China Toy Fair


World Tech Toys Signs Deal with WWE

WorldTechToysWorld Tech Toys has signed a licensing agreement with World Wrestling Entertainment Inc. (WWE) to design and manufacture licensed R/C helicopters based on WWE superstars Hulk Hogan, John Cena, Dwayne “The Rock” Johnson, and others.

“The WWE deal adds more muscle to our already robust portfolio of top licensed R/C helicopters and other vehicles,” said Ben Ibarra, World Tech Toys Vice President. “We’re beyond excited to bring WWE R/C to market, and expect both R/C and WWE fans will be as well.”

World Tech Toys is behind electric-powered R/C copters featuring built-in gyroscopes that automatically stabilize the craft, so users can focus on flying or hovering. Along with its own proprietary line of R/C toys, the company offers a variety of flying and driving R/C toys based on pop culture brands.

Aquarius Entertainment Signs Agreement with Hasbro, Expands into Toys and Games

LLC2NMRDC_PLAY24Aquarius Entertainment Merchandise (aka NMR Distribution America) has transitioned from a poster, calendar, and gift vendor to a toy and games gift resource. Its top-performing products include playing cards and puzzles in the game category and desk top standees, lunch tins, and tin signs in the gift category. A DC Comics board game is currently in development.

My Little Pony poster displayer, exclusive to Hot Topic stores.

My Little Pony poster displayer, exclusive to Hot Topic stores.

Recently, Aquarius entered into a licensing agreement with Hasbro to create a range of collectible classic lunch box tins, playing cards, tin deck sets, funky chunky magnets, and posters and décor featuring Hasbro’s classic brands, such as My Little Pony, Transformers, Mr. Potato Head, G.I. Joe, Monopoly, and Candyland. Products are now available on specialty retail shelves.

Aquarius/NMR also holds licenses including Marvel, the Beatles, Coca-Cola, and more.

Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys

JakksJakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.

Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]

New Frozen Products from KidDesigns to Debut This Summer

KidDesigns.FrozenmicKidDesigns will have a collection of 12 new Frozen products, featuring Anna and Elsa. The items will arrive at retail in July, and two of them—Microphone with MP3 adaptability and Sing-a-Long Boombox—will feature the Academy Award-winning song, Let It Go.

Frito-Lay and Activision Reveal the Finalists for First-Ever Fan-Selected Skylanders Hero

SkylandersNameHeroStarting today, fans can pick their favorite of three new Skylanders characters as part of the Choose and Name a New Hero contest, a joint promotion between PepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. The winning character will appear in the upcoming Skylanders Trap Team game, slated for release in North America this October.

From now until June 13, kids ages 13 years and up can visit www.fritolay.com/skylanders to vote for their favorite of the three finalists, which are: [Read more...]

Disney Releases Toys in Time for Maleficent Film Premiere

Aurora.MaleficentDisney Consumer Products has unveiled a new collection of products based on Maleficent, the impending Walt Disney Studios live-action movie that explores the untold story of Disney’s most iconic villain from the classic film, Sleeping Beauty. The collection includes dolls, figures, and role-play items.

Jakks Pacific will introduce Maleficent and Aurora Collector Fashion Dolls, which stand 11.5 inches tall, as well as Maleficent’s Glow Horns, inspired by the iconic horns from the film. Funko will have Maleficent and Aurora POP! figures.

The Disney Store will introduce the Aurora Deluxe Costume Collection, which includes a deluxe costume featuring lace detailing, floral accents, and other embellishments. Meanwhile, the Disney Store’s Maleficent Film Collection Dolls are designed to depict the title character and Aurora from the film.

Maleficent arrives in theaters on May 30.

Skylanders Makes the Jump to Comics This July

SkylandersLogoIn conjunction with Activision, IDW Publishing will release the first-ever Skylanders comic-book series, by writer Ron Marz with Mike Bowden and David Baldeon as lead artists. Skylanders is the best-selling kids’ video game franchise since its launch in 2011. The first issue of the comic book series, a prequel to the Skylanders Trap Team storyline, provides fans an inside look at where some of their favorite Skylanders came from, as well as a first look at some all-new characters from the upcoming game.

Skylanders will make the leap to comics this July, debuting at Comic-Con International: San Diego 2014. Skylanders #0 features an introductory 16-page story, character guides, and additional back-up information. It will be launched in both print and digital during SDCC weekend.

“We are thrilled to be combining Skylanders, the pioneer of the toys to life video game genre, with IDW, one of the industry’s leading comic-book publishers in the U.S.,” said Ashley Maidy, vice president of global licensing and partnerships at Activision. “The comic-book series will offer fans a glimpse into the backstories of their favorite Skylanders characters, expanding on the universe that they’ve embraced so enthusiastically in the franchise’s short history. To explore the world of Skylands beyond the game is an opportunity we know our fans have long been awaiting, and we couldn’t be more excited to see this manifested through a comic series.”

C-Preme’s New Accessories Combine Ninja Turtle Power with Bike Safety

CPreme Ninja Turtles.croppedC-Preme Limited and Nickelodeon are launching new Raskullz bike accessories featuring helmets, knee pads, and elbow pads with Teenage Mutant Ninja Turtles-inspired 3D designs. Each helmet includes a molded 3D mask with a real knotted fabric sash, which comes in all four turtles’ respective colors: blue, red, purple, and orange. In addition, they are equipped with aerodynamic vent holes for cooling and adjustable nylon straps.

All four helmets are now available for purchase at www.Raskullz.com.

Mobo Cruiser Line Expands with New Disney-Themed Rides

MoboTotDisneyPlanesAsa Products has an exciting line-up of Mobo Cruisers, featuring characters from Disney-Pixar Cars and Disney’s Planes. Both the new Mobo Tot: Disney-Pixar Cars Lightning McQueen and Disney’s Planes Dusty cruisers are slated for release this summer, around the same time as the new animated film, Planes: Fire & Rescue.

Both adjustable three-wheelers are ergonomically designed for toddlers ages 2 to 5, and available at www.toysrus.com, as well as select Toys “R” Us stores.

Rubie’s Introduces The Amazing Spider-Man 2 Costume Collection

RubiesSpiderManRubie’s Costume Company Inc. has introduced costumes, masks, and accessories inspired by The Amazing Spider-Man 2 film by Sony Pictures Entertainment. Available in children and adult sizes, The Amazing Spider-Man 2 Costume Collection includes both Spider-Man and the villain Electro.

“Often referred to as the neighborhood super-hero, Spider-Man exudes power and strength while still being relatable,” said Howard Beige, Rubie’s executive vice president. “It’s this kind of character that attracts customers into transforming themselves into Spidey year after year, and this Halloween is no exception.”

The costume collection is available now for this Halloween.