Family Guy building sets will be available at major retailers next spring.

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Walt Disney Co. and EA Announce Multi-Year Star Wars Game Agreement

May 7, 2013 By Leave a Comment

The Walt Disney Co. and Electronic Arts Inc. announced a new multi-year exclusive licensing agreement to develop and publish globally new games based on Star Wars characters and storylines. Under the agreement, EA will develop and publish new Star Wars titles for a core gaming audience, spanning all interactive platforms and popular game genres, while Disney will retain certain rights to develop new titles within the mobile, social, tablet, and online game categories.

EA Labels President Frank Gibeau says that three of EA’s top studios will be creating games for the Star Wars brand. DICE and Visceral will produce new games, joining BioWare, which will continue to develop games for the Star Wars franchise. Financial terms of the agreement were not disclosed.

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K’Nex Stays in the Fast Lane with New NASCAR Building Set

April 30, 2013 By

Nintendo Mystery Bag SeriesK’Nex, the U.S. construction toy company, is pleased to expand its officially licensed NASCAR building toys product line with new building sets that let young race fans expand their high-speed world. New building sets include the most popular cars and drivers of NASCAR and feature cool new paint schemes.

Each of the NASCAR: Driver Figure Bags Series #1 includes one buildable NASCAR driver. Drivers include No. 88 Dale Earnhardt Jr., No. 24 Jeff Gordon, No. 18 Kyle Bush, or No. 48 Jimmie Johnson, and each figure is compatible with the entire K’Nex NASCAR line of products. Each sold separately, so kids ages 5 and up can collect them all.

The K’Nex NASCAR Figure Bags are available on knex.com and at retailers nationwide.

Filed Under: 5-8, 6-8, 8 and up, 9 and up, Licenses, New Products Tagged With: , , , , , , ,

Pinkalicious Introduces New Games with POOF-Slinky

April 29, 2013 By

Pinkalicious Cupcake Party Game_hi resPinkalicious, the popular picture book about a girl who loves the color pink and eats too many pink cupcakes, has expanded its franchise to board and card games, which are newly licensed under POOF-Slinky, the manufacturer of the world famous Slinky and top-selling foam sport balls in North America. The games include Pinkalicious 3 Cupcake Card Games, Silverlicious Sweet Tooth Game, and Pinkalicious Cupcake Party Game. Additionally, Pinkalicious is now a live and touring musical production.

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Hasbro Studios Inks Home Entertainment Deal With U.K.’S Clear Vision

April 19, 2013 By

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro Inc. has announced an extensive multi-territory deal with leading independent home entertainment label Clear Vision. The U.K.-based company has acquired HV distribution rights to the first and second seasons of the kids’ hit My Little Pony Friendship is Magic in the U.K., France, Spain, Italy, the Nordic countries, and the Middle East.

mlpProduced and distributed globally by Hasbro Studios, My Little Pony Friendship is Magic follows a core cast of six pony friends through funny, offbeat experiences, lessons in friendship and exciting, enchanted adventures.

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New Yo Gabba Gabba! Products Arrive at Toys “R” Us

April 17, 2013 By

Now in its fourth season on Nick Jr., Yo Gabba Gabba! is a live-action TV series and live stage show whose unconventional formula has created a triple stacked fan base. Jazwares will introduce new Yo Gabba Gabba! figures, plush, and electronics to the Toys “R” Us toy aisles this year. Featuring characters from the series, including Brobee, Foofa, Muno, Plex, and Toodee, the line includes electronics such as an interactive microphone, articulated figure assortments, and plush. Visit www.yogabbagabba.com or www.yogabbagabbalive.com for more info.  Check out some of the new products below!  [Read more...]

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