Mega Brands Returns as Presenting Sponsor of Walk Now for Autism Speaks

Light it Up Blue was launched by Autism Speaks in 2010 in support of World Autism Awareness Day (WAAD), which takes place on April 2. Mega Bloks Lights It Up Blue in celebration of World Autism Awareness Day and encourages others to do the same in showing their support!

Light it Up Blue was launched by Autism Speaks in 2010 in support of World Autism Awareness Day (WAAD), which takes place on April 2. Mega Bloks Lights It Up Blue in celebration of World Autism Awareness Day and encourages others to do the same in showing their support!

Mega Brands Inc. has partnered with Autism Speaks Canada, Toys “R” Us Canada, and local autistic groups to launch three exciting initiatives in support of the cause. For the fourth consecutive year, Mega Bloks returns as the presenting sponsor of the 2014 Walk Now for Autism Speaks event, scheduled for May 25 at the McGill University Tomlinson Fieldhouse in Montreal.

Meanwhile, as a fundraising measure, Mega Bloks has joined forces with Toys “R” Us Canada, pledging to donate $1 of every Mega Bloks toy sold in-store and online in Canada throughout the month of April to Autism Speaks Canada. In addition, Mega Bloks has invited local autistic organizations to tour its Montreal headquarters every Friday during April to learn more about the therapeutic benefits of Mega Bloks toys.

More information about the Walk Now for Autism Speaks event can be found at the organization’s website.

USPTO Issues Milestone Patent to LeapFrog

Jan27.LeapFrogOn March 26, the Department of Commerce’s U.S. Patent and Trademark Office (USPTO) commemorated its 700,000th design patent at a ceremony with Secretary of Commerce Penny Pritzker at Langdon Education Campus in Washington, D.C.

The patent for the ornamental design for a hand-held learning apparatus was issued to inventor and LeapFrog employee Jason Avery, and is currently assigned to LeapFrog Enterprises Inc. for its LeapsterGS.

“For nearly 20 years, LeapFrog has been a leader in life-changing educational entertainment experiences through innovation-forward solutions such as LeapsterGS, and we are honored to have our device issued the 700,000th design patent,” said John Barbour, chief executive officer at LeapFrog.

Toys “R” Us Shows Support for Autism Awareness Month

toysrusAs part of its ongoing support of the special needs community and to commemorate Autism Awareness Month, the Toys “R” Us Children’s Fund has provided a $600,000 grant to Autism Speaks, a leading autism science and advocacy organization. The grant will support the charity’s research and advocacy efforts in the U.S. as it strives to provide resources for families affected by autism spectrum disorders.

Toys “R” Us will serve as the national sponsor of the organization’s Walk Now for Autism Speaks program, a year-long series of more than 100 walk events taking place in communities across North America that allows supporters to personally raise funds for Autism Speaks. In addition, Toys “R” Us and the Toys “R” Us Children’s Fund have collaborated with Autism Speaks and the not-for-profit National Lekotek Center to identify toys that can help kids with autism develop language, creativity, and social skills while playing with siblings and friends.

The list of Ten Toys That Speak to Autism is a special subset of the company’s Toys “R” Us Toy Guide for Differently-Abled Kids, and can be found in stores nationwide and online at Toysrus.com/DifferentlyAbled.

Since 2007, Toys “R” Us Inc., the Toys “R” Us Children’s Fund, and customer contributions together have provided Autism Speaks with nearly $19 million.

Duncan Toys Teams with Disney for International Yo-Yo Competition

Duncan85yrslogoDuncan Toys Company, which celebrates its 85th anniversary this year, recently established a strategic alliance with Walt Disney Parks and Resorts. Duncan retail outlets at Downtown Disney on the east and west coast feature experienced demonstrators interacting with Disney guests while performing their expert skill toy play. [Read more...]

New Zeenie Dollz Animated Web Series Arrives in Time for Earth Day

ZeenielogoOn April 3, Zeenie Dollz will launch a new animated webisode series introducing its six “eco-warriors”:  Zennia, Yana, Evee, Kazumi, Lina, and Sini. The webisodes add to the continued expansion of the brand and offer another educational tool for parents to teach children about both preserving the environment and the power of teamwork.

Created in collaboration with Brandberry, each webisode will be two to three minutes long and take the Zeenies on eco-themed adventures. “A New Addition” will be available both on the Zeenie Dollz website and their YouTube channel.

 

TIA Urges Resolution to Vancouver Truck Driver Labor Dispute

tia_logo[1]The Toy Industry Association (TIA) is urging for a swift resolution to the ongoing truck driver strike at one of Canada’s busiest ports, Port Metro Vancouver. As reported by the TIA, nearly 1,500 unionized and non-unionized container truck drivers have been protesting for more than three weeks. The protest has impacted $126 million worth of goods and the drivers have turned down legislation introduced by the provincial government, seeking a negotiated agreement.

“With a year-round flow of products, and especially as we head into the very busy spring/summer outdoor toy season, our industry relies upon the full operation of all North American ports to support the global supply chain,” Carter Keithley, President and CEO of the TIA, said.

Safe Kids Day 2014 Planned for Los Angeles, New York City

tia_logo[1]The Toy Industry Association (TIA) will sponsor Safe Kids Day 2014, hosted by Safe Kids Worldwide. The events for the nationwide initiative will take place on April 5th in Los Angeles and April 12th in New York City. The TIA will provide attendees with free tips, tools, and guidelines for choosing age-appropriate products to play with that will keep kids safe while they play. 

The bicoastal events will feature games, activities, guest appearances, and an opportunity for families to learn how to stay safe from preventable injuries.

FAO Schwarz Hosts a Rilakkuma Day of Fun

RilakkumaThis Saturday, the world of Rilakkuma will take over FAO Schwarz in New York City. Rilakkuma, created by San-X, is one of Japan’s most popular characters, famous for its “bear in relaxed mood” lifestyle of eating, sleeping, and listening to music.

Consumers will have the opportunity to celebrate Rilakkuma Day and interact with a life-size Rilakkuma mascot and branded Lolita girls. There will also be merchandise giveaways while supplies last. The event is scheduled for 10 a.m. to 5 p.m. at FAO Schwarz Flagship Store, 767 5th Ave., New York, NY.

Wal-Mart’s Toy Supplier of the Year Award Goes to Spin Master

logo_spinmasterWal-Mart chose Spin Master Ltd. as the recipient of its Toy Supplier of the Year award, which was presented at the company’s annual supplier summit in Orlando, Fla. on March 13.

“We are so honored to have received such great recognition from Wal-Mart,” said Ben Gadbois, global president and chief operating officer of Spin Master Ltd. “Our goal is to collaborate with all of our retail partners to be a world class supplier and deliver high quality and innovative products. Wal-Mart’s Toy Supplier of the Year Award exudes excellence in the business, and we look forward to continuing our work with Wal-Mart for many years to come.” [Read more...]

Hasbro Named as a 2014 World’s Most Ethical Company

Hasbro logoHasbro Inc. has been recognized by the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, as a 2014 World’s Most Ethical Company.

Hasbro is one of eight consumer products companies honored this year. It marks the third time that Hasbro has been recognized with this award, which recognizes organizations that continuously raise the bar on ethical leadership and corporate behavior.

The Ethisphere Institute’s Ethics Quotient framework and methodology was determined, vetted, and refined by advice and insights from a network of thought leaders, as well as the World’s Most Ethical Company Methodology Advisory Panel. Scores were generated in five key categories: ethics and compliance program; reputation, leadership and innovation; governance; corporate citizenship and responsibility; and culture of ethics.