Sweet Suite 2016

Traditional and Tech-Based Activities Co-Exist in Kids’ World of Play


Today’s kids are growing up in a technology driven world, but that does not mean they are trading in dolls and board games for tablets and video games. The latest report from The NPD Group, Kids Share of Time and Wallet 2015, found that traditional and technology play are co-existing as kids are devoting about the same amount of their time on both types of activities. [Read more...]

Toys “R” Us Raises $5.8 Million for Marine Toys for Tots Foundation

Toys-R-Us-Logo copy

Toys “R” Us has raised more than $5.8 million and collected over 200,000 toys to benefit the Marine Toys for Tots Foundation during its annual nationwide fundraising campaign. During the 2015 campaign, customers also donated new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary locations. [Read more...]

Moose Toys Announces Eight New Shopkins Licensees

ShopkinslogoEight licensees will join the Shopkins merchandise program for U.S. and Canadian markets, bringing the total licensee count to 51. [Read more...]

WIT Announces New Executive Committee and Board Appointment

WITExecutiveCommitteeWomen in Toys, Licensing, and Entertainment has elected a new Executive Committee, which will provide strategic direction and guide WIT in its efforts to provide members with business advancement, education, mentoring, and recognition. [Read more...]

Toys “R” Us Reports 2015 Holiday Sales Results

toysrusToys “R” Us Inc. today reported its same store sales for the five-week and nine-week periods ended Jan. 2, 2016. The five-week period refers to Nov. 29, 2015 to Jan. 2, 2016, and the nine-week period refers to Nov. 1, 2015 to Jan. 2, 2016. For the five-week and nine-week periods ended January 2, 2016, consolidated same store sales increased 3.7 percent and 2.0 percent, respectively. These figures exclude the impact of foreign currency translation. [Read more...]

Nintendo Store in Rockefeller Plaza Gets Makeover

NintendoStoreThe iconic Nintendo World store in Rockefeller Plaza in New York will temporarily close its doors for a major renovation on Jan. 19. When the store reopens a month later on Feb. 19, it will include an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen, and more fun elements. In addition, a large bronze coin installed at the store entrance will display the store’s tagline, “Where everyone comes to play.” [Read more...]

BREAKING: Patch Enters STEM Category with Acquisition of Roominate

6de77f60-394a-44e0-97da-1e5bbd023cb7Patch Products expands from puzzles, toys, and games into the STEM (Science, Technology, Engineering, and Math) category with the acquisition of Roominate. STEM has become a prominent topic within the toy industry, as it builds and supports education through play. [Read more...]

Midtown Comics Partners with Play Fair as Event’s Official Show Store

PlayFair2016logoPlay Fair is partnering with Midtown Comics to serve as the event’s Official Show Store and offer exhibitors a turnkey outlet to sell products. The Official Play Fair Show Store will be built as a 20-foot by 20-foot island booth close by the event entrance. It will be one of the first booths all attendees see and Midtown’s professional team will design, build, and staff the space. [Read more...]

American Girl Introduces 2016 Girl of the Year

American Girl 2016 Girl of the YearAmerican Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.

Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer.   [Read more...]