Jakks Pacific Secures Licensing Agreement for Despicable Me Franchise and Minions

MinionsMovieheaderJakks Pacific Inc. has been granted the rights to manufacture, market, and distribute a line of consumer products based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me franchise, as well as their upcoming film, Minions, which arrives in theaters in July. The licensing agreement, awarded by Universal Partnerships & Licensing, covers inflatable ball pits, wagons, arcade games, The Original Big Wheel, outdoor children’s furniture, and more. These products are expected to launch at North American retailers this spring.

“We are pleased to be a part of the phenomenally successful Despicable Me franchise, and the highly anticipated Minions film, by offering an array of products that feature popular characters from the films,” says Tara Hefter, vice president of licensing, Jakks Pacific Inc. “We are excited to bring a new line of products to these films’ fans.”

American Girl Partners with Fashion Angels on Arts and Crafts Licensing Deal

AmericanGirlOn Friday, American Girl announced a licensing agreement with Fashion Angels, a designer of tween girls’ lifestyle and activity products, to create trend-right and fashion-focused arts and crafts products. The new line will be available this fall at mass retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create accessories for themselves and their American Girl dolls.

Cabbage Patch Kids Adopt Wicked Cool Toys

CabbagePatchKidsWicked Cool Toys has entered into a strategic and worldwide licensing agreement with Original Appalachian Artworks Inc. to become the master toymaker for Cabbage Patch Kids. Created by Xavier Roberts and initially released in 1978, the brand has generated more than $6 billion dollars in revenue to date. [Read more...]

Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Gund Creates New Line of Pusheen Products

Feb9.PusheenGund is bringing feline Internet sensation Pusheen to life in a new line of plush. The chubby gray tabby cat, known for her love of cuddles, snacks, and dress-up, was one of the seven original Facebook sticker sets. [Read more...]

Hasbro and Disney Team Up on Descendants Fashion Dolls and Accessories

DescendantsGroupshotHasbro Inc. is collaborating with Disney Consumer Products on an array of dolls and accessories inspired by the upcoming movie, Descendants, which is premiering on Disney Channel this summer. Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—most notably its evil villains. [Read more...]

Alex Brands Enters Licensing Agreement with Nickelodeon

AlexBrands Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.

The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.

Just Play Partners with MEG Toys to Relaunch Puppy In My Pocket

JustPlaylogoJust Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies. [Read more...]

Wicked Cool Toys to Introduce Girl Scouts Cookie Oven

GirlScouts,WagonWicked Cool Toys introduces a delicious baking experience with the first Girl Scouts Cookie Oven, as well as a line of role-play products inspired by the girls’ leadership organization. The Girl Scouts Cookie Oven will feature mixes inspired by Girl Scout Cookies, such as Thin Mints and Trefoils, as well as the Girl Scouts On-the-Go Wagon and Cookie Stand. The Wicked Cool Toys Girl Scouts line is expected to hit mass market retailers nationwide this fall. [Read more...]

Mezco Inks Deal for Bugs Bunny

Mezco,BugsBunnyMezco Toyz is set to immortalize Bugs Bunny as part of a new licensing agreement, with a planned third quarter release date for product.

Since his debut on screens in Porky’s Hare Hunt in 1938, Bugs Bunny has appeared in more than 200 cartoons, as well as numerous films. He was also the first cartoon character to appear on a postage stamp and to have his own star on the Hollywood Walk of Fame.