Tickets for Toy Industry Association (TIA) and LeftField Media’s Play Fair 2017 are now available. Play Fair is an event that brings families together with the toys, characters, and brands for play for all ages. This year’s Play Fair is presented by Nickelodeon and Toys “R” Us, and will take place in New York City’s Javits Center from Nov. 4 to 5 next year. A press and industry preview night will kick off the show on Nov. 3. [Read more...]
MagicMeeMees are line of collectible figures featuring built-in technology that responds to motion and light and allows kids to interact with other MagicMeeMees characters. The first season has 24 characters to collect, eight play set lands of MeeMeeopolis, and 26 blind bag food items. [Read more...]
Build-a-Bear Workshop Inc. is kicking off its annual Merry Mission charitable program through a new partnership supporting Boys & Girls Clubs of America.
Build-a-Bear Workshop invites guests to join the Merry Mission to make furry friends and donate funds to support Boys & Girls Clubs of America. This marks the first year Build-a-Bear Workshop and the Build-a-Bear Foundation have teamed up with Boys & Girls Club of America in a national partnership. [Read more...]
The swing, Dungeons & Dragons, and Fisher-Price Little People today became the latest inductees to The Strong’s National Toy Hall of Fame. The honorees were slected from a field of 12 finalists that also included bubble wrap, Care Bears, Clue, coloring books, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, Transformers, and Uno. [Read more...]
Toys “R” Us added Amit Poddar to head its digital engineering team as the senior vice president, chief software architect.
In this role, he is responsible for developing strategy and leading and directing all core engineering for the company’s Toys “R” Us and Babies “R” Us e-commerce channels. In addition, he will further develop the digital engineering organization to implement new products and technology. [Read more...]