China Toy Fair


The Simpsons Honors 25 Years of Celebrity Guest Stars with Figures, Collectibles

by Alexis Willey

TheSimpsons25The latest line-up of celebrities in The Simpsons exclusive 25 of the Greatest Guest Stars program will include Buzz Aldrin, Tom Jones, Elvis Costello, Weird Al Yankovic, and Aerosmith.

The limited-edition collection includes figures, collectibles, and more featuring the animated likenesses of 25 of the most celebrated guest stars as they appeared on the TV show. The collection results from a partnership between The National Entertainment Collectibles Association (NECA) and Twentieth Century Fox Consumer Products to celebrate the 25-year history of The Simpsons.

Products from the previous three waves are now available at various retailers, including Toys ”R” Us locations nationwide.

Hasbro, Disney, and 3DPlusMe Team Up for Super Awesome Me

SuperAwesomeMeHasbro Inc. and 3DPlusMe are introducing Super Awesome Me, a personalized 3-D printing experience that allows kids (and those who are kids at heart) to become Captain America or Iron Man. The initiative provides fans with a customized, 12-inch action figure through an in-store experience. In conjunction with Disney Consumer Products’ Marvel Super Hero September celebration, the Super Awesome Me experience will launch at ten Wal-Mart and two Sam’s Club locations in New York, Los Angeles, Chicago, and Houston between September 19 and 28.

Fans visit an in-store scanning station, where a 3-D face scanner captures their likeness to create a 3-D model. Each Super Awesome Me figure, recommended for fans ages 4 years and up, features a traditional articulated plastic action figure body and full-color 3-D printed head. Figures are available for pick-up at Wal-Mart locations or shipped to Sam’s Club customers in four weeks.

More information on the Super Awesome Me experience, as well as a full list of participating Wal-Mart and Sam’s Club locations, is available at superawesomeme.com.

DC Heroes and Villains Get a Cuddly Side

by Alexis Willey

BC-ManofSteelBleacher Creatures will launch a line of DC Comics-based plush figures on October 1 under license from Warner Bros. Consumer Products (WBCP) and DC Entertainment.

The roster of superheroes and villains includes Superman from Man of Steel and characters from the Batman Classic TV series: Batman, Robin, Batgirl, as well as his nemeses Catwoman and The Joker. The Teen Titans, Bat-villain Harley Quinn, and the Green Lantern Corps are also featured.

Other DC-inspired entities, such as Richard Donner’s Superman movies and theatrical releases Green Lantern and The Dark Knight Trilogy, will be given the plush treatment in the future.

Innovation First Partners with Tony Hawk for New Circuit Boards Brand and Products

Innovation First International, the creator of Hexbug, is launching a new Tony Hawk Circuit Boards brand and product line, due to hit shelves across Europe and North America this fall.

Kids can choose between two ways to play: traditional fingerboard style, or slapping on the power axle and utilizing the I/R remote control. Users can build the ultimate skatepark and grind the rails, pull off a rock to fakie, or master their own series of tricks with their favorite Birdhouse deck. The initial product assortment available at launch will include 24 Birdhouse and Tony Hawk authentic decks to customize and collect, along with a variety of ramp sets and skateparks.

Hexbug will showcase the new product line by appointment at TIA Fall Toy Preview in October at the Dallas Market Center.

Universal Monsters to Include Van Helsing in New Line of Action Figures

by Alexis Willey

UniversalMonsters.VanHelsingDiamond Select Toys has released its newest assortment of Universal Monsters action figures. This year’s selection includes Frankenstein’s Monster, the Creature from the Black Lagoon, and the monster-hunter Van Helsing.

New to the line of monsters and ghouls, the Van Helsing figure stands at around 7 inches tall and comes armed with an axe, a sword, a crossbow, and a rifle, all of which can be carried on his back.

All three were sculpted by Jean St. Jean and are sold exclusively at Toys “R” Us locations, with deluxe Select versions available at comic shops and specialty stores nationwide. The deluxe versions include a larger diorama base and are in display-ready packaging.

Tonner Haute Couture Wizard of Oz Dolls Still Available for Bidding

WizardofOz.TonnerThere’s still time to bid on haute couture dolls by high-end fashion and costume designers inspired by Dorothy Gale, Glinda the Good Witch, and The Wicked Witch of the West. These collectible dolls were made for Tonner Doll’s collection of 22-inch dolls in celebration of the 75th anniversary of The Wizard of Oz.

Doll designers included Marc Jacobs, Donna Karan Atelier, Hervé Léger by Max Azria, Betsey Johnson, and more.

Earlier this month, Warner Bros. Consumer Products (WBCP) and Tonner Doll Company unveiled the 20-doll collection at Fashion Institute of Technology in New York. The collection is now located at Bloomingdale’s 59th Street flagship in New York City for additional public viewing on the third floor until October 9.

The dolls are still available for bidding on eBay Giving Works at wizardofozdollauction.com until Sunday, with proceeds benefiting Habitat for Humanity as part of the There’s No Place Like Home campaign.

Rubie’s Introduces Paw Patrol Costume Collection

rubielogoRubie’s Costume Co. Inc., under license with Nickelodeon, is launching official costumes for Paw Patrol. Available in child sizes toddler and small, the Paw Patrol Costume Collection includes the heroic pups Marshall, Chase, and Skye. In addition, the collection is available for pets.

Paw Patrol is a CG, action-adventure series that is currently the highest-selling preschool series on iTunes.

New Sons of Anarchy Merchandise Includes Toys from Gale Force Nine, Mezco

SonsofAnarchyWhen Sons of Anarchy returns to TV screens today, Twentieth Century Fox Consumer Products will have a multi-category global licensing program in place featuring new branded merchandise, including toys from Gale Force Nine and Mezco Toyz.

Gale Force Nine has already introduced Sons of Anarchy: Men of Mayhem, a board game in which players control rival gangs and compete to be the most successful outlaw club. Mezco Toys will introduce branded action figures, plush, and bobble-heads.

DHX Brands Signs Character Options as Master Toy Partner on New Teletubbies

DHXMediaOriginalTeletubbiesDHX Media has appointed Character Options as global master toy partner for the new series of Teletubbies. DHX Brands, the company’s dedicated brand and consumer products arm, completed the deal.

Character Options will launch product at retail in the UK in 2016, with other territories to follow. Core categories will be plush, plastics, and bath toys.

The much-anticipated new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and is being produced by Darrall Macqueen Ltd. It will bring a contemporary look to the property, ensuring that it is relevant for a new generation.

Penguin UK Reaching for the Skylands with First Licensed Magazine

SkylandersLogoPenguin UK is taking its first steps into licensed magazine publishing after acquiring the world representation rights to a new Skylanders Universe magazine, based on the Skylanders video games.

Penguin, which also owns the rights to the Skylanders Universe books, acquired the rights from brand owners Activision. It has appointed Immediate Media to produce the content and distribute the magazine in the UK.

The stories in the magazine will be based on characters from the Skylanders games—Skylanders Spyro’s Adventures, Skylanders Giants, and Skylanders Swap Force.