Jakks Pacific Inc. has entered a global licensing agreement with World Wrestling Entertainment Inc. (WWE) to manufacture, distribute, and market a line of dress up and other consumer products based on WWE’s superstars and divas, as well as its TV series, Monday Night Raw and SmackDown.
Jakks Pacific and WWE Partner on Consumer Products
September 16, 2015 By
Jakks Pacific Named Master Toy Licensee for Make It Pop
September 14, 2015 By
by Melanie Rainone
DHX Brands, a part of DHX Media, has appointed Jakks Pacific Inc. as master toy licensee for the show, Make It Pop, for all territories outside of Europe. The products will include dolls, plush, dress-up, role-play, girls’ electronic toys, and Halloween costumes, and are expected to launch in 2016.
Ubisoft and RSG Partner to Create Next-Generation Theme Park
September 12, 2015 By
by Varuni Sinha
Ubisoft is partnering with RSG, a co-owner and co-developer of Movie Animation Park Studios (MAPS) to develop a next-generation theme park. By combining a rich portfolio of world-renowned brands with expertise in designing highly interactive gaming experiences, Ubisoft aims to revolutionize the basic concept behind theme parks.
Skylanders and Max Chilton Team Up for Indy Lights
September 10, 2015 By
Skylanders is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership puts a focus on one of Skylanders SuperChargers’ key game play features: racing. A 24-year-old former Formula 1 driver and fan of the Skylanders franchise, Chilton will race the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12 to 13.
Nintendo Keeps on Trucking with Super Mario Maker GameTruck
September 10, 2015 By
GameTruck has entered a new partnership with Nintendo to bring Super Mario Maker to its fleet of game trucks. Starting on September 18, more than 100 GameTruck vehicles will feature the upcoming game, launching on Wii U on September 11.
Marvel Animated Minimates Series 1.5 Is Headed to Walgreens
September 8, 2015 By
The first series of Marvel Animated Minimates is scheduled to arrive at Walgreens stores this month, while Series 1.5 is scheduled for a holiday release. Consisting of an all-new assortment of eight Minimates mini-figures, it draws on the worlds of Avengers Assemble and Ultimate Spider-Man.
Revell Releases Snap-Together Vehicle Models Inspired by Star Wars: The Force Awakens
September 6, 2015 By
Revell has released an assortment of snap-together, interactive model kits inspired by Star Wars: The Force Awakens, aimed at ages 6 and up. The first four kits consist of replicas of the Millennium Falcon, Poe’s X-Wing Fighter, the Resistance X-Wing Fighter, and the First Order Special Forces Tie Fighter.
Marbles: The Brain Store to Be Select Launch Partner of Sphero’s BB-8
September 5, 2015 By
Marbles: The Brain Store will be a select retailer of Sphero’s BB-8 droid, based on the character from Star Wars: The Force Awakens. Through Sphero’s app-enabled technology, users can make BB-8 listen and respond, adapt its personality, and more.
Star Wars: The Force Awakens Goes Pop! with Funko
September 4, 2015 By
Right in time for Force Friday, Funko has released Pop! vinyl collectible figures based on the upcoming Star Wars: The Force Awakens. The line features the characters Captain Phasma, Rey, Finn, Chewbacca, Stormtroopers, Flametroopers, Snowtroopers, and C-3PO.
COMMENTARY: The More Things Change with Star Wars Licensed Toys…
Star Wars: The Force Awakens Kylo Ren 20-inch figure, from Jakks Pacific
A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
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