Moose Toys Reveals Shopkin of the Year at Toy Fair

MooseToysWinnieAwardMoose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.

Following Winnie Award’s appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation. [Read more...]

Funko Named Master Toy Licensee for Adult Swim Series Rick and Morty

RickandMortyCNCartoon Network Enterprises named Funko the master toy partner for Adult Swim brand Rick and Morty. The new range of products will be available at select mass retailers nationwide.

The first products to be introduced in the collection include Galactic Plushies, Mystery Minis, and Pocket Pop! key chains. Funko will also expand its Rick and Morty vinyl figure collection with the addition of seven new, highly detailed figures. The company will also debut the first fully posable, articulated action figure line for Rick and Morty. Each character within the assortment includes a unique bonus piece. Additional products, including role-play toys, novelty housewares and home décor, apparel, and accessories, will also roll out later this year. [Read more...]

Mattel, Alibaba Group Form Strategic Partnership

Mattel LogoMattel entered into a strategic partnership with Alibaba Group. Leveraging Mattel’s brands and Alibaba’s data and insights into the Chinese consumer base, the expanded partnership aims to reshape the way parents in China think about play.  [Read more...]

Disney Channel Renews Elena of Avalor for Season Three, Expands Licensees

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. [Read more...]

eOne Renews Partnerships, Adds Licenses for Peppa Pig

PeppaPigEntertainment One (eOne) expands its consumer products program for Peppa Pig with a broader assortment of licensed offerings in the U.S. and Canada.

Jazwares will continue its role as the master toy licensee for the property in the U.S. and Canada, while there are contract renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty Inc[Read more...]

Jakks Retires $11.548 Million of Company’s 2018 Convertible Senior Notes

jakks_logo_new copyJakks Pacific Inc. agreed with a holder of its convertible senior notes due in 2018 to exchange $11.548 million face amount of such notes for 865,000 shares of its common stock and approximately $7.0 million in cash. After such exchange the balance of the face amount of the 2018 notes will have been reduced to approximately $54.7 million from approximately $66.3 million. [Read more...]

Mattel Rebrands Mega Bloks, Introduces Mega Construx

MegaConstruxMega, the construction brand under Mattel‘s portfolio, organized its big-block product line under the Mega Bloks name and introduced Mega Construx, a new sub-brand of construction sets designed for kids ages 4 and up.

Under the Mega Brands umbrella, Mega Bloks will be made for preschoolers ages 1 to 4, and Mega Construx will offer older fans immersive sets that feature authentic characters and varied brick shapes. The new line also offers detailed and authentic micro-figures. Mega Construx will feature lines from popular licenses such as American Girl, Barbie, Despicable Me, Halo, Destiny, and more. [Read more...]

Hasbro Reports First $5 Billion Revenue Year in 2016

Hasbro LogoHasbro Inc. reported financial results for the full-year and fourth quarter 2016.  Net revenues for the full-year 2016 increased 13 percent to $5.02 billion versus $4.45 billion in 2015. Excluding a negative $61.0 million impact from foreign exchange, 2016 revenues increased 14 percent.

Reported net earnings for the full-year 2016 increased 22 percent to $551.4 million, or $4.34 per diluted share, compared to $451.8 million, or $3.57 per diluted share in 2015. Adjusted net earnings for the full-year 2016 were $566.1 million, or $4.46 per diluted share. Adjusted 2016 earnings exclude a pre-tax $32.9 million, or $0.12 per diluted share, non-cash fourth quarter goodwill impairment charge related to Backflip Studios. Adjusted full-year 2016 net earnings compares to 2015 adjusted net earnings of $445.0 million, or $3.51 per diluted share, which exclude a pre-tax gain of $9.6 million from the sale of the Company’s manufacturing operations in East Longmeadow, Mass. and Waterford, Ireland.

Games category revenues increased 9 percent; revenues also grew in both the Girls and Boys categories; Franchise Brand revenues grew 2 percent; and Partner Brand revenues increased 28 percent.


Walmart Earns a Third of All Clicks in Toy Product Listing Category

An analysis from AdGooroo, a provider of search marketing intelligence, found that is the top product listing advertiser (PLA) in the toy keyword category on Google. The study measured the U.S. Google desktop product listing ad activity on 892 popular toy keywords from Dec. 25, 2016 to Jan. 26, 2017. [Read more...]

GBI Signs Mattel as Worldwide Master Toy Partner for Rainbow Rangers

Rainbow RangersGenius Brands International Inc. (GBI) signed Fisher-Price, a subsidiary of Mattel Inc., as global master toy partner for the company’s original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. [Read more...]