Charmazing Collection Available Exclusively at Toys “R” Us

toysrusThe new Charmazing by Style Me Up collection from Wooky Entertainment is now available exclusively at Toys “R” Us stores nationwide and online at toysrus.com. Charmazing offers young designers a chance to create custom charm bracelets, which they can wear, share, and gift. Additionally, kids can scan their Charmazing charms into a virtual world where they can trade with friends and connect with other designers via a new app. The app is free and available for download from the Apple App Store and Google Play to coincide with the product launch.

Charmazing kits provide tweens with more than 100 different charms in 11 themed collections categorized in two worlds: Karma and Nature. The collection includes Charmazing Let’s Get Started, Charmazing Charmastation, Charmazing Color Me Up!, and the Charmazing Deluxe Kit.

Six-Year-Old from Ohio Creates Winning Outfit for Super Lottie

Oct9.LottieUK toymaker Arklu has announced the winning design for its Lottie doll superhero competition, which was part of a campaign launched to demonstrate that girls can be superheroes, too. The contest was independently judged by the Brave Girls Alliance.

The winning design was inspired by 6-year-old Lily from Ohio. As part of her entry, Lily was asked to define Super Lottie’s abilities. She said Lottie’s superpowers should include “the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way.”

The set marks the first time that a crowd-sourced design by a child has gone into commercial production.

Lottie dolls were created with a focus on maintaining wholesome characteristics. The dolls have a healthy, childlike body shape, wear childlike clothing (no make-up, high heels, or tattoos), and represent wholesome pastimes. This year, Arklu also introduced a range of dolls exploring gender-empowering, adventurous themes.

Lottie’s new outfit and a matching kids costume inspired by Lily’s design are available now.

Modarri, a Different Kind of Toy Car, Arrives at Retail

ModarriModarri, from Thoughtfull Toys, launched at American International Toy Fair in February, and now the car line is hitting retail stores.

Modarri is a kind of miniature car that’s driven with the fingers using realistic steering and suspension. Recommended for ages 8 and up (though not for ages 0 to 3 due to small parts), users can design their own unique cars by swapping parts from one vehicle to another using the included Hex Tool.

Each modular car includes a chassis, hood/windshield, seat pan, seat, fenders and frame, hex tool, four wheels, front suspension, and rear suspension. The line is launching with a Street Car S1, Dirt Car X1, and Track Car T1. In addition, the DIY model allows users to make custom vehicles with their own paint jobs.

Thoughtfull Toys had created a Kickstarter project for Modarri, which finished at more than $69,000, or more than 300 percent of its funding goal. The group successfully raised a second round of financing from accredited investors, with a focus on website development to make the car line interactive and digital as well as physical.

Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Crayola Signs on for New Power Rangers Products

Oct7.CrayolaPowerRangersSaban Brands has partnered with Crayola to produce a line of Power Rangers-themed coloring and activity products.

The Crayola line will include no-mess color wonder products, coloring pads and pages, giant coloring pages, interactive color-by-number activity sheets, and a variety of color and sticker sets based on the TV series.

The Power Rangers items are expected to launch next fall, starting with products themed around the upcoming season of Saban’s Power Rangers Dino Charge.

Out of the Blue Enterprises Acquires Colorforms

Out Of The Blue Enterprises.logoOut of the Blue Enterprises is planning an extensive new toy line, animated series, and digital apps based on its newly acquired legacy brand, Colorforms. New products in the line are expected to debut at retail next fall, based on popular brands including Nickelodeon’s Dora the Explorer, Bubble Guppies, Spongebob Squarepants, Teenage Mutant Ninja Turtles, Peter Rabbit, Pete the Cat, and Daniel Tiger’s Neighborhood.

Colorforms Brand LLC, the new division of Out of the Blue, is showcasing its new Colorforms toy line to retailers at the Fall Toy Preview in Dallas this week.

Worlds Collide as World Tech Meets the Marvel Universe

WorldTechToysWorld Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.

The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.

New Girl Scouts Collection from Wicked Cool Toys to Include Girl Scout Cookie Oven

GirlScouts.DeluxeOvenLogoWicked Cool Toys has entered into a licensing relationship with Girl Scouts of the USA to introduce a new Girl Scout Cookie Oven, as well as a comprehensive line of role play, craft, and activity products.

The Girl Scout Cookie Oven will feature mixes inspired by popular Girl Scout Cookies such as Thin Mints, Trefoils, peanut butter, and caramel coconut varieties, as well as traditional classics such as chocolate chip, oatmeal, and brownies. Meanwhile, Wicked Cool’s line of craft and activity kits for ages 6 and up, entitled D.I.Y. girl, is inspired by fun projects Girl Scouts engage in. These include such diverse offerings as a string art kit, a jewelry making kit, a collage silhouette kit, a garland making kit, and more.

Wicked Cool Toys expects its line to arrive at mass market retailers throughout the U.S. beginning in the fall of next year.

Hasbro and PEZ International Strike Sweet Deal for My Little Pony Branded PEZ Dispensers and Candy

MyLittlePony.PEZHasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.

The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.

Tiggly Introduces Tiggly Counts, a New Kind of Counting Toy for the iPad

TigglyCountsTiggly has launched Tiggly Counts, inspired by the Cuisenaire rods used in Montessori classrooms, and featuring five colorful counting toys that physically interact with new parent- and educator-approved Tiggly learning apps for the iPad. Tiggly’s counting toys and apps are intended to help children develop number sense, counting skills, and a basic understanding of math operations such as addition and subtraction.

Tiggly Counts comes with three free apps available in 10 languages: Tiggly Cardtoons, which stretches children’s imaginations while they learn basic math ideas such as one-to-one correspondence, counting, and equal sets; Tiggly Addventure, in which children use counting toys to build bridges and ladders while gaining an introduction to number line concepts and improving their number sense; and Tiggly Chef, in which children prepare silly recipes with Tiggly Town’s greatest chef while learning numbers, early addition concepts, math symbols, and problem solving.

Arriving in stores on October 21, Tiggly Counts is currently available for pre-order at a discount by entering coupon code PREORDER30 when checking out on get.tiggly.com/counts until October 31. In addition, every customer who pre-orders Tiggly Counts using their unique referral link will receive a $5 rebate.