Mobile devices are now the most used platforms for gaming among kids ages 2 to 17 (63 percent), according to Kids and Gaming 2015, the latest report from The NPD Group. The shift has occurred as now only 45 percent of kids ages 2 to 17 are gaming on a home computer, down 22 percent since 2013. This decline has been seen in all age groups, but is most pronounced among those ages 2 to 5. [Read more...]
This fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.
The Toy Industry Association (TIA) kicked off its centennial anniversary celebrations last Thursday with a ribbon cutting ceremony at the new Toys Halls of Fame exhibit at The Strong National Museum of Play in Rochester, New York. The event honored those who have contributed to the toy industry’s evolution and success and recognized TIA members who have brought play to generations of children. Later that night, TIA members and industry greats came together to honor toy industry pioneers and luminaries to celebrate the TIA’s 100th anniversary at the evening dinner reception. [Read more...]
Disney Consumer Products is ready to kick-off the second annual celebration of the Marvel Super Hero September campaign on September 25. This five-week retail event will offer a variety of product offerings and activities including the launch of Marvel’s Avengers: Age of Ultron on DVD and Blu-ray, and Playmation Marvel’s Avengers.
With Walmart, Target, Toys “R” Us, Party City, and Disney stores on board, fans can expect to see a new lineup of products across a range of categories, including Spider-Man Color Shock Slingers from Hasbro, Spider-Man construction sets from Lego, Marvel RC Hulk Smash from Jakks Pacific, a personalized Marvel’s Avengers: Black Ops Field Guide by Sourcebooks, and the first introduction of Marvel characters as part of the Disney Store’s Tsum Tsum line of collectible plush. [Read more...]
Next year, the Legoland California Resort will add a new Ninjago-themed land, which will include Ninjago: The Ride. Guests will enter the new Ninjago land through a giant archway behind the resort’s Imagination Zone, which is designed to lead them into a courtyard where they begin their ninja training.
The Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.
Play Fair–“a celebration of play and entertainment for all ages”–will bring new and beloved toy and pop culture brands together under one roof this February for an interactive and fun-filled live event open to families, collectors, and media. Powered by the Toy Industry Association (TIA) and LeftField Media, Play Fair will take place Saturday, February 13 and Sunday, February 14 at New York City’s Javits Center North.
At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans of all ages will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited-edition products, and rare variants of beloved toys and games. [Read more...]
Lost My Name, which creates personalized storybooks, has teamed with Story Time from Space, NASA, and CASIS to send a copy of its new book up to the International Space Station, where it will be read to a child. Fittingly, the book is entitled, The Incredible Intergalactic Journey Home, and is about a child lost in space who has to find their way back home.
Fisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.