GoldieBlox Takes Down “Big Sister,” Introduces New Action Figure, in Mold-Breaking Ad

GoldieGoldieBlox, a company set out to get girls building by giving them a role model in the STEM fields, introduced a brand new commercial for its newest product: a Goldie action figure. The commercial shows the company’s alternative to the fashion doll industry. Set to Metric’s “Help, I’m Alive,” the slightly creepy, but very empowering GoldieBlox ad encourages girls to break the mold.

As AdWeek points out, the commercial has the same idea as Apple’s 1984 Super Bowl commercial that introduced the Macintosh computer. Girls all dolled up like—well—dolls line up to grab perfect dolls off an assembly line that are dressed just like them. Meanwhile, Big Sister robotically drones repeatedly, “You are beauty and beauty is perfection,” until one Goldie-inspired little girl in overalls and red Chucks steps out of line and smashes the machine with a hammer.

The result? A brand new Goldie action figure for girls.

GoldieBlox’s past commercials have garnered a lot of attention, including one that earned a spot during last year’s Super Bowl.

Toca Boca Collaborates with International Artists to Create New Play Tools

TocaInkToca Boca has launched the Artist Play Series, a new project that invites international artists to create tools for play, resulting in physical toys that encourage imagination and self-expression. A U.S.-based artist has created the first product, Toca Ink, and a second collaboration with an Argentine artist will be available later this month.

Toca Ink, inspired by the bold graphics of Toca Boca’s characters, was created in collaboration with renowned Brooklyn-based tattoo artist Virginia Elwood, who created six temporary tattoos that feature characters from popular Toca Boca digital toys, including Toca Kitchen Monster and Toca House. The second artist to be featured in the Artist Play Series will be CHU (Julian Pablo Manzelli), who currently lives in Buenos Aires, and is known for his work in art, illustration, graphic design, and animation.

Toca Ink is available now at the Toca Boca Shop, and Toca Boca and CHU will launch their collaboration at a public event in Buenos Aires on November 22.

Disney Infinity: Toy Box Starter Pack (2.0 Edition) Arrives at Retail

DisneyInfinity.StarterPackDisney Interactive has released the Disney Infinity: Toy Box Starter Pack (2.0 Edition), a Disney-themed Starter Pack featuring Disney Originals Figures of Merida and Stitch, as well as new Toy Box Games set in the worlds of Lilo and Stitch and Brave. Along with the new versions of Stitch and Merida, the company plans to add Donald Duck, Tinker Bell, Maleficent, and Aladdin, as well as Hiro and Baymax from the upcoming Big Hero 6 to the Disney Originals Figures line.

Disney_Originals_LineupThis special edition Starter Pack lets fans use existing Disney figures and Power Discs, new Disney Originals characters, and the latest additions from Disney Infinity: Marvel Super Heroes.

MSC Cruises and Lego Partner for Themed Cruises

MSC1419619_Life_on_board_ChildMSC Cruises and the Lego Group have partnered to bring children and families the ultimate Lego experience at sea, with Lego-designed playrooms and entertainment options.

As part of the partnership, MSC Cruises is implementing a special program across its fleet in which children, as well as adults, can compete in Lego-themed competitions and games on a designated day of sailing. Children who participate in the Lego Experience Day will receive an official Lego Junior Master Builder diploma. In addition, all guests will have the chance to meet and greet Sailor Walkabout—the Lego Sailor Mascot—who will be available during cruises for photos and entertainment.

The Lego Group is also designing new play areas on the MSC Armonia, which will re-enter service this November. All the Lego features will be available free of charge to guests, and will be replicated on two new ships of the MSC fleet, scheduled to be delivered in 2017.

Big Hero 6 Products Debut Ahead of Movie Release Date

i-prFGvZF-X3Disney Consumer Products (DCP) has rolled out a range of products based on Big Hero 6, which debuts in theaters November 7. The product range includes figures, plush, role play, and more:

