Pirates: On Stranger Tides Merchandise to Debut Beginning in March

At a pirate-themed preview event earlier this month, Disney Consumer Products unveiled a new toy line based on the upcoming fourth installment of the Pirates of the Caribbean film series, On Stranger Tides. The 3-D movie will release in theaters on May 20.

The On Stranger Tides toy assortment, debuting in stores beginning this March, will include figures and play sets with a special black light from Jakks Pacific. The black light accessory that comes with all four-inch figures, four-inch Legend Pack figures and accessories, and the Queen Anne’s Revenge play set unveils a secret reveal that turns the figures into zombies. Jakks will also introduce new strategy-based board games based on the movie this fall.

The Lego Group will introduce nine play sets based on the movie, including a buildable version of Queen Anne’s Revenge and the Whitecap Bay play set, in which Jack Sparrow and the other pirates encounter mermaids.

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Disney Tangled: The Video Game is Now Available

Disney Tangled: The Video Game—inspired by Tangled, the 3-D Disney movie that opens in theaters tomorrow—is now available at retailers nationwide. Click the postcard above to zoom in and read more info, and view sample screenshots below.

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Photos: Fifth Wimpy Kid Book Launches with Parking Lot Party

On November 9, BookPeople book store, located in Austin, Tex., hosted the official launch party for Diary of a Wimpy Kid: The Ugly Truth, the fifth installment in the book series. The Diary of a Wimpy Kid “Parking Lot Party” attracted more than 1,600 people, including the books’ author and illustrator Jeff Kinney and Wimpy Kid actors Zachary Gordon and Robert Capron.

Among the free family-friendly activities was a life-size version of Pressman Toy’s Diary of a Wimpy Kid Cheese Touch Board Game, co-created by Kinney. In the board game, kids laugh and talk as they face creative, social, and intellectual challenges. The player who successfully gets inside everyone else’s heads wins, but wrong answers could get players stuck with the moldy cheese that was found on the basketball court.

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Disney Store Times Square Opens With Grand Celebration

Last week, Disney Store celebrated the grand opening of its Times Square location with appearances by celebrities, New York City’s Mayor Michael Bloomberg, and more. The celebration kicked off with a colorful parade of Disney characters—including Mickey Mouse, Cinderella, and Buzz Lightyear—as they arrived by horse-drawn carriages and classic cars and traveled down a trail of Pixie dust.

Hosted by Robin Roberts from ABC’s Good Morning America, other celebrity appearances included Melissa Joan Hart of ABC Family’s Melissa & Joey; Anika Noni Rose, voice of Princess Tiana from Disney’s The Princess and the Frog; ESPN’s Jesse Palmer; actress Brooke Shields; Bloomberg; Walt Disney Co. President and CEO Robert Iger; and more.

The two-level, 20,000-plus square foot Disney Store in Times Square boasts a 2,250-square-foot digital billboard, a two-story Disney Princess castle with a “talking” Magic Mirror, colorful Lucite trees throughout the store that showcase custom Disney content, and a 350-square-foot Disney Store Theatre that features a 12-foot screen, playing Disney film clips, videos, and more. Kids can also build a customized Disney·Pixar Cars-branded Ridemarkerz car or purchase exclusive New York City-inspired Disney merchandise.

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Photos: Happy Veterans Day!

Happy Veterans Day! Here are some photos from the New York City 2010 Veterans Day Parade, which went right by The Toy Book‘s office:

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Giantmicrobes Introduces Food Poisoning Plush, More for the Holidays

Ever wondered what food poisoning would look like in plush form? Well wonder no more, Giantmicrobes, Inc.—designers of collectible toys inspired by the microscopic world—is releasing new editions to its educational toy line.

The new products, like all Giantmicrobes products, includes the toy modeled on electron micrographs, enlarged a million times, and includes the micrograph image as well as information about the microbe it represents. The collection spans more than 100 microbes, including Common Cold, Brain Cells, Bed Bugs, and more.

On November 5, the company released Food Poisoning and Diarrhea, as well as Nibble the Bed Bug vinyl figure. Each vinyl figure comes with an animation flipbook and an action-pose sticker.

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Photos: Pop-Up Shops to Appear from So So Happy

In time for the fall and holiday season, So So Happy is launching pop-up shops at galleries and toy boutiques such as Munky King and Giant Robot.  The mini-boutiques will include art books, apparel, bags, wallets, buttons, stickers, postcards, collector plush, toys by Toynami, and more. So So Happy is also working on a new line of character flash drives from Mimobot.

Additionally, collectible toy store Meltdown Comics is preparing for the grand opening of a 500-square-foot So So Happy shop on December 1.

For more information on So So Happy, visit www.sosohappyonline.com. Photos after the jump.

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New Product: Sqwishlanders Collectible Characters

Sqwishlanders are a rebranded version of the tiny, squishy characters that were first introduced as Pet Friends more than four years ago. The ¾-inch rubbery collectible characters are sold in vending machines and come with a unique code for online play at Sqwishland, www.sqwishland.com, a free, kid-friendly virtual world where the characters can be cared for and kids can play games and activities. Parents can also sign their kids up for a premium membership for access to more mini-games and activities.

Certain Sqwishlanders are plentiful, such as the black and white Sqwow who can be found nine out of 10 times in 6-pack and 12-pack capsules, and others are rare such as the brown and white Sqwow who can only be found four out of 100 times.

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Photos: Kidrobot Releases Series 2 of The Simpsons Vinyl Figures

Twentieth Century Fox Consumer Products has teamed up with Kidrobot to release a second series of The Simpsons vinyl toy mini-figures. With 25 new figures in total, including 15 new characters, Series 2 features two alternate versions of the family.

The series will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl figure stands three-inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) at all five Kidrobot stores, kidrobot.com, and at select retailers worldwide alongside Series 1 of The Simpsons vinyl toy mini-figures.

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Photos: Charisma’s New Play Baby Doll Collection to Release in January

Charisma is launching a new play baby doll collection for children aged 1 and older, the Adora Playtime Dolls. The 12-inch Adora Playtime Dolls come in five skin tones and eye combinations. With lifelike features such as a silky smooth body, a bean bag-weighted bottom, and sculpted faces, the dolls can also be accessorized with a range of 12 accessory SKUs.

All Adora dolls are lightly scented with a fresh baby powder scent. The dolls were sculpted in the Adora studio and are hand-crafted; each face has been hand painted and each costume is individually sewn.

The collection was previewed with select buyers during the Toy Industry Association’s Fall Toy Preview at the Dallas World Trade Center, held October 4-7. The full line will be available to retailers starting at the Atlanta Gift Show, to be held January 12-19. Shipping to retailers will begin in late January.

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