American Girl Introduces New Contemporary Character

Z Doll and Book WS-HRAmerican Girl will launch the latest character to join this year’s series of contemporary dolls this week. Z Yang, a Korean-American girl, is the star of American Girl’s web series Z’s Crew, and will be available as an 18-inch doll for the first time. Z (short for Suzie) Yang, is a stop-motion vlogger from Seattle who creates and shares stop motion videos.

The launch will be accompanied with welcome events at American Girl retail locations worldwide on April 28. Another event will take place on May 6 at retail stores in New York, Chicago, Seattle, Washington D.C., and Dallas, where fans can meet with girls who have gained popularity online through photography and stop motion videos. [Read more...]

Antsy Pants Launches at Target

AntsyPants social

Beach House Group ventures into the toy category for the first time with the launch of its debut kid’s brand, Antsy Pants. This line of constructible Build and Play kits are available exclusively at Target. The Antsy Pants line features Snap and Click connectors and poles, a variety of fabric covers, play balls, an obstacle course, a play liner, and a storage unit.

Through the availability at Target, Antsy Pants will also support KaBOOM!, a national non-profit dedicated to ensuring that all kids participate in active play. The company will donate to KaBOOM! for each product purchased, and is projected to give more than $150,000 in the first year to build playgrounds for kids across America.

Kids are given the independence to build each kit on their own to design their own playtime with Antsy Pants. Each Build and Play Kit comes in three sizes, with fabric covers including The Lemonade Stand, Farmers’ Market, and Pirate Ship, along with DIY (do it yourself) covers that kids can create themselves.

Additional styles will launch this summer.

Rubie’s Costume Co. Introduces Smurfs: The Lost Village Costume Collection

Smurfs_Rubies-300x194Rubie’s Costume Co. Inc. partnered with Sony Pictures Consumer Products and Lafig Belgium/IMPS to produce officially licensed costumes, masks, make-up, and accessories inspired by Smurfs: The Lost Village from Sony Pictures Animation and Columbia Pictureswhich debuted in theaters last weekend.

Available in toddler, children’s, and adult sizes, the Smurfs collection introduces new characters Smurf Storm and Smurf Blossom, as well as classic characters Smurf, Papa Smurf, and Smurfette. Smurfs: The Lost Village Costume collection will be available this Halloween season.

In Smurfs: The Lost Village, a mysterious map sets Smurfette and her best friends Brainy, Clumsy, and Hefty on an exciting race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does. As they embark on their journey, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history.


WBIE, Disney to Make Cars 3 Racing Game

CarsDriventoWinWarner Bros. Interactive Entertainment (WBIE) and Disney Consumer Products and Interactive Media are creating Cars 3: Driven to Win, a competitive racing game that features the characters from the upcoming Disney•Pixar Cars 3 film. Developed by Avalanche Software, newly reopened under WBIE, the game will be available for the PlayStation 4, PlayStation 3, Xbox One, Xbox 360, Nintendo Switch, and Wii U on June 13.  [Read more...]

Lego City Undercover Available Now

LegoCityUndercoverLego City Undercover, from Warner Bros. Interactive Entertainment, TT Games, and The Lego Group, is available now. In the game, players must assume the identity of undercover police officer, Chase McCain, and track down the fiendish Rex Fury to put an end to his city-wide crime wave. Lego City Undercover is now available for the Nintendo Switch, PlayStation 4, Xbox One, and PC.  [Read more...]

Odyssey Toys Launches ARIA’s Adventures

OdysseyARIAOdyssey Toys is making an augmented reality educational game for kids, ARIA’s Adventures. This augmented reality interactive application combines physical playing cards with the company’s own cell phone-compatible virtual reality headset to teach memory skills and facts about different animals and other early learning skills. [Read more...]

Faber-Castell Launches Target Collection Nationwide

50212708Faber-Castell launches its Premium Children’s Art Products brands at Target stores nationwide. The 12-piece collection is set to debut this week, and will include spring-inspired kits and classic staples for kids.

New products available include the Paint by Numbers Museum Series, Sunflowers, Do Art Watercolor Pencil Art, and Young Artist Learn to Paint Set.

Bonkers Toys Launches Blind Bags bendable blind bag toys, from Bonkers Toys, arrived at Target stores across the U.S, and will roll out at Toys “R” Us, Hot Topic, and other national and regional locations starting next month.

Featuring 15 mystery Slithers in the first assortment, the collectibles in the blind bags are based on a selection of skins from the free app and game, Fans can can collect a variety of colors and patterns including rainbow, patriotic, and ultra rare versions.

To celebrate the launch, Bonkers Toys is hosting a #SlitherSelfie contest, where fans can share creative photos capturing their Slither in everyday adventures, such as at a soccer game, on the way to school, or any other Slither adventure in a real life situation. Bonkers Toys will select its top five favorite photos and the winers will receive a pre-release plush toy.

The product line will continue to expand this summer and fall with small and large plush, collector vinyl figures, backpack clips, and more.

Not familiar with the app? Check out our review!


Build-A-Bear Workshop Rolls Out Spring Collections

BABWEasterBuild-A-Bear Workshop Inc. launched several new furry friends in its stores and online for the Easter season, and more additions will roll out later this month and in April. Guests can also personalize voice messages to any furry friend to create a Build-A-Sound recordable sound chip, available in stores and online.

Build-A-Bear Workshop introduced five Make-Your-Own Easter furry friends: Spring Splash Bunny, Cocoa Créme Bunny, Spotty Dotty Bunny, Vanilla Swirls Lamb, and Cheerful Chirps Chick. Hide & Go Beep sound chips can be added for kids to play hide and seek.

Promise Pets are now available, including a Shih Tzu, Tuxedo Cat, Copper Golden Retriever, and Lop Bunny. Kids can host an elegant tea party with the Make-Your-Own Time for Tea Bear. The bear features satin pink paws and a flower print on white fur, and kids can complete the party look with a sequin dress and floppy hat accessory. In addition, Starlight Glimmer has joined the My Little Pony collection.

Debuting later this month, Build-A-Bear Workshop will introduce the Panda Cub and Tiger Cub. The Grey Arabian Horse will join the Horse & Hearts Riding club.

In April, Cakes ‘n Treats Bear, part of the baking collection, will roll out, featuring bright blue fur, pink ears, and paw pads that resemble a cupcake. The Pastel Swirl Kitty will also be introduced, featuring soft purple, pink, and blue fur.

This spring, Build-A-Bear Workshop and Build-A-Bear Foundation have partnered with Petfinder Foundation to help teach children about the kindness, compassion, and responsibility associated with owning a pet. From April 1 to May 31, Build-A-Bear Workshop guests can make a donation in stores or online to support Petfinder Foundation’s local outreach programs that educate children about pet ownership. All money collected will go directly to the national grant program administered by Petfinder Foundation.




eOne Debuts New Toy Lines for its Properties at Abrin Toy Fair

PJ Masks 2Entertainment One (eOne) outlined plans to strengthen its brands in Latin America with a new appointment to manage its portfolio for TV properties including, Peppa Pig, Ben & Holly’s Little Kingdom, and PJ Masks.

Bruna Sawada joins the company in the newly created role of regional territory manager – Brazil and will report directly to London-based Murilo Hinojosa. Hinojosa leads consumer products for the entire Latin American region.   [Read more...]