MindWare has been granted multi-category toy and game licensing rights to The Rainbow Fish book series in multiple countries around the world. The first product launch later this year will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and several activity books. RJM Licensing Inc. brokered the deal on behalf of NorthSouth Books. [Read more...]
Marvel Battlegrounds is the first play set to introduce four-player arcade brawler gameplay to Disney Infinity. Players will get to engage in the ultimate rumble as Marvel Super Heroes and Super Villains struggle to gain control of Wakanda’s most valuable resource, Vibranium. The ever-growing clash creates factions as the war stretches to the cosmic battlegrounds of space. Players will battle through 12 levels across eight dynamic arenas. [Read more...]
Skylanders and Autism Speaks have partnered for Autism Awareness Month and will release limited edition toys to raise awareness for the cause. Leading into World Autism Awareness Day on April 2, the collaboration invites fans to “Light it up Blue” to support kids and families worldwide.
The “Power Blue” Skylanders SuperChargers toys are blue and white to reflect Autism Speaks’ official colors. The new series will feature Splat, Trigger Happy, and their Supercharged Vehicles Splatter Splasher and Gold Rusher, which will appear in the game in blue and white colors. The toys are on store shelves now at participating retailers in the U.S. and Europe, and will be available starting April 1 in Canada. [Read more...]
Skip Kodak, senior vice president of the Lego Group‘s supply chain planning and distribution division, has been appointed as head of Lego Systems Inc. and head of the Lego Group’s Market Group Americas, effective April 1.
Kodak has been with the LEGO Group since 2002, when he started as vice president, U.S. Field Sales. Over the past 14 years, he has held a variety of commercial roles and since 2012, Kodak has been a member of the LEGO Group’s Corporate Management.
The present head of LEGO Systems, Inc., Søren Torp Laursen, is resigning to take on a new position outside the LEGO Group.
There was a 16 percent increase in international and a 9 percent increase in overall attendance of global play professionals at the 113th North American International Toy Fair compared to last year’s show, according to the Toy Industry Association. More than 30,600 individuals from across 92 countries were in attendance to see new toys, games, and youth entertainment products for the year. Owned and operated by the TIA, Toy Fair 2016 boasted 415,000 net square feet of exhibit space at the Jacob K. Javits Convention Center from Feb. 13 through 16.
PetSmart, NBCUniversal, Illumination Entertainment, Universal Pictures Partner for The Secret Life of Pets
Incredible Novelties has entered a partnership with Tucker Toys to exclusively distribute Tucker Toys items in Canada and work with the team on marketing and brand development. The portfolio of brands includes the Crush-It! Bat, Phlat Ball, E-Z Grip Ball, Zoingo Boingo Pogo, ZB Freestyle Board, and more.