Sweet Suite 2016

Fat Brain Toys Launches Mind & Body Collection

Fat_Brain_Toys_LogoFat Brain Toys created a new collection, Mind & Body, made up of toys, games, and books designed to build emotional intelligence, physical health, mindfulness, and empathy. The line will focus on bringing together products that help kids focus, become mindful, control emotions, strengthen muscles, eat healthy, and make good decisions. [Read more...]

Bananagrams, Narragansett Partner for Themed Beer

BananagramsBeerBananagrams and Narragansett Beer teamed up for Hi Neighbor! Have a Hafeweizen! for the latest collaboration in ‘Gansett’s “Hi Neighbor Mash-Up Series.” The beer is the fourth installment in the series where ‘Gansett partners with a Rhode Island company to create a unique beer.

The beer is brewed with 40 percent wheat malt and notes of banana and clove. Narraansett’s Hi-Neighbor Have A Hefeweizen will be available in six-packs of 16-ounce tallboy cans, and will be distributed throughout New England, New York, New Jersey, Pennsylvania, Delaware, the District of Columbia, Maryland, North Carolina, South Carolina, Florida, Virginia, Portland, Nashville, and Chattanooga.

Scholastic Sells More Than Two Million Copies of Latest Harry Potter Book in First Two Days

HarryPotterCursedChildRetailer reports estimate that Scholastic sold more than 2 million copies of Harry Potter and the Cursed Child Parts One and Two script book in the first two days of sales. The script book is the eighth installment in the Harry Potter series by J.K. Rowling, John Tiffany, and Jack Thorne. The book hit stores nationwide at 12:01 a.m. on July 31, 2016.

The first seven Harry Potter stories, published by Scholastic in the U.S. between 1998 and 2007, have sold more than 160 million copies in the U.S., more than 450 million copies worldwide, and are distributed in more than 200 territories, translated into 79 languages, and have been turned into eight blockbuster films.

Warner Bros. Releases First DLC Content for Lego Star Wars: The Force Awakens

2562Warner Bros. Interactive Entertainment released the first downloadable content for the Lego Star Wars: The Force Awakens season pass.

The Prequel Trilogy Character Pack allows players to play as characters such as Anakin Skywalker, Darth Maul, Jango Fett, Jar Jar Binks, Padme Naberrie, Captain Panaka, and more. Vehicles, including the Naboo Starfighter, will also be playable.

The Freemaker Adventures Character Pack features characters from the Lego animated series. Playable characters include Graballa the Hut, Naare, Baash, and Raam.

The downloadable content is available now for Lego Star Wars: The Force Awakens.

Moose Toys Expands Qixels Line

6d6b8286-a7fa-4e4b-904c-00e41b068c44Moose Toys is growing its Qixels activity line with the Qixels 3D Maker, a tool to let kids create 3-D, pixelated 8-bit designs. Kids can create 3-D characters of their favorite animals, space ships, bugs, monsters, and more. [Read more...]

Build-A-Bear Launches Mixters

Build A Bear MixtersBuild-A-Bear Workshop unveiled its newest property, Mixters, where kids can mix and match pieces to create their own personalized monster. The first Monsters Mixers line includes two body options, four leg designs, and four arm styles, which are sold together as a set.

Additional Monster Mixers parts—including hands, feet, wings, a monster sound chip, and costumes—are sold separately. The exclusive Mixters in-store play experience allows guests to choose a body, pick legs, and grab arms of their choice to customize their new furry friends from head to toe.

Monster Mixers officially launched today at Build-A-Bear Workshop stores and online in the U.S. and the UK. Guests can make their monsters online with the Make A Mixter digital experience that mimics the in-store process.

Lego Dimensions Reveals Upcoming Expansion Packs, New Video Series

08fa3a51-50ab-473f-bcec-3ba1756df08eLego Dimensions will launch six collectible expansion packs and a new video series, announced at San Diego Comic-Con (SDCC) this past weekend.

The expansion packs will launch on Nov. 18 and will include the Fantastic Beasts and Where to Find Them Story Pack and Fun Pack; Sonic The Hedgehog Level Pack; Gremlins Team Pack; E.T. The Extra-Terrestrial Fun Pack; and The Adventure Time Fun Pack. Lego minifigures in each of the expansion packs will also come with golden Toy Tags, which unlock a Battle Arena within the Adventure World. [Read more...]

BattleBo Launches Updated Design in Time for Holiday Season

BattleBoConsumers can now pre-order the newly minted BattleBo game with an updated design in time for the holiday season.

The game is a fast paced, high intensity game, where players compete to capture their opponent’s castle pieces. BattleBo comes with defensive pieces for players to protect their castles and offensive pieces to attack their opponent’s defenses. There are different ways to play with new and expanded gameplay with alternate rules, pieces, and themes, and each game lasts about five minutes.

BattleBo first launched last October, and up until recently has been hand made. In order to keep up with demand, the company is now working with toy manufacturers to help produce the game. Orders of the new game will ship no later than September 1.

Rubie’s Introduces Ghostbusters Costume Collection

RubiesGhostbustersUnder license with Columbia Pictures, Rubie’s Costume Company launched officially licensed costumes, t-shirts, wigs, accessories, and masks based on the latest installment of the Ghostbusters franchise.

The Ghostbusters Collection is available in child sizes and adult standard, deluxe, and ultra-deluxe styles. Inspired by the movie’s main characters—Abby, Erin, Jillian, Patty, and Kevin—the costumes are specially designed to reflect the one-piece jumpsuits worn in the film. The adult female costumes include four individual nametags to transform transform into different Ghostbusters characters. In addition, the collection also offers the new ghostly characters Rowen and Sparky.

The new line will be available this Halloween season, along with the Classic Ghostbusters Collection.

Madame Alexander Named Brand Toy Partner for GBI’s SpacePOP

SpacePOP_StyleGuide_2016.05.06_RGBFollowing the June 20th YouTube launch of SpacePOP, Genius Brands International Inc. (GBI) continues to expand the licensing, merchandising, and retailing program for the tween brand. As the newly-appointed toy partner for SpacePOP, Madame Alexander Doll Company will create a line of fashion dolls and figures based on the brand’s main characters. [Read more...]