Hasbro and Rovio Expand Angry Birds Licensing Agreement

hasbro_2Hasbro Inc. and Rovio Entertainment have expanded a licensing agreement for toys and physical games based on the Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go!, set to release this year. In addition, Hasbro will continue to develop and expand its line based on Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

The original Angry Birds mobile game launched in 2009 and remains the No. 1 paid app of all time. Angry Birds has expanded rapidly into consumer products, publishing, and animation. In March, Rovio released Angry Birds Toons, a weekly animated cartoon series distributed through Angry Birds games, TV broadcasters, and on-demand networks. A full-length, animated Angry Birds movie opening is slated for July 1, 2016.

The terms of the agreement grant Hasbro worldwide licensing rights. More details will be released later in the year.

Shout! Factory and Hasbro Studios Distribute My Little Pony Equestria Girls

MLPEG General Key Art NOT COVER 300dpiShout! Factory and Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro Inc., announced a new worldwide distribution alliance for the animated movie My Little Pony Equestria Girls. Produced and developed by Hasbro Studios, this new animated family adventure delivers a new take on the popular My Little Pony: Friendship is Magic animated series, packed with familiar characters, vibrant animation, and original music that the whole family will enjoy.

My Little Pony Equestria Girls is set to hit the home entertainment marketplace and a variety of digital entertainment platforms in North America and international territories later this year. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet—high school. With help from her new friends who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.

Britney Spears to Release New Song for New Smurfs Movie

smurfs2Britney Spears will release a song for Columbia Pictures/Sony Pictures Animation‘s family comedy The Smurfs 2, titled “Ooh La La,” via Kemosabe/RCA Records. “Ooh La La” will play at the end credits of the film. The Smurfs 2, the sequel to the hybrid live action/animated film released in 2011, is set to hit theaters on July 31.

Spears says, “I have always loved the Smurfs as a kid and now my boys are the biggest Smurfs fans ever. I wanted to surprise them with a song in the movie. I know they’ll think it’s Smurftastic!”

Start Your Engines and Zip Around with Turbo

Turbo is a high-velocity 3-D comedy about an ordinary snail who dares to dream big and fast.

After a freak accident miraculously gives him the power of super-speed, Turbo kicks his dreaming into overdrive and embarks on an extraordinary journey to achieve the seemingly impossible: competing in most famous auto race in the world. But not everyone thinks this mollusk has the muscle to make it to the winners circle, and it’s only with the help of his tricked-out streetwise snail crew that this ultimate underdog proves that no dream is too big, and no dreamer too small.

Check out the movie trailer!

Mattel and DreamWorks Animation bring the story to life with toys capturing key movie moments and characters so kids can play out favorite scenes or create their own adventures.

For more information about Turbo, visit www.turbomovie.com. Check out the roundup of fun, new Turbo toys below!

  • Turbo Shell Racers Vehicles: Featuring character favorites from the movie, kids can be just like Turbo playing out their own adventures with snail racing speed. The collectible character two-packs feature racing action in “snail scale” size that make Turbo Shell Racers perfect for anytime, anywhere play. The complete set has more than a dozen snail characters for the ultimate race showdown.
  • Turbo Stunt Set Assortment: The action-packed Turbo Stunt Set assortment is the perfect place to park, race, and play with Turbo Shell Racers vehicles. The assortment includes two challenging sets that bring big movie moments to life in the playroom. The “Ring of Fire” set has a harrowing vertical loop that must be braved in order to launch through a ring of fire while the “Zip Line Stunt Race” set recreates a key competition scene in the film.

For more information on Mattel toys, visit http://mattelbrandsmedia.com.

“Barbie in The Pink Shoes” Marks 25th Title for Iconic Doll

Barbie takes center stage as a ballerina in the new DVD movie Barbie in The Pink Shoes, available now. After 12 years and more than 110 million DVDs sold to date, the newest title marks a milestone for Barbie Entertainment as the 25th release. In the movie, Barbie stars as Kristyn Farraday, a ballerina with big dreams. When she tries on a pair of sparkling pink shoes, she and her best friend are whisked away to a fantastical place. Embarking on a magical adventure, she learns when you dance from your heart, dreams can come true. Girls can continue dancing with a Barbie In The Pink Shoes line of dolls and toys currently available at retailers nationwide.

