K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]
The announcement of the ToyAward winners kicked off the Spielwarenmesse Toy Fair in Neuremberg on Jan. 27. ToyAwards were bestowed in four different age-specific categories. A ten-member expert jury made up of educators, market researchers, international sales agents and, an expert in toy safety chose the winners out of a record-breaking 616 submissions. The criterion for the awards are play fun, originality, safety, finish and quality, comprehensibility of the product concept, and potential for success.
New details have been revealed for Play Fair, presented by Lego and Nickelodeon, which will make its debut at New York City’s Javits Center on Feb. 13 and 14. Participating brands include Hasbro, Mattel, Marvel, Cartoon Network, Crayola, Bandai, Toys “R” Us, and Warner Bros. Hosted by the Toy Industry Association and LeftField Media, Play Fair will offer attendees interactive experiences with toys, characters, and personalities. [Read more...]
The “Great Trade-In” event, hosted by Toys “R” Us, will be held in Toys “R” Us and Babies “R” Us stores nationwide, from Feb. 1st through the 29th. The event will open January 29th for Rewards “R” Us loyalty members who show their loyalty card during checkout.
Consumers are encouraged to rid their homes of unsafe, old, and secondhand baby gear and furniture in exchange for a 25 percent discount on the purchase of a new item that meets the latest safety standards. Stores will be accepting used cribs, car seats, strollers, high chairs, infant swings, and other items of the sort.
Moose Toys‘s Shopkins brand topped 2015 U.S. toy sales as the hottest selling toy of the year, according to The NPD Group/Retail Tracking Service. The company claimed two of the top four positions of the study with the Shopkins 12-Pack as the hottest selling toy of last year and the Shopkins 2-Pack coming in fourth. [Read more...]
The consumer drone market continues to exhibit dramatic growth, according to ABI Research. The company predicts more than 90 million consumer unmanned aerial vehicles (UAVs) will ship during 2025, up from 4.9 million in 2014. Consumer drone revenues in 2025 are forecast to reach $4.6 billion. [Read more...]
Jazwares will launch Tube Heroes University, an educational program created by Tube Heroes for future YouTube stars. Building on the Tube Heroes toys, which place YouTube stars as action heroes, the Tube Heroes University program aims to teach kids about the digital world. It will provide kids with tips and advice on what it takes to succeed in the DigitalVerse. [Read more...]
U.S. toy sales grew 6.7 percent in 2015, according to retail sales data from The NPD Group, generating $19.4 billion and marking one of the strongest performances the industry has seen in a number of years.
Nine of the 11 super-categories posted gains in 2015. Games/Puzzles and Vehicles grew the fastest at 10.8 percent and 9.7 percent, respectively, followed by Building Sets and Outdoor & Sports Toys. Outdoor & Sports Toys and Dolls had the largest dollar gains followed by Building Sets and Infant/Toddler/Preschool Toys. Star Wars was the number-one absolute dollar growth contributor to three of the super-categories: Action Figures, Vehicles, and All Other Toys. [Read more...]
The American Specialty Toy Retailing Association’s (ASTRA’s) Certified Play Expert program is now open for enrollment. The program is a new education initiative to help specialty toy professionals strengthen their businesses.
The Certified Play Expert program provides research-based instruction in several core areas, including theories of child development, characteristics of major developmental stages, play for children with disabilities, types of play and their benefits, toy safety, choosing toys and play activities, advocating for play, and making sense of play. [Read more...]