China Toy Fair


Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

Hasbro Shows Off New Transformers Toys at Comic-Con International

SuperionAt Comic-Con International: San Diego last week, Hasbro unveiled new toys from next year’s Transformers lines, including Transformers: Robots in Disguise and Transformers Generations.

Transformers: Robots in Disguise, based on the upcoming animated series, features new designs for favorite Transformers such as Bumblebee and Sideswipe, as well as new characters including Underbite and Strongarm. Meanwhile, the Transformers Generations line gets a new theme next year: Combiner Wars, which lets fans build Combiner figures such as Superion and Menasor, or customize their own. Voyager Scale figures act as the torso, while interchangeable Deluxe Scale figures serve as the arms and legs.

Smart Wearable Toy Maker Linkitz Wins 2014 N100 Startup Competition

Linkitz_Rendered_Image_2Linkitz has won the 2014 N100 Startup Competition in Ontario, Canada. The company aims to close the technology gender gap, bring manufacturing back to North America, and shift capital investments to hardware.

According to Andrew Macrae, CTO of Linkitz, the company makes smart and modular wearable toys, which blink, buzz, and help kids learn programming. The toy is designed to be social and a fashion item to motivate kids to learn more about technology. With the $100,000 prize money from N100, Linkitz will finalize, test, and market the product.

Pound Puppies to Come Back for the Holidays

The popular 1980s toy line, Pound Puppies, is making a comeback in time for the holiday season, courtesy of Funrise Toy Corp. The line is a collection of plush puppies that come complete with their own breed specific fun fact card and heart shaped dog tag. Kids can write their puppy’s name on he tag and register it online to receive a printable adoption certificate.

Kids can choose from a beagle, labrador, bulldog, or poodle that come in 12-inch plush, 6-inch plush, and a 3.5-inch plush keychain.

Bananagrams Go Wild with Target-Exclusive Bananagrams WildTiles

BananagramsWildTilesBananagrams Inc. has launched Bananagrams WildTiles exclusively at Target and on target.com. The new game includes six monkey WildTiles, putting an all-new spin on the original Bananagrams racing crossword game. Now as players race to complete their grids, they can pick up a WildTile and play it as many times as needed, standing in for any letter.

As with previous Bananagrams Inc. games, everything needed to play is included in the banana.

Activision to Bring Eon’s Elite Toy Line to Skylanders This Fall

STT_PremiumEdition_PackshotActivision Publishing will bring Eon’s Elite, a new set of premium toys, to Skylanders fans worldwide this fall. The limited edition Eon’s Elite will introduce eight repowered collectible versions of fan-favorite Skylanders characters that started it all, beginning with Spyro and Chop Chop.

These heroes hail from the original Skylanders Spyro’s Adventure and feature a never-before-seen decoration with a distinct, metallic finish and golden base. Each of the special edition toys will be offered in premium foil packaging and features a display case with a 3-D lenticular background. Also, Eon’s Elite characters will be up to three times as powerful over other characters, which represents the biggest in-game boosts ever incorporated into a Skylanders toy to date.

Eon’s Elite characters will be available in limited quantities at GameStop and EB Games in North America, Australia, and New Zealand, and select retailers in Europe this fall while supplies last.

Marvel Super Heroes Will Hit North American Retailers This Fall

Disney Infinity Marvel SuperheroesDisney Interactive has confirmed that Disney Infinity: Marvel Super Heroes will be available at North American retailers on September 23. The game will expand the Disney Infinity platform, allowing players to experience all-new Marvel play sets and characters. The popular Toy Box mode also returns with enhanced features, through which users can create their own adventures and share them online with friends.

Through September 22, consumers can pre-order the Disney Infinity: Marvel Super Heroes Starter Pack and receive a Disney Infinity 2.0 Marvel figure as a bonus.

Disney Infinity: Marvel Super Heroes is intended for kids ages 10 and up. All characters and power discs from last year’s release of Disney Infinity will be compatible with the Disney Infinity: Marvel Super Heroes Toy Box.

Bif Bang Pow! Enters Licensing Deal for Mike Tyson Mysteries Collectibles

MikeTysonMysteriesBif Bang Pow! is partnering with Warner Bros. Consumer Products and Warner Bros. Animation (WBA) to release a collection of action figures from the upcoming animated comedy series, Mike Tyson Mysteries, which will premiere this fall. The collection includes a Mike Tyson Mysteries Mike Tyson with Boxing Gloves 8-Inch Action Figure, a convention exclusive for Comic-Con International: San Diego.

This venture between Bif Bang Pow! and Warner Bros. builds upon the companies’ existing partnership for products based on the TV series, The Big Bang Theory. The Mike Tyson Mysteries line will be available to order at Entertainment Earth.

Lego Shows Off New Products at Comic-Con International: San Diego

LEGO_LogoAt Comic-Con International: San Diego this week, Lego Systems Inc. will unveil new products, including two Lego Super Heroes: DC Comics sets scheduled to launch next year, one of which is an 1,800-piece tumbler.

Meanwhile, in anticipation of this December’s theatrical release of The Hobbit: The Battle of the Five Armies, Lego Systems will preview one of the new Lego the Hobbit sets slated to arrive in stores this October. The company will also show off an upcoming set based on The Lego Movie, as well as sets based on the Teenage Mutant Ninja Turtles TV series and new feature film.

Finally, Lego Systems will unveil the fourth wave of Lego Mixels characters and content, set to launch next year.

Stitch and Tinker Bell Join Disney Infinity 2.0

TinkstitchStitch and Tinker Bell will join all of the characters from Disney Infinity and Disney Infinity: Marvel Super Heroes in Toy Box 2.0 this fall. The characters were two of the most requested characters by the Disney Infinity fan community and will deliver their unique brand of magical, mischievous fun to the game.

Stitch, the lovable “Experiment 626″ from Lilo & Stitch will have his trusty cosmic blaster and the ability to super jump to galactic new heights, while Tinker Bell, one of Disney‘s most iconic characters, will join the Disney Infinity world with her magical healing Pixie Dust and the ability to glide to the stratosphere for fast-flying action.