TIA Members at Licensing Expo Are Welcome at LIMA Lounge

TIAToy Industry Association (TIA) members attending Licensing Expo in June are invited to stop by the Licensing Industry Merchandisers Association (LIMA) members’ lounge, where they can regroup, refresh, and hold business meetings away from the show floor. The Expo will be held on June 9 to 11 at the Mandalay Bay Convention Center in Las Vegas.

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Toys “R” Us Launches Fifth Annual Campaign Benefiting Alex’s Lemonade Stand Foundation

ToysRUs,AlexsLemonadeStandToys “R” Us Inc. will launch its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a not-for-profit organization dedicated to finding a cure for childhood cancer. Beginning this Saturday through July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide and online at toysrus.com/alexslemonade.

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Alex Brands Buys French Toymaker Juratoys

AlexBrandsAlex Brands has acquired French toymaker Juratoys, marking the toy company’s first move into Europe. Juratoys, the parent company of European toy brands Janod and Kaloo, is based in Orgelet, France, and has offices in the U.K., the U.S., Hong Kong, and China. The news was reported by Propel Equity Partners, which backs Alex Brands.

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The Strong and Ritsumeikan University Partner for the Study of Video Game History

the strong, museumofplay logoThe Strong (home of the International Center for the History of Electronic Games and the World Video Game Hall of Fame) and the Center for Games Studies and Art Research at Ritsumeikan University in Kyoto, Japan, have entered into a collaborative partnership on the study of video game history and on efforts to preserve video games. For their first effort, the museum and the university will develop an exhibit celebrating the 30th anniversary of the Nintendo Entertainment System, slated to open at The Strong later this fall.

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CJ Products Expands TMNT Licensing Agreement with Pillow Pets Plush

May27.TMNTPillowPetCJ Products has created licensed Teenage Mutant Ninja Turtles Pillow Pets plush products, which will be available this summer on pillowpets.com and select retail stores nationwide. [Read more...]

Cra-Z-Art Named Exclusive Partner of TIF’s Toy Bank Program for 2015

TIFLogoCra-Z-Art will be the exclusive sponsor of the Toy Industry Foundation’s (TIF) Toy Bank program for this year. Cra-Z-Art’s sponsorship includes a $10,000 donation, which will help TIF bring the magic of play to millions of children in need this year.

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Retail Groups Welcome Ratification of Port Contract, Call for Future Reform

Retail associations have responded to news that the International Longshore and Warehouse Union (ILWU) has ratified a five-year labor contract with the Pacific Maritime Association (PMA), covering dockworkers at 29 ports on the West Coast.

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NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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ChizComm Ltd. Appointed New Agency of Record for Imperial Toy

ImperialLogoChizComm Ltd. has been named the agency of record (AOR) for Imperial Toy, and will lead public relations and marketing communications efforts across North American markets, as well as grow existing businesses and launch new brands.

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NPD Group Issues Video Game Analysis for April 2015

NPDGrouplogoIn the most recent video game analysis from The NPD Group’s Liam Callahan, overall sales across hardware, new physical software, and accessories in April grew by 3 percent over April of last year, due to the strength of new physical software sales, offsetting losses from hardware and accessories. April hardware sales decreased by 4 percent, due to the 55 percent decline in sales of seventh-generation console hardware. After 18 months on the market for Xbox One and PlayStation 4, cumulative hardware sales for those consoles are more than 50 percent higher than the combined sales of Xbox 360 and PlayStation 3 at the same point in their life cycles.

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