Hasbro Inc. has chosen PTC Windchill FlexPLM as its product development solution. With PTC Windchill FlexPLM, Hasbro will be able to streamline and centralize its product development processes and data, as well as gain greater visibility into product data during all phases of design, development, and sourcing.
On Friday, Lego Systems Inc. joined the White House in celebration of the Week of Making, scheduled for June 12 to 18, with a series of activities that amplifies the importance of play, prototyping, and making in the coming year. Lego Systems initiated hands-on, minds-on making activities at the National Maker Faire in Washington on June 12 to 13, and will again in September at World Maker Faire and the Innovation Festival hosted by the Smithsonian and the United States Patent and Trademark Office (USPTO).
The Genius of Play campaign, the Toy Industry Association’s (TIA) industry-wide initiative to open up a dialogue with parents and raise awareness about the developmental benefits of play, launches in two weeks. The next phase of the campaign will build on the success of the Q4 Genius of Play test, and feature content based on play-related research collected by TIA in interviews with academics, psychologists, journalists, and other play-focused professionals.
Toys “R” Us Inc. today reported financial results for the first quarter ended May 2. Net sales were $2,325 million, a decrease of $154 million compared to the prior year period. Excluding the $131 million negative impact of foreign currency translation, net sales declined $23 million, or .9 percent.
Some of the characters from the popular animated TV series Star Wars Rebels are joining Disney Infinity 3.0 Edition, reports Disney Interactive and Lucasfilm. Kanan Jarrus, Ezra Bridger, Sabine Wren, and Zeb Orrelios will be joining other Star Wars, Marvel, Disney, and Disney•Pixar characters in Disney Infinity 3.0 Edition’s Toy Box. In addition, all characters are unlockable within each Star Wars Play Set.
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.
Spin Master Ltd. has entered into an agreement to purchase Cardinal Industries Inc., one of the oldest privately held toy companies in the U.S. The acquisition will enable Spin Master to expand its selection of games, puzzles, and licensed products. Cardinal will continue to operate as an independent entity, while benefiting from Spin Master’s global scale and infrastructure.