Toy Fair 2017

C2C Studios

Yvolution Promotes “Do Iku” in Japan

YvolutionLogoYvolution launched a campaign in Japan to promote kids’ involvement in playing sports as a way to encourage their overall healthy development. [Read more...]

UYoung, Mattel Announce Global Toy Deal for Battleclaw

UYoung signed a deal with Mattel to be the global master toy partner for its new boys’ action series BattleClaw. The deal marks the first time a Chinese property has signed a global master toy license and also the first time such a license will have its worldwide launch in China. [Read more...]

Tickets for Play Fair 2017 on Sale Now

PlayFairTickets for Toy Industry Association (TIA) and LeftField Media’s Play Fair 2017 are now available. Play Fair is an event that brings families together with the toys, characters, and brands for play for all ages. This year’s Play Fair is presented by Nickelodeon and Toys “R” Us, and will take place in New York City’s Javits Center from Nov. 4 to 5 next year. A press and industry preview night will kick off the show on Nov. 3. [Read more...]

Jazwares Selected as Master Toy Licensee for Miffy and Friends

MiffyandFriendsBig Tent Entertainment, the North American licensing agent for Merci’s Miffy and Friends, appointed Jazwares as master to licensee for Miffy and Friends. Available next fall, the Miffy toy line will include figures, vehicles, play sets, and plush. [Read more...]

Future of Play Launches Inaugural Meelection

MagicMeeMeesVoteFuture of Play is giving kids the chance to vote for their favorite MagicMeeMees characters in its inaugural “Meelection.”

MagicMeeMees are line of collectible figures featuring built-in technology that responds to motion and light and allows kids to interact with other MagicMeeMees characters. The first season has 24 characters to collect, eight play set lands of MeeMeeopolis, and 26 blind bag food items. [Read more...]

Kids Turkey Draws in Trade Buyers from 35 Countries

KidsTurkeyThe ninth annual Kids Turkey industry trade show took place from Oct. 27 to 30 and featured 122 exhibitors and more than 9,000 trade buyers from 35 countries. [Read more...]

Hong Kong Toys & Game Fair Sees Record Participation in World of Toys Pavilion

The ninth World of Toys pavilion by Spielwarenmesse eG at the Hong Kong Toys & Gmaes Fair has a record-breaking 31 international exhibitors registered. Since the launch of the program in 2009, the booth has more than doubled in size, driven by the strong demand. [Read more...]

Build-A-Bear Workshop Supports Boys & Girls Clubs of America

BABWlogoBuild-a-Bear Workshop Inc. is kicking off its annual Merry Mission charitable program through a new partnership supporting Boys & Girls Clubs of America.

Build-a-Bear Workshop invites guests to join the Merry Mission to make furry friends and donate funds to support Boys & Girls Clubs of America. This marks the first year Build-a-Bear Workshop and the Build-a-Bear Foundation have teamed up with Boys & Girls Club of America in a national partnership. [Read more...]

National Toy Hall of Fame Inductees Announced

NationalToyHallofFameThe swing, Dungeons & Dragons, and Fisher-Price Little People today became the latest inductees to The Strong’s National Toy Hall of Fame. The honorees were slected from a field of 12 finalists that also included bubble wrap, Care Bears, Clue, coloring books, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, Transformers, and Uno. [Read more...]

Amit Poddar Joins Toys “R” Us Digital Team

Toys R Us Inc Amit-PoddarToys “R” Us added Amit Poddar to head its digital engineering team as the senior vice president, chief software architect.

In this role, he is responsible for developing strategy and leading and directing all core engineering for the company’s Toys “R” Us and Babies “R” Us e-commerce channels. In addition, he will further develop the digital engineering organization to implement new products and technology. [Read more...]