Playmates Toys Launches New Limited Exclusive Ben 10 Toy Line at Toys “R” Us

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The Ben 10 toy line from Playmates Toys is now available as a limited exclusive at Toys “R” Us stores nationwide and online at toysrus.com.  The full collection will be available at all other major retailers in August.

The line is inspired by Cartoon Network’s Ben 10 animated series, which premiered in the U.S. in April. The collection of toys includes action figures, vehicles, play sets, and role-play items.

The Playmates Toys collection includes the Basic Action Figure assortment, which features a variety of 5-inch, articulated figures including Ben Tennyson, the 10 different heroic aliens that he transforms into, villains from the first season, and more; the Rustbucket Vehicle and Playset, which transforms into a 3-level play set that is more than 2 feet tall; and a Basic and Deluxe Omnitrix and Transform-N-Battle gauntlets and masks.

Colorific to Launch Products in North America

colorific_logo copyAustralian global developer and kids’ products marketer Colorific will bring its toy brands and activity kits to North America.

Colorific’s products include activity kits, youth electronics, vehicles, and preschool products, and other items. The company entered a partnership with Perpetual Play Group Ltd and has engaged ChizComm Ltd. to be its agency of record.

ChizComm Ltd. will spearhead the marketing efforts surrounding the launch, and Colorific products will make its debut in North America this fall.

Moose Games to Launch New Fidget Game

FlipSideMoose Games, an extension of Moose Toys, is set to launch Flipside, a new game to keep with the fidget toys trend.

Flipslide is a hand-held electronic pattern and color memorization game. The twist and slide feature makes it so players can compete against themselves and each other. Players must flip, slide, and match the colored cubes with corresponding lights to win.

The game includes multiple modes, such as Speed Mode, Level Mode, Memory Mode, and Multiplayer Mode. It will be available at U.S. retailers nationwide in August.

ThinkGeek Launches Mystery Collectible Subscription Box Service

ThinkGeekLogoThinkGeek is set to launch the ThinkGeek Capsule, a limited edition service that delivers different “geeky” items to its customers’ doors every month. The subscription service will include three Capsules with ThinkGeek merchandise valued at more than $50.

Merchandise will include T-Shirts, pins, desktop replicas, household essentials, art prints, and more. Items are from fandoms such as The Legend of Zelda: Breath of the Wild, FallOut 4, and Harry Potter.

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Mattel Introduces New Mega Construx Despicable Me Construction Line

MegaConstrux_DespicableMeMattel’s Mega Construx brand released new construction sets based on Despicable Me 3, ahead of the movie’s release next month.

The new products include the Mega Construx Micro Action Figure Series, Despicable Me 3 Cheese Festival Assortment, Mini Vehicle Assortment, Agnes and Minion Feature Pack Assortments, Gru’s Water Motorbike, Family Luau Party, and Dru’s Transforming Vehicle.

The toys are designed for kids ages 5 and up, and are available in stores nationwide now. Despicable Me 3 will be in theaters June 30.

The Jim Henson Co., McFarlane Toys Partner for Figures Inspired by Labyrinth, The Dark Crystal

mcfarlanetoys_henson_jarethThe Jim Henson Co. partnered with McFarlane Toys to create figures based on characters from two of Henson’s features, Labyrinth and The Dark Crystal.

McFarlane Toys will produce fully-articulated action figures that are replicas of their on-screen characters. The toys will feature a 7-inch figure of Labyrinth’s Jareth the Goblin King, as well as Jen and Kira figures inspired by their The Dark Crystal characters. These figures will also debut in new window box collector packaging and come with Labyrinth- and The Dark Crystal-branded bases.

Jareth the Goblin King figure will be available at major retailers this November, and Jen and Kira figures are expected to be available next spring.

Jay@Play Launches Flip Zee Girls

FlipZeeGirlsJay@Play, creators of the two-in-one FlipaZoo plush, launched Flip Zee Girls Dolls. Kids can flip the plush dolls from baby to girls.

The line now features six styles to collect, each with its own personality and pets: Zara Flower, Zabrina Ballerina, Zandy Candy, Zana Strawberry, and Zuri Cat. The dolls are outfitted in dresses and have colorful hair for kids to play with.

Flip Zee Girls will be available this month at Walmart, with additional retailers on board for the back-to-school season. New collectible minis will be available for back-to-school 2017 as well.

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WowWee Launches Minion MiP Turbo Dave

Minion_MIPMinion MiP Turbo Dave, from WowWee, is now available. This Minions-licensed MiP robot launched ahead of Illumination Entertainment’s Despicable Me 3, in theaters June 30.

Turbo Dave is kids’ own personal Minion. It responds to hand gestures using GestureSense technology, and can navigate kids’ rooms. The Turbo Dave App allows kids to control their Minion remotely, plan paths for it to self-navigate, add Minion emoticons, or have it interact with other characters and props from the Despicable Me franchise.

Minion MiP Turbo Dave is on sale now at Best Buy, and will be available soon at Target, Amazon, and other major retailers.

Kidz Toyz Launches Round 1 of Mini Mojis

KidzToyzKidz Toyz launched its Mini Mojis Round 1 line at Jo-Ann Fabric and Craft Stores this month. The new release features a variety of collectible characters.

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Lego Marvel Super Heroes 2 Set for November Release

LeoMarvelSuperHeroesWarner Bros. Interactive Entertainment, TT Games, The Lego Group, and Marvel Entertainment announced LEGO Marvel Super Heroes 2, an all-new adventure and sequel to Lego Marvel Super Heroes. The game brings together Marvel superheroes and super villains from different eras and realities and transports players into a battle across a myriad of Marvel locations ripped from time and space into the open hub world of Chronopolis. Lego Marvel Super Heroes 2 will be available on Nov. 14 for PlayStation4, Xbox One, and PC. The game will be also released for Nintendo Switch this holiday.

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