Playmobil and Sony Pictures Consumer Products partnered for a toy line based on the original Ghostbusters brand. Set for launch next year, the line will include play sets inspired by the blockbuster classic films. [Read more...]
Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]
Splatoon is a third-person shooter game centered around characters known as inklings who can transform back and forth between humanoid and squid form. The characters hide, climb walls, and travel through colored ink.
The new Splatoon line will introduce four water blasters inspired by the game with new features that will be fun for both fans and collectors alike.
The collection is designed for kids ages 4 and up and includes nine two-inch-sized hamster characters, neon colored mini play sets, deluxe play sets, and a track system. [Read more...]
Dark Horse has created an adult coloring book program to launch on October 5. The series will debut with the coloring books, Avatar: The Last Airbender and Serenity. Each adult coloring book features 45 pages of original artwork created specifically to be colored in on thick, heavyweight 10- by 10-inch pages. The coloring book is filled with original black-and-white illustrations by artist Jed Henry and produced in collaboration with creators Michael Dante DiMartino and Bryan Konietzko.
New Madballs animated shorts are currently in production and are set to launch this fall to support a consumer products program already underway with new and digital licensee commitments. Starting next spring, Just Play will launch a variety of products, including classic and mini-collectible Madballs, and expand with play sets and accessories at retailers worldwide. [Read more...]
MasterPieces Puzzle Company plans to introduce a full line of new baby, infant, and child all-natural wooden rattles and push-pull products featuring sports teams from the NFL, NHL, MLB, and NCAA in July. The new MasterPieces Baby Rattles and Baby Push & Pull Toys are made of real, all-natural wood with non-toxic colors and finishes, and are completely BPA, phthalates, and formaldehyde free. [Read more...]
Edge Brands Ltd. entered a licensing deal with Moose Toys to create a line of swim products based on Shopkins. The company will introduce eight new products featuring Shopkins characters, including swim goggles, diving rings, dive discs, splash balls, and dive sticks. Debuting next spring, these new products will be targeted towards ages six and up. [Read more...]
Hasbro Inc., Backflip Studios, and Space Ape Games released Transformers: Earth Wars a real-time combat strategy mobile game featuring iconic characters from the Transformers universe. The game pairs authentic Transformers storytelling with fast-paced gameplay, 3-D animation, and multiple characters with diverse abilities.
Inspired by Hasbro’s Transformers Generations Prime Wars trilogy, Transformers: Earth Wars players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth.
The game also features storytellers and voice actors from the Transformers franchise, including dialogue by Simon Furman; voice acting by Peter Cullen, the original voice of Optimus Prime; and Frank Welker, the original voice of Megatron.
The game is available for free download on iOS and Android devices worldwide, except in China and Japan.