Moose Toys, Illumination, Universal Brand Development Partner for Despicable Me Collectibles Line

UniversalMoose.MinionsMoose Toys, Illumination, and Universal Brand Development partnered to launch Mineez, a new line of collectibles featuring characters from the Despicable Me universe. The range will debut this summer along with the release of Despicable Me 3. Mineez marks the first collectible line for the franchise. [Read more...]

The Alpha Group U.S. to Launch Regal Academy Toy Line

RegalAcademyRainbow Group’s Regal Academy will return to Nickelodeon, where it will continue to air new episodes from season one on Saturday mornings. Master toy partner The Alpha Group U.S. will release a full line of fashion dolls and play sets based on the series this fall. The line is designed for kids ages 5 and up and will debut at the North American International Toy Fair this month. [Read more...]

Build-A-Bear Workshop Launches Exclusive Beauty and the Beast Collection

beauty and the beastKids can now make their own Belle-inspired bear, from Build-A-Bear Workshop, to celebrate the upcoming live action Disney movie, Beauty and the Beast.

The collection includes Disney’s Beauty and the Beast Belle Inspired Bear, Dress, Heels, and Rose Wrist Accessory. Belle Inspired Bear has yellow and gold sparkly fur with light pink ears and paw pads. The bear’s left foot features her name and a golden rose emblem, while her right foot features the 2017 live-action Beauty and the Beast movie logo. Kids can dress the bear in her signature gold dress and heels to make her complete, or make the set complete with the Beast furry friend.

The collection is available now online or at Build-A-Bear Workshop stores.

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Bonkers Toys to Premiere Slither.io Toy Line at Toy Fair

Slither.io Blind BagsBonkers Toys will debut a line of licensed Slither.io products at the North American International Toy Fair in New York City this month. Slither.io is an internet game with more than 150 million dowloads to date and 120 million game plays per day.

The line will feature blind bags, plush, collector vinyl figures, backpack clips, and more, and will be available at retail and online in March.

Lego Dimensions Adds The Goonies, Lego City, and more Harry Potter Characters

lego dimensions social

Warner Bros. Interactive Entertainment revealed details about three new collectible expansion packs for Lego Dimensions: The Goonies Level Pack, the Harry Potter Fun Pack, and Lego City Fun Pack. The expansions will broaden the selection of entertainment brands available for the game, letting players mix and match their favorite characters from different universes. The Lego minifigures included within each of these expansion packs come with Toy Tags, which unlock a free play Adventure World of the corresponding entertainment brand, as well as a Battle Arena. [Read more...]

Neat-Oh! to Launch ASTRA Exclusive Line with Totum

029651_TM_Dinomania_PACKAGING_1115V02Neat-Oh! will distribute five Totum activity kits, previously not available in the U.S., exclusively to American Specialty Toy Retailing Association (ASTRA) retailers at the North American International Toy Fair in New York City. On Feb. 18, Neat-Oh! will showcase the My Dream Lights, Window Markers, Spraypens, Magnetica, and Dinomania kits at the ASTRA Exclusives Reception. ASTRA retailers will be the first to order these kits from the Dutch company.

Jazwares’ Roblox Toys Launch Nationwide

RobloxRoblox, in partnership with Jazwares, officially launched its first line of toys to retail stores nationwide. The line, the first to bring Roblox offline and into retail, is now available at Toys “R” Us, Target, and Walmart stores nationwide. [Read more...]

Amazon.com Launches STEM Club

AmazonSTEMClubAmazon.com launched its STEM Club, a monthly subscription program that delivers hand-picked STEM toys. Every month, subscribers will receive one age-appropriate STEM Club toy designed to encourage kids to learn through play. All curated toys are either recently launched on Amazon.com or exclusive to Amazon. [Read more...]

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for boys and girls is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents. [Read more...]