Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Worlds Collide as World Tech Meets the Marvel Universe

WorldTechToysWorld Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.

The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.

New Girl Scouts Collection from Wicked Cool Toys to Include Girl Scout Cookie Oven

GirlScouts.DeluxeOvenLogoWicked Cool Toys has entered into a licensing relationship with Girl Scouts of the USA to introduce a new Girl Scout Cookie Oven, as well as a comprehensive line of role play, craft, and activity products.

The Girl Scout Cookie Oven will feature mixes inspired by popular Girl Scout Cookies such as Thin Mints, Trefoils, peanut butter, and caramel coconut varieties, as well as traditional classics such as chocolate chip, oatmeal, and brownies. Meanwhile, Wicked Cool’s line of craft and activity kits for ages 6 and up, entitled D.I.Y. girl, is inspired by fun projects Girl Scouts engage in. These include such diverse offerings as a string art kit, a jewelry making kit, a collage silhouette kit, a garland making kit, and more.

Wicked Cool Toys expects its line to arrive at mass market retailers throughout the U.S. beginning in the fall of next year.

Hasbro and PEZ International Strike Sweet Deal for My Little Pony Branded PEZ Dispensers and Candy

MyLittlePony.PEZHasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.

The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.

DHX Media Signs Golden Bear Toys as Twirlywoos Master Toy Partner

UK broadcaster CBeebies has commissioned a brand new preschool series, Twirlywoos, from Ragdoll Productions. The series, set to air next year, will revolve around the Twirlywoos: four small, bird-like characters who are inquisitive, enthusiastic, and constantly looking to learn something new about the world.

Twirlywoos will combine stop-frame animation and live action sequences set in the real world. It will be produced in association with DHX Media, which will handle global distribution, merchandising, brand management, and marketing. DHX Brands, the consumer products arm of DHX Media, has signed a global master toy deal with Golden Bear Toys, which will launch product in 2016, with a key focus on plush and plastics (play sets/figurines), bath toys and games, and activity products.

Funko Partners with Sesame Street on New Pop! Series

Funko.SesameStreetFunko has a new license with Sesame Workshop to create a series of Sesame Street Pop! Vinyl figures. The partnership will launch at this month’s New York Comic Con with the first to market release of a Super Grover Pop! Vinyl figure, which stands 3.75 inches tall and comes in a window display box. The Super Grover Pop! Vinyl figure will be available for sale at Toy Tokyo’s New York Comic Con Booth.

A complete Sesame Street Pop! series will follow next year. The Sesame Street Pop! series will include Bert, Ernie, Big Bird, Oscar, The Count, Elmo, Cookie Monster, and Grover.

“As a company, we feel that the Sesame Street license is a fantastic way to bring our older customers back to their youth, while at the same time introducing our fun new line of collectables to younger generations,” says Andrew Perlmutter, vice president of sales.

Puzzles, Costumes, and More All Part of DHX Brands’ Line-up for Teletubbies

DHXMediaOriginalTeletubbiesDHX Brands has appointed numerous new UK licensing partners for the revamped Teletubbies series. Copyright Promotions Licensing Group (CPLG) brokered the deals.

CPLG secured deals with Ravensburger to produce themed puzzles, MV Sports for wheeled and outdoor toys, and International Greetings for the arts and crafts category. Rainbow Productions has been enlisted to create costumes based on characters Tinky Winky, Laa Laa, Dipsy, and Po.

DHX Brands has also recently appointed Character Options as global master toy partner.

Products are expected to arrive in retail locations beginning in 2016.

AG Properties Launches Strawberry Shortcake Program in Nordic Region

strawberry shortcakeStrawberry Shortcake will see a dramatic expansion across Denmark, Finland, Norway, Sweden, and Iceland this fall, thanks to a new licensing deal between AG Properties (AGP) and strategic partner Tactic Games. They will produce and distribute a variety of publishing products, games, and puzzles, and will serve as distributor in the Nordic region for the new core toy line produced by The Bridge Direct featuring all new packaging.

The deal was handled by local agent Alicom Licensing acting on behalf of AGP.

All products will be distributed via direct selling, book clubs, specialty stores, book stores, supermarket and grocery, hypermarket, mass market, department, duty-free stores, game specialty, novelty, and toy stores.

WBCP Introduces Halloween Costumes Inspired by Godzilla, DC Comics, Dumb & Dumber, and More

RUBIEíS COSTUME CO.  ñ Godzillaô Inflatable CostumeThis Halloween, Warner Bros. Consumer Products (WBCP) will introduce adult, children, and pet costumes including a fully inflatable Godzilla costume, Dumb & Dumber-inspired dog costumes, and DC Comics superheroes and villain-inspired masks and costumes.

Adults will also be able to dress up as an infamous supervillain from Rubie’s Costume Co.’s Batman Classic TV Series Costume and Mask Collection, as well as characters from the Wizard of Oz and The Hobbit trilogy.

Hasbro and Disney Enter New Strategic Merchandising Relationship for Disney Princess and Frozen

DisneyPrincessesHasbro Inc. has entered a new strategic merchandising relationship with Disney Consumer Products for the Disney Princess and Frozen properties. The agreement gives Hasbro global rights, excluding Japan, to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and the Beast, The Little Mermaid, and Frozen beginning in 2016.

“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years, demonstrating that we have a true understanding of girls globally and how today’s girls want to play. [Read more...]