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This post was written by Ericka Johnson

Round 5 Announces Bruce Lee Toys

Wednesday, April 18th, 2012

Round 5 announced an exclusive collaboration with art toy design legend Jeremy Madl on the first release of Round 5 X Bruce Lee X MAD figures and the debut of Bruce Lee’s Temple of Kung Fu line of collectibles. The Temple of Kung Fu launch represents the first of several planned collaborations between Round 5 and established artists from the art toy space centering on the official Bruce Lee brand.

The first Temple of Kung Fu figures, scheduled for global release this summer, will feature a three-inch blind box assortment of 28 characters, including a variety of mystery characters, and will be available at select retailers around the world. In addition to the standard figures, Temple of Kung Fu will include hyper-limited chase figures featuring alternative colorways, costume designs, and accessories.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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This post was written by Jazmin Idakaar

Paradise Galleries Introduces Princess Catherine Fashion Collection

Wednesday, April 11th, 2012

Paradise Galleries announced yesterday that they are introducing new items in the Princess Catherine The “Royal Wedding” Doll’s wardrobe, including her wedding reception gown and outfits worn during her North American tour with Prince William in July 2011.

The first dress in the collection is the Princess Catherine “Stunning Reception Gown,” a replica of the dress Kate wore during the post-wedding dinner dance at Buckingham Palace. The two additional dresses that complete this collection are from Prince William and Princess Catherine’s first North American tour as a Royal couple.

The Princess Catherine “Canada Day Ceremony Ensemble” includes a custom-made red maple-leaf hat worn in celebration of Canada Day. This ensemble was worn for Kate’s engagement photo and then again for the North American tour by adding Queen Elizabeth’s Maple Leaf Broach.

The Princess Catherine “North American Tour Blue Lace Dress” is the third dress in the Royal collection. Paradise Galleries has recreated the dress, blue lace lined with white sateen, for the Princess Catherine doll.

In addition to the three new Princess Catherine fashion outfits, the Princess Catherine The “Royal Wedding” Doll, and a Replica Engagement Ring, Paradise Galleries is the first U.S. Company to actually make a William doll, a companion piece that completes the Royal Collection. The full line is available for sale on the Paradise Galleries website: www.paradisegalleries.com.

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This post was written by Jackie Breyer

Ickee Stikeez Now Available at Walmart and Walgreens

Thursday, March 22nd, 2012

Ickee Stikeez, from Zing Toys, are squishy, monster-themed collectibles with suction cups that stick to flat surfaces. Ickeez stick to any flat surface, such as lockers, lunchboxes, windows, and cell phones. When pulled-off, the Ickeez make a loud “pop!” Characters come in “Podz” that are reminiscent of vending machine capsules, which also have built-in play. Kids can connect them to create various different structures and environments for their Ickee Stikeez characters. Each pack has a number, which can be entered on www.ickeez.com for additional content, back story, wallpaper, and short videos.
Ickeez Series 1 is now available at select Walmart locations and Walgreens. Ickee Stikeez Series 2 will be in all Walmart stores this holiday season. There are 24 total characters in Series 1. They are sold in three-pack blisters retailing for $2.99 each.

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Posted in New Products, News, holiday season | No Comments »

This post was written by Elizabeth A. Reid

Famosa’s Pinypon Makes U.S. Debut

Thursday, March 22nd, 2012

Pinypon, a new line of collectible and customizable mini-dolls, pets, play sets, and vehicles, is making its U.S. debut after a successful launch abroad. This colorful collection of interchangeable friends is developed by Famosa. Pinypon’s U.S. launch marks Famosa’s official entry into the U.S. market, with plans to introduce additional brands later this year.

With Pinypon, girls can swap outfits, accessories, hairstyles, and even faces to create their own special friend.  Not only can girls dress Pinypon using fashionable clothing, but they can spin the head around for an alternative personality.  Girls can also store the accessories inside the doll to avoid any lost pieces.

The dolls are available nationwide at Toys “R” Us and Target stores. For more information, visit www.Pinypon.com.

