Sweet Suite 2016

Great Trade-In Event Returns to Babies “R” Us and Toys “R” Us

Toys R Us Great Trade-InThe “Great Trade-In” event, hosted by Toys “R” Us, will be held in Toys “R” Us and Babies “R” Us stores nationwide, from Feb. 1st through the 29th. The event will open January 29th for Rewards “R” Us loyalty members who show their loyalty card during checkout.

Consumers are encouraged to rid their homes of unsafe, old, and secondhand baby gear and furniture in exchange for a 25 percent discount on the purchase of a new item that meets the latest safety standards. Stores will be accepting used cribs, car seats, strollers, high chairs, infant swings, and other items of the sort.

Shopkins Named 2015 Best-Selling Toy In The U.S.

Moose Toys Shopkins 12-PackMoose Toys‘s Shopkins brand topped 2015 U.S. toy sales as the hottest selling toy of the year, according to The NPD Group/Retail Tracking Service. The company claimed two of the top four positions of the study with the Shopkins 12-Pack as the hottest selling toy of last year and the Shopkins 2-Pack coming in fourth. [Read more...]

Consumer Drone Shipments to Exceed 90 Million Units, Generate $4.6 Billion in Revenue by 2025

ABI Research LogoThe consumer drone market continues to exhibit dramatic growth, according to ABI Research. The company predicts more than 90 million consumer unmanned aerial vehicles (UAVs) will ship during 2025, up from 4.9 million in 2014. Consumer drone revenues in 2025 are forecast to reach $4.6 billion. [Read more...]

Jazwares Launches Tube Heroes University

***TubeHeroesNewImageJazwares will launch Tube Heroes University, an educational program created by Tube Heroes for future YouTube stars. Building on the Tube Heroes toys, which place YouTube stars as action heroes, the Tube Heroes University program aims to teach kids about the digital world. It will provide kids with tips and advice on what it takes to succeed in the DigitalVerse. [Read more...]

Star Wars: Episode VIII Release Pushed Back

StarWarslogoDisney and Lucasfilm have announced that Star Wars: Episode VIII, originally scheduled for release in May 2017, will now debut seven months later on December 15, 2017. [Read more...]

Toy Industry Grows Nearly Seven Percent in 2015

NPDToyPerformanceU.S. toy sales grew 6.7 percent in 2015, according to retail sales data from The NPD Group, generating $19.4 billion and marking one of the strongest performances the industry has seen in a number of years.

Nine of the 11 super-categories posted gains in 2015. Games/Puzzles and Vehicles grew the fastest at 10.8 percent and 9.7 percent, respectively, followed by Building Sets and Outdoor & Sports Toys. Outdoor & Sports Toys and Dolls had the largest dollar gains followed by Building Sets and Infant/Toddler/Preschool Toys. Star Wars was the number-one absolute dollar growth contributor to three of the super-categories: Action Figures, Vehicles, and All Other Toys. [Read more...]

ASTRA’s Certified Play Expert Program Open for Enrollment

PrintThe American Specialty Toy Retailing Association’s (ASTRA’s) Certified Play Expert program is now open for enrollment. The program is a new education initiative to help specialty toy professionals strengthen their businesses.

The Certified Play Expert program provides research-based instruction in several core areas, including theories of child development, characteristics of major developmental stages, play for children with disabilities, types of play and their benefits, toy safety, choosing toys and play activities, advocating for play, and making sense of play. [Read more...]

Women in Toys to Host Events at Nuremberg Toy Fair

WITWomen in Toys is kicking off trade show season with two events at the Spielwarenmesse Toy Fair in Nuremberg on January 28.

The WIT Panel Discussion: Shifting Trends in Toys, Licensing, and Entertainment will bring industry experts to share business insights with the audience. Topics to be discussed include kid trends in the toy business, the future of licensing, the popularity of STEM toys, changing trends in crowdfunding and social media, and more. Panelists include Trudi Bishop, head of marketing and licensing at Cartamundi; Dr. Amanda Gummer, founder and CEO of Fundamentally Children; Fay Goodman, managing director of Goodmedia Ltd.; and will be moderated by Patti Becker, CEO and founder of Becker Associates LLC. Click here to RSVP for the free event. [Read more...]

ChizComm Challenges Toy Industry to #GetChizzyWithIt

ChizCommNYTFChizComm Ltd. will return to the North American International Toy Fair with its first ever promotion to win one month of free public relations and marketing service. To win, participants must submit a photo or video of them “Getting Chizzy With It” via Facebook, Twitter, or Instagram using the hashtag #GetChizzyWithIt and tagging @ChizComm. The deadline is March 15th at midnight and the only requirements are fun, flare, and creativity. [Read more...]

Hasbro’s Transformers: Robots in Disguise Returns to Cartoon Network for Season 2

HasbroTransformers

Hasbro Studios

The kids television series Transformers: Robots in Disguise will return in Q1 this year for a second season on Cartoon Network in the U.S.  [Read more...]