Sweet Suite 2016

Hasbro, Indiegogo Launch Second Crowdfunding Challenge

unnamed-1The Hasbro Gaming Lab Spring 2016 Next Great Game Challenge is now open to game designers in the U.S., the UK, Canada, France, and Germany. Following its successful debut in the U.S. last year, Hasbro and Indiegogo’s challenge provides a platform for independent game designers to get visibility for their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. [Read more...]

Sesame Workshop Launches First Female Afghan Muppet

unnamedSesame Workshop has unveiled its first Afghan Muppet, Zari, a curious and eager 6-year-old girl, who will make her debut in the fifth season of Baghch-e-Simsim, the local co-production of Sesame Street. Zari, whose name means “shimmering,” will be featured in locally produced segments that focus on topics such as female empowerment, national identity, physical health, and social and emotional wellbeing. [Read more...]

Mattel Creations Signs Deals for Bob the Builder, Launches Fireman Sam TV Special

unnamedThe newly formed Mattel Creations signed international deals for all-new Bob the Builder episodes with Australia FTA TEN/ELEVEN (Australia), Dreamia-Panda (Portugal), NRK – Super (Norway), Karusel (Russia) and ATV-Minika (Turkey).

These deals come after European ratings success for the first Bob the Builder series, which recently launched in several territories with high ratings achieved across the board. Bob the Builder is now the No. 1 preschool show in France, as well as a top 5 preschool show in other key European countries. [Read more...]

White House Breaks Down Gender Stereotypes in Media and Toys

Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]

VTech Completes Acquisition of LeapFrog

VTech Holdings Limited has completed its acquisition of LeapFrog Enterprises Inc. Under the terms of the previously announced transaction, VTech agreed to acquire 100 percent of the outstanding common stock of LeapFrog at $1 per share through an all cash tender offer followed by a second step merger. The tender offer commenced on March 3 and expired on April 1. Approximately 56.6 percent of all issued and outstanding shares of LeapFrog common stock were tendered into the offer and accepted for purchase by indirect wholly owned subsidiary of VTech, Bonita Merger Sub LLC.

Toys”R”Us Canada Brings Back Annual Puzzle Piece Fundraising Campaign

Toys-R-Us-Logo copyNow through May 1, residents of Canada can purchase puzzle pieces for a donation amount of their choosing at all Toys”R”Us and Babies”R”Us stores across the country for Toys”R”Us Canada‘s seventh annual fundraising campaign benefiting Autism Speaks Canada. Virtual puzzle pieces can also be purchased online under the Charitable Giving section at toysrus.ca. All contributions go directly to Autism Speaks Canada to fund family support services, community grants, and awareness initiatives, which help families across Canada affected by autism. [Read more...]

Silvergate Media Signs Multi-Territory Deal with Netflix for Octonauts

octonautsSilvergate Media has signed a three year, multi-territory deal with Netflix for seasons one, two, and three of Octonauts.

Netflix is currently the exclusive subscription video on demand (SVOD) partner for Octonauts in the U.S. With the new deal, Octonauts is now available on Netflix in France, Latin America, and Canada. The number of series available varies in each territory.

Oconauts is now in its fourth season and is aired in more than 100 countries on Disney Channel, ABC, TF1, Super RTL, and China Central TV.

Nelvana Named Licensing Agent for Super Wings in France

Nelvana Enterprises.Super WingsCorus Entertainment’s Nelvana is the new licensing agent for Super Wings in France.

Additionally, Nelvana holds the merchandising licensing rights for the series in North America, where it represents Super Wings in all categories except toys. Super Wings toys are distributed through Auldey in the U.S. and France, and Imports Dragons in Canada.

Super Wings is a series for preschoolers that follows the adventures of Jett, a jet plane, who travels around the world delivering packages to children with his group of airplane pals. Jett and his friends are able to transform from planes into heroes who can run, climb, dig, and swim.

TUV Rheinland Safety Hero Teaches Toy Safety Knowledge

tuvTUV Rheinland Hong Kong experts brought toy safety knowledge to a group of over twenty kids at the YMCA Lam Tin Center. Last year, the EU issued over 460 notifications regarding toy safety in the RAPEX (Rapid Alert System for Dangerous non-food products). The common risks of toys are chemical substance release and choking. During the Easter holiday, the experts used examples and interactive games to convey safety tips when playing with toys.

During the talk, the experts covered a wide range of products, from seasonal products such as swimming pools, sunglasses, face paint, and more. The kids were focused and involved in the presentation and actively participated in the discussion. At the same time, the experts told them of the dangerous outcomes of being careless when playing with toys and taught the kids how to choose safe and suitable toys.

GUND Donates More than One Thousand Cans of Pet Food

GUND Pet Food Donation PicGUND delivered a donation of over one thousand cans of pet food to St. Hubert’s Animal Welfare Center, a nonprofit organization dedicated to the humane treatment of animals. The company pledged one pet food can to St. Hubert’s for every business card collected during this year’s North American International Toy Fair in New York City. During a live appearance from mini pig sensations Prissy and Pop, hundreds of visitors dropped off business cards to support St. Hubert’s. [Read more...]