WBIE Releases Latest The LEGO Ninjago Movie Video Game Trailer

The LEGO NINJAGO Movie Video Game KeyArt_TB

The latest trailer for The LEGO Ninjago Movie Video Game trailer is here!

From Warner Bros. Interactive Entertainment, the new video game based on the upcoming movie features eight large, action-packed open locations based on the movie story, as well as iconic locations and characters from the LEGO Ninjago TV series. Each location includes a host of hidden secrets to collect and its own unique Challenge Dojo, where players can put their combat skills to the test.

The LEGO Ninjago Movie Video Game launches alongside the film on Sept. 22 for the Nintendo Switch, PlayStation 4, Xbox One, and PC. Watch the trailer below!

Crayola Names New Crayon Bluetiful

Crayola New Blue Event

After two months of deliberation, Crayola named “Bluetiful” as the name of its new blue crayon, with 40 percent of consumer votes. Bluetiful will be the nineteenth active blue color, replacing the previously retired Dandelion in the 24-count box and across the entire Crayola portfolio. [Read more...]

Fifth Kids India to Focus on Value of Play

KidsIndia_LogoThe fifth Kids India trade show in Mumbai, taking place from Sept. 20 to 22, will feature a second panel discussion focused on the value of play. Industry leaders and prominent childcare experts will underline the importance of toys as a comprehensive learning aid for children. [Read more...]

WIT Accepting Nominations for Elise Lachowyn Mentorship Award

WITEmpowermentDayWomen in Toys, Licensing, & Entertainment is accepting nominations for the Elise Lachowyn Mentorship Award, to be presented at the 2018 Wonder Women Awards Gala.

The Elise Lachowyn Mentorship Award honors an individual, female or male, who is recognized by her or his mentees and industry peers for having provided valuable advice, support, and guidance. Through a significant commitment of their time and effort, the award honoree will have contributed to the growth of the toy, licensing, or entertainment industry by building their mentee’s professional skills and abilities. Mentees can be inside or outside of the mentor’s business.

Nominations will be open until Oct. 1. Click here to nominate a mentor!


LMA to Represet Lionel

LIONEL LOGOSLisa Marks Associates Inc. (LMA) is now the licensing agency for Lionel LLC. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more.

Since 1900, Lionel’s classic railroad sets and toys feature an attention to detail, with accurate model reproductions of locomotives, train cars, structures and accessories. Lionel has also committed to the present with Bluetooth technology and innovative new collections such as the Polar Express train set, which was released in conjunction with the Warner Bros. movie.

Spin Master to be Included in S&P/TSX Composite Index

Spin Master Corp. will be added to the S&P/TSX Composite Index effective after close of trading on Sept. 15.  [Read more...]

Feld Entertainment, Sesame Workshop Kick Off Partnership with New Show

SesameWorkshop_LetsPartyFeld Entertainment Inc.‘s inaugural production under its new partnership with Sesame Workshop is Sesame Street Live! Let’s Party! Families will get immersed in the happy world of Sesame Street through furry and friendly encounters both on and off stage.

During the show, parents and children will sing along to a pop-infused soundtrack with Sesame Street friends and live emcees Casey and Caleb. Party guests will sing along to new and familiar songs, like “I Love Trash” and “C is for Cookie,” with Oscar the Grouch and Cookie Monster; dance to the beat with Elmo; explore a wintry wonderland when Abby Cadabby’s magic goes awry; take flight with Big Bird to learn about some of his fabulous feathered friends; and discover new cultures in an interactive Spanish lesson with Rosita. [Read more...]

North America Expected to Dominate Smart Toys Market by 2022

Transparency Market Research (TMR) reports that the global smart toys market is heavily dependent on product innovation, and that an increasing number of players are venturing into the competitive landscape.

Based on toy-type, the global smart toys market gains maximum demand for voice or image recognition toys, accounting for $2,271.7 million in 2017 and projected for a compound annual growth rate (CAGR) of 3.7 percent during the forecast period of 2017 to 2022. This segment is growing at $89.7 million annually over the course of the forecast period, and this absolute growth is larger than the any other segment. [Read more...]

U.S. Toy and Game Shipments Expected to Total $1.1 Billion in 2021

U.S. toy and game shipments are forecast to fall to $1.1 billion in 2021, according to Toys & Games: United States, a report recently released by Freedonia Focus Reports. Competition from imports, which already meet the vast majority of U.S. demand, will drive shipments to retreat.

U.S. demand for toys and games is forecast to expand 2.3 percent annually through 2021. Expansion of the population aged 35 to 44, which contains those most likely to have and buy toys for children, will drive gains. [Read more...]

Nintendo Increases Inventory of Super NES Classic Edition

SNES_ClassicNintendo now plans to ship the upcoming Super Nintendo Entertainment System: Super NES Classic Edition into 2018 due to high demand for the product. Shipments were originally going to cease at the end of this calendar year.

In addition, more units of Super NES Classic Edition will ship on its Sept. 29 launch day in the U.S. than were shipped of NES Classic Edition all last year, with subsequent shipments arriving in stores regularly.  [Read more...]