China Toy Fair


China Toy Expo Highlights Sustainability, Safety, and Education as Popular Trends in China

Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo.

The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this past Tuesday in sprawling fashion at the Shanghai New International Expo Center in Shanghai. Across three days, 1,364 global brands were on display, and roughly 80,000 visitors were expected to participate.

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The China Toy Expo took place at the Shanghai International Expo Center in Shanghai from Oct. 14-16.

Recent news shows reasons to be optimistic about the Chinese toy market’s future, including the country’s overtaking of the U.S. in terms of purchasing power. Yet based on the flow of crowds at the show, many of the types of toys that Chinese consumers are especially interested in are ones promoting sustainability, safety, and educational development. [Read more...]

Out of the Blue Enterprises Acquires Colorforms

Out Of The Blue Enterprises.logoOut of the Blue Enterprises is planning an extensive new toy line, animated series, and digital apps based on its newly acquired legacy brand, Colorforms. New products in the line are expected to debut at retail next fall, based on popular brands including Nickelodeon’s Dora the Explorer, Bubble Guppies, Spongebob Squarepants, Teenage Mutant Ninja Turtