Today’s kids are growing up in a technology driven world, but that does not mean they are trading in dolls and board games for tablets and video games. The latest report from The NPD Group, Kids Share of Time and Wallet 2015, found that traditional and technology play are co-existing as kids are devoting about the same amount of their time on both types of activities. [Read more...]
Toys “R” Us has raised more than $5.8 million and collected over 200,000 toys to benefit the Marine Toys for Tots Foundation during its annual nationwide fundraising campaign. During the 2015 campaign, customers also donated new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary locations. [Read more...]
Gund has revealed a new brand identity to reflect the personality of the company’s plush toys. The new look is meant to encompass Gund’s core values and highlights a new brand message to a wider audience.
The new branding will be rolling out across all products and platforms, starting with more than 200 items in Gund’s product release this year.
Toys “R” Us Inc. today reported its same store sales for the five-week and nine-week periods ended Jan. 2, 2016. The five-week period refers to Nov. 29, 2015 to Jan. 2, 2016, and the nine-week period refers to Nov. 1, 2015 to Jan. 2, 2016. For the five-week and nine-week periods ended January 2, 2016, consolidated same store sales increased 3.7 percent and 2.0 percent, respectively. These figures exclude the impact of foreign currency translation. [Read more...]
The iconic Nintendo World store in Rockefeller Plaza in New York will temporarily close its doors for a major renovation on Jan. 19. When the store reopens a month later on Feb. 19, it will include an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen, and more fun elements. In addition, a large bronze coin installed at the store entrance will display the store’s tagline, “Where everyone comes to play.” [Read more...]
Play Fair is partnering with Midtown Comics to serve as the event’s Official Show Store and offer exhibitors a turnkey outlet to sell products. The Official Play Fair Show Store will be built as a 20-foot by 20-foot island booth close by the event entrance. It will be one of the first booths all attendees see and Midtown’s professional team will design, build, and staff the space. [Read more...]
American Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.
Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer. [Read more...]