Toys “R” Us Becomes Ultimate Despicable Me 2 Destination

2012-12-10 125Toys inspired by the highly anticipated 3-D, CG-animated, comedy-adventure film Despicable Me 2from Universal Pictures and Illumination Entertainment, have made their debut at Toys “R” Us stores nationwide and online at Toysrus.com. Through May, Toys “R” Us is the only U.S. retailer to offer an all-new line of toys based on the movie, making it the ultimate Despicable Me 2 destination. Fans eager to get their hands on action and interactive figures, plush, games and more, can find them all at Toys “R” Us.

The movie, which arrives in theaters on July 3, is the sequel to the 2010 Despicable Me, which became the 10th-biggest animated motion picture in U.S. history. Despicable Me 2 sees the return of super-villain Gru and his arsenal of gadgets and gizmos, his adorable girls, and the unpredictably hilarious Minions.

[Read more...]

Tek Recon: E3 Bound to Bring Live Action Online Gaming to Life

Havok_OSTek Recon will be available for demonstration and sampling by fans and consumers for the first time at the Electronic Entertainment Expo (E3) in Los Angeles from June 11-13.

E3 will immediately follow a crowd-funding campaign hosted on Kickstarter that began May 9. The response to Tek Recon from gamers, tech enthusiasts, and blaster fans has been exceptional as backers and players worldwide have reached out to provide feedback, insight, and support. The campaign is currently more than 51-percent funded and tracking to exceed the Kickstarter goal of $50,000.

Gamers, adventure-seekers, and fans of technology are being called upon to help create this revolutionary new way to connect and play. Tek Recon Blasters feature a first-of-its-kind design with real trigger action, authentic recoil, and specially-designed reusable NRG Rounds.

Tek Recon developed a free Live Action Online Gaming app to enhance blaster battles. Players can connect their mobile devices to the blaster to bring video game-styled play to life through mobile and GPS technology. The free Tek Recon app will be available for iOS and Android devices, enhancing real battle experience through an interactive heads up display, live chat, vision modes, and more.

You can also check out the Kickstarter video here.

DC Collectibles Unveils New Lines Based on Upcoming Games

DCBuilding on the success of its Batman: Arkham City and Injustice: Gods Among Us action figure lines, DC Collectibles has announced two, all-new product lines based on upcoming Warner Bros. Interactive games Infinite Crisis and Batman: Arkham Origins.

This marks DC Collectibles’ first depiction of characters from Inifinite Crisis, which begins with the Nightmare Batman and Atomic Age Wonder Woman statues. Infinite Crisis is an all new, free-to-play multiplayer online battle arena (MOBA) game for PC featuring fast-paced battles, streamlined RPG mechanics, and iconic locations and characters from across the DC Multiverse.

Sculpted by Erick Sosa and available for sale in September, Infinite Crisis: Nightmare Batman measures approximately 10.25 inches tall. Infinite Crisis: Atomic Wonder Woman, sculpted by Gentle Giant Studios, will be available in November and measures approximately 11.25 inches tall.
DC Collectibles also announces series No. 1 action figures based on the designs of the highly anticipated video game, Batman: Arkham Origins with characters Batman and Black Mask, one of Batman’s deadliest adversaries. The appearance of these stunning action figures are based on the early days, before the events of critically acclaimed video games Batman: Arkham Asylum and Batman: Arkham City. Available in October, these action figures measure 6.75 inches.

Disney Launches Disney Royal Ball Quinceañera Dress Collection

PrincessDisney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns—two styles for each Disney Princess and a special new gown, “la Corona de la Princesa,” that will be added to the line each year.

A Quinceañera is a coming of age celebration for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the gown is an integral and festive part of the celebration.

Disney’s special occasion business for women launched in 2007 with a luxury fairy tale weddings bridal collection. The business continued its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney Princess-inspired prom dresses, launched in collaboration with Ashdon Inc. [Read more...]

tokidoki Releases New Character Plush

tokiplushtokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to introduce new characters to its line of plush. Donutina and Donutino come to life as huggable plush, and Adios is a snuggable pillow.

Following the success of the Donutella & Her Sweet Friends mini plush, tokidoki adds the 9-inch Donutina and 8-inch Donutino to its plush line. Both plush toys are available online and in stores this month.

After 500 years of living in fire and brimstone Adios and his beloved star icon is now a 22-inch pillow for his fans everywhere to love. The Adios Star pillow will be available online and in stores in June.

Build-A-Bear Workshop Meets Bikini Bottom with New SpongeBob SquarePants Collection

Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, announced a new relationship with Nickelodeon to bring the animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick at Build-A-Bear Workshop stores throughout North America and online at buildabear.com. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis.

Build-A-Bear Workshop stores nationwide will be celebrating the arrival of SpongeBob with a series of special events from May 17 through May 19. Guests will be encouraged to dress up in their favorite SpongeBob-themed apparel. Additionally, guests who purchase a SpongeBob or Patrick plush will receive a free paper pineapple hat while making one of these new furry friends.

Guests can dress their SpongeBob and Patrick plush in a variety of clothing and accessories, including SpongeBob’s Pirate Costume, Patrick’s Pirate Costume, Pineapple House, and SpongeBob SquarePants Song Sound Chip.

Additionally, any furry friend can dress up in SpongeBob PJ Pants and SpongeBob T-Shirt to join the Bikini Bottom fun.

Target Corp., WBCP Team Up for Justice League Merchandise

Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes. [Read more...]

WWE and The Bridge Unveil New Construction Toy Line

WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, bringing WWE’s action-packed events and superstars to life. The WWE construction toys are expected to roll out at major mass retailers next spring.

K’nex and Fox Consumer Products Announce Family Guy Partnership

KnexK’nex Brands has partnered with Twentieth Century Fox Consumer Products to create a new line of building toys inspired by the animated comedy series Family Guy.

The partnership combines the K’nex building system with characters and elements from Family Guy, including Peter, Stewie, Brian, the Griffin Family station wagon, and Stewie’s time machine.

Family Guy, currently in its 11th season, has dominated TV ratings and garnered support from its fans with more than 52 million followers on Facebook. The new K’nex Family Guy building sets will be available at major retailers next spring.

Tek Recon Launches Kickstarter Campaign

tekreconTek Recon, from Tech 4 Kids, will be available for the first time through Kickstarter.com on May 9, beginning at 8 a.m. EST. The goal of the Kickstarter campaign is to enhance the development of the Tek Recon blaster and the free app, and to get the product into the hands of early adopters and key influencers helping to create the first real-life, online video game.

Through the course of 31 days, fans will be able to fund the project by purchasing product, exclusive rewards, and by bidding on prizes that include appearances in the TV commercial and an all-expenses-paid trip to present at E3. The Kickstarter funding goal is $50,000.

Tek Recon Blasters feature a first-of-its-kind design with real trigger action and specially designed, reusable NRG Rounds that blast up to 75 feet. To optimize the battle and team experience, Tek Recon developed a free “Real-Life Online Gaming” app. Kids can simply connect their mobile device to the blaster to experience video game-styled play through mobile and GPS technology. The free Tek Recon app will be available for iOS and Android devices, enhancing real battle experience through an interactive heads up display, live chat, vision modes, and more.

For more information on this product and the Kickstarter campaign, visit TekRecon.com.