Sweet Suite 2016

Warner Bros. Interactive Entertainment, TT Games, and The Lego Group Expand Lego Dimensions

ExpansionPack_NA_HarryPotterTeamPackWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will expand the Lego Dimensions with more blockbuster franchises, such as Harry Potter, The Powerpuff Girls, and Ghostbusters. The new expansion packs increase the complete selection to 30 entertainment brands, allowing players to mix and match characters and universes. [Read more...]

eOne Grows Peppa Pig Brand in U.S. with Key Partner Renewals Led by Jazwares

PeppaPigCardinalEntertainment One (eOne) is expanding the U.S. consumer products program for its global preschool brand Peppa Pig with a broader assortment of merchandise to meet consumer demand. Contracts were renewed for major North American partners, led by master toy licensee Jazwares.

In addition to its toy lineup, Jazwares is extending its toy line to include a range of children’s electronics, such as headphones, walkie talkies, a sing-along radio, digital alarm clocks, and more. in key categories, including Scholastic for publishing. [Read more...]

PlayKids Partners with Sesame Workshop to Showcase Sesame Street on PlayKids’ Platform

sesame streetPlayKids has partnered with Sesame Workshop to bring Sesame Street content to kids and families on the PlayKids platform. Segments and music videos are available in the PlayKids app, while the e-books are in the Stories app. Availability of content varies by country. [Read more...]

Tokidoki Signs Aurora for Plush Collection

Aurora World partnered with tokidoki to create a line of plush with the distinctive tokidoki look. Aurora joins other licensees to launch a tokidoki plush universe at department and specialty stores next year.

Rubie’s Introduces Teenage Mutant Ninja Turtles: Out of the Shadows Costume Collection

Tmnt picRubie’s launched a line of licensed costumes, accessories, and masks based on Teenage Mutant Ninja Turtles: Out of the Shadows.

Available in child and adult sizes, the costumes are now available for this Halloween season. The collection will include jumpsuits, deluxe muscle chest costumes, costume tops, accessories, and masks of the heroes and villains from the film. Imagine by Rubie’s will also offer Teenage Mutant Ninja Turtles: Out of the Shadows dress-up costumes and accessories for children in separates and boxed sets.

Mattel Launches Barbie Collection Celebrating 50 Years of Star Trek

Paul Jordan, Mary JordanBarbie will release its Star Trek 50th Anniversary Barbie Collection, featuring Kirk, Spock, and Uhura dolls depicted in the spirit of the original series. The collection features Kirck, Mr. Spok, and Uhura Star Trek dolls. Each doll, sold separately, is sculpted in the actors’ likeness and features an authentic replica of the classic costume with a fully articulated body. The collection will be available this month.

Disney, Lucasfilm Launch Authentic Line of Star Wars Prop Replicas

Star warsStar Wars fans can experience Star Wars: The Force Awakens in a new way with the new line Star Wars Collectibles: Ultimate Studio Edition. Disney and Lucasfilm launched new Star Wars collectibles to give a unique level of authenticity to prop replica products for  [Read more...]

Jazwares to Launch RWBY at Hot Topic

JazwareslogoJazwares LLC is launching merchandise based on Rooster Teeth’s western anime series RWBY at Hot Topic. The licensed products will include apparel, accessories, and more from Bioworld Merchandising Inc. throughout 2016, along with vinyl figures, chibi blind box figures, and a plush with a toy line expansion in 2017 from Jazwares.

Skylanders Imaginators Brings Customization to Toys to Life Category

Skylanders Game

Today, Activision announced the latest installment to its Skylanders franchise: Skylanders Imaginators.

Set for release on Oct. 16, the new game allows kids to create the Skylanders of their dreams. When kids place the new Creation Crystal onto the Portal of Power, they can prepare to customize a completely unique Skylander on-screen. Kids can mix and match body parts and accessories, and give their Skylander its own name, powers, abilities, catchphrases, musical themes, and more. The one-of-a-kind Skylander will then be saved onto the Creation Crystal, so players can take it with them and play with their creation wherenever they go. There will be one Creation Crystal for each Skylanders element. There are hundreds of different customization options, letting kids focus in on major to minor details, from muscle density, to eye color, to ear shape. [Read more...]

Scentco Introduces TMNT: Out of the Shadows Toys and Stationery Line


Scentco expanded its partnership with Nickelodeon to develop a new line of toys and stationery for Teenage Mutant Ninja Turtles: Out of the Shadows in time for the film’s release on June 3. The collection will include Smencils, Colored Smencils, Gel Crayons, Jumbo Smickers, and Scentco’s newest product, Squeezables. The scents are of items from the film, including grape soda and the Turtles’ favorite food—pizza.