China Toy Fair


Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

New Character Club Chairs to Launch this Summer

June24 club chairDelta Children’s new Character Club Chairs are launching this summer in different characters, including Cars, Mickey Mouse, and Minnie Mouse. Recommended for children ages 3 to 9, each chair can hold up to 100 pounds and provides a soft space for kids to sit and read, draw, or watch a movie. The chair deflates for easy storage and its velour cover is machine washable.

Plants vs. Zombies Garden Warfare Is Now Available on PC

June24 plants vs zombiesPopCap Games, a division of Electronic Arts Inc., has launched Plants vs. Zombies Garden Warfare for PC on Origin and retailers worldwide. Players choose a side and square off in combat against plant or zombie opponents, utilizing an arsenal of outrageous weaponry. Character favorites from the franchise such as Sunflower and Chomper reprise their roles, and the game also introduces new characters such as Ice Cactus and All-Star Zombie.

Players also get to play new free game content, including the Garden Variety Pack and Zomboss Down.

Plants vs. Zombies Garden Warfare features four distinct game play modes, including 2 to 4 player co-op, 12 vs. 12 competitive multiplayer called Gardens & Graveyards and Team Vanquish, and eight vs. eight Gnome Bomb. Players can also use Jewel Junction, a new multiplayer map. [Read more...]

Splat the Cat from Kids Preferred Is Ready to Make a Splash

SplattheCatThis fall, Kids Preferred will have a new series of Splat the Cat toys, based on the bestselling children’s picture books by Rob Scotton. The books center on Splat, a rambunctious cat that befriends a mouse, goes to school, and learns a few lessons along the way.

The Splat the Cat line includes the Splat the Cat Beanbag, which is soft and squishy, and intended for throwing, toting along, and touching. Black and gray, it measures out to approximately 8.75 inches.

The new Splat the Cat drag-along is 11 inches long, and easy to drag, carry, and take on trips. The Seymour the Mouse Beanbag is a companion to both Splat and the Splat beanbag. The 4-inch beanbag has a big nose, curious ears, and a tummy that invites touching.

The Splat the Cat Hardcover Book features Splat the Cat and his pet mouse Seymour in a story about their first day at school.

K’Nex Releases New Building Sets for Plants vs. Zombies

PlantsvsZombiesWith new licensed building toys from K’Nex, fans of Plants vs. Zombies can now build and play with the characters from the game. The partnership between K’Nex and PopCap Games Inc. combines K’Nex building systems with the digital franchise for the first time ever.

Along with the first series of Mystery Figure Bags, the Plants vs. Zombies line includes the Pirate Ship Building Set, Wall-nut Bowling Building Set, Wild West Skirmish Building Set, and Jetpack Zombie Attack Building Set, all suitable for kids ages 5 and up; and the Cone Mech Building Set, Football Mech Building Set, and Pirate Seas Plank Walk Building Set, suitable for kids ages 7 and up.

GP Flair’s New Friend Xeno Comes Out to Play

June12 xenoGP Flair has unveiled the first details of the marketing drive behind Xeno, its interactive baby monster set to launch at the end of July.

With his unique aesthetics and multifaceted personality, Xeno offers a new play experience for children ages 6 and up. Xeno has more than 10 emotions, including happy, sad, playful, hungry, and unwell, along with more than 40 eye expressions, allowing him to communicate how he is feeling. His multiple sensors respond to touch, which allows kids to tickle, feed, and play with him. Xeno also loves music and will dance and sing along to songs, but will refuse to listen to songs he does not like. He also comes preloaded with five mini-games and can even talk to his Xeno Friends.

Downloading the free app will allow kids to play additional games and explore Xeno’s world.

Fisher-Price Keeps on Trucking with New Power Wheels

FisherPrice.PowerWheelsFisher-Price is teaming up with Ford to unveil new Power Wheels inspired by the highly anticipated 2015 F-150 truck. The Power Wheels 2015 F-150 debuted this morning at the Further With Ford event in Dearborn, Mich. Its features include a roomy truck bed; working tailgate; chrome wheels and grill; and Monster Traction drive system that allows driving on hard surfaces, wet grass, and bumpy terrain. The Power Wheels 2015 F-150 also has a working FM radio and MP3 jack or microphone.

The full Power Wheels F-150 line includes a girls’ version with purple camo graphics, available nationwide this October; an Extreme Sport model featuring real LED lights and styling inspired by customized Ford trucks, available exclusively at Toys “R” Us in October; and a black-painted version, available nationwide in November. The 2015 F-150 is available for pre-order at powerwheels.com/F150, and will be available exclusively at Wal-Mart this September.

Pillow Pets to Offer Olaf Folding Plush

OlafCJ Products LLC is introducing Olaf from Disney’s Frozen to its line of Pillow Pets. The 18-inch folding plush brings the snowman to life and converts to a pillow by undoing the Velcro strap on his belly. The plush will be available for delivery in October.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]