A sequel to Disney‘s Wreck-It Ralph is set to hit theaters on March, 9 2018. The team from the first film will be back for the sequel with director Rich Moore and producer Clark Spencer, and Phil Johnson will also direct and write the film. In addition, John C. Reilly and Sarah Silverman will play the characters they played in the first movie, Ralph and Vanellope von Schweetz, respectively. [Read more...]
Civic 50 recognized Hasbro as the most community-minded company in the consumer discretionary industry. The Civic 50 creates a guide for companies looking to best use its time, talent, and resources to improve the quality of life in the communities where it does business.
Hasbro has been recognized each year since 2012, and its programs focus on empowering childhood with leveraging its company assets to make the best impact for the kids it supports. Hasbro also gives employees four hours of paid time off each month to volunteer with organizations that benefit children.
Harold Chizick, president of ChizComm Ltd. was elected to the Board of Directors for the Canadian Toy Association (CTA) at their Annual General Meeting on June 29 in Toronto.
Chizick brings nearly 20 years of experience in working in the kids space, as well as serving on a number of Toy Industry Association (TIA) committees in addition to having spent for years as one of the Official Spokespersons for the CTA. Previous to the creation of ChizComm Ltd., Chizick was vice president of marketing services at Spin Master Ltd. and Vice President of Marketing at Mega Brands.
Spin Master has plans to expand its operations in Central Eastern Europe (CEE), and will begin trading in the region next year. The region includes Poland, Czech Republic, Slovakia, Hungary, and Romania. Spin Master will also assume distribution for the majority of its brands, such as Zoomer, Bunchems, Air Hogs, Meccano, and Paw Patrol, and will work closely with retailers in those countries. [Read more...]
Hansa North America has named Brad Countryman to the position of sales and marketing director, effective June 21.
Countryman will collaborate with the executive leadership team to set the strategy goals for the company to grow the company across multiple markets. According to Countryman, his first priority is to define market segments and engage “A” game independent sales specialists.
Countryman has 30 years of experience and his background includes creating, implementing, and managing B2B and B2C business models, and the associated marketing and sales strategies. He founded two consumer goods manufacturing companies and, over the past 20 years, has developed licensing programs, commercialization strategies, and manufacturing for brands and intellectual properties.
Eighty-eight percent of American value creativity as a personal trait, but one in four (25 percent) do not identify themselves as creative individuals, according to an online Harris Poll commissioned by Lego Systems Inc. In order to further creativity across the entire population, Lego Systems hosted “A Classic Night with The Upright Citizens Brigade,” an evening of hands-on fun, where Lego building served as the starting point for a series of improv performances.
Inspired by the open-ended building found in LEGO Classic and its eye-catching collection of assorted elements that encourage imaginative building play, improvisers from the Upright Citizens Brigade encouraged participants to build and share their stories which then became the foundation for improvised scenes. [Read more...]
Grosner adds to ChizComm’s growing partners in lifestyle, toy, entertainment, technology, and children’s entertainment space. As Grosner increases its efforts in the area of marketing and communications, ChizComm will lead these initiatives and work with their brand OYO Sportstoys and other collections such as Funko, McFarlane Toys, and The Upper Deck Company.
President Barack Obama signed the Toxic Substances Control Act (TSCA) into law this week, representing the first meaningful update to TSCA in 40 years, according to the Toy Industry Association (TIA). The new legislation reflects scientific and technological advances and ensures that a uniform federal policy will regulate chemicals across all 50 states. [Read more...]
Minecraft, a sandbox video game created by Swedish programmer Markus “Notch” Persson, was developed and published by Mojang. The game includes activities such as exploration, resource gathering, crafting, and combat, in which players build constructions out of textured cubes in a 3-D world.