Activision Unveils Guitar Hero Live, Available Worldwide This Fall

Eric Hirshberg, CEO of Activision Publishing Inc.

This morning, Activision Publishing Inc. officially announced the latest installment of its Guitar Hero series, Guitar Hero Live, intended to reflect modern trends in both music and video game consumption. The new game marks the franchise’s return after a five-year hiatus.

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TIF Provides New Toys and Games for 1,500 Children at Marine Corps Air Station

TIF,MCASMiramarApproximately 1,500 children and their families stationed at Marine Corps Air Station (MCAS) Miramar received brand new toys from the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services during a special Month of the Military Child celebration, which took place on April 11 in San Diego.

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ChizComm Ltd. Appoints Livy Jacobs to Communications Director

ChizcommLogoChizComm Ltd. has appointed Livy Jacobs to the position of communications director, effective April 20. Jacobs brings more than 10 years of experience to ChizComm, as well as a track record of helping brands shape and tell stories that drive awareness and growth.

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Mobile Game Publisher TabTale Acquires Sunstorm Games

TabTaleLogoTabTale Ltd. has acquired Sunstorm Games, a Las Vegas-based kids mobile game developer. TabTale is repeatedly ranked among the top 10 mobile game publishers worldwide as far as downloads on Apple App Store, Google Play Store, and Amazon App Store. The company has more than 100 games released to date, and more than 600 million downloads of its mobile games and kids educational apps.

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TIA Extends Benchmark Study Participation Deadline to April 24

TIALogoToy companies can still participate in the Toy Industry Association’s (TIA) confidential 2015 Toy Industry Financial and Operating Benchmark Study, and learn how their financial performance compares with other companies of similar size and distribution channel. The response deadline has been extended until April 24, and the questionnaire can be completed securely online or via hard copy (mailed out to members in late February).

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Kadho Joins TechStuff PR Roster

TechLogo_HRTechStuff Public Relations, a division of KidStuff PR, has added Kadho to its tech client roster. TechStuff PR will promote the preschool game app and e-book-maker’s linguistics program to consumers.

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NRF Reports Imports Are Rising as West Coast Ports Recover

nrfImport cargo volume at the nation’s major retail container ports is expected to rise 8 percent this month over the same time last year as West Coast ports continue to recover from a backlog of cargo that built up before a tentative new labor agreement was signed, according to the monthly Global Port Tracker report released today by the National Retail Federation (NRF) and Hackett Associates.

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Gazillion Bubbles Named the Official Bubbles of the Los Angeles Dodgers

GazillionBubblesFunrise Toy Corporation has signed an exclusive agreement, making its premium Gazillion Bubbles brand the Official Bubbles of the Los Angeles Dodgers for the 2015 Major League Baseball (MLB) season.  Throughout the season, more than one million Dodger fans and families will be treated to extraordinary Gazillion Bubbles activations at Dodger Stadium.

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Lionel Celebrates 115th Anniversary with Boxcar Design Contest

LionelLionel is giving fans a chance to design a new boxcar in celebration of the company’s 115th anniversary. The winning boxcar design in the Design Your Own Boxcar contest will be produced and featured in Lionel’s Fall 2015 Signature Edition catalog.

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Disguise Receives Seasonal Vendor of the Year from Target

DisguiselogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.

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