Zoobe Message Entertainment partnered with Peanuts Worldwide to launch the new Peanuts StoryGIF app for iOS and Android devices. The app was released last month and features text-ready animations that feature Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and more characters from the brand. Fans can choose from more than 100 images to create customizable, short movie messages.
The Chicago Toy & Game Group had its largest crowd ever at its 14th Annual Chicago International Toy & Game Fair, held the weekend before Thanksgiving at Chicago’s Navy Pier. More than 33,000 consumers, social influencers, and members of the media and trade attended the event and more than 160 companies showcased thousands of toys and games at the Fair. The event also secured more than 1.2 billion media impressions. [Read more...]
Toy industry veteran Adrian Roche launched his consulting business Black Horse Consulting Inc.
Roche began his career in the UK as marketing director of Kiddicraft Toys, and then became managing director of Fisher Price-Kiddicraft following the acquisition. He launched European operations for The First Years infant products, and then moved to become vice president of marketing at its headquarters in Boston. After 14 years, he worked at Mega Brands in Montreal, Canada.
During his nine years with Mega Brands, Roche ran product development for the preschool and boys business, and developed additional experience running the licensing business. After the sale of Mega Brands to Mattel, Roche went on to start Alpha/Auldey’s operations in North America, based in Boston.
The recent announcement from Alpha that the company is relocating to Los Angeles prompted Roche to set up his own consulting business specializing in helping international companies gain access to the North American Market.
Roche will be in Hong Kong, Nuremberg, and New York, and can be contacted directly at firstname.lastname@example.org.
Ben & Holly’s Little Kingdom, the preschool property from Entertainment One (eOne), will make its consumer products debut this fall in the U.S. with preschool-targeted toys from Jazwares. The newly-named U.S. master toy licensee will create a collection of toys to launch at retailers nationwide in August. The debut collection will include figures, accessories, multi-packs, vehicles, and play sets. [Read more...]
Dollar sales in the seventh week of the 2016 holiday shopping season were 11 percent lower than that of the same week in 2015, according to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels. Cumulatively, dollar sales in the first seven weeks of the 2016 holiday shopping season were 4 percent behind the first seven weeks of the 2015 holiday season. [Read more...]
The Toy Industry Association (TIA) finalized dates and the location for the next iteration of PlayCon, TIA’s International Conference of Play Professionals. The conference brings together toy, play, and youth entertainment professionals for three days of actionable content and networking with industry peers. [Read more...]