China Toy Fair


littleBits Launches bitLab to Help Users Build and Sell Their Own Hardware

littleBits1Today, littleBits Electronics launched the bitLab, an app store for user-generated hardware. This marketplace furthers littleBits’ goal of giving hardware developers the tools and ecosystem to develop and sell their own littleBits modules.

Analogous to software app stores, the littleBits library acts as the platform, the Bits that developers submit are considered the apps, and the API is bitSnap, littleBits’ magnetic connectors. The operating system is the analog electronic specifications.

The bitLab works by allowing anyone to design the Bit of their dreams and has two major components: a hardware component (the HDK) and a web component (the bitLab website). The hardware developer kit (HDK) includes the Proto Module and bitSnap connectors, which makes the prototyping process a snap for developers. By commercializing littleBits’ proprietary bitSnap connectors—which are the magnetic connectors that snap the littleBits modules together and carry communication across modules—prototypes can now be built with any hardware tool and then seamlessly incorporated into the littleBits library. [Read more...]

Innovation First Partners with Tony Hawk for New Circuit Boards Brand and Products

Innovation First International, the creator of Hexbug, is launching a new Tony Hawk Circuit Boards brand and product line, due to hit shelves across Europe and North America this fall.

Kids can choose between two ways to play: traditional fingerboard style, or slapping on the power axle and utilizing the I/R remote control. Users can build the ultimate skatepark and grind the rails, pull off a rock to fakie, or master their own series of tricks with their favorite Birdhouse deck. The initial product assortment available at launch will include 24 Birdhouse and Tony Hawk authentic decks to customize and collect, along with a variety of ramp sets and skateparks.

Hexbug will showcase the new product line by appointment at TIA Fall Toy Preview in October at the Dallas Market Center.

Jazwares Introduces Flick-to-Stick Bungees in Time for Back to School

jazwaresJazwares LLC has launched the new Flick-to-Stick Bungees product line. They offer a unique play pattern that gives kids multiple ways to play by aiming their Bungees at scoring targets, and then flicking their finger.

Bungees features a battleground arena, disk launchers, playing cards, and scoring disks to enhance game play. All 48 Series 1 characters are now available at major retailers, including Toys “R” Us and Walgreens across North America.

Skylanders Trap Team to Feature Special Gameplay Mode for Emperor Kaos

SkylandersTrapTeam.KaosModeActivision Publishing Inc. has announced a new game play mode in Skylanders Trap Team for Emperor Kaos, the villain of its Skylanders franchise. In Kaos Doom Challenge, players can battle through increasingly difficult waves of minions, build defensive towers, and utilize both Skylanders and trapped villains from their collections.

Kaos Doom Challenge will also feature the Mystery Box of Doom, which when opened, spits out gigantic villains.

The Skylanders Trap Team Starter Pack will be available October 5 in North America and October 10 in Europe for Nintendo’s Wii and Wii U systems; a variety of iPad, Kindle Fire, and Android tablets; Xbox One and Xbox 360 games; and the PlayStation 4 and PlayStation 3 systems. A unique adventure also will be available on the Nintendo 3DS hand-held system.

Disney Infinity: Marvel Super Heroes Gains Fan Favorites Yondu and Falcon

MarvelSuperHeroes.FalconDisney Interactive has added two more characters to its Disney Infinity: Marvel Super Heroes line-up. There’s Yondu, from Marvel’s Guardians of the Galaxy movie, and Captain America’s loyal ally, Falcon.

The arrow-shooting leader of the outlaw band known as the Ravagers, Yondu will be playable in Marvel’s Guardians of the Galaxy Play Set, as well as in Toy Box 2.0. He will also make an appearance in the Marvel Team-Up: Yondu Power Disc.

Sam Wilson, codename Falcon, has been added to both Marvel’s Avengers Play Set and Toy Box 2.0. The character features EXO-7 wing pack and Hardlight Feathers, and other characters can also fly like Falcon when players use the Falcon’s Wings Power Disc.

