MSC Cruises and Lego Partner for Themed Cruises

MSC1419619_Life_on_board_ChildMSC Cruises and the Lego Group have partnered to bring children and families the ultimate Lego experience at sea, with Lego-designed playrooms and entertainment options.

As part of the partnership, MSC Cruises is implementing a special program across its fleet in which children, as well as adults, can compete in Lego-themed competitions and games on a designated day of sailing. Children who participate in the Lego Experience Day will receive an official Lego Junior Master Builder diploma. In addition, all guests will have the chance to meet and greet Sailor Walkabout—the Lego Sailor Mascot—who will be available during cruises for photos and entertainment.

The Lego Group is also designing new play areas on the MSC Armonia, which will re-enter service this November. All the Lego features will be available free of charge to guests, and will be replicated on two new ships of the MSC fleet, scheduled to be delivered in 2017.

Big Hero 6 Products Debut Ahead of Movie Release Date

i-prFGvZF-X3Disney Consumer Products (DCP) has rolled out a range of products based on Big Hero 6, which debuts in theaters November 7. The product range includes figures, plush, role play, and more:

  • Deluxe Flying Baymax, by Bandai: Standing at 11 inches with an 18-inch wingspan, the Deluxe Flying Baymax features 20 points of articulation and a 4.5-inch Hiro Hamada figure, which when attached to Baymax’s back unlocks additional flying sounds.
  • Armor-Up Baymax, by Bandai: Baymax transforms from its 6-inch white nursebot form to an 8-inch crime-fighting hero. The 20 body armor pieces construct a powered-up Baymax, which grows two inches in height in its red armored suit.
  • GoGo Tomago and Honey Lemon 11-inch Dolls, by Disney Store: These poseable character dolls feature their accessories from the film, including GoGo Tomago’s spinning ”mag-lev discs” and high-speed armor and Honey Lemon’s messenger bag.
  • Baymax Plush-Medium, by Disney Store: A soft, stuffed plush Baymax.
  • Baymax Rocket Fist, by Bandai: Launches up to 10 feet in distance, and features soft material on the fist that makes it safe and fun to play.
  • Big Hero 6 Masks, by Bandai: These masks have comfortable padding, an adjustable strap, and are available as Big Hero 6 heroes Hiro Hamada or Baymax.

Big Hero 6 products are available now at mass and specialty retailers nationwide, Disney Store locations, and disneystore.com.

Tomy Debuts New Sonic Boom Toy Line at Toys “R” Us

SonicBoomlogoA new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.

Robert Tonner to Release New Sindy Dolls through Harrods

SIndyTonnerRangeAccording to Bulldog Licensing, the brand new Sindy collectible doll range, from Robert Tonner, will make its retail debut at Harrods later this month. Sindy is a British fashion icon first launched in 1963, which became the biggest-selling toy in the UK by the late ’60s, enjoying sales throughout the 70s, 80s, and 90s, to go with a large adult fan base.

The U.S.-based Robert Tonner has tapped into the enduring popularity of Sindy with an exquisite recreation of her 1972 Trendy Girl collection, which is one of the most sought after of Sindy’s original ranges of dolls. Both original and modern clothing styles have been developed to accompany the release.

Moose Toys Is Ready to Throw Down with Mutant Mania

MutantManiaMoose Toys has kicked off the retail launch of Mutant Mania, a new collectible toy line featuring wacky, mix-and-match wrestlers. Each customizable figure is created using an interchangeable head, torso, and legs, so kids can swap out a piece to create a new mutant wrestler.

The line includes a Mutant Masher vehicle, a Rampage Arena play set, and more than 120 characters to collect. The Mutant Mania Rampage Arena lets kids put their built-up wrestlers to battle, and even launch them into the ring.

Available exclusively at Toys “R” Us, Mutant Mania is intended for kids ages 5 and up.

McFarlane Toys Unsheathes the Assassin’s Creed Unity Phantom Blade

AssassinsCreed.PhantomBladeThe Assassin’s Creed Unity Phantom Blade, a wearable life-size collectible based on the video game from Ubisoft, and crafted from a design by McFarlane Toys, is now available in stores and online. A replica of Arno’s signature weapon from Assassin’s Creed Unity, it comes equipped with a functional hidden blade, retractable crossbow, and firing dart.

