Dolls are getting more diverse all the time, and that diversity extends beyond ethnicity. Peek online or at your local toy store, and you’ll see that the doll aisle offers a wider variety than ever before, including boy dolls, ones featuring characters with interests in science and computers, and models depicting disabilities. Truly, we are living in a Golden Age of doll play, given how many niches are represented. And that’s leading to something pretty interesting: that the different niches themselves are starting to blur together.
A version of this commentary first appeared in the July/August issue of The Toy Book.
Game nights are a terrific way to unwind, and the one hosted by the American Specialty Toy Retailing Association (ASTRA) during its Marketplace & Academy in Charlotte, N.C., this past June was no exception.
In recent days, the toy industry has been abuzz with the news that Target will remove gender labels from its in-store marketing. That means for the retailer’s toy department, there will no longer be signage referring to certain toys as being girls’ and others as boys’, nor shelves swathed in pink or blue paper, which traditionally have had gender-specific connotations (pink for girls, blue for boys).
There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.
Pet ownership is a rite of passage for many children (and families), but it can also be a real hassle. After all, the vast majority of pets must be fed, cleaned up after, groomed, etc. They require constant care and semi-regular attentiveness, in other words, and that can be a real challenge for young ones (and some adults, too), who may not be used to that level of responsibility.
by Ed Desmond, executive vice president of external affairs, Toy Industry Association (TIA)
One of the biggest threats facing your business today is the increasing problem of state after state seeking to ban certain chemicals used in toys. Individual state legislatures—and even counties—have been creating their own flawed chemical management laws, which could force retailers to pull perfectly safe products from store shelves. While the TIA is working to prevent such state laws, we are also actively engaged in addressing this threat by urging Congress to pass a federal, uniform chemical management policy that will help preempt state-by-state activity.
by Sara Erickson, owner, Rook’s Comics and Games
Sitting in my game store on a warm Saturday afternoon, I watch as customers stream in with tote bags full of games they plan on playing during the next three or four hours. I know most of them by name and would consider many of them my friends. They’ve been shopping and playing at my store for the past nine years, and I’ve seen them grow from awkward teenagers into professional adults. Many have even outgrown my store and are now shopping at the local toy store across the street for their own kids. Eventually, the cycle will repeat and I’ll be selling the newest hot game to the next generation.
So I recently attended the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy, which took place in Charlotte earlier this month. While it wasn’t nearly as overwhelming as its northeastern counterpart, February’s North American International Toy Fair, it was still a great place to spot new developments in toys and games, especially the latter.
This past Tuesday started out innocently enough. We were monitoring the news out of Electronic Entertainment Expo (E3) when the announcement broke: As part of an agreement between Disney Interactive, Lucasfilm, and Sony, this fall will see the arrival of a special version of the upcoming Disney Infinity 3.0. The limited-edition Star Wars Saga Starter Pack will offer fans the chance to play as Boba Fett, the popular bounty hunter from the Star Wars movies. It will also allow players access to a much-anticipated Disney Infinity Play Set one month before it arrives on shelves, and even more importantly—at least, for the purposes of this commentary—the deal is only available for Sony’s PlayStation system.