Hasbro Launches Play-Doh Touch

PlayDohTouchHasbro debuted the Play-Doh Touch app and the Play-Doh Touch Shape to Life Studio set exclusively at Apple Stores around the world. The app, available for iPhone and iPad, and the product will work together for an interactive physical and digital play experience. [Read more...]

TOMY Prepares for 2017 Launch of Lightseekers

LightseekersTOMY International, the master toy licensee for the upcoming Lightseekers fantasy adventure role-playing game from PlayFusion, is preparing for a full-scale 2017 launch of the “toys to life” introduction. [Read more...]

T-Arts Co. Debuts Harry Potter Chibi Plush

HarryPotterPlushT-Arts Co. Ltd. (Takara TOMY) in Japan appointed Huckleberry as its U.S. and Canada distributor of its Harry Potter chibi plush line. The initial release will have Harry Potter and Hedwig the owl as 8-inch plush, and a 5-inch beanie plush line with Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy, Dobby, and Hedwig the owl. More lines will be released next year.

The line will be available in limited quantities during the holiday season at Toys “R” Us, Hot Topic, Barnes & Noble, GameStop, and Books-A-Million. It will also be available in extremely limited quantities for preorder at www.hogwartsshop.bigcartel.com.

PBS Kids, Whole Foods Market Release Holiday Toy Line

PBSKidsHolidayLinePBS Kids and Whole Foods Market’s multi-year partnership continues this holiday season with the launch of new Aurora plush animals and PlanToys wooden toys. The two collections are now available at Whole Foods Market stores nationwide and online at shop.pbskids.org.

All net proceeds from purchases of the toys will support PBS Kids’ mission to empower kids to succeed in school and later in life. In addition, Whole Foods Market will donate 1 percent of total sales to Whole Kids Foundation.

This year, the Aurora plush toy collection features 16 animals, including eight endangered species. Each plush animal includes a fun fact designed to inspire kids to learn about the importance of protecting wildlife. The PlanToys line includes sustainable manufactured wooden toys made with rubber wood, organic pugment, and certified formaldehyde-free E-zero glue.

TPF Toys Launches Second Wave of Splashlings

SplashlingsS2TPF Toys released a new wave of its collectible line, Splashlings, now available exclusively at Toys “R” Us stores nationwide and online at www.toysrus.com. This latest wave features rare color changing characters.

Invented by Pound Puppies creator, the newest assortment of Splashlings features mermaids, ocean friends, gems, shells, and other treasures. Kids can collect more than 200 ocean-themed characters and track them on the free Splashlings app. [Read more...]

Marvel Reveals Doctor Strange Product Collection

B7440AS00_630509425389_main_16_Large_300DPI-LMarvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors.

The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird


The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney Store.

WBIE Releases Lego Star Wars: The Force Awakens DLC Level Pack

Lego Star Wars- The Force Awakens - The First Order Seige of Takodana

Warner Bros. Interactive Entertainment (WIBE) launched the First Order Siege of Takodana Level Pack, the latest downloadable content in the LEGO Star Wars The Force Awakens Season Pass.

Star Wars fans can now play the assault on Maz Kanata’s castle from the perspective of villainous Kylo Ren and lead the First Order on the attack in search of Rey and BB-8. The Level Pack features unlockable characters and vehicles, including Kylo Ren, FN-1044 (Stormtrooper), Jashco Phurus, Rosser Weno, Stormtrooper Officer, Strono Tuggs, Thromba, Laparo, Jakku Freighter (Full-size Vehicle), Jakku Freighter (Microfighter Vehicle).

Players can now purchase the LEGO Star Wars: The Force Awakens Deluxe Edition, which includes both the main game and the Season Pass for Playstation 4 and Xbox One.


Spin Master, DR1 Racing Announce Air Hogs Partnership

Spin Master Air HogsSpin Master Corp. and DR1 Racing partnered for the Air Hogs brand to have a presence in all three of the DR1 Racing series in 2016 and 2017 seasons. In addition, the collaboration between the two companies will bring drone racing to consumers. [Read more...]

Spin Master, Simba Dickie Group Launch Masha and the Bear Toys in Mexico

Spin Master Corp LogoSpin Master Corp. and Simba Dickie Group are continuing their licensee partnership with Animaccord Animation Studio with a line of Masha and the Bear products available in Mexico.

The toy lines reflect the characters’ emotional appeal and lets kids recreate Masha’s adventures at home. Available now at Liverpool in Mexico, the Spin Master line includes Masha and the Bear Figures, Snap ’n Fashion Masha 6-inch Doll, Bear House Carry Case, Animal Plush, 2 Sided Masha Plush, and 14-inch Plush Bear. The Simba line features Masha and the Bear Doll, Masha with Tricycle, and Medium Masha Doll.

TOMY Debuts 2017 Infant and Toddler Lines at ABC Expo

TOMY_blue_logoTOMY unveiled its 2017 lineup of parent essentials and infant and toddler toys across its Lamaze, Boon, The First Years, JJ Cole, and John Deere brands.

Highlights include Lamaze toys, which encourage babies to grow and develop through features that promote together time between parents and babies, but also activities that encourage babies to explore and learn independently. The Lamaze Clip & Go line will include Waddling Wade, Phillip the Pelican, and Flipping Felipe; new items in the Early Learning line include Stacking Starseeker and Repeat Petey; and there will be new titles in the Lamaze Soft Books line.

Additions to the John Deere line include Infant Wrist Rattles; Big Scoop Tractor and Dump Truck Set, a sandbox toy; items based on the friendly-faced character Johnny Tractor, including Push ’n Roll Johnny, RC Johnny, Learn ‘n Pop Johnny, and Build-a-Johnny; and realistic role-play sets Deluxe Talking Toolbelt, Farm Pond Fish Adventure, and Lawn & Garden Set.

JJ Cole expands its Bundleme category next year with new colors and styles; The First Years adds new categories to its lineup, including the redesigned Breastflow, stackable sippy cups, and travel accessories; and Boon brings a new health and grooming kit.