C2C Studios

Odyssey Toys Brings on Kevin Corson for Next-Gen Product Line

Odyssey Toys signed a deal with Kevin Corson, founder and CEO of Marketing Engineers, to create an application programmer interface (API) for the company’s future product line of drones and quadcopters. [Read more...]

Paper Punk Brings on ChizComm to Support Mass Market Retail Launch

paper punk logoChizComm Ltd. will work on all PR and marketing initiatives for PaperPunk, the agency’s latest client, as the company launches at mass-market retail.  [Read more...]

Mattel Expands Presence in South Korea

Mattel LogoMattel Inc. finalized strategic relationships with Choirock Contents Factory Co. Ltd. and Sonokong Co. Ltd., two Korean toy industry leaders, to strengthen its presence in key areas throughout Asia.

Under the terms of an agreement with Choirock, Mattel will serve as master toy licensee for the Turning Mecard franchise, currently the No. 1 toy franchise in South Korea in sales. [Read more...]

American Girl Debuts First-Ever Animated Series

WellieWishersAGAmerican Girl has entered a content licensing agreement with Amazon to make Amazon Prime Video the exclusive premium subscription streaming home for its first animated series, WellieWishers. Starting Oct. 14, the first of 26 WellieWishers episodes will be available for free for all customers through theAmazon Video app on TVs, connected devices, mobile devices, or online, with all subsequent episodes available exclusively for Amazon Prime members at no additional cost to their membership. [Read more...]

Lego Star Wars: The Force Awakens First DLC Level Pack Features Previously Untold Story

LSWWarner Bros. Interactive Entertainment announced the release of the latest downloadable content (DLC) within the Lego Star Wars: The Force Awakens Season pass, featuring the first Level Pack. [Read more...]

Chicago Toy & Game Group Announces This Year’s Event Lineup for Chicago Toy & Game Week

CHITAGThis year’s Chicago Toy & Game Week will include the Innovation and Play in Education Conferences, Toy & Game Innovation (TAGIE) Awards Gala, the 14th annual Chicago Toy & Game Fair (ChiTAG), the Blogger and Media Breakfast Event, Young Inventor Challenge, and Young Tech Challenge. The events will take place at Navy Pier from Nov. 17 to 20. [Read more...]

Mattel Creations Expands Executive Team with Cheryl Gresham and Justin Richardson

Mattel Creations appointed Cheryl Gresham as the vice president, global media and marketing integration, and Justin Richardson as the vice president, global content distribution and strategy.

Gresham is responsible for leading the company’s Global Media Team in the development and execution of its brands’ media strategies through increased consumer awareness and engagement. Gresham be expected to maximize the value of Mattel’s investments in consumer media and will be based in the company’s El Segundo office.

Richardson will oversee Mattel’s global content distribution portfolio of brands such as Thomas & Friends, Barbie, Monster High, Hot Wheels, American Girl, Ever After High and more, with distribution teams in the US, Asia, Europe, Russia, the Middle East and Africa. Richardson will operate out of Mattel Creations’ London office.

Additionally, Balsam-Schwaber will be a keynote speaker for MIP Jr. on Sunday, Oct. 16. Balsam-Schwaber will discuss the intersections between play and content, and share insight into Mattel Creations’ approach to creating content across all platforms and channels.

Jakks Pacific Launches Studio JP Content Development Division with China-Based Meisheng’s Rising Anime Studio

Screen Shot 2016-10-12 at 5.37.14 PMJakks Pacific Inc. announced the launch of Studio JP, a division dedicated to creating and developing computer-generated animated content, in a joint venture with China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime. [Read more...]

Jazwares Becomes Master Toy Licensee for Molang

jazwareslogoParis-based animation production and distribution studio Millimages appointed Jazwares as the master toy licensee for the Molang animated series in North America and Latin America.

Jazwares is set to introduce a rage of toys reflecting the Molang brand next fall. The product launch will include figures, play sets, vehicles, and plush. [Read more...]

ICTI Care, BSR Partner to Advance Women’s Empowerment in Global Supply Chains

ICTICareICTI Care partnered with BSR to design and implement women’s empowerment strategies and support at toy factories.

The partnership forms a broader collaboration in which ICTI Care will work with other leading responsible sourcing programs, including the Business Social Compliance Initiative (BSCI), Electronic Industry Citizenship Coalition (EICC), The Floriculture Sustainability Initiative (FSI), The Sustainable Trade Initiative (IDH), and Sedex to make women’s empowerment central to the strategies, guidelines, and practices to provide a global framework for supply chain management. [Read more...]