TOTY Awards Recognize the Most Outstanding Toys and Games of the Year

TOTY2015logoHundreds of global toy executives and guests gathered in New York City this past Saturday to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

Zoomer Dino, from Spin Master, took home the overall Toy of the Year award prize and was named Boy Toy of the Year. Spin Master’s pet dinosaur lets kids train it to sit, speak, and react to commands. Crayola‘s Paint Maker, a customizable arts and crafts kit, earned the People’s Choice award and was also named Activity Toy of the Year. [Read more...]

Cepia Announces Return of the ZhuZhu Pets Brand

Cepia LLC ZhuZhu PetsAt the North American International Toy Fair, Cepia announced the return of the ZhuZhu Pets brand this fall with new toys, including the magical Amazing Zhus.

ZhuZhu Pets was such a must-have holiday hit in 2009 online that marketer Ebay created a heat map just to track the global phenomenon and TIME named it as one of the top 100 toys of all time. [Read more...]

Laser Pegs’ iStory Animation Teams Up with DQ Entertainment for New TV Series

PegHeadsiStory Animation Studios, a spin-off of Laser Pegs Ventures LLC, announced that it signed an agreement with DQ Entertainment International to produce a 52-episode Peg Heads CGI-animated series that will be proposed to international broadcasters. The characters will also be available as a line of toys that are compatible with other Laser Pegs building sets. [Read more...]

Washington State Children’s Safe Products Act Deadline Approaching

TIASafetyHelmetThe Toy Industry Association (TIA) is reminding members who sell children’s products in Washington State of an upcoming reporting deadline for the state’s Children’s Safe Products Act. By March 2, these companies are required to report the presence of any of 66 listed chemicals of high concern to children that may be found in their products. The full list of chemicals at the State of Washington’s Department of Ecology website. [Read more...]

Hasbro and BuzzFeed Team Up for Global Monopoly Here & Now Campaign

Hasbro-logo-jpgIn celebration of the Monopoly brand’s 80th anniversary, Hasbro Inc. has teamed up with BuzzFeed to ask fans to choose which great cities around the world will be featured as property spaces in new Monopoly Here & Now games, which are launching this fall. [Read more...]

Mega Bloks Joins Forces with Top Licenses Including Power Rangers, Terminator, and Star Trek

MEGA+Branks+logoMega Brands has entered new partnerships with top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will add new highly detailed sets and movie-inspired lines for fans of all ages. [Read more...]

American Girl Partners with Fashion Angels on Arts and Crafts Licensing Deal

AmericanGirlOn Friday, American Girl announced a licensing agreement with Fashion Angels, a designer of tween girls’ lifestyle and activity products, to create trend-right and fashion-focused arts and crafts products. The new line will be available this fall at mass retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create accessories for themselves and their American Girl dolls.

Lego Ninjago: Shadow of Ronin Key Artwork Revealed

LEGO_LogoWarner Bros. Interactive Entertainment has released the key art for Lego Ninjago: Shadow of Ronin, coming to Nintendo 3DS and PlayStation Vita on March 24.

In Lego Ninjago: Shadow of Ronin, players take on the roles of their favorite Ninja warriors and use an array of vehicles, mechs, and dragons to battle their way through the Ninjago universe. A new enemy named Ronin enters the game and has the ability to steal the memories of Ninja warriors by using the Obsidian Glaive weapons. Players must locate these weapons and retrieve their powers before Ronin succeeds in completing his evil plans.

The new key artwork features ninjas Kai, Jay, Cole, Zane, and Lloyd, as well as the mysterious Ronin.

LEGO Ninjago Shadow of Ronin_Key Art

The Queen’s Treasures and Laurent Doll to Officially Merge at Toy Fair

TheQueensTreasuresLogoTwo powerhouse 18-inch doll accessory designers and manufacturers, The Queen’s Treasures and Laurent Doll, will be merging, effective at the North American International Toy Fair. Both companies are run by entrepreneurs, and are dedicated to high quality accessories designed for 18-inch dolls. [Read more...]

Cabbage Patch Kids Adopt Wicked Cool Toys

CabbagePatchKidsWicked Cool Toys has entered into a strategic and worldwide licensing agreement with Original Appalachian Artworks Inc. to become the master toymaker for Cabbage Patch Kids. Created by Xavier Roberts and initially released in 1978, the brand has generated more than $6 billion dollars in revenue to date. [Read more...]