Jakks Pacific Secures Licensing Agreement with Warner Bros. Consumer Products for Batman v Superman: Dawn of Justice

batman-v-superman-dawn-of-justice-logoJakks Pacific Inc. has announced a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute, and market a line of toys and products based on Warner Bros. Pictures’ and RatPac Dune Entertainment’s upcoming Batman v Superman: Dawn of Justice, scheduled to hit theaters on March 25. The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise.

The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons, and more. Jakks plans to launch its Batman v Superman: Dawn of Justice product line next spring to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers this fall.

eOne Announces Build-A-Bear Partnership for Peppa Pig Product Line

Jan26.PeppaPigEntertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting October 9, and in the U.S. and Australia during the following months.

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LEGO Toy Pad Unites Physical and Digital Realms Through Interactive Puzzle Play

Warner Bros. Interactive Entertainment has unveiled the LEGO Toy Pad, which comes with the LEGO Dimensions Starter Pack and will be an interactive part of the LEGO Dimensions game play experience. The LEGO Toy Pad functions as an additional game controller, giving players a unique way to interact with the toys and the game. It allows any combination of seven characters, vehicles, and gadgets to be simultaneously brought into the game at one time, and features three distinct areas of RGB light technology that produce a broad array of colors to provide hints and puzzles for the player to solve.

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Skylanders SuperChargers Introduces Donkey Kong and Bowser as Skylanders Guest Stars

SSC_Turbo Charge DonkeyKong_FIN_HiResActivision Publishing Inc. and Nintendo have collaborated to introduce two of Nintendo’s iconic characters, Donkey Kong and Bowser, as guest stars in Skylanders SuperChargers. The characters will be available exclusively in Skylanders SuperChargers Starter Packs for the Wii U, Wii, and Nintendo 3DS family of systems, available now for pre-order. E3 2015 attendees were the first to get their hands on the characters and specially created vehicles.


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Boba Fett Joins Disney Infinity 3.0 as Part of Limited Edition Offering for PlayStation

DisneyInfinity3.0,BobaFettToday, at the Sony Computer Entertainment America Inc. E3 2015 press conference, Disney Interactive, Lucasfilm, and Sony announced that Boba Fett will be joining Disney Infinity 3.0 Edition as part of a new limited edition offering. The Star Wars Saga Starter Pack for PlayStation 4 and PlayStation 3 will allow fans to play as Boba Fett in Disney Infinity 3.0 Edition through the holidays, and will also let them get the Star Wars Rise Against the Empire Play Set nearly a month before it arrives on store shelves.

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LeapFrog Unveils LeapFrog Imagicard, a Digital and Physical Learning Experience for Kids, and New LeapPad Platinum

LeapFrog Imagicard Product ImageLeapFrog Enterprises Inc. today unveiled the new LeapFrog Imagicard, a digital and physical learning experience for kids that brings characters to life with the snap of a picture from more than 30 included interactive collectible cards. With LeapFrog Imagicard, LeapFrog digital learning games are enhanced by physical interactive cards featuring licensed characters mixed with educational content, extending play beyond traditional tablet gaming.

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IAmElemental Expands Series 1 Product Line

IAE_Lunchbox2__85250.1425557084.1280.1280IAmElemental has added to its Series 1 product line of female action figures, designed for kids to develop their characters by playing with “Elements of Power” such as bravery and honesty.

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Activision Announces 2015 Licensing Program for Skylanders

SkylandersLogoActivision Publishing has created a comprehensive global kids licensing program for Skylanders this year. The recently announced Skylanders SuperChargers will bring vehicles to life, and, for the first time, players can rude their bikes over land, sea, and sky using toy vehicles brought to life within the game. [Read more...]

Lego Jurassic World Roars into Stores, Packs All Four Jurassic Films into One Video Game

LEGO Jurassic WorldLego Jurassic World is now available in North America for the PlayStation 4 and PlayStation 3, the PlayStation Vita, the Xbox One and Xbox 360, and the Nintendo Wii U and 3DS. Courtesy of Warner Bros. Interactive Entertainment, TT Games, the Lego Group, and Universal Partnerships & Licensing, Lego Jurassic World spans more than two decades of films including Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III, and the anticipated Jurassic World, opening today.

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Jem and the Holograms Gets a Film Adaptation, Signs Toy Licensees

Hasbro logoJem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut.

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