Wicked Cool Toys has entered into a strategic and worldwide licensing agreement with Original Appalachian Artworks Inc. to become the master toymaker for Cabbage Patch Kids. Created by Xavier Roberts and initially released in 1978, the brand has generated more than $6 billion dollars in revenue to date. [Read more...]
Hasbro Inc. is collaborating with Disney Consumer Products on an array of dolls and accessories inspired by the upcoming movie, Descendants, which is premiering on Disney Channel this summer. Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—most notably its evil villains. [Read more...]
Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.
The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.
Just Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies. [Read more...]
Mezco Toyz is set to immortalize Bugs Bunny as part of a new licensing agreement, with a planned third quarter release date for product.
Since his debut on screens in Porky’s Hare Hunt in 1938, Bugs Bunny has appeared in more than 200 cartoons, as well as numerous films. He was also the first cartoon character to appear on a postage stamp and to have his own star on the Hollywood Walk of Fame.
Funko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]
The Lego Group is partnering with Warner Bros. Consumer Products to develop Lego building sets inspired by animated franchise, Scooby-Doo. Five new building sets will bring characters such as Shaggy, Scooby, and the rest of the gang to life in Lego form for the first time ever.
The sets will include the Mummy Museum Mystery, the Haunted Lighthouse, and the Mystery Mansion. These are scheduled to arrive on store shelves in August.
In related news, there will be a 22-minute, animated Lego special featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment during the coming years.