Disney Infinity: Marvel Super Heroes arrives at North American retail stores on September 23, and Yondu and Falcon will be available next year.

Universal Monsters to Include Van Helsing in New Line of Action Figures

UniversalMonsters.VanHelsingDiamond Select Toys has released its newest assortment of Universal Monsters action figures. This year’s selection includes Frankenstein’s Monster, the Creature from the Black Lagoon, and the monster-hunter Van Helsing.

New to the line of monsters and ghouls, the Van Helsing figure stands at around 7 inches tall and comes armed with an axe, a sword, a crossbow, and a rifle, all of which can be carried on his back.

All three were sculpted by Jean St. Jean and are sold exclusively at Toys “R” Us locations, with deluxe Select versions available at comic shops and specialty stores nationwide. The deluxe versions include a larger diorama base and are in display-ready packaging.

Nitro Grinders Exclusive at Toys “R” Us, Canada Through September

Microsoft Word - Tech4Kids - Nitro Grinders Final.docxThis summer, Tech 4 Kids launched Nitro Grinders exclusively in Canada, and through September 25, the new toy line will be available only at Toys “R” Us, Canada.

Nitro Grinders Series 1 launched with 56 characters that can ride and glide over obstacles without falling over. Customizable wheels and ramps are also available for extended play. Each highly detailed character belongs to one of five themes: Mechanimals, Wasteland, Elementals, Space Frontier, and Metropolis. The Metropolis collection will be an ongoing Toys “R” Us exclusive.

“The collectible market has been waiting for something new, unique and exciting,” says Brad Pedersen, president, Tech 4 Kids, “Nitro Grinders combines all the qualities kids look for when picking favorites: customization, creativity, and collectability.”

Nitro Grinders retail exclusively at Toys “R” Us, Canada, and will roll out nationwide beginning in mid-October.

Nintendo 3DS XL Gets Three Special Editions

The Nintendo 3DS XL will get three new looks for the holiday season: the Super Smash Bros. Edition Nintendo 3DS XL, the NES Edition Nintendo 3DS XL, and the Persona Q Edition Nintendo 3DS XL.

The Super Smash Bros. Edition Nintendo 3DS XL system, available in red and blue, goes on sale at retailers nationwide on September 19, in honor of the October 3 launch of Super Smash Bros. for Nintendo 3DS. The NES Edition Nintendo 3DS XL, which has hardware modeled after Nintendo’s iconic NES controller, is a GameStop exclusive and goes on sale October 10.

Another GameStop exclusive, the Persona Q Edition Nintendo 3DS XL, coincides with the November 25 launch of the AtlusPersona Q: Shadow of the Labyrinth.

Super Smash Bros. Edition Nintendo 3DS XL

NES Edition Nintendo 3DS XL

Persona Q Edition Nintendo 3DS XL

 

Rubie’s Introduces Paw Patrol Costume Collection

rubielogoRubie’s Costume Co. Inc., under license with Nickelodeon, is launching official costumes for Paw Patrol. Available in child sizes toddler and small, the Paw Patrol Costume Collection includes the heroic pups Marshall, Chase, and Skye. In addition, the collection is available for pets.

Paw Patrol is a CG, action-adventure series that is currently the highest-selling preschool series on iTunes.

New Sons of Anarchy Merchandise Includes Toys from Gale Force Nine, Mezco

SonsofAnarchyWhen Sons of Anarchy returns to TV screens today, Twentieth Century Fox Consumer Products will have a multi-category global licensing program in place featuring new branded merchandise, including toys from Gale Force Nine and Mezco Toyz.

Gale Force Nine has already introduced Sons of Anarchy: Men of Mayhem, a board game in which players control rival gangs and compete to be the most successful outlaw club. Mezco Toys will introduce branded action figures, plush, and bobble-heads.