China Toy Fair


Gryphon House Teaches Kids About Science

Science-Not Just for Scientists!

Science—Not Just for Scientists!, from Gryphon House Inc., teaches kids about the world of scientific discovery. The book features more than 40 pages of hands-on activities, reproducible handouts, and colorful photos that empower children to question, experiment, and develop abstract reasoning skills. With the help of step-by-step instructions and lists of easy-to-find materials, children ages 3 to 6 will explore the water cycle, simple machines, energy paths, and more.

Warner Bros.’ and TT Games’ Lego Ninjago: Nindroids Available for Nintendo 3DS and PlayStation Vita

July28 ninjagoWarner Bros. Interactive Entertainment, TT Games and The Lego Group announced the release of the action-adventure video game, Lego Ninjago: Nindroids, available in North America for the Nintendo 3DS handheld system and the PlayStation Vita handheld entertainment system.

Based on the first five episodes of the animated television series Ninjago: Masters of SpinjitzuLego Ninjago: Nindroids is rated for ages 10 and up, and takes players to New Ninjago City, where the Ninja face a technological threat by the evil Digital Overlord and his robotic army of Nindroids. Playing as their favorite ninja, players battle through more than 30 exciting levels with cool vehicles, signature weapons, and new Technoblades, all the while partaking in missions to help save the city.

Barbie and the Secret Door Opens into a Magical World

Universal Studios Barbie and the Secret DoorIn Barbie and The Secret Door from Universal Studios Home Entertainment, Barbie stars as Alexa, a shy princess who discovers a secret door in her kingdom and enters a whimsical land filled with magical creatures and surprises. Inside, Alexa meets Romy and Nori, a mermaid and a fairy, respectively, who explain that a spoiled ruler named Malucia is trying to take all the magic in the land. To her surprise, Alexa has magical powers in this world, and her new friends are certain that only she can restore their magic.

With seven original songs and a trifecta of characters, Barbie and The Secret Door will be available on Blu-ray Combo Pack including Blu-ray, DVD, and Digital HD with UltraViolet on September 16.

Plants vs. Zombies Garden Warfare Is Now Available on PC

June24 plants vs zombiesPopCap Games, a division of Electronic Arts Inc., has launched Plants vs. Zombies Garden Warfare for PC on Origin and retailers worldwide. Players choose a side and square off in combat against plant or zombie opponents, utilizing an arsenal of outrageous weaponry. Character favorites from the franchise such as Sunflower and Chomper reprise their roles, and the game also introduces new characters such as Ice Cactus and All-Star Zombie.

Players also get to play new free game content, including the Garden Variety Pack and Zomboss Down.

Plants vs. Zombies Garden Warfare features four distinct game play modes, including 2 to 4 player co-op, 12 vs. 12 competitive multiplayer called Gardens & Graveyards and Team Vanquish, and eight vs. eight Gnome Bomb. Players can also use Jewel Junction, a new multiplayer map. [Read more...]

COMMENTARY: Making the Most of the Fourth of July

Time is flying, and it’s hard to believe that next weekend is already the Fourth of July. For many families, this means barbecues, friends and family, music, and to top it all off, a spectacular fireworks display. Many Fourth of Julys from my childhood were spent at the beach or someone’s pool, and the days always seemed to last forever—in a good way. While the grown-ups mingled, we kids would embark on a day of adventure—exploring, playing, competing, and forging relationships. Here are some toys to give kids everything they need for a fantastic Fourth of July:

butterflynet

Toysmith’s Fish-Butterfly Net is a classic way to keep kids entertained for hours in the great outdoors. This multi-purpose net lets kids catch insects on land, minnows in the water, or fireflies once the sun goes down. I remember spending hours with my friends and cousins outside at the docks, waiting to plunge the net in at just the right time to catch the tiny fish that flickered in the sun beams. Bonus points if there’s a pond nearby for catching frogs. [Read more...]

GP Flair’s New Friend Xeno Comes Out to Play

June12 xenoGP Flair has unveiled the first details of the marketing drive behind Xeno, its interactive baby monster set to launch at the end of July.

With his unique aesthetics and multifaceted personality, Xeno offers a new play experience for children ages 6 and up. Xeno has more than 10 emotions, including happy, sad, playful, hungry, and unwell, along with more than 40 eye expressions, allowing him to communicate how he is feeling. His multiple sensors respond to touch, which allows kids to tickle, feed, and play with him. Xeno also loves music and will dance and sing along to songs, but will refuse to listen to songs he does not like. He also comes preloaded with five mini-games and can even talk to his Xeno Friends.

Downloading the free app will allow kids to play additional games and explore Xeno’s world.

Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.

COMMENTARY: Summer Is Here!

Yes, yes, I know that summer actually starts next month. But for all intents and purposes, Memorial Day weekend is the unofficial start of summer, and for the next three months, we’ll be cramming in as many cookouts, camping trips, beach days, and family get-togethers as we can. Kids have already started the countdown to the end of the school year, and after the long, harsh winter we had here in the northeast this year, they’re ready to get out and make the most of their summer vacation. Here are some great outdoor toys that will make it a summer to remember:

slipnslide

The Slip ‘n Slide Wave Rider, from Wham-O, is an obvious go-to for a hot summer day. This 16-foot slide is a classic way for kids ages 5 to 12 to cool off and have hours of fun. Hydro-glide technology creates water beads on the surface, giving kids a fast ride, and the included boogie board gives an even smoother time as kids slide alongside the water bumper and into the splash pool. The bumper also continuously sprays water, guaranteeing a cool, wet ride. [Read more...]

COMMENTARY: Learning Healthy Habits Has Never Been This Much Fun!

As adults, we’re always obsessing over chasing that elusive 10 pounds that we gained so easily after college, but still haven’t figured out how to lose. Going to the gym and eating organic foods are second nature to those who have adapted healthier lifestyles in an effort to be at their best. It’s difficult to make those changes—switching french fries for brussels sprouts and being active instead of sitting on the couch all day. Why, then, don’t we give our kids a head start in this crusade? We should be teaching these healthy habits as early as possible.

eggplantAt Toy Fair 2014, there was one booth that stuck out to me, mostly because there was a dancing carrot in superhero gear in front of the ss-logotable. Hey, whatever you have to do! But the premise of this company is just that—to put a fun, positive light on vegetables and to get the attention of kids. [Read more...]

Aryaball Kickstarts Into Motion

AryaBall HeadshotWith kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t have to.

Forutanpour, owner and head coach of Aryaball, encourages active play through his new toy invention. The Aryaball and Aryabat are foam products made for kids ages 3 to 10. It allows kids to play five sports at once—with just one ball and one bat. The outer shell of the product is a full sized, regulation 5 soccer ball. The ball then opens up to reveal a football and flying disc. The football also twists and opens to uncover a soft baseball with the dimples of a golf ball. Kids can play baseball with the Aryabat or swing the tip out 90 degrees to turn it into a golf putter.

Forutanpour was inspired to create the product one afternoon when he was at the park with his son Arya. The two were throwing a football around when Arya, who the business is named after, asked to play soccer instead. Foruntapour did not have any other sports equipment with him, but after his son insisted, the pair ended up kicking the football to try to use it as a soccer ball.

AryaBall Product“That’s when it dawned on me that I’m not the only dad who forgot to bring all the balls to the park,” Forutanpour said. “I didn’t want to carry a bag with the soccer ball, baseball, football, and golf. I could reinvent the football and soccer ball. It’s about solving a problem I saw.” [Read more...]