According to Brand Finance, Lego is the world’s most valuable toy brand, valued at $7.6 billion, over seven times that of second-placed Bandai Namco. Lego is also the industry’s strongest brand across any industry category, according to Brand Finance’s Global 500 report. [Read more...]
The 2017 Spielwarenmesse set a new exhibitor record of 2,871 companies showing 100,000 new products at the show. There were 73,297 visitors from all around the world, an increase from 70,714 attendees from last year.
For the first time, Spielwarenmesse brought together innovations from the technology category in a Tech2Play activity area. Manufacturers showcased more than 45 products, divided into five categories of robot toys, electronic pets, R/C drones, virtual play, and 3-D printing. Visitors were able to test out the products on display. [Read more...]
ICTI CARE and Centre for Child-Rights and Corporate Social Responsibility (CCR CSR) will host a complimentary webinar on well-being sharing supply chain solutions to China’s left-behind children problem on March 9 at 9 a.m. EST. [Read more...]
The action dolls promotes the notion that both boys and girls should have the same opportunity to bond with dolls, and that all kids, regardless of their gender, need to learn nurturing, emotional intelligence, and empathy.
The special edition action dolls are part of the HeForShe Equality Line, a cause marketing initiative between HeForShe and ethical brands. The dolls are available now at www.boystory.com, and proceeds raised will go towards UN Women’s programmatic work on women and girl’s empowerment globally.
The Toy Industry Association’s (TIA) 114th North American International Toy Fair brought 31,133 members of the toy industry to New York City last week to preview hundreds of thousands of games coming out this year. The largest toy marketplace held in the Western Hemisphere, Toy Fair 2017 boasted a record-breaking 444,309 net square feet of exhibit space—the equivalent of nearly eight football fields filled with toys. The show was held from Feb. 18 to 21 at the Jacob K. Javits Convention Center. [Read more...]
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. [Read more...]