The new ThreeSixty-designed FAO Schwarz toy collection will be inspired by the products and in-store experience at the former FAO Schwarz flagship store in New York City. Intended to evoke the creativity of childhood, the new FAO Schwarz collection and in-store experience will be available at select retailers until next fall. Until then, FAO Schwarz merchandise will be available online and at Toys “R” Us stores across the country. [Read more...]
ZAG America LLC launched a 54-episode Miraculous Ladybug YouTube Channel and webisode series. The channel and all of its exclusive content centers around its animated series, Miraculous: Tales of Ladybug & Cat Noir, which currently airs worldwide in more than 80 countries on Disney Channel and in the U.S. on Nickelodeon. [Read more...]
Spielwarenmesse will offer free webinars from Oct. 19 to Dec. 14 to provide exhibitors tips to have a successful show. Daniel Gundelach, trade fair marketing director and consultant, and Marlene Hosch of Speilwarenmesse eG will lead the webinars. In response to high demand over recent years, the seminar programs have been extended. [Read more...]
The new company expects to begin operations at the beginning of next year with a staff of 25. The company will maintain Southard’s NYC headquarters and offices in Chicago and Los Angeles, as well as Freeman’s New Jersey office. [Read more...]
More kids this year will be celebrating Halloween dressed as their favorite superheroes, as princess costumes fall to the No. 2 spot after 11 years, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey from Prosper Insights & Analytics. Spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants to purchase costumes this year. [Read more...]
StartApp has entered a strategic partnership with Mattel to develop digital experiences for Mattel’s brands, including Barbie and Hot Wheels. Under the multi-year agreement, StartApp will become Mattels’ premier license to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.
Booth visitors will have the opportunity to pose with superhero Exploration’s wings, which is a human-scale animatronic wing set with a nine-foot wingspan. Academy Award-winning Jim Henson’s Creature Shop fabricated the wings exclusively for IAmElemental. Fans who take a photo with Exploration’s Wings will receive an exclusive IAmElemental cloth Superhero mask or chose a button pin in one of two colors. [Read more...]