  • Deluxe Flying Baymax, by Bandai: Standing at 11 inches with an 18-inch wingspan, the Deluxe Flying Baymax features 20 points of articulation and a 4.5-inch Hiro Hamada figure, which when attached to Baymax’s back unlocks additional flying sounds.
  • Armor-Up Baymax, by Bandai: Baymax transforms from its 6-inch white nursebot form to an 8-inch crime-fighting hero. The 20 body armor pieces construct a powered-up Baymax, which grows two inches in height in its red armored suit.
  • GoGo Tomago and Honey Lemon 11-inch Dolls, by Disney Store: These poseable character dolls feature their accessories from the film, including GoGo Tomago’s spinning ”mag-lev discs” and high-speed armor and Honey Lemon’s messenger bag.
  • Baymax Plush-Medium, by Disney Store: A soft, stuffed plush Baymax.
  • Baymax Rocket Fist, by Bandai: Launches up to 10 feet in distance, and features soft material on the fist that makes it safe and fun to play.
  • Big Hero 6 Masks, by Bandai: These masks have comfortable padding, an adjustable strap, and are available as Big Hero 6 heroes Hiro Hamada or Baymax.

Big Hero 6 products are available now at mass and specialty retailers nationwide, Disney Store locations, and disneystore.com.

Tomy Debuts New Sonic Boom Toy Line at Toys “R” Us

SonicBoomlogoA new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.

Robert Tonner to Release New Sindy Dolls through Harrods

SIndyTonnerRangeAccording to Bulldog Licensing, the brand new Sindy collectible doll range, from Robert Tonner, will make its retail debut at Harrods later this month. Sindy is a British fashion icon first launched in 1963, which became the biggest-selling toy in the UK by the late ’60s, enjoying sales throughout the 70s, 80s, and 90s, to go with a large adult fan base.

The U.S.-based Robert Tonner has tapped into the enduring popularity of Sindy with an exquisite recreation of her 1972 Trendy Girl collection, which is one of the most sought after of Sindy’s original ranges of dolls. Both original and modern clothing styles have been developed to accompany the release.

Moose Toys Is Ready to Throw Down with Mutant Mania

MutantManiaMoose Toys has kicked off the retail launch of Mutant Mania, a new collectible toy line featuring wacky, mix-and-match wrestlers. Each customizable figure is created using an interchangeable head, torso, and legs, so kids can swap out a piece to create a new mutant wrestler.

The line includes a Mutant Masher vehicle, a Rampage Arena play set, and more than 120 characters to collect. The Mutant Mania Rampage Arena lets kids put their built-up wrestlers to battle, and even launch them into the ring.

Available exclusively at Toys “R” Us, Mutant Mania is intended for kids ages 5 and up.

McFarlane Toys Unsheathes the Assassin’s Creed Unity Phantom Blade

AssassinsCreed.PhantomBladeThe Assassin’s Creed Unity Phantom Blade, a wearable life-size collectible based on the video game from Ubisoft, and crafted from a design by McFarlane Toys, is now available in stores and online. A replica of Arno’s signature weapon from Assassin’s Creed Unity, it comes equipped with a functional hidden blade, retractable crossbow, and firing dart.

The collectible blade is constructed out of thermoplastic and safety tested for actual use, with a recommended user age of 17 and up. The Phantom Blade also includes a bonus code for downloading the French Cavalry Pistol in Assassin’s Creed Unity, available November 11 for Xbox One.

More information about the Phantom Blade, as well as a list of retailers, can be found at assassinscreed.com/phantomblade and facebook.com/assassinscreed.

XYZprinting Ships First All-in-One 3-D Printer Plus Scanner

AiO Image.copyToday, XYZprinting began shipping its da Vinci 1.0 AiO 3-D printer plus scanner, the first-to-market combo unit available for purchase in the U.S. market. The da Vinci 1.0 AiO boasts a simplified printing process and consumer-friendly price point, thereby reducing the barrier to entry to 3-D printing.

Features of the 3-D printer include built-in hi-res scanning that scans objects with an industrial grade 0.5mm resolution in minutes, a build size that prints items at 7.8 inches by 7.8 inches by 7.8 inches, and a minimal number of required steps to go from scanning to printing. In addition, any scanned item can instantly be saved as a design that can be replicated in the future or shared with others.

Toys printed by the da Vinci 1.0 AiO 3-D printer, from XYZprinting.

When objects are placed inside the da Vinci 1.0 AiO, XYZprinting’s proprietary software scans it, and provides a sandbox interface through which the object can be rotated or adjusted in size. Users can add more objects, and the scanner will automatically make all of them fit the printer space.

The past year has seen a number of toy innovations involving 3-D printing. [Read more...]