Toy Fair 2017


C2C Studios

PlayFusion Launches Kickstarter Campaign

PlayFusion Ltd., an independent game, technology, and robotics company founded by the leadership formerly behind the MMORPG RuneScape, launched Lightseekers on Kickstarter. The game is a fusion of fantasy and reality powered by PlayFusion’s proprietary technology platform that integrates video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards, and more. [Read more...]

Toca Boca Launches Kids’ Video Service Toca TV

TocaTV2Toca Boca launched a video streaming service for kids, Toca TV, in more than 150 countries. This marks the company’s first move into kids’ video. [Read more...]

Lego to Launch DC Super Hero Girls Building Sets Earlier Than Expected

LegoDCSuperheroGirls2Lego Systems unveiled its first six building sets inspired by the DC Super Hero Girls franchise. Featuring a roster of renowned female DC Super Heroes and Super Villains, the building sets allow kids to recreate the property’s action-packed, high school based storyline.

To leverage the momentum of the franchise this holiday gifting season, the company is advancing availability of three of the six new building sets to hit shelves on Nov. 27, only in the U.S., Canada and Mexico, with the remaining three becoming available during the originally scheduled global launch in January. Additional mission-based building sets will launch globally next August. [Read more...]

Mattel Launches Monster High Lady Gaga Doll with Born This Way Foundation

Zomby GagaMonster High and Born this Way Foundation today revealed Zomby Gaga, a doll inspired by Lady Gaga. The doll will be available for pre-order starting Oct. 17 at select retailers. Led by six-time Grammy and 2016 Golden Globe winner Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world.

The doll was designed by Lady Gaga’s sister Natali Germanotta and inspired by one of her iconic looks created by Zombie Boy in her “Born This Way” music video.

With a shared vision for a positive and bright future for young people, Born This Way Foundation and Monster High joined forces last October to inspire empowerment and acceptance. Zomby Gaga is the latest project of the partnership and newest Monster High character to be welcomed to the school. The doll launch coincides with a donation to Born This Way Foundation to continue to further this joint mission.

Mattel to Launch Gwen Stefani Kuu Kuu Harajuku Fashion Doll Line

Mattel GwenStefaniMattel will launch a new Kuu Kuu Harajuku fashion doll line next spring. Stefani’s new animated series Kuu Kuu Harajuku premieres weeknights at 4 p.m. ET.

Skylanders Releases Creator App Before Game Launch

SkylandersCreatorActivision Publishing and Skylanders Imaginators is dedicating the entire month of October to celebrate the launch of the new video game, the Skylanders Academy Netflix original series, and a new mobile app, Skylanders Creator. [Read more...]

LEGO Dimensions Adds New Battle Arenas and Story Packs

ExpansionPack_NA_HarryPotterTeamPack-290x300Warner Bros. Interactive Entertainment released six new LEGO Dimensions expansion packs based on the franchises: Ghostbusters, Adventure Time, Mission Impossible, Harry Potter, and The A-Team. The new packs introduce Battle Arenas and Story Packs, which provide a movie-based gameplay experience with a LEGO brick-building experience.

The Battle Arenas offer split-screen gameplay for up to four players. The LEGO minifigures included in expansion packs come with golden Toy Tags, which unlock a Battle Arena within the free play Adventure World of the corresponding entertainment brand. For a limited time, LEGO Dimensions Starter Packs for Sony PlayStation4 will include an exclusive, bonus DC Comics Supergirl LEGO minifigure.

Hasbro Adds a Pup to its Joy For All Brand

JoyForAllHasbro launched the Companion Pet Pup, its second product in its Joy For All brand.

With a lifelike golden coat, BarkBack technology, and the ability to look toward people when they speak, the Companion Pet Pup looks, moves, and sounds like a puppy. The dog was carefully designed to inspire companionship and engagement for aging loved ones.

The Joy For All brand launched last November with the Companion Pet Cat.

Aurora Partners with Support Our Troops, Creates Special Edition Raggedy Ann & Andy Dolls

AuroraSupportOurTroopsAurora World partnered with Support Our Troops and will launch a special edition Support Our Troops version of Raggedy Ann and Raggedy Andy rag dolls. One dollar from every purchase of the Support Our Troops Raggedy Ann and Andy will go to the organization. [Read more...]

Sakar Introduces Beat Bugs Product Line

Sakar International entered a multi-national licensing agreement with Centa IP to produce a new line of youth electronics based on the Netflix original series, Beat Bugs. The line will hit retailers throughout North America, the UK, Ireland, Australia, and New Zealand next year. The products will include microphones, kid-safe headphones, Bluetooth speakers, walkie talkies, functional musical instruments, and a line of karaoke machines, all featuring the series’ five bugs Walter, Jay, Kumi, Buzz, and Crick. [Read more...]