Crayola, Sally Hansen Collaborate for Nostalgic Nail Polish Collection

CrayolaSHNailPolishCrayola and Sally Hansen teamed up to release three new nail polish collections inspired by some of Crayola’s most iconic hues.

The first collection features 12 new nail polish shades, including Razzmatazz, Cerulean, and Carnation Pink. Each bottle is decorated with the Crayola squiggle. The partnership will last for one year and the bottles will be available at drugstores nationwide starting this month.

Lego Group to Release 15 New Building Sets Based on The Lego Ninjago Movie

LegoNinjagoMovieA collection of 15 building sets and series of collectible Lego Minifigures based on The Lego Ninjago Movie will hit the shelves in August.

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Lego Dimensions Reveals New Teen Titans Go! Trailer

WBIETeenTitansGOWarner Bros. Interactive Entertainment released a new trailer providing a look at the DC Super Heroes along with a glimpse of the new Teen Titans Go! Adventure World and Battle Arena.

The Teen Titans Go! Fun Pack and Team Pack is set to release on September 12 as part of the LEGO Dimensions Wave 9 launch, alongside the Powerpuff Girls Team Pack and Fun Pack and the Beetlejuice Fun Pack. The Teen Titans Go! packs access an exclusive in-game episode that can only be found in LEGO Dimensions.

3Doodler Launches Kickstarter Campaign

3doodler_startrek3Doodler launched a Kickstarter ‘Gold’ campaign for limited-edition Star Trek Crew Edition pen sets inspired by Star Trek: The Original Series and Star Trek: The Next Generation. All Crew Edition pen sets come with a limited edition 3Doodler Create 3D pen, numbered engravings, an additional pack of plastic, Star Trek Project Stencils, and a 3Doodler Star Trek Leather Pouch. [Read more...]

Lego Worlds Adds Classic Space DLC Pack

LEGOWorldsSpaceThe first downloadable themed content pack for Lego Worlds, will be available July 5 from Warner Bros. Interactive Entertainment, TT Games and The Lego Group. The Classic Space Pack will include new quests, characters, builds, and vehicles from the Lego Space plays sets.

Players can blast off, explore the farthest reaches of space, and embark on new adventures with friends as they travel across Worlds in a Space Buggy, fly through the atmosphere in the Space Cruiser, excavate the new Moon biome in the Mineral Detector, or land the one man spaceship on the new Classic Space Theme World.

LEGO Worlds will also be coming to Nintendo Switch this fall, and is now available for pre-order. The physical version features access to two bonus packs of premium DLC including Classic Space, and a digital version features the base game with the DLC available separately on the eShop.

Kellogg’s Froot Loops Launches “Whatever Froots Your Loops” Campaign this Summer

frootloopscampaign_360Kellogg’s Froot Loops introduces “Whatever Froots Your Loops,” its first campaign in 50 years. Froot Loops partnered with the creators behind three different brands—Neff Headwear, Timbuk2, and State Bicycle Co.—to design gear and accessories that inspire adult fans to do what makes them most happy.

The Froot Loops campaign launched today with the debut of the Neff + Froot Loops Toucan Sam Shades, and will continue to run throughout the summer. The Neff + Froot Loops Toucan Sam Shades features interchangeable faceplates and arms in four colors. The set comes with a Toucan Sam cleaning cloth and 80 combinations to unlock. [Read more...]

Activision Debuts Crash Bandicoot N. Sane Trilogy Trailer at E3


Activision debuted the remastered Crash Bandicoot N. Sane Trilogy during the Sony press conference pre-show at Electronic Entertainment Expo (E3). Players can now play new levels in HD, and new additions to the franchise have also been announced. [Read more...]

Circuit Scribe Introduces DIY Electronic Kits

CCDIYDroneCircuit Scribe launched a Kickstarter campaign for do-it-yourself (DIY) electronic kits.

Creators can draw anything with a non-toxic, highly-conductive silver and water based ink with the Circuit Scribe’s Conductive Silver Ink Pen, letting kids draw instantly-functioning circuits by hand. Backers of Circuit Scribe’s first Kickstarter campaign received this pen, which is used for education, prototyping, and electronic art. The campaigned raised $675,000 from more than 12,000 backers, more than its original goal of $85,000. Kids can use this pen for the new DIY kits.

One of the kits available in the company’s current campaign is The Drone Kit, in which parents can work with their kids to create a four-propeller drone using cardboard and the conductive pen. This DIY drone kit will include perforated sections that ensure symmetrical shapes, which can be configured and reconfigured in multiple variations to change the drone’s size.

Rubie’s Costume Co. to Launch Wonder Woman Costume Collection

RubiesWonderWomanRubie’s Costume Co. will produce officially licensed costumes, accessories, and masks inspired by Wonder Woman, which hit theaters on June 2.

Available in child and adult sizes, the collection features the film’s main characters: Wonder Woman, Queen Hippolyta, Super-Villain Ares, and fighter pilot Steve Trevor. Rubie’s collection closely replicates the ensembles portrayed on the big screen.

In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets. The Wonder Woman collection from Rubie’s will be available this Halloween season.

Wonder Woman has exceeded expectations at the box office, earning more than $100 million domestically in its opening weekend, the largest opening for a female-directed feature film.


Zimpli Kids Launches the SnoBall Battle Pack


The new SnoBall Battle Pack, from Zimpli Kids, transforms a seasonal experience into an activity that can be enjoyed year round—including summer.

The toy lets kids add water to the included powder to create their own realistic snow. The powder makes more than 60 snowballs, letting kids have epic snowball fights outside.

According to Zimpli Kids, consumer reaction has been very positive. The company’s YouTube campaign has reached more than 12 million views in two months.

Zimpli Kids’ other items, Gelli Baff and Slime Baff, have accumulated more than 2 billion views on YouTube since October 2015.