RedwoodVentures Launches an HD Video Camera on a Balloon


RedwoodVentures is introducing a hands-free HD video camera that mounts to a tethered, resuable Mylar balloon.

Users can fill the balloon with helium, adjust it to the desired height, and capture HD footage on a smartphone or tablet using the Aloft HD app. Aloft HD captures videos and stills in HD resolution through a 120 degree wide-angle lens.

Each package will come with two refillable Mylar balloons, an HD video camera, and a tethering system made from unbreakable braided microfiber.

Aloft HD will be available in September for $59.99 online and in stores at major retailers.

Douglas Introduces Sassy Pet Saks

Douglas_PinkPrincessSakDouglas Co. introduced four new Sassy Pet Saks with brushable hair for kids ages 3 and up. The new items include:

  • Golden Princess Sak features a pale pink print with kicky red boots with a spur, pink cowgirl hats, and pink star badges. The bag is corded in red with a thicker red trim at the top accented with classic brown cowgirl fringe. A cream colored pony is inside the 6-inch wide, double handled bag. The pony has a caramel brown, long silky tail and a long braided mane.

  • The Unicorn Princess Sak is a tote style bag with a shiny, white roped double handle. The print is pale pink with galloping white unicorns. It comes with a pink unicorn with a prominent gold horn and long white mane and tail.
  • The Pink Princess Sak is corded in a carnation pink velveteen fabric, and its roped double handles are matching pink. The top of the bag is trimmed in one inch sparkling white fringe all the way around. Inside the fully lined, 7-inch tote style bag is a gorgeous white pony with pink-infused hair.
  • Princess Mermaid Sak features watercolor mint green print boasts delicate floating mermaids and golden stars and bubbles. The tote style bag is trimmed in light mint velveteen with a scalloped lace trim on top. The bag comes with amermaid with long brushable hair with a gold crown.


Disguise, Mojang, and Microsoft Partner for Minecraft Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific, secured a worldwide licensing agreement with Mojang and Microsoft to create children’s Halloween costumes, accessories, and everyday dress up based on Minecraft. Minecraft is a sandbox video game where players dig (mine) and build (craft) 3-D blocks within a large world of varying terrains and habitats to explore.

Pley Launches Disney-Themed Subscription Boxes

DisneyPleyPley partnered with Disney to launch mystery subscription boxes. The service sends families four to eight exclusive toys in a box. With zero-waste packaging, the box also transforms into a castle or boat. The introductory box is based on Beauty and the Beast and the upcoming Disney film.

Sakar Launches Line Based on The Lego Batman Movie

SakarLegoBatmanIn time for its 2017 release, Sakar International launched a new line of mobile cases and accessories featuring characters from The Lego Batman Movie, in partnership with Warner Bros. Consumer Products.

Sakar’s The Lego Barman Movie phone and tablet cases will feature Batman and other characters from the film. The whimsy cases are durable and strong, with MSRPs ranging from $14.99 to $24.99, and are available now.

The Lego Batman Movie is set to open in theaters tomorrow, Feb. 10, from Warner Bros. Pictures, Warner Animation Group, Lego System, and DC Entertainment.




TPF Toys’ Splashings Expand into Walmart

TPFTPF Toys‘ line of Splashlings collectibles will arrive in Walmart stores this month, and a third wave will be introduced at the North American International Toy Fair.

Across its three waves, Splashlings offers more than 300 mermaids, ocean friends, gems, shells, and ocean-themed treasure characters. Wave 3 Splashlings introduces six underwater worlds to explore, encouraging kids to collect each realm, including Treasuretopia, Coral Canyon, Heartstone Hideaway, Icicle Island, Sunlantis, and Fintopia. Assortment packs and play sets come with a collector poster illustrating the details of each realm, revealing where each respective mermaid and friends call home.

Shell Time Play sets, pocket-sized seashell homes, will also debut this spring. Designed for kids ages 5 and up, each play set features an exclusive mermaid, two exclusive Splashlings, and room accessories, and will be available in four themes: snack, dream, bubble, and glam.

In its debut year, the brand brought 12 licensees on board and is moving into new categories, including apparel and accessories, food and beverage, health and beauty, home, publishing and stationery, and digital and accessories. An animated Splashlings digital series, produced by Shaftesbury/Smokebomb in partnership with TPF Toys, has already garnered more than 1 million views.

In addition, more than 20 live-action 90-second “playisodes” are now available on, where real kids bring short scripted narratives to life using the popular Splashlings figurines and the brand new Coral Playground and Medical Clinic play sets. These playisodes continue to expand and explore the colorful world and fun characters of Splashlings.


Moose Toys, Illumination, Universal Brand Development Partner for Despicable Me Collectibles Line

UniversalMoose.MinionsMoose Toys, Illumination, and Universal Brand Development partnered to launch Mineez, a new line of collectibles featuring characters from the Despicable Me universe. The range will debut this summer along with the release of Despicable Me 3. Mineez marks the first collectible line for the franchise. [Read more...]

The Alpha Group U.S. to Launch Regal Academy Toy Line

RegalAcademyRainbow Group’s Regal Academy will return to Nickelodeon, where it will continue to air new episodes from season one on Saturday mornings. Master toy partner The Alpha Group U.S. will release a full line of fashion dolls and play sets based on the series this fall. The line is designed for kids ages 5 and up and will debut at the North American International Toy Fair this month. [Read more...]

Build-A-Bear Workshop Launches Exclusive Beauty and the Beast Collection

beauty and the beastKids can now make their own Belle-inspired bear, from Build-A-Bear Workshop, to celebrate the upcoming live action Disney movie, Beauty and the Beast.

The collection includes Disney’s Beauty and the Beast Belle Inspired Bear, Dress, Heels, and Rose Wrist Accessory. Belle Inspired Bear has yellow and gold sparkly fur with light pink ears and paw pads. The bear’s left foot features her name and a golden rose emblem, while her right foot features the 2017 live-action Beauty and the Beast movie logo. Kids can dress the bear in her signature gold dress and heels to make her complete, or make the set complete with the Beast furry friend.

The collection is available now online or at Build-A-Bear Workshop stores.

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.