NBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018. [Read more...]
Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs. [Read more...]
Breyer invites families to its 27th annual fan festival and horse fair, BreyerFest Carnival, to be held from July 22 to 24 at the Kentucky Horse Park in Lexington, Ky. Breyerfest is dedicated to model horses that inspire Breyer’s models. In addition, as a tribute to the host country of the 2016 Olympic Games, Breyerfest will celebrate the ‘brio’ of Rio’s Carnival and Brazil’s equine heritage. [Read more...]
The NPD Group launched a digital point-of-sale (POS) sourced service, tracking SKU-level sales data on digital games for consoles, portables, and PC games. This is the first service to provide the U.S. gaming industry with publisher-sourced data on digital games sales, aggregated from the participants of a Digital Panel that includes leading publishers in the country. [Read more...]
As GennComm LLC celebrates its fourth anniversary this month, Allyson Frome joins the team as director of licensing and business development. The 20-year toy industry veteran was most recently at Funrise Toys, where she headed licensing and investor relations for 12 years.
Frome will service a variety of business development and growth initiatives to benefit GennComm’s clientele. She will harness new integrated business development opportunities for toy and tech companies, studios, and other entrepreneurs.
Jazwares LLC, a subsidiary of Alleghany Capital Corp., acquired First Act Inc. Headquartered in Boston, First Act designs, markets, and supplies musical products, instruments, and accessories for kids and young adults under the First Act and First Act Discovery brands, as well as an array of licensed properties. [Read more...]