Spin Master, DreamWorks Animation Take Flight with Global Licensing Relationship for DreamWorks Dragons Franchise

Spin Master Ltd. and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship. Spin Master will serve as the worldwide master toy licensee for the DreamWorks Dragons slate of upcoming franchise properties, which includes a television series and a sequel to the original film.

Spin Master previously served as master toy partner for How to Train Your Dragon, released globally in 2009, and this fall will debut a toy line inspired by last year’s debut of Cartoon Network’s DreamWorks Dragons: Riders of Berk, which features the original voice cast from the feature film.

Now kids everywhere will be able to step into the world of Vikings and dragons with a line of immersive and imaginative toys inspired by DreamWorks Dragons: Riders of Berk.

How to Train Your Dragon 2 is set for release on July 20, 2014.

Netflix, DreamWorks Animation Launch First Ever Netflix Original Series for Kids

Netflix Inc. and DreamWorks Animation SKG Inc. have announced that they will create the first ever Netflix Original Series for kids. Based on the DreamWorks Animation movie Turbo, premiering in theaters this summer, the Netflix series Turbo: F.A.S.T. (Fast Action Stunt Team) debuts exclusively this December in the U.S. and across the globe in the 40 countries where Netflix offers its service. [Read more...]

Meet The Small Potatoes Set to Premiere on Disney Channel and Disney Junior, Licensed to Universal Studios Home Entertainment

Little Airplane ProductionsMeet the Small Potatoes is set to make its world television broadcast premiere Friday, February 15 on Disney Channel and Disney Junior. Hundreds of avatars of fans, selected through an on-line promotion, are now part of the Meet the Small Potatoes cast and are included in shots throughout the film. [Read more...]

Chilly Christmas Is Set To Warm the Hearts of Audiences This Holiday Season

You better watch out, Rudolph… a new four-legged hero is coming to town…! Chilly Christmas, a new feature film releasing on DVD on November 6 will deliver a sleigh-load of fun for audiences of all ages. From Anchor Bay, the film features C. Thomas Howell, Brooke Langton, and Tom Arnold.

Chilly Christmas, produced by Steven Paul, follows 11-year-old Bobby Cole, his detective dad, and their lovable-but-destructive pooch, Chilly, who live together in Sunshine Beach, Calif. When Bobby’s father is offered a job promotion in New York City, Bobby is thrilled for him–but his excitement quickly turns to heartbreak when he realizes he may have to say goodbye to Chilly, who is too rambunctious to live in a tiny city apartment. While the Coles prepare Chilly for the Big Apple, trouble begins brewing in their own backyard when a dog-napper and his crew suddenly show up in Sunshine Beach, hot on Chilly’s tail. It’s up to Detective Cole, Bobby, and Chilly to stop the thieves in their tracks and keep their family together.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Walmart to Launch Diary of a Wimpy Kid Exclusive Retail Campaign

The Diary of a Wimpy Kid franchise is anything but wimpy. In preparation for the release of Diary of a Wimpy Kid: Dog Days on August 3, Twentieth Century Fox Consumer Products will launch a national retail campaign with Walmart, making the world’s largest retailer a One Stop Wimpy Shop. Beginning July 31, more than 2,500 stores nationwide will carry a full range of products including exclusive merchandise that can only be purchased at Walmart. The program will remain in stores through August 28.

As the third installment of the film arrives in theaters, Walmart will carry all of the books in Jeff Kinney’s best-selling series, board games, and DVDs. Walmart will also feature several exclusive products, including a Wimpy Kid Mini Prank Kit, from Cardinal Industries, containing a whoopee cushion, moldy cheese, and flies in ice, all packaged in a collectible tin; a line of book accessories, including bookmarks and book lights from Andrews + Blaine and Trends International; and a two-pack DVD set featuring the films Diary of a Wimpy Kid and Diary of a Wimpy Kid: Rodrick Rules.

The One Stop Wimpy Shop will offer an updated book, The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood, that chronicles how each of the three movies in the franchise were made. The book includes behind-the-scenes photos, fun facts, and a free limited-edition movie poster.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.