HoliDAY of Play 2015

Hasbro’s Allspark and Lionsgate Teaming Up for My Little Pony Movie

HasbroStudios.logoHasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.

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Hasbro, Paramount Partner for Beyblade Movie

Paramount Pictures has acquired rights to create a live-action feature based on Hasbro’s Beyblade toy collection, which will be produced by Mary Parent through her Disruption Entertainment banner.

Rasta Imposta, Sony Pictures Consumer Products Partner for Pixels Halloween Costumes

PixelsRasta Imposta has been granted a license from Sony Pictures Consumer Products to produce Halloween costumes featuring characters from Pixels, based on the movie set to hit theaters July 24. Rasta Imposta will bring the Arcaders to Halloween this year, along with Lady Lisa and the video game character Q*Bert from the upcoming film.

Saban and Lionsgate Team Up for Power Rangers Feature Film

MightyMorphinAfter more than 20 years of continuous production as a live-action TV series, Saban BrandsMighty Morphin Power Rangers will be re-envisioned as a new film franchise. Produced in partnership with Lionsgate, the live-action Power Rangers movie will center on a group of high school kids who are infused with unique super powers, and must harness and use them as a team if they are to save the world.

Currently, Mighty Morphin Power Rangers products include toys, apparel, costumes, video games, and other merchandise.

Sony Pictures Entertainment and Mattel Bring Barbie to the Big Screen

barbie-logoSony Pictures Entertainment, Mattel, and Parkes+MacDonald/Image Nation have partnered on a live-action comedy based on the iconic Barbie doll. The film will go into production at the end of this year. In her live-action big screen debut, Barbie will be shown inhabiting many of the 150 roles she has played throughout the franchise’s more than 50-year history, including a mermaid, a movie star, and the president.

The project marks the second collaboration between Sony Pictures and Mattel, which are currently developing a film adaptation of Masters of the Universe, based on Mattel’s popular action figures. The live-action Barbie film will be written by Jenny Bicks, produced by Walter F. Parkes and Laurie MacDonald, and executive produced by Parkes+MacDonald’s president Marc Resteghini alongside Julia Pistor, who will executive produce for Mattel’s Playground Productions.

Status Media Heroically Debuts Hero Holder

Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.

The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.

Hasbro, Amazon Team Up Offers First Action Figure for Transformers: Age of Extinction

Feb3.TransformersHasbro and Amazon have partnered to offer the first official merchandise inspired by the movie Transformers: Age of Extinction. Amazon’s Transformers Headquarters Shop is now live on its website and features the first action figure available for purchase from Hasbro’s Transformers: Age of Extinction line.

The first product of the line is the Transformers First Edition Optimus Prime action figure. The figure converts from robot to vehicle and includes new metallic embellishes, rubber tires, and is styled in the way the character will look in the movie. The product is also No. 14 in the numbered line of Thrilling 30 action figures celebrating the 30th anniversary of the Transformers brand this year. It is available exclusively on before the broader toy line becomes available in May. 

Mattel Launches Playground Productions Creative Storytelling Division

Mattel.PlaygroundMattel Inc. has announced the formation of Playground Productions, a new division within the Mattel Global Brands group dedicated to the creation and development of strategic multiplatform storytelling. Playground Productions will drive creative storytelling across all Mattel brands, including Barbie, Monster High, and Max Steel, along with the development and launch of the new animation Team Hot Wheels: The Origin of Awesome debuting next year.

Playground Productions has brought on Mercury Filmworks for the project in a story that delivers new Hot Wheels thrills in three formats including a 22-minute origin story for spring, 11 humorous two-minute action-packed shorts for the summer, and a 74-minute direct-to-video movie for the fall.

Additionally, Playground Productions will manage and provide creative direction for the recently announced live-action feature film for Max Steel. In co-development with Dolphin Films, the movie will have a wide release in theaters next year. The division is also partnering with Columbia Pictures on an upcoming Masters of the Universe theatrical project.

Mattel and Dolphin Entertainment Develop Max Steel Film

MAX STEEL LOGODolphin Entertainment and Mattel, Inc. have partnered to develop a live-action, feature-length film of Max Steel based on Mattel’s franchise of the same name. The film will be produced by Dolphin Films and distributed in the U.S. by Open Road Films, with a wide release in theaters at the end of next year.

Created by Mattel, the Max Steel franchise spans multi-platform entertainment, toys, and consumer products. The film will introduce audiences to the world of Max Steel, in which teenager Maxwell McGrath and alien companion Steel combine special powers to generate superhero Max Steel. Bill O’Dowd and Julia Pistor will produce the film.

Ubisoft and Sony Pictures Collaborate for Watch Dogs Movie

WatchDogUbisoft has announced that its film and television division, Ubisoft Motion Pictures, is collaborating with Sony Pictures Entertainment and New Regency on a film based on Watch Dogs, Ubisoft’s open-world action-adventure video game. Ubisoft and Sony will also release the Watch Dogs gameplay that will be available for PlayStation 4 this holiday.

Watch Dogs centers on Aiden Pearce, a hacker inflicting his own brand of justice after a violent family tragedy. Using his skills, Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure. In the game, Pearce turns the entire city of Chicago into his ultimate weapon. The game received awards at E3 2012, including Best of Show from GamingExcellence and three awards (Biggest Surprise, Best New Franchise, and Best PC Game) from IGN. The game also won GameSpot’s People’s Choice Most Exciting Game of E3 2013.

Ubisoft Motion Pictures will oversee the project at Ubisoft, and at Columbia, Hannah Minghella and Sam Dickerman will oversee development while Alexandra Milchan and Andrew Calof will work on the film for New Regency.