Sweet Suite 2016

Grosner Names ChizComm as Marketing Agency of Record

chizcomm_logo_finalChizComm has partnered with Grosnor Distribution Inc., the Canadian owned collectible distribution company, to become to company’s Agency of Record.

Grosner adds to ChizComm’s growing partners in lifestyle, toy, entertainment, technology, and children’s entertainment space. As Grosner increases its efforts in the area of marketing and communications, ChizComm will lead these initiatives and work with their brand OYO Sportstoys and other collections such as Funko, McFarlane Toys, and The Upper Deck Company.

President Obama Signs TSCA Reform Bill into Law

President Barack Obama signed the Toxic Substances Control Act (TSCA) into law this week, representing the first meaningful update to TSCA in 40 years, according to the Toy Industry Association (TIA). The new legislation reflects scientific and technological advances and ensures that a uniform federal policy will regulate chemicals across all 50 states. [Read more...]

Mojang Announces Minecraft Movie Release Date

d3b36637-fbcd-4a79-9ea8-ef576c8890d9A film based on video game Minecraft is set to release on May 24, 2019. The film will be released in 3-D and IMAX. The news comes from the blog of developer Mojang.

Minecraft, a sandbox video game created by Swedish programmer Markus “Notch” Persson, was developed and published by Mojang. The game includes activities such as exploration, resource gathering, crafting, and combat, in which players build constructions out of textured cubes in a 3-D world.

Amazon Dash Buttons Available Now for Nerf and Play-Doh

Hasbro LogoPlay-Doh and Nerf are the first toy brands available on Amazon’s Dash program. The Amazon Dash Button is a small, Wi-Fi enabled electronic device that allows Amazon Prime customers to reorder preferred products with the press of a button. [Read more...]

JazWings Chooses Winner for Inaugural Student Program

JazWingsGraphicJazWings chose the winner of its inaugural JazWings Student Program, which featured toy design students from Otis College of Art and Design. Dawn Marshall, a 2016 graduate of the school’s toy design program, submitted her Funky Fros idea through the Student Program. It reached voting success in just under three days. [Read more...]

Kids II Relaunches Baby Einstein and Bright Starts Brand Identities

KidsIIRebrandingKids II relaunched the Baby Einstein and Bright Starts brands with a refreshed logo design and packaging. The Kids II creative design team worked with newly-appointed Creative Directory Joe Duffy and his design studio to redesign and develop a visual brand language for each brand. [Read more...]

NBC Revs Up Global Merchandize Program for Fast & Furious

NBCUniversal Brand Development and NBCUniversal Consumer Products will debut a new vehicle toy line with Mattel, as well as an extensive cross-category merchandising program for the Fast & Furious franchise next year. The toy line will feature the characters, vehicles, and original environments from all the films. Additionally, Jada Toys will continue to create die-cast Fast & Furious vehicles for collectors.

Other partners, categories, and updates for the franchise will be announced throughout the year. The eighth Fast & Furious film will release in theaters on April 14, 2017.

Disney Expands Frozen Franchise with New Books, Shorts, and Digital Extension

FrozenDisney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego Group, and new digital extensions. Beginning in July, Frozen fans will follow Anna, Elsa, Olaf, Kristoff, and Sven on an adventure to restore the glimmer of the Northern Lights. [Read more...]

Sony Pictures Animation Launches Animated Series, Films Through 2018

EMOJIMOVIE EXPRESS YOURSELF Logo

Sony Pictures Animation is set to launch a slate of five theatrical features, three TV series, and one direct-to-video film through 2018.

Theatrical features include Smurfs: The Lost VillageEmojimovie: Express YourselfThe StarHotel Transylvania 3Spider-Man, and Ghostbusters. Animated series includeGhostbusters: Ecto ForceCloudy With a Chance of Meatballs; and Direct-to-Video includes Surf’s Up 2: WaveMania.

Logo Revealed for My Little Pony: The Movie

My Little PonyHasbro officially revealed the My Little Pony: The Movie logo at Licensing Expo in Las Vegas. The movie will feature the voices of the original Mane 6 from the TV series, Emily Blunt, Kristen Chenoweth, Liev Shrieber, Taye Diggs, Uzo Aduba, and Michael Pena.

This will be the first time in which the characters of My Little Pony: Friendship is Magic will appear in a feature film. The movie hits theaters on October 6, 2017.