Sweet Suite 2016

Zag Names Bandai America Global Master Toy Partner

ZacStormZag has signed a global mass market toy licensing deal with Bandai America Inc. for Zag Heroez label’s newest 3-D, CGI-animated series Zak Storm. Global master toy partner Bandai is planning an integrated toy line that will include action figures, vehicles, interactive role play, and action sets.

Cartoon Network Signs New Toy Partners for Steven Universe

StevenUniverseCartoon Network has partnered with Funko, Just Toys International, PhatMojo, Toy Factory, and Zag Toys to create new line of products based on the TV series Steven Universe.

Funko and Just Toys International will debut their product lines at retail this holiday season. Funko will launch a series of four pop and vinyl figures based on Steven and Amethyst, Pearl, and Garnet, characters from the series. Just Toys International will add a selection of blind bag novelty products, including dog tags, fun packs, mini, and 3-D backpack hangers. [Read more...]

Wildworks Names Jazwares Master Toy Partner for Animal Jam

JazwaresWildWorks has appointed Jazwares as the master toy partner for the Animal Jam brand. Under the new deal, Jazwares will develop figures, play sets, and plush items that will launch globally next year.

Animal Jam is a web-based game and social network for kids, which offers players the opportunity to chat with friends, play games, and learn about animals in the world around them. The new toy line will add to the collection of Animal Jam merchandise, and will feature a collection of play sets with accessories and hidden patterns that can be used in the game online. It will also add a collectable plush toy line of soft and cuddly animal friends.

American Greeting Properties Becomes American Greetings Entertainment

AGEAmerican Greetings Properties has changed its name to American Greetings Entertainment to better reflect the company’s focus on strategic expansion for its Care Bears brand and development of new multi-platform character and creatively driven entertainment intellectual properties. [Read more...]

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

ToyStateLogoToy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.


Wonder Forge Develops New World of Eric Carle Games

eric carleWonder Forge has partnered with The World of Eric Carle, for multi-year North American licensing agreement to develop preschool games based on the best-selling books by Eric Carle. The line will feature Carle’s Very Hungry Caterpillar on two of Wonder Forge’s game platforms—Matching and Surprise Slides.

These new games will debut with select retailers and media at the Toy Industry’s Fall Toy Preview Show in Dallas.

Imports Dragon Announces Strategic Partnership with Fashion Angels

ImportsDragon.logoImports Dragon has announced a strategic partnership with Fashion Angels to be the exclusive distribution partner in Canada and take the lead on marketing, brand development and licensing, effective January 1. The portfolio of brands includes Fashion Angels, Style.Lab by Fashion Angels, and all other licensed products.


Warner Brothers and DC Entertainment Partner with Mattel to Create Entertainment World for Girls

WarnerBros,DCSuperherogirlsGirls now have their own Super Hero world, DC Super Hero Girls, where they can play, watch, and read with DC Comics female super heroes.

DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced elements of a new initiative geared toward girls, including the rollout of the new DCSuperHeroGirls.com website. A global rollout of the digitally immersive world will begin later this month.

The new DCSuperHeroGirls.com site debuted the first webisode in a series of animated digital shorts, entitled “Welcome to Super Hero High.” Warner Bros. Animation Studio created the series in partnership with Mattel’s Playground Productions. Thursday’s launch features DC Comics characters that have been brought to life through videos, games, quizzes, character photos, bios, and more.

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Peppa PigEntertainment One (eOne) has signed new deals for the Peppa Pig brand.

Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products. [Read more...]

Wicked Cool Toys Awarded U.S., Canadian ALVINNN! and The Chipmunks Master Toy Licence

ALVINNNWicked Cool Toys has aligned with Bagdasarian Productions and PGS as the master toy licensee for ALVINNN!!! and The Chipmunks, the CG-animated show on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon and the Chipettes.

Wicked Cool Toys will develop a line of toys, including a Voice Changer Singing Microphone, fully articulated figures, play sets, R/C, plush, and more. They are expected to hit retailers in next summer and fall.