Mattel Brings Apples to Apples to Mobile Devices

Mattel.ApplestoApplesThe Apples to Apples mobile game, from Mattel, has launched in the App Store and is available for download on the iPhone, iPad, and iPod Touch. Players can experience the same fun as the original card game on the go. Features include classic gameplay optimized for mobile devices, multiplayer games in real time, social media integration, trading card combinations, and various card-pack themes

Disney’s Playmation Powers Up Active Play

Playmation.StarterpackDisney Consumer Products (DCP) has introduced Playmation, a system of toys and wearables that uses smart technology to inspire kids to harness the power of their imaginations. Playmation Marvel’s Avengers is the first in a series of systems in development around the Walt Disney Co. franchise. The set is slated to hit shelves this October at mass and specialty retailers, select Disney Store locations, and disneystore.com.

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YVolution Introduces Line of Balance Bikes to U.S. Market

YVolution.LoopaYvolution is introducing a new line of balance ride-ons to the American market, including the Twista, the Loopa, and the Flippa. These balance bikes help toddlers as young as 18 months to start to developing motor skills, including steering, balance, and control to facilitate the transition to a two-wheeled pedal bike. [Read more...]

Skylanders Get Supercharged with SuperChargers

Skylanders-SuperChargers-Logo_PNGActivision has revealed the latest installment in its Skylanders franchise: Skylanders SuperChargers. Expanding on the brand’s signature gameplay, Skylanders SuperChargers introduces never-before-seen vehicles-to-life.

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AGP to Introduce Six New Care Bears Apps

June1.CareBearsAmerican Greetings Properties will expand the current Care Bears digital presence with the release of six new themed mobile apps this year.

Beginning in June, partner Lion Forge will launch a series of interactive comic books on all platforms, which will complement physical goods available at specialty retailers next year. [Read more...]

Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

KidDesigns Debuts Star Wars Darth Vader Product

May29.DarthVaderBoomboxKidDesigns will add the Darth Vader Voice Changing Boombox to its line of licensed Star Wars-inspired toys. The boombox features Darth Vader phrases and real sound effects from the films and changes kids’ voices to sound like Darth Vader himself. Kids can also attach their MP3 players to play their own songs.

Laser Pegs Expands with New Features for the Holidays

LaserPegs,MonsterTruckLaser Pegs will have five new sets in time for the holiday season. New features will include tinted brick colors, which are brighter than traditional Laser Pegs; and sound activated illumination in the form of LEDs that strobe to the beat of music, voices, and more.

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Delta Children Adds New Paw Patrol Products

May29.PawPatrolDelta Children has created Paw Patrol Bedroom Sets based on the popular Nick Jr. television show. All of the products are available now for purchase.

The line includes the Paw Patrol Plastic 3-D Toddler Bed, which has a steel and plastic frame, sleep rails, and 3-D graphics at the footboard; the Paw Patrol Multi-Bin Toy Organizer, which features nine uniquely sized fabric buns supported by a sturdy wood frame; the Paw Patrol Upholstered Chair; and a table and chair set with storage, which features colorful graphics, a spacious tabletop, and built-in storage.

Hasbro to Launch Are You Smarter Than a 5th Grader Game

May26.fifthgraderThe Are You Smarter Than a 5th Grader TV show returned to Fox on May 26, and Hasbro is bringing the quiz show to homes as a board game this summer. Based on the show, the game puts players’ elementary school knowledge to the test with questions covering first through fifth grade curricula, with subjects ranging from math to social studies, art, and geography.