Lum Lums Circle of Friendship Sighting!

Lums Lums from Imperial ToyLum Lums‘ Valerina, from Imperial Toy, holds hands with her friends at the recent American International Toy Fair. Valerina and her fellow dolls encourage positive social play for girls. Their goal is a world of inclusion in which kids can experience the treasure of friendship.

Delta Offers Minnie Mouse Table, Chair Set

Delta Children’s Minnie Mouse Table and Chair set features pink, purple, and bows galore. It’s a great place for little ones to color, learn, and hold lavish tea parties. The set is currently sold at Target.com.

Laser Pegs to Release NFL Series


For the third quarter, Laser Pegs will introduce a line of NFL-licensed light-up building brick sets.

Power Rangers Celebrate 20th Anniversary

Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!

Thomas the Tank Engine Ice Sculpture and Toys “R” Us Enjoy a Playdate

Sir Topham Hatt poses with the Thomas the Tank Engine Ice Sculpture in Times Square and reads a Thomas & Friends story to the kids at Toys “R” Us Times Square on Friday, February 8 to celebrate the launch of the Thomas Wooden Railway Line and the 110th American International Toy Fair.

PHOTO: The Toy Book Previews TMNT Line from Playmates Toys

Jackie Breyer and Laurie Schacht have some fun at Playmates ToysTeenage Mutant Ninja Turtles Toy Fair Preview in New York last week. Aside from the fun role-play lineup, we also love the Mutagen Ooze Action Figures, and the Pop-Up Pizza Playset Anchovy Alley. The pizza box pops open into a subway scene that stands 18-inches tall. Ninja action features in the play set include a portable pizza oven that flings fresh pizzas, floor traps, a tricky sewer cover that throws the bad guys for a loop, and an abandoned subway tunnel. 

PHOTO: Toy Insider Mom Joins Barbie’s Moving Crew

Toy Insider Mom and The Toy Book publisher Laurie Schacht helps Barbie move out of her Malibu Dreamhouse. For more info on Barbie’s move, click here.

Need Help Shopping for a Child with Special Needs? Check This Infographic

Toy Guide infographic brought to you by Child Birth Injuries.

President Obama Endorses American Manufacturing During Visit to The Rodon Group/K’NEX Brands

President Obama and White House Staff converged at The Rodon Group’s facility last Friday to show support for American manufacturing companies, the jobs they create, and the working middle class. The President’s backdrop was colorfully filled with K’NEX building toys, including an American flag made of 49,000 K’NEX pieces. [Read more...]

Delta’s Disney Princess Deluxe Toy Box Bench Perfect For Little Princesses

Check it out! New from Delta, the Disney Princess Deluxe Toy Box Bench features beautiful pastel colors, doubles as a bench, and is the perfect storage box to put away any little Princess’ toys. Available now at Toys “R” Us. http://www.toysrus.com/product/index.jsp?productId=12800252