COMMENTARY: These Outdoor Toys Put a New Spin on Keeping Kids Active

Backyard Sports Mega Morph Super Hoop, from Day 6

Fresh air, sunlight, and exercise are all wonderful things. Unfortunately, many kids just aren’t getting enough of them. At the recent North American International Toy Fair, I encountered numerous toy makers who are trying to address this problem by developing new outdoor toys that encourage kids to get off the couch for some outdoor physical activity. Many feature novel tweaks to familiar play patterns, and the sheer breadth of items on-hand was impressive. Most surprisingly, not all of them try to pry kids away from their mobile devices or video screens.
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COMMENTARY: Toy Fair 2015 Debuts Plush for Both Kids and Adults

Moulin Roty Cat Plush, from Magicforest

Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.

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COMMENTARY: Bathtime Toys Clean Up at Toy Fair 2015

Playmates.BathTubVehiclesThis year, bathtime and playtime will become one and the same. Kids will no longer take pride in going days without bathing or purposely “forgetting” to wash behind their ears. In fact, judging from all of the amazing bath toys seen at the North American International Toy Fair, I’m betting that kids everywhere will be cleaner than ever and the dreaded bathtime battle between kids and parents will be a thing of the past. So, check out these babies and get ready for them to hit store shelves throughout the year! (Thought you should know, they’re listed in no particular order.) [Read more...]

COMMENTARY: At Toy Fair 2015, Classic, Low-Tech Play Is Alive and Well

Crayola Cling Maker, from Crayola

Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]

COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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COMMENTARY: The Toy Industry Celebrates Valentine’s Day

SkylandersPopFizzOh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. [Read more...]

COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle

FrozenFever2It’s the age of Frozen, and not just because of this freezing weather we’ve been having.

If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]

GUEST COMMENTARY: International CES Explodes with Family-Friendly Tech

by Reyne Rice, toy trends analyst and consultant

Meccanoid G15 KS, from Spin Master

During the first week of January, International Consumer Electronics Show (CES) 2015 unveiled the latest consumer electronics innovations. Kids, families, and educators were among the target audiences for this new world of technology, which extended across all exhibitor areas. Here are some of the family tech-focused highlights from the show: [Read more...]

COMMENTARY: Hey, Toy Industry! It’s Not Too Late for New Year’s Resolutions

NewYearsconfettiAh, the start of a new year. Typically, it’s the time in which we take stock of what we have, consider how we can make our lives even better, and then “resolve” to carry out those plans. It’s with this in mind that I’ve put together a list of New Year’s resolutions–not for myself, mind you; I’ve already composed that list, which is why this commentary is up at deadline, instead of several hours past. No, I’m talking about resolutions that I’d like the toy industry to consider taking on. Because as absolutely perfect as a thing is, there’s nothing like a detached observer’s unsolicited advice to make it even more perfect, am I right? [Read more...]

COMMENTARY: I Don’t Know Art, But I Know What I Like (and That Includes Books about Lego)

Everybody loves Lego. But naturally, not everyone loves it in the same way. For some, what they find most appealing is the look of the bricks, which can capture the shape of an object—whether we’re talking about the Empire State Building or the Batmobile—while retaining an element of whimsy. For others, what makes Lego so awesome is the infinite number of possibilities it presents; that is, the fact that with enough pieces (and the right ones), a person can construct whatever they want. The only limiting factor is one’s imagination. [Read more...]