Entertainment One has appointed Just Play LLC as global master toy partner for its TV series, PJ Masks, in response to growing consumer demand from families across the U.S. The debut range of toys and playthings from Just Play based on the superhero-themed show will launch at retail in the U.S. this fall and then roll out to international territories next year. Just Play will produce an extensive line of toys across multiple categories, including action figures, play sets, vehicles, plush, dress-up, and role-play. [Read more...]
Playmates Toys is launching T-Sprints, a new figure and wheels play pattern that goes beyond traditional play. The new line is available first at Toys “R” Us stores nationwide for December, and will roll out into additional retailers in January.
The figures capture the personalities of the Teenage Mutant Ninja Turtles, and each comes with a different vehicle and features a flywheel so kids can rev and send them sprinting into action. Kids can collect all of the T-Sprints figures and vehicles, including Lickety Split Leo with Shellraiser, Mad Motion Mikey with Party Van, Rapid Assault Ralph with Stealth Bike, Dasher Donnie with Patrol Buggy, and Supersonic Shredder with Shreddermobile. [Read more...]
Super Impulse, the company behind the World’s Smallest line, is set to release Precision RBS (Rubber Band System), a new twist on traditional foam dart blasters, in the spring.
Precision RBS is a line of rubber band launchers that allows for safe and intense fun. Super Impulse says that the Precision RBS line with feature more ammo, more power, and more accuracy than any other launchers currently on store shelves. The company will launch the brand with various events hosted across North America throughout the year. [Read more...]
Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets. [Read more...]
Things Remembered will offer 10 items available for customization, including the Melissa & Doug Fire Truck, Stacking Train, Unit Block on Wheels, Alphabet Truck, Xylophone, and Wood School Bus Play Set. The collection at Things Remembered will range from $17 to $20 and is available in stores and online.
Sakar International has expanded its collection of branded products based on the Peanuts comic strip with a new line of youth electronics, audio products, mobile accessories, and musical instruments. The line features characters Charlie Brown, Snoopy, Woodstock, and more, with updated artwork the match the style of the 3-D computer-animated comedy, The Peanuts Movie.
Developed under license with Peanuts Worldwide, the new product include earbuds, kid-safe headphones, smartphone and tablet cases, light-up message boards, binoculars, flashlights, a dance mat showing Snoopy doing his happy dance surrounded by his gang, and more. The products will be available at Target and Toys “R” Us. [Read more...]
Build-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from home to introduce another dimension to the Build-A-Bear Workshop experience. The line will launch in multiple markets next fall with plans to rollout globally in 2017.
The Spin Master agreement comes on the heels of several outbound licensed product deals for Build-A-Bear Workshop signed in North America, including Clever Cookie iced and mini cookies; Chasing Fireflies premium children’s clothing and costumes; a Jakks Pacific Inc. co-branded MiWorld playset assortment, and more.