China Toy Fair


Chilly Christmas Is Set To Warm the Hearts of Audiences This Holiday Season

You better watch out, Rudolph… a new four-legged hero is coming to town…! Chilly Christmas, a new feature film releasing on DVD on November 6 will deliver a sleigh-load of fun for audiences of all ages. From Anchor Bay, the film features C. Thomas Howell, Brooke Langton, and Tom Arnold.

Chilly Christmas, produced by Steven Paul, follows 11-year-old Bobby Cole, his detective dad, and their lovable-but-destructive pooch, Chilly, who live together in Sunshine Beach, Calif. When Bobby’s father is offered a job promotion in New York City, Bobby is thrilled for him–but his excitement quickly turns to heartbreak when he realizes he may have to say goodbye to Chilly, who is too rambunctious to live in a tiny city apartment. While the Coles prepare Chilly for the Big Apple, trouble begins brewing in their own backyard when a dog-napper and his crew suddenly show up in Sunshine Beach, hot on Chilly’s tail. It’s up to Detective Cole, Bobby, and Chilly to stop the thieves in their tracks and keep their family together.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Walmart to Launch Diary of a Wimpy Kid Exclusive Retail Campaign

The Diary of a Wimpy Kid franchise is anything but wimpy. In preparation for the release of Diary of a Wimpy Kid: Dog Days on August 3, Twentieth Century Fox Consumer Products will launch a national retail campaign with Walmart, making the world’s largest retailer a One Stop Wimpy Shop. Beginning July 31, more than 2,500 stores nationwide will carry a full range of products including exclusive merchandise that can only be purchased at Walmart. The program will remain in stores through August 28.

As the third installment of the film arrives in theaters, Walmart will carry all of the books in Jeff Kinney’s best-selling series, board games, and DVDs. Walmart will also feature several exclusive products, including a Wimpy Kid Mini Prank Kit, from Cardinal Industries, containing a whoopee cushion, moldy cheese, and flies in ice, all packaged in a collectible tin; a line of book accessories, including bookmarks and book lights from Andrews + Blaine and Trends International; and a two-pack DVD set featuring the films Diary of a Wimpy Kid and Diary of a Wimpy Kid: Rodrick Rules.

The One Stop Wimpy Shop will offer an updated book, The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood, that chronicles how each of the three movies in the franchise were made. The book includes behind-the-scenes photos, fun facts, and a free limited-edition movie poster.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Dark Knight Goes Digital: Sakar International Launches Batman-Themed Electronics

As movie-goers wait with anticipation for the epic conclusion to the Dark Knight trilogy, Sakar International, in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment, has announced the debut of its new line of Batman electronics and accessories to commemorate the release of Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, which hits theaters and IMAX nationwide on July 20.

Kids of all ages will love being summoned to start their day with the Batman Alarm Clock Radio that projects the Bat-Signal on the wall or ceiling. Also sure to delight, the 3-in-1 Digital Camera offers still, video, and web-cam capability with three interchangeable face plates, while the Digital Video Recorder makes it quick and easy for users to film their own action scenes. The three-piece Batman Adventure Kit includes adventure necessities, such as a 35mm camera, flashlight, and binoculars. No super hero is complete without a stealthy communication device, and Sakar’s set of two Batman Walkie Talkies keep everyone in contact with push-to-talk buttons and built-in Morse code options.

Available at Toys R Us, the Batman product line features vibrant, high-resolution graphics and durable construction to withstand any high-flying super hero adventure.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Sony Pictures Animation to Bring Tonka Trucks To Big Screen

Tonka, the Hasbro brand that for 65 years has been best known for its line of toy trucks for children, will soon grace the big screen in a fully-animated motion picture to be produced by Sony Pictures Animation, Hasbro, and Happy Madison Productions.

The film will also be produced and developed by Goldner and Hasbro’s senior vice president and managing director of motion pictures, Bennett Schneir, and will be written by Fred Wolf.

The new Tonka project is in addition to several others in the works between Sony Pictures and Hasbro. Sony Pictures is developing motion pictures based on Hasbro’s Risk and Candy Land brands. Candy Land is also a Happy Madison project.

Tonka has been the bestselling toy truck globally since 1947.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.