Kellytoy Unveils Squishmallows Collection

Kellytoy_SquishmallowsKellytoy is set to launch its new collectible line, Squishmallows. Eight styles and four sizes will launch at retail in September, including pink and blue penguins, purple and grey owls, a cat, a frog, and a hedgehog. Four special editions will be available later this year, and the line will expand next year with seasonal styles for Valentine’s Day and Easter.

Each Squishmallow’s character’s background story is detailed on the printed hangtag. Sizes available include clip-ons, small, medium, and large. The plush toys are made of super soft spandex and polyester stuffing, similar to memory foam.

Spin Master Expands Zhu-Universe with New Toys and Accessories

Spin_ZhuZhuSpin Master Corp. expands the world of ZhuZhu Pets with new interactive Zhu Zhu Pets products and accessories.

The colorful hamsters feature increased playability with three modes of play, including Explore, Nurture, and Dance. With the push of a button located on their back, the Zhu will scurry around using a motion sensor in their nose to navigate and avoid obstacles. Several characters from the ZhuZhus, an animated series from Nelvana and Cepia LLC, include Pipsqueak, Num Nums, Chunk, and Mr. Squiggles.

New accessories include the ZhuZhu Pets Adventure Ball, Wheel and Tunnel, and Hamster House Playset. ZhuZhu pets are available now at all major retailers.

Moose Toys Launches Oonies

Moose_oonies_bOonies, from Moose Toys, is hitting retail stores this month. This new activity toy is a way for kids to craft their own balloon-like art. The pellets are inflated into bubble-like Oonies that stick together and can hold a range of accessories.

The Oonies Starter Kit provides an inflator, pellets, accessories, eyes, and connectors. No glue or water is needed to the balloons to stick to each other, so there is no mess. Additional themed refill packs will be included, such as Ocean Adventure, Jungle Wildlife, Monster Mania, and Pets.

WowWee Launches Fingerlings

WowWee_FingerlingsWowWee is launching Fingerlings on Aug. 11 across the U.S. For the first week of sales, the company will donate $1 per unit to the animal conservatory nonprofit, WildAid.

Fingerlings Baby Monkeys is a line of six robotic pets that come to life with more than 40 sweet and silly interactive animations including realistic monkey sounds, blinking eyes, and gripping hands. Kids can pet and swing them to see how they react, and even blow kisses or rock them to sleep. Fingerlings come in six different personalities: Purple (Mia), Blue (Boris), Turquoise (Zoe), Pink (Bella), and Black (Finn).

LEGO Worlds Adds Monsters DLC Pack

LEGOWorldsMonstersMonsters, the second downloadable themed content pack for LEGO Worlds, will be available in October. From Warner Bros. Interactive Entertainment, TT Games and The LEGO Group, the Monsters Pack adds Monster Town, a peculiar place full of scary quests, terrifying creatures, haunted houses and ghastly vehicles sure to send chills down players’ spines. In Monster Town, Halloween is celebrated every day and delinquent zombies are taking their trick-or-treating a bit too seriously.  Players must use their LEGO brick building skills to repair the damage and scare away the zombies with tricks of their own. [Read more...]

eOne, Jazwares Partner to Debut Ben & Holly’s Little Kingdom Toys Exclusively at Target

BHLK_Fairy Tea Party JazEntertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15. [Read more...]

WowWee Launches Digiloom

DigiloomWowWee is launching Digiloom on Aug. 4 exclusively at Michaels stores in the U.S. and Canada.

Digiloom is an app-controlled weaving machine that lets kids turn fashion bands into custom bracelets, anklets, headbands, bookmarks, and more. Using the Digiloom app, kids can drag and drop letters, emojis, and icons to create their own unique fashion statements. The product will launch with a starter kit and five theme kits.

Jazwares Launches Wave 2 of Roblox Toys

Roblox_MeepJazwares will launch Wave 2 of its Roblox product line this month at retailers across North America. The toys are inspired by the games, characters, and developers in Roblox‘s user-generated universe. The Wave 2 launch follows Roblox‘s successful initial product launch and its record-breaking 56 million active monthly players. [Read more...] Plush and Collectibles Hit Retail

SlitherioLaunchBonkers Toys launched plush and collectibles at Target and Toys “R” Us stores in the United States, hot on the heels of more than 12 billion game plays in the first half of this year. The line will also arrive at Walmart and other retailers across the country.

The expanded toy line—with blind bags already available—includes Bendable Plush in 8- and 24-inch sizes, 15 styles of Backpack Clips, Mystery 3-Packs of bendable slithers, and Collector Vinyl Figures.

First Themed Content Pack for Lego Worlds is Now Available

LEGOWorldsContentPackSpaceWarner Bros. Interactive Entertainment, TT Games, and The Lego Group‘s first downloadable themed content pack for Lego Worlds is now available. [Read more...]