Best-Selling Yo-Kai Watch Is Coming to U.S. on Nintendo 3DS

YoKaiWatchNintendo’s Yo-Kai Watch, a role-playing game that was a cultural phenomenon in Japan for the Nintendo 3DS family of systems, is coming to the U.S. The title launched in 2013, became a top-seller, and beyond video games, manga, and anime TV shows, has generated more than $1 billion in retail sales of toys and other merchandise in Japan.

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My Little Pony: Pinkie Pie’s Sister Storybook App Is Available Now

PlayDate Digital MY LITTLE PONYMy Little Pony: Pinkie Pie’s Sister, a new app from PlayDate Digital under license from Hasbro Inc., is available now in the App Store for iPhone, iPad, and iPod Touch, or at www.appstore.com

. This ninth installment in PlayDate Digital’s My Little Pony app collection is based on the episode, “Maud Pie,” from the fourth season of the animated series, My Little Pony: Friendship Is Magic, created by Hasbro Studios and currently airing on Discovery Family Channel in the U.S.

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Build-A-Bear Introduces The Cinderella Bear

CinderellaBearBuild-A-Bear Workshop and Disney have introduced The Cinderella Bear, the first in a series of limited edition collectible bears.

The Cinderella Bear is the first plush princess of Build-A-Bear’s new Disney Princess Limited Edition Bear Collection. It features deluxe accessories including a ball gown, princess crown, and glass slipper shoes. The Cinderella Bear also plays the song, “A Dream Is a Wish.”

There are only a limited amount of Cinderella Bears, which will be available online and in stores throughout the month of April. Build-A-Bear will be releasing additional limited edition Disney Princess Bears in the coming months.

Play Visions Introduces Sands Alive! Glow, Hopes to Glow Kids’ Minds

Play Visions has introduced Sands Alive! Glow—a new type of toy sand with a customizable glow feature. Along with making creations that glow in the dark, kids can use the Sands Alive! Glow tools to doodle in the sand.

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Nintendo to Release Animal Crossing amiibo Cards, Yarn Yoshi, and More

Nintendo, amiibo cardsNintendo Animal Crossing amiibo? It’s in the cards.

In the most recent Nintendo Direct presentation, the video game maker revealed new amiibo cards based on characters from the Animal Crossing series, compatible with the upcoming Animal Crossing: Happy Home Designer. Both the cards and the new game are scheduled for release this fall. Nintendo also announced a new line of Yoshi amiibo figures made of actual yarn, and more.

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Zuru Bunch O Balloons to Launch Experiential Marketing Campaign, Plans Big Splash at The Color Run

ZuruLogoLast year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.

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Diamond and Marvelshop.com Take Aim with New Hawkeye Figure

Hawkeye with Lucky outside boxTo honor Hawkeye, one of the few non-powered members of the Avengers, Diamond Select Toys and marvelshop.com have teamed up on an exclusive Hawkeye figure, featuring sculpting by Gentle Giant Studios and 16 points of articulation.

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Buffalo Games to Expand National Geographic Channel’s Brain Games

BrainGamesBuffalo Games will develop adult and family board games and card games based on the National Geographic Channel series, Brain Games. The Joester Loria Group served as the exclusive licensing agency behind the deal.

The initial product offering will require that players complete a series of challenges and experiments intended to test all aspects of their brain. The five different categories of questions will include mind vs. body, illusions, language, logic, and head-to-head challenges. The game will launch at key specialty retailers this holiday season and expand to mid-tier and mass accounts next spring.

Disney Consumer Products Launches Multi-Platform Keys to the Kingdom Campaign this Fall

Disney Royal Celebrations app is available now.

Disney Royal Celebrations app is available now.

Disney Consumer Products will launch Keys to the Kingdom, a multi-platform experience that will drive awareness and excitement for new Disney Princess product offerings across multiple categories at retail. Disney Princess fans will have the opportunity to unlock music videos, special content, and app extensions through activations across retail that celebrate the inner qualities of the Disney Princess characters. [Read more...]

Falcon and Loki Join Disney Infinity: Marvel Super Heroes

Two familiar faces from the Marvel Universe—one friendly, the other slightly less so—make their way into Disney Infinity: Marvel Super Heroes (2.0 Edition) today. Fans will be able to purchase figures for Falcon and Loki, who join a variety of Marvel super heroes, Disney fan favorites, and more to create all-new adventures.

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