K’NEX Brings STEM-Based Building Sets Designed to Empower Girls

415533 43533 Mighty Makers Up Up and AwayK’NEX Brands is introducing Mighty Makers, a line of construction toys designed to empower girls through creative and stimulating building ideas. An all-female marketing and design team created the new building sets, intended for girls ages 7 and up, to encourage science, technology, education, and mathematics (STEM) learning.

The sets include colorful rods, connectors, panels, an exploration card for additional educational fun, and engaging story-based instructions that follow the life of a female character included in the set. The Mighty Makers line features the topics of aviation, going green, amusement park rides, making a home, and exploring the depths of the ocean.

Tech 4 Kids and Irwin Toy Brings the 3D Creation Maker to Toy Fair

3DMakerTech 4 Kids has partnered with Irwin Toy on the first kid-friendly 3D Creation Maker, which will appear in prototype form at North American International Toy Fair. Using an applicator with a unique gel, children trace a design onto a template that is inserted into the 3D Creation Maker. After 10 seconds, the gel turns into a solid, allowing kids to build multi-dimensional structures. Unlike other 3-D design systems, the patent pending process is done safely with light and not heat. The gel is available in multiple colors, including a special glow-in-the-dark formula, and the 3D Creation Maker comes with a variety of pre-designed templates.

The free downloadable 3D Magic App, available for both Android and iOS devices, lets kids create whatever structures they dream up, turning them into templates for use with the 3D Creation Maker.

Hasbro and Disney Team Up on Descendants Fashion Dolls and Accessories

DescendantsGroupshotHasbro Inc. is collaborating with Disney Consumer Products on an array of dolls and accessories inspired by the upcoming movie, Descendants, which is premiering on Disney Channel this summer. Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—most notably its evil villains. [Read more...]

Activision Introduces Valentine’s Day, Easter Toys for Skylanders Trap Team

Feb9.LovePotionActivision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love Potion Pop Fizz, a wild-and-crazy potion-brewing hero from Skylands, is now available and features a limited edition design both in-game and on the toy.  [Read more...]

Just Play Partners with MEG Toys to Relaunch Puppy In My Pocket

JustPlaylogoJust Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies. [Read more...]

Activision Unveils Special Edition Crayola Color Alive! Skylanders Trap Team Starter Pack, Cereal Boxes from General Mills

Feb9.SkylandersActivision Publishing has partnered with General Mills and Crayola for new products that will bring the Skylanders experience to fans. Beginning on February 14, fans in North America can play an interactive version of the Skylanders Skystones mini-game on specially marked Big-G cereal boxes, with packs located inside boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix, Lucky Charms, and more. [Read more...]

Painting Lulu Introduces Live Image Processing at Toy Fair

Painting Lulu has a new app feature that encourages kids to express their creativity in a different manner. In the Painting Lulu app, they can snap a picture of absolutely anything, and a new process, entitled Live Image Processing, instantly transforms it into a line drawing ready for digital coloring. [Read more...]

Wicked Cool Toys to Introduce Girl Scouts Cookie Oven

GirlScouts,WagonWicked Cool Toys introduces a delicious baking experience with the first Girl Scouts Cookie Oven, as well as a line of role-play products inspired by the girls’ leadership organization. The Girl Scouts Cookie Oven will feature mixes inspired by Girl Scout Cookies, such as Thin Mints and Trefoils, as well as the Girl Scouts On-the-Go Wagon and Cookie Stand. The Wicked Cool Toys Girl Scouts line is expected to hit mass market retailers nationwide this fall. [Read more...]

Douglas Company Celebrates Lassie with Doggone Cute Plush

LassieDouglas Company will release the Lassie Signature Plush Collection in celebration of the Hollywood icon’s 75th anniversary. The Lassie plush comes in three distinct sizes–27, 22, and 12 inches–and each doll features the signature white blaze on Lassie’s nose, four white socks, and a full white collar around her neck.

The Lassie signature plush collection is arrive on store shelves in April.

Risk Now Available to Download on Xbox One and PlayStation 4

Hasbro logoStarting today, Hasbro Inc.’s console version of Risk, based on the famous wartime strategy board game, is available to players worldwide. The Risk console game can be downloaded on Xbox One and PlayStation 4 systems.

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