The collectible blade is constructed out of thermoplastic and safety tested for actual use, with a recommended user age of 17 and up. The Phantom Blade also includes a bonus code for downloading the French Cavalry Pistol in Assassin’s Creed Unity, available November 11 for Xbox One.

More information about the Phantom Blade, as well as a list of retailers, can be found at assassinscreed.com/phantomblade and facebook.com/assassinscreed.

XYZprinting Ships First All-in-One 3-D Printer Plus Scanner

AiO Image.copyToday, XYZprinting began shipping its da Vinci 1.0 AiO 3-D printer plus scanner, the first-to-market combo unit available for purchase in the U.S. market. The da Vinci 1.0 AiO boasts a simplified printing process and consumer-friendly price point, thereby reducing the barrier to entry to 3-D printing.

Features of the 3-D printer include built-in hi-res scanning that scans objects with an industrial grade 0.5mm resolution in minutes, a build size that prints items at 7.8 inches by 7.8 inches by 7.8 inches, and a minimal number of required steps to go from scanning to printing. In addition, any scanned item can instantly be saved as a design that can be replicated in the future or shared with others.

Toys printed by the da Vinci 1.0 AiO 3-D printer, from XYZprinting.

When objects are placed inside the da Vinci 1.0 AiO, XYZprinting’s proprietary software scans it, and provides a sandbox interface through which the object can be rotated or adjusted in size. Users can add more objects, and the scanner will automatically make all of them fit the printer space.

The past year has seen a number of toy innovations involving 3-D printing. [Read more...]

Fisher-Price Enters Global Collaboration with Shakira and The Barefoot Foundation for Best Possible Start Campaign

shakiraIn a global partnership centered on early childhood development, Fisher-Price Inc. has partnered with singer Shakira—who is also a mother and philanthropist—and the Barefoot Foundation to create a web series for moms and co-develop a new line of babygear and toys.

The program targets millennials, who make up 80 percent of today’s first-time moms. The collaboration, which is focused on sharing opinions and recommendations with other moms, kicks off today with a 12-part web series featuring Shakira’s personal reflections on what her baby has taught her about herself. Other topics include the importance of early childhood development, looking at the world through a child’s eyes, facilitating milestones, and her hopes for raising a future philanthropist.

Segments also celebrate babies’ activity and growth, as well as Shakira’s own parenting journey from a very personal mom-to-mom point of view. The series will be distributed exclusively over digital to 23 countries at one time, delivered via branded social channels and supported with paid media. The content will live within a microsite, which will contain product information on her First Steps Collection, the new Babygear, and infant line of toys Fisher-Price co-developed with Shakira.

Fisher-Price Shakira First Steps Collection Kick & Play Piano Gym

Available in the U.S. exclusively at amazon.com as well as fisher-price.com, Shakira’s introductory spring line of co-developed Fisher-Price baby gear and toys will include the following: [Read more...]

Sago Sago and Monster Factory Launch New Plush Line

Sago Sago PlushSago Sago has teamed up with Monster Factory to create a new plush toy line that reflects the Sago Mini app-based characters popular among preschoolers. The upcoming line includes Harvey the dog, Jinja the cat, Robin the bird, and Jack the rabbit. They will be available online and at specialty retailers throughout North America in late November.

Entertainment One Launches Peppa Pig Magazine, Expands U.S. Toy Program

PeppaPigMagEntertainment One Licensing (eOne Licensing) has partnered with Redan Publishing Inc. for a bi-monthly publication based on Peppa Pig. Fun To Learn Peppa Pig Magazine will launch this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.

Based on the animated TV show airing daily on Nick Jr., Fun To Learn Peppa Pig Magazine, for children ages 2 to 7, showcases the adventurous and loveable little pig along with her brother George, Mummy Pig, and Daddy Pig. Every issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as fun and inventive crafts projects, puzzles, product giveaways, and more.

In addition, a host of new licensed products are slated to make their retail debut in the spring. Better Toyz will offer a range of licensed sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards. Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel, from plush novelty hats and peek-a-boo pillows to Rolley bags and backpacks.