China Toy Fair


Special Alien: Isolation Content Unites Original Movie Cast

AlienIsolationAlien: Isolation will include exclusive pre-order bonus content, featuring the vocal talent and likenesses of key cast members of the 1979 Twentieth Century Fox movie, Alien. Sigourney Weaver (who played Ellen Ripley), Tom Skerritt (Dallas), Veronica Cartwright (Lambert), Harry Dean Stanton (Brett), Yaphet Kotto (Parker) and Ian Holm (Ash) are set to feature in two downloadable bonus missions, which allow players to relive classic scenes from the movie.

Anyone who pre-orders the game will get a free upgrade to the Nostromo Edition, which includes the bonus content, Crew Expendable. Players can choose to play as one of three surviving crewmembers, only moments after Brett’s death at the jaws of the creature. As Ellen Ripley, Dallas, or Parker, players can explore the Nostromo from habitation deck down through engineering, coordinating their efforts with Lambert and Ash to lure the Alien into the ship’s airlock. [Read more...]

Exclusive SpongeBob SquarePants Plush Available at Macy’s this Holiday Season

MacysSpongeBobSpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador, according to Macy’s Parade & Entertainment Group and Nickelodeon. Kicking off this November, an exclusive SpongeBob talking plush with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and at macys.com, as part of the Macy’s collectible plush program that runs through December 31.

The holiday plush has become a Macy’s tradition and a coveted collector’s item. The SpongeBob SquarePants plush features SpongeBob’s laugh, as well as quotes such as, “Did you know you were my best friend?” and “I’m ready, I’m ready, I’m ready.”

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

New Character Club Chairs to Launch this Summer

June24 club chairDelta Children’s new Character Club Chairs are launching this summer in different characters, including Cars, Mickey Mouse, and Minnie Mouse. Recommended for children ages 3 to 9, each chair can hold up to 100 pounds and provides a soft space for kids to sit and read, draw, or watch a movie. The chair deflates for easy storage and its velour cover is machine washable.

Splat the Cat from Kids Preferred Is Ready to Make a Splash

SplattheCatThis fall, Kids Preferred will have a new series of Splat the Cat toys, based on the bestselling children’s picture books by Rob Scotton. The books center on Splat, a rambunctious cat that befriends a mouse, goes to school, and learns a few lessons along the way.

The Splat the Cat line includes the Splat the Cat Beanbag, which is soft and squishy, and intended for throwing, toting along, and touching. Black and gray, it measures out to approximately 8.75 inches.

The new Splat the Cat drag-along is 11 inches long, and easy to drag, carry, and take on trips. The Seymour the Mouse Beanbag is a companion to both Splat and the Splat beanbag. The 4-inch beanbag has a big nose, curious ears, and a tummy that invites touching.

The Splat the Cat Hardcover Book features Splat the Cat and his pet mouse Seymour in a story about their first day at school.

K’Nex Releases New Building Sets for Plants vs. Zombies

PlantsvsZombiesWith new licensed building toys from K’Nex, fans of Plants vs. Zombies can now build and play with the characters from the game. The partnership between K’Nex and PopCap Games Inc. combines K’Nex building systems with the digital franchise for the first time ever.

Along with the first series of Mystery Figure Bags, the Plants vs. Zombies line includes the Pirate Ship Building Set, Wall-nut Bowling Building Set, Wild West Skirmish Building Set, and Jetpack Zombie Attack Building Set, all suitable for kids ages 5 and up; and the Cone Mech Building Set, Football Mech Building Set, and Pirate Seas Plank Walk Building Set, suitable for kids ages 7 and up.

Fisher-Price Keeps on Trucking with New Power Wheels

FisherPrice.PowerWheelsFisher-Price is teaming up with Ford to unveil new Power Wheels inspired by the highly anticipated 2015 F-150 truck. The Power Wheels 2015 F-150 debuted this morning at the Further With Ford event in Dearborn, Mich. Its features include a roomy truck bed; working tailgate; chrome wheels and grill; and Monster Traction drive system that allows driving on hard surfaces, wet grass, and bumpy terrain. The Power Wheels 2015 F-150 also has a working FM radio and MP3 jack or microphone.

The full Power Wheels F-150 line includes a girls’ version with purple camo graphics, available nationwide this October; an Extreme Sport model featuring real LED lights and styling inspired by customized Ford trucks, available exclusively at Toys “R” Us in October; and a black-painted version, available nationwide in November. The 2015 F-150 is available for pre-order at powerwheels.com/F150, and will be available exclusively at Wal-Mart this September.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

PlayDate Digital, Hasbro Launch Transformers Rescue Bots: Sky Forest Rescue App

The youngest of Transformers fans can enjoy the Transformers Rescue Bots: Sky Forest Rescue app from PlayDate Digital and Hasbro Inc. This mobile app puts beginner and emergent readers at the center of the story, working as rescue cadets in training to save Griffin Rock from nature gone wild.

Transformers Rescue Bots: Sky Forest Rescue is inspired by the animated series Transformers Rescue Bots by Hasbro Studios and airing on The Hub Network in the U.S.  The app is available on iOS devices.