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This post was written by Ericka Johnson

BSW Toy Creates New Shrinky Dinks Set for 100th Anniversary of The Titanic

Thursday, March 22nd, 2012

In celebration of the 100th anniversary of the Titanic, BSW Toy has created the RMS Titanic Shrinky Dinks set. Children can learn more about the ship’s maiden voyage and build and replicate the events from 100 years ago, from the ship to the iceberg, and much more.

On April 10, 1912 the Titanic sailed from Southampton with 2,200 passengers and crew. Four days later the Titanic collided with an iceberg and sank. 1,500 people died and 700 survived. The Titanic was designed and constructed at the Harland & Wolff shipyard in Belfast, Northern Ireland.

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This post was written by Ericka Johnson

Mezco Unveils Frankenstein Figure

Thursday, March 22nd, 2012

Mezco revealed its version of Dr. Frankenstein’s Monster at the American International Toy Fair in New York City last month. The nine-inch figure features a real cloth coat and shirt. The body has 10 points of articulation and is covered with scars from his assembly. Each Frankenstein is packaged in his own collector-friendly display box.

Mezco’s Frankenstein ships in September… just don’t tell the villagers.

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This post was written by Ericka Johnson

Cryptozoic Entertainment Develops The Big Bang Theory Board Game

Wednesday, February 22nd, 2012

Warner Bros. Consumer Products and Warner Bros. Television Group have announced a partnership with Cryptozoic Entertainment to develop and publish The Big Bang Theory: The Party Game, based on the television comedy series.

Designed for three to six players ages 15 and up, the game has players pairing category cards with show insider phrases and references. Points are awarded based on judging and ranking the card combinations. The Big Bang Theory: The Party Game will be available at retailers nationwide, and Amazon, ThinkGeek.com, Barnes & Noble, Hastings, and f.y.e. (for your entertainment), in April.

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This post was written by Guest Blogger

European Toy Fairs 2012 Round Up

Tuesday, February 21st, 2012

By Steve Reece, a brand management consultant in the toys and games industry.

Apparently we are in the middle of an ever-worsening economic climate in Europe, a eurozone crisis, and a downward spiral of economic recession. I didn’t get any impression of that from this year’s European toy fairs. In fact, it almost seemed the opposite! Rarely have I been to toy fairs with so much news, innovation, and newsworthy product launches.

For me, the season started with the UK show. In its third year back at London’s Olympia Exhibition Centre, this show was buzzing, with a packed out hall and mezzanine, plentiful foot traffic, and a generally vibrant atmosphere.

Then onto Nuremburg, where the temperature dropped as low as -17 C / 1 Fahrenheit. Despite the inhospitable weather, the show itself seemed as vibrant as ever. While the attendance figures were reportedly down, international visitors hit record levels, and it was notable that the majority of top-level industry people I expected to be there were indeed present.

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This post was written by Elizabeth A. Reid

TIA Identifies Top Trends from Toy Fair 2012

Tuesday, February 21st, 2012

After viewing tons of the 100,000-plus products that were on display during the 109th American International Toy Fair last week, the Toy Industry Association (TIA) found six new toy trends for this year. A presentation was made during a “Toy Trends Tea,” hosted by TIA.

The six top trends identified were: toys that work with smart devices and apps; toys that glow in the dark or light up; educational games and toys for infants, preschoolers, and children of all ages; toys that have multiple play patterns or customizable toys; higher-priced toys that pack a “wow” factor; and toys that teach music basics or allow older kids to emulate their favorite pop stars.

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This post was written by Ericka Johnson

Little Airplane Productions Joins with Laurie Berkner

Thursday, February 16th, 2012

Little Airplane Productions and children’s music artist Laurie Berkner have joined together to develop the new animated preschool television series Sing It, Laurie!
Sing It, Laurie! follows a little girl named Laurie who loves to sing and play her purple guitar. Each episode features songs written by Laurie Berkner.
The Sing It, Laurie! educational curriculum was written by Dr. Christine Ricci and focuses on two core themes: creativity curiosity and music appreciation. In each 11-minute episode, Laurie will use music and singing to help her explore and understand her world.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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