China Toy Fair


Dedicated Rilakkuma Shop to Launch at FAO Schwarz in October

RilakkumaFAO Schwarz will convert three towers in the Grand Hall of its New York flagship store into a Rilakkuma destination for the month of October. Over the past decade, the Rilakkuma brand and its characters have become a key part of Japanese culture and the essence of the Kawaii lifestyle, which emphasizes cuteness and adorableness.

FAO Schwarz currently carries a variety of plush Rilakkuma product in its flagship store and online at fao.com. To celebrate the brand’s shop-within-a-shop launching in October, FAO Schwarz will expand its product assortment to include Kigurumis, hats, cell phone cases, ear buds, graphic t-shirts, and new plush items.

In 2003, San-X launched Rilakkuma in Japan, and Aliquantum International (AQI) has since brought the brand to North America.

Spin Master to Participate in First Integrated Summer Camp Program

logo_spinmasterSpin Master has partnered with Youth Venture Marketing LLC and the American Camp Association (ACA) for the first integrated summer camp program. Spin Master products will be integrated into more than 135 camp programs across the U.S. at ACA-accredited camps through August. Campers will have the opportunity to interact with Spin Master brands such as DigiBirds, IONIX, Kinetic Sand, Meccano, Sew Cool, and Wackytivities.

University Games Launches Annual National Young Game Inventors Contest

NYGIC_SplashPageUniversity Games has invited young game inventors with original board game ideas to participate in the 22nd annual National Young Game Inventors Contest for a chance to have their game manufactured and included in the University Games lineup next year. Additional prizes include a family vacation to San Francisco, Calif. (includes four nights lodging and airfare for up to two adults and one child), a $10,000 savings bond for college, and a complete library of board games from University Games.

Entries are now being accepted for the contest, which is open to kids ages 5 to 12, and sponsored by Toys “R” Us and Scholastic Parent & Child magazine. Complete rules and entry forms can be found at www.nygic.org.

Since the National Young Game Inventors Contest was launched in 1993, it has encouraged thousands of young children to stretch their imaginations and develop board games such as Munch Math, Rapunzel’s Revenge, Rhyme Time, and more.

Jyrobike Inc. Creates the World’s First Auto Balance Bicycle

red bike aloneJyrobike Inc. has gotten rid of the concept of training wheels and pedal-less bikes, all while revolutionizing a kid’s first bike riding experience. The Jyrobike made its debut on Kickstarter earlier this month and the campaign has already exceeded its initial funding of $100,000.

The company designs and manufactures the world’s first and only Auto Balance Bicycles,  with a Control Hub built into the front wheel. The Control Hub has a motor driven gyroscope inside of it, which keeps the rider balanced and upright while he or she is pedaling, even if he or she tips or wobbles. It can also be placed on a standard bike wheel. [Read more...]

Spin Master Is Revving Up for Monster Trucks

MonsterTrucks.logoParamount Licensing has agreed to a master toy license deal with Spin Master Ltd. for next summer’s film Monster Trucks. It marks the first licensee partnership in support of the live action film, which is based on an original concept by Paramount and directed by Chris Wedge.

Spin Master will develop an extensive line up of vehicle-based products that will launch alongside the film.

“This line will be a major presence at retail and a cornerstone of our licensing program across all major categories,” said LeeAnne Stables, president of consumer products and head of Paramount’s marketing partnerships.

Saban’s Red Mighty Morphin Power Ranger Joins 88th Annual Macy’s Thanksgiving Day Parade

Oct7.SabanFans will see the all-new legendary Red Mighty Morphin Power Ranger at the 88th annual Macy’s Thanksgiving Day Parade this November. The Power Ranger’s debut at the parade will mark the first-ever Power Ranger balloon.

The parade will air nationwide on November 27 from 9 a.m. to noon in all time zones.

Transformers: Age of Extinction Mobile Game Available Now for iPhone, iPad, and iPod Touch

June19 transformers imageDeNA and Hasbro, Inc.’s Transformers: Age Of Extinction – The Official Mobile Game, based on Hasbro’s toy brand and the Paramount Pictures film, Transformers: Age of Extinction, is now available exclusively on the App Store for iPhone, iPad, and iPod touch, bringing the blockbuster action to mobile devices. This fast-paced combat runner game immerses players in the Transformers universe as they help the Autobots defeat their Decepticon enemies.

The game is coming to Google Play for Android devices soon. Players can pre-register to be notified when the game is available on Android here.

All Aboard for Thomas Land in North America

Thomas Pop-Up CardA full-scale Thomas & Friends attraction is set to debut in South Carver, MA next summer. This marks the largest permanent Thomas & Friends attraction in North America.

This family amusement park – which is currently in development with HIT Entertainment, a division of Fisher-Price – will be conveniently located within Edaville USA, near the greater Boston and Providence areas.

Thomas Land will cover 11.5 acres and feature 14 rides based on the Thomas & Friends Island of Sodor. The rides will feature iconic characters Thomas, Diesel, Toby, Cranky the Crane, and Harold the Helicopter.

CPSC Joins International Effort to Prevent Button Battery-Related Injuries and Fatalities

During International Product Safety Week, June 16 to 20, a bi-annual meeting of government, industry, and consumer organizations, the U.S. Consumer Product Safety Commission (CPSC), and counterparts from 12 other countries and jurisdictions have teamed up to make button battery safety a global priority.

This past Tuesday, in Brussels, Belgium, CPSC representatives and the Organisation for Economic Co-operation and Development (OECD) discussed dangers associated with coin-size batteries, aka coin cell batteries. These are used in an increasing number of small electronics around the home, and are frequently left within a child’s reach. Incidents of young children and seniors unintentionally swallowing the batteries have resulted in thousands of reports of injuries worldwide.

CPSC reached out to battery manufacturers and is encouraged by recent efforts that have resulted in new safety warnings and packaging changes. CPSC is working with industry, public health officials, and the global community to continue the progress of preventing coin cell battery-related incidents.

Parents and caregivers, meanwhile, are urged to keep products containing these batteries away from children.

Universal Studios Launches the Transformers Fan Experience

Universal Studios Hollywood TRANSFORMERSThe first Transformers Fan Experience takes place today at Universal Studios Hollywood as an extension to the official “BotCon” Transformers Collectors’ Convention. The exhibit will feature the new Optimus Prime movie vehicle, a panel discussion with Hasbro insiders, a performance by Stan Bush, and after-hours to the award-winning attraction Transformers: The Ride-3D