Here at The Toy Book, we constantly find ourselves staring at the unfolding future of toys. In the case of action figures, the future always seems to be on bigger, sleeker, and more—whether that pertains to more points of articulation, more swappable accessories, more high-tech bells and whistles, etc.
There’s no denying that Jurassic World and its Indominus Rex roared into the North American International Toy Fair in a big way this year. There are figures and role play and plush (oh, my!) and so much more inspired by the upcoming film—and they’re all really exciting. But, as a big prehistoric fanatic myself, I was excited to see that dinosaurs themselves were quite trendy this year (Finally! The world is catching on!), even if they won’t be appearing in a major motion picture later this spring.
by Simon Forsyth, Media Relations Advisor, Corporate Communications, Export Development Canada
As kids we needed toys. They spurred our imaginations, occupied our days, and generally brought joy to our then simple lives. But our love for them was fickle–we’d obsess over them one day, discard them the next, and soon beg for new ones.
Science kits are typically geared toward kids ages 8 and up. There have been plenty of logical reasons for this—for one thing, kids need to be able to read the manual to do the experiments; and for another, science experiments can be complex, requiring kids to have longer attention spans and higher critical thinking skills. However, at this year’s North American International Toy Fair in NYC, many companies have found ways to introduce science to a younger audience.
Fresh air, sunlight, and exercise are all wonderful things. Unfortunately, many kids just aren’t getting enough of them. At the recent North American International Toy Fair, I encountered numerous toy makers who are trying to address this problem by developing new outdoor toys that encourage kids to get off the couch for some outdoor physical activity. Many feature novel tweaks to familiar play patterns, and the sheer breadth of items on-hand was impressive. Most surprisingly, not all of them try to pry kids away from their mobile devices or video screens.
Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.
This year, bathtime and playtime will become one and the same. Kids will no longer take pride in going days without bathing or purposely “forgetting” to wash behind their ears. In fact, judging from all of the amazing bath toys seen at the North American International Toy Fair, I’m betting that kids everywhere will be cleaner than ever and the dreaded bathtime battle between kids and parents will be a thing of the past. So, check out these babies and get ready for them to hit store shelves throughout the year! (Thought you should know, they’re listed in no particular order.) [Read more...]
Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]
We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order: