Sweet Suite 2016

Mattel Named New Master Toy Licensee for Jurassic World

Image converted using ifftoanyNBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018.  [Read more...]

Spin Master Gets Guinness World Records Title

20160712_C5843_PHOTO_EN_733130Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs.  [Read more...]

First Star Wars Rogue One Toy Revealed

LONDON, ENGLAND - JULY 15: Felicity Jones and Riz Ahmed on stage during the Rogue One Panel at the Star Wars Celebration 2016 at ExCel on July 15, 2016 in London, England. (Photo by Ben A. Pruchnie/Getty Images for Walt Disney Studios) *** Local Caption *** Felicity Jones; Riz Ahmed

The first toy for Rogue One: A Star Wars Story was revealed last week at Star Wars Celebration in London during a cast panel for the movie. [Read more...]

PhatMojo, 20th Century Fox Partner for Bob’s Burgers Toys

AAEAAQAAAAAAAAQoAAAAJDZjY2QwNDk5LTcyNmItNGQ5Yi1hMGMwLTk5MWJlZmE3Zjc2OQPhatMojo Inc. partnered with 20th Century Fox Consumer Products for a product assortment for Bob’s Burgers. Under the agreement, PhatMojo will produce figures, plush, small collectibles, and cosplay merchandise based on the show’s characters.  [Read more...]

BreyerFest to Celebrate Horses and More at Annual Carnival

breyerfestBreyer invites families to its 27th annual fan festival and horse fair, BreyerFest Carnival, to be held from July 22 to 24 at the Kentucky Horse Park in Lexington, Ky. Breyerfest is dedicated to model horses that inspire Breyer’s models. In addition, as a tribute to the host country of the 2016 Olympic Games, Breyerfest will celebrate the ‘brio’ of Rio’s Carnival and Brazil’s equine heritage. [Read more...]

The NPD Group Launches Digital Games Tracking Service

npd-group copyThe NPD Group launched a digital point-of-sale (POS) sourced service, tracking SKU-level sales data on digital games for consoles, portables, and PC games. This is the first service to provide the U.S. gaming industry with publisher-sourced data on digital games sales, aggregated from the participants of a Digital Panel that includes leading publishers in the country. [Read more...]

IAmElemental Series 2/Wisdom Releases Next Month

IameIAmElemental will ship its Series 2/Wisdom figures next month. This latest series of action figures specifically designed for kids will include Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery, and Oblivion, modeled after STEM pioneer, Hypatia. [Read more...]

Loot Crate, Her Universe Launch LOOT4FANGIRLS

b415e215-3a83-4c76-ad60-6691f99bba62Loot Crate partnered with Her Universe for its first female fan-focused mystery crate, LOOT4FANGIRLS. The exclusive, limited-edition crate will celebrate fans’ favorite female heroes, including characters from Marvel, Star Trek, Borderlands, DC Comics, and AMC’s The Walking Dead[Read more...]

GennComm Taps Allyson Frome as Director of Licensing and Business Development

137ba021-4641-43f6-b74d-edfef07d8cf0As GennComm LLC celebrates its fourth anniversary this month, Allyson Frome joins the team as director of licensing and business development. The 20-year toy industry veteran was most recently at Funrise Toys, where she headed licensing and investor relations for 12 years.

Frome will service a variety of business development and growth initiatives to benefit GennComm’s clientele. She will harness new integrated business development opportunities for toy and tech companies, studios, and other entrepreneurs.

Jazwares Acquires First Act

unnamedJazwares LLC, a subsidiary of Alleghany Capital Corp., acquired First Act Inc. Headquartered in Boston, First Act designs, markets, and supplies musical products, instruments, and accessories for kids and young adults under the First Act and First Act Discovery brands, as well as an array of licensed properties.  [Read more...]