Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

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NPD Reports April 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Apr. 2 to 29, 2017 grew 10 percent to $636 million compared to last year, according to analysis from The NPD Group. [Read more...]

Skyrocket Toys, Marvel Partner for Spider-Man: Homecoming Drones

skyrocket_spider-manspiderdrone

Skyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

Funko Acquires Loungefly

Funko-300x102Funko LLC acquired the contemporary fashion accessories company Loungefly. Financial terms were not disclosed.

Loungefly, a Southern California-based company sells a selection of handbags and fashion accessories under various licensed brands such as Disney, Marvel, Star Wars, Sanrio, and Pokémon. Products are sold through specialty stores, boutiques, and department stores around the country. [Read more...]

Activision Blizzard Consumer Products Group Debuts at Licensing Expo 2017

Activision Blizzard Consumer Products Group, the newly-created division made its debut at Licensing Expo 2017. Leveraging franchises from across the company, the properties offer opportunities across gameplay, linear storytelling, e-sports, and consumer products. [Read more...]

Super Wings’ Jett Joins Giant Helium Balloon Lineup in Macy’s Thanksgiving Day Parade

superwingstgparadeJett, the transforming robot-plane from the animated preschool series Super Wings, will take to the skies for the 91st annual Macy’s Thanksgiving Day Parade as a giant character balloon. The helium balloon measures approximately 39 feet wide, 45 feet long, and 30 feet tall.

Super Wings tells the story of Jett as he travels the world to deliver packages to children. Every delivery brings forward new problems for Jett and his friends and they must work together to solve them. [Read more...]

Jakks Pacific Appointed as Master Toy Licensee for Mega Man

jakks_megamanDHX Brands and Dentsu Entertainment USA appointed Jakks Pacific Inc. as worldwide master toy licensee—excluding Asia—for their co-produced animated series Mega Man. The deal brokered by CPLG North America.

The multi-year license agreement allows Jakks to exclusively manufacture, market, and distribute a range of consumer products, including action figures, figurines, play sets, accessories, dress-up and role-play, Halloween costumes, plush, and vehicles. [Read more...]

YouTube Personality JoJo Siwa Unveils New Consumer Products Line with Just Play, Spin Master, Rubie’s

jojosiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. [Read more...]

Hasbro Opens Ticket Sales for HASCON

hasconHasbro opened ticket sales for its first HASCON FANmily event. Single day and three-day tickets and VIP packages are now available for purchase worldwide.

Appearances and meet and greets featured at the event so far include Transformers films produce Lorenzo Di Bonaventura, Stan Lee, original Transformers voices Peter Cullen and Frank Welker, “Chewbacca Mom,” and more. [Read more...]

ASTRA Adds Industry Service Pavilion to Marketplace & Academy

ASTRAMarketplaceThemeAn Industry Service Pavilion will be available for attendees on the exhibit floor at American Specialty Toy Retailing Association (ASTRA)‘s 2017 Marketplace & Academy.

ASTRA affiliate partners participating in the Industry Service Pavilion may provide show-only specials and additional resources to ASTRA attendees who visit the pavilion.

Marketplace & Academy will be held from June 25 to 28 in Philadelphia, Penn. Click here to register!