Nintendo Increases Inventory of Super NES Classic Edition

SNES_ClassicNintendo now plans to ship the upcoming Super Nintendo Entertainment System: Super NES Classic Edition into 2018 due to high demand for the product. Shipments were originally going to cease at the end of this calendar year.

In addition, more units of Super NES Classic Edition will ship on its Sept. 29 launch day in the U.S. than were shipped of NES Classic Edition all last year, with subsequent shipments arriving in stores regularly.  [Read more...]

Mattel Launches Challenge Accepted Hot Wheels Campaign

Mattel Inc Challenge Accepted Brand CampaignIn partnership with BBDO San Francisco, Mattel unveiled a new Hot Wheels brand campaign titled, “Challenge Accepted.” The campaign showcases how the challenges Hot Wheels provides to kids help them build skills and confidence.

The campaign launched with a one minute-long video focusing on a mother an son, drawing parallels between play and reality. The campaign will play during NBC’s American Ninja Warrior to reach a co-viewing audience, and will be supported by a multi-year 360-degree marketing effort to include TV, cinema, social, and digital.

National Toy Hall of Fame Reveals Finalists

2017 NTHOF Nominees Group_blog

The 12 finalists for induction into Strong’s National Toy Hall of Fame in Rochester, New York are Clue, Magic 8 Ball, Matchbox Cars, My Little Pony, paper airplane, PEZ Candy Dispenser, play food, Risk, sand, Transformers, Uno, and Wiffle Ball. Only two to three finalists will join other toys in the hall and sit alongside past inductees such as Barbie, LEGO, Monopoly, Rubik’s Cube, and Star Wars action figures.

The final 2017 toy inductees will be chosen on the advice of a national selection advisory committee, and will be announced on Nov. 9. Criteria for induction include icon status, longevity, discovery, and innovation.

MindWare Acquires Peaceable Kingdom

MindwareLogoMindWare, a wholly owned subsidiary of Oriental Trading Company, a Berkshire Hathaway business, acquired Peaceable Kingdom. This marks MineWare’s first acquisition since its beginning in 1990. Financial terms of the transaction were not disclosed.

Peaceable Kingdom, headquartered in Berkeley, Calif., is known for its cooperative games. Its collection also includes diaries and stationery, stickers, temporary tattoos, cards and valentines. [Read more...]

3Doodler Reaches One Million Milestone

3Doodler1Mil3-D printing pen creator 3Doodler celebrated selling its one millionth pen. The company has raised more than $4 million on Kickstarter across three separate campaigns, and its products are now sold in 60 countries around the world—boasting more than $20 million a year in revenue.  [Read more...]

Sesame Workshop Names Ed Wells Head of International Media and Education

Sesame_EdWellsEd Wells joins Sesame Workshop as head of international media and education. In this role, Wells will manage Sesame’s internal offices and expansion efforts throughout Europe, the GCC, Latin America, and Asia Pacific. Wells will oversee all production, distribution, themed entertainment, education, and licensing businesses for the Workshop across these regions. [Read more...]

Spin Master Announces Second Annual Hatchimals Day

HatchimalsSpin Master Corp. announced the next introduction in the Hatchimals Franchise, Hatchimals Surprise, which has fans guessing “Who Will You Hatch” next?

Hatchimals Surprise are different from any Hatchimals seen before, according to Spin Master, The company says kids can look forward to a bonding experience that continues to evolve, featuring new eggs, a new hatching process, new species to meet, and a big surprise on Hatchimals Day, Friday, Oct. 6. [Read more...]

Goliath Acquires JAX

GoliathLogoGoliath has acquired JAX Ltd. Inc. JAX will continue to operate out of Plymouth, Minn. Cindy, Kreg, and Debbie Levine will remain in their leadership roles. JAX will continue to produce its own products and maintain its brand, while utilizing Goliath’s global resources, including R&D, logistics, and marketing.

LEGO Announces Layoffs

LEGOLEGO said it would lay off 8 percent of its staff and revamp its business after reporting fiscal results for the first half ending June 30, 2017. Revenue for the period declined 5 percent, compared with the first half of 2016. The layoffs would impact approximately 1,400 positions, the majority before the end of 2017. Currently the LEGO Group employs approximately 18,200 people.

Performance across market regions was mixed. In established markets such as the U.S. and in parts of Europe revenue declined, while in some growing markets, such as China, revenue grew by double digits.

[Read more...]

Toy Industry Foundation Collecting Donations for Hurricane Harvey Victims

TIFlogoThe Toy Industry Foundation’s Toy Bank is collecting toys to distribute to victims of Hurricane Harvey .  Here is the TIF form for you to fill out if you have product to donate. Please then email it back to thetoybank@toyindustryfoundation.org.

In addition, the Spirit of Liberty Foundation is currently accepting  funds, toy donations, and volunteers to help with its “Operation Christmas Miracle—The Believe in Santa Tour” and “Santa’s Traveling Workshop” to bring gifts to displaced families in Texas and Louisiana this holiday season. For information on how you can help, please contact Richard H. Rovsek, (858) 759-2000, rr@spiritoflibertyfoundation.com.