Lego Systems Inc. introduced its collection of building sets inspired by the DC Super Hero Girls series at the North American International Toy Fair. In addition to the three building sets that launched in November, Lego introduced three mission-based building sets that are now available, with four more that will launch this August. [Read more...]
Mattel is debuting the Thomas & Friends Super Station at the North American International Toy Fair in New York City. The Super Station includes 35 feet of track that make up 10 different locations from the Island of Sodor, such as Tidmouth Sheds, Brendam Docks, Knapford Station, Search & Rescue Center, and more, and works with all scales of Thomas engines.
The tracks can also be reconfigured as four different racetracks to fit multiple play spaces. There is room for more than 100 different locomotives, so kids can use all of their engines in one station. Three engines are included—Cranky, Harold, and Owen—in three different scales.
WowWee is releasing Minion MiP Turbo Dave in May, combining its MiP robot with popular entertainment brand Minions. The robot will hit shelves coinciding with Illumination Entertainment’s Despicable Me 3, which debuts in theaters on June 30.
Turbo Dave will be kids’ own personal Minion to help them carry out mischievous schemes. It will respond to hand gestures and can navigate around rooms. Kids can download the Turbo Dave app to control their Minion remotely, plan paths for him to self-navigate, or have it interact with other characters or props from the Despicable Me franchise. Kids can also use a coding platform to program Turbo Dave.
Under a licensing agreement with Playmates Toys, MPA Sales relaunched the Hearts for Hearts Girls doll line. Each doll in the line has her own story inspired by real girls who overcame challenges from their respective regions.
This spring, MPA will debut Aya from Syria, Tipi from Laos, and Lauryce from New Orleans, who will join last fall’s release of Dell from the U.S., Rahel from Ethiopia, Consuelo from Mexico, and Nahji from India. Each doll comes with a mini-book, a friendship bracelet for kids to wear, and digital content. A mobile game app will debut this fall.
Hearts for Hearts Girls continues its relationship with World Vision by donating a dollar for each doll purchased to support their programs in the dolls’ represented regions.
Kidz Toyz Inc. will release a Mini Mojis line, featuring collectible expressible characters and play sets, which bring the world of emojis off screens. The first glimpse of the line, featuring Nooky Poo, Pucker Up, Farah Featherwings, Love-Lee, and Sara Beara, and more will be on display at the North American International Toy Fair at booth 1D105.
The release of the line plays on the popular emoji trend, with 92 percent of the world using emojis and more than 6 billion sent daily. From 2015 to 2016, emoji use increased by 800 percent.
The Mini Mojis collection includes more than 100 small figures, varying by category and level of rarity. The whole line features Mini Mojis blind bags, 6-packs, 12-packs, the Ferris Wheel and Roller Coaster set, and Treehouse Playground.
American Girl will introduce a new series of contemporary characters and stories this year—including the brand’s first 18-inch boy doll—in response to fan requests for more options.
The new 2017 American Girl characters, including those from today and yesterday, will be available in 18-inch dolls, outfits, and accessories. Each characters’ content will feature a variety of ways to tell their stories, including books, live-action specials, and digital platforms such as online videos, web series, and apps. [Read more...]
Beginning this spring, Make It Real will manufacture and distribute a line of fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney’s Frozen, Elena of Avalor, and Descendants.