Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for boys and girls is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents. [Read more...]

The Powerpuff Girls Toy Line Launches in the UK

PowerPuffGirls_DeluxeStoryMakerThe revival of Cartoon Network’s franchise The Powerpuff Girls made a debut  across Europe, the Middle East, and Africa (EMEA) last April. Leading up to this month’s London Toy Fair, Cartoon Network shared details for the launch of the Powerpuff Girls range from global toy partner Spin Master in the UK. [Read more...]

Build-A-Bear Workshop Unveils Commemorative Bear for 20th Anniversary

BABWBirthday editedBuild-A-Bear Workshop Inc. is celebrating 20 years this year with a commemorative make-your-own 20th Birthday Celebration Bear and by hosting monthly parties.

The 16-inch Birthday Celebration Bear was created as a special tribute for this year, featuring a Build-A-Bear Workshop 20th birthday logo on its paw pad and poseable arms and legs. Guests can make their own limited-edition bear at Build-A-Bear Workshop stores in the U.S., Canada, and the UK, or purchase the bear at [Read more...]

Jakks Pacific Launches Cuppatinis Toy Line, Webisodes, and App

cuppatinisJakks Pacific launched Cuppatinis, a line of 3.5-inch dolls that kids can transform from dolls into teacups and back again. [Read more...]

Hopster Launches Preschool Channel on Roku Devices

The global, ad-free, preschool entertainment platform Hopster is now available to Roku users in the U.S., Canada, the UK, and Ireland, as well as in France with a localized French language app. [Read more...]

Jazwares Expands Minecraft Line

JazwaresMinecraftJazwares introduced six fully articulated three-inch figures and three multi-figure accessory packs to its Minecraft line, expanding its toy collection based on the digital world. [Read more...]

Nintendo Switch Launches on March 3

The new Nintendo Switch console, from Nintendo, will launch worldwide on March 3.

The system will include the main console, Joy-Con (L) and Joy-Con (R) controllers, a Joy-Con grip (to which two Joy-Con are attached and used as one controller), a set of Joy-Con wrist straps, a Nintendo Switch dock (which holds the main console and connects it to a TV), an HDMI cable, and an AC adapter. Two versions of the system will be released: a version with a set of gray Joy-Con, and a version with one neon blue and one neon red Joy-Con.

NintendoSwitch [Read more...]

WBIE Releases First Lego City Undercover Trailer

LegoCityUndercoverWarner Bros. Interactive Entertainment and TT Games released the first trailer for Lego City Undercover. The video game features Chase McCain, a police officer who goes undercover and dons multiple disguises to hunt down the notorious and recently escaped criminal, Rex Fury, to put an end to his city-wide crime wave. [Read more...]

Spin Master, Rube Goldberg Partner for New Line of STEM Kits

Spin Master Corp. and Rube Goldberg, Inc. partnered for a line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target. [Read more...]

MasterPieces, Realtree Debut New Line of Camouflage Puzzles

MasterPiecesRealtreeMasterPieces Inc. and Realtree partnered for a new line of Realtree camouflage puzzles. The puzzles combine original woodland scenes with camouflage patterns for a line of 1000-piece puzzle sets.

The first four puzzles in the line include North American animals in forest scenes, as well as cabin and fishing scenes. The new puzzles will be on display at the North American International Toy Fair in New York City next month, with anticipated retail availability this spring.