The kits will be delivered to 13 different children’s charities across Arizona, California, Idaho, Nevada, Oregon, and Pennsylvania, including Shelter Partnership, World Vision, My Stuff Bags Foundation, Santa Claus of San Bernandino, Metro Kidz, and Heart of Compassion.
Hunter Products Pty Ltd. appointed Tom Neville as vice president of Hunter Products USA LLC effective immediately.
Neville returns to the toy industry, where he spent the last 20 years working for The Canadian Group and DSI Toys. He will build on the success in North America and expand the business into Latin America.
Hunter Products will release three new concepts next year to add to its lineup, including the Shibajuku Girls fashion doll line.
Disney and Lucasfilm today announced Star Wars Forces of Destiny, a new initiative celebrating each of the iconic heroes from across the Star Wars universe. An original series of animated shorts will explore new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano, and others, ahead of books and a TV special later this year.
The stories will also be supported by a line of toys from Hasbro, including new Adventure Figures—a fusion between traditional dolls and action figures.
Rudy Valenta of People Toy Co., a Japanese company, signed four toy sales representatives for key territories in the U.S.
Ellen Shankman will lead ESP Sales to handle the Northeast Territory of Connecticut, Upstate New York, New Hampshire, Massachusetts, Maine, Vermont, and Rhode Island. Jim and Erin Lynch of Javilyn Sales will oversee the Midwest Territory of Illinois, Wisconsin, Minnesota, and Indiana. Kathleen Milne, principal of Kathleen Milne Co., is charged with the Southwest Territory including California, Arizona, and Hawaii. Betsey Harney of Sugar B Sales will supervise the Pacific Northwest Territory of Oregon, Washington, Indiana, and Arkansas.
In one of its largest in-game events, Roblox recently saw a turnout of 1.5 million users—playing over 6 million times—for its Easter-celebratory game, The Egg Hunt.
Over three days, these players hunted for virtual hidden eggs on the exclusive Easter-themed world and logged in a collective 750,000 hours of playtime. The annual event offered players a chance to uncover 40 unique eggs that, when collected, can unlock a new hat for their avatars.
Candlewick Entertainment acquired the rights to release a series of children’s books based on Educational Insight‘s game, The Sneaky Snacky Squirrel. This marks the debut of a licensing program for Educational Insights.
Joan Powers, the group editorial director for Candlewick, acquired the rights from Lisa Guili at Educational Insights. The first title in the series is The Sneaky, Snacky Squirrel, a lift-the-flap board book to be released in September. Lucia Gaggiotti, the same artist who illustrated the original card game, will illustrate the book.
From slime and foam to coloring and crafts, the latest trends around creative expression are driving U.S. sales of office supplies ahead of Easter, according to The NPD Group. The double-digit sales growth seen across coloring and art related categories suggests that a different wave of items may be joining the chocolate bunnies and stuffed animals in Easter baskets this year. [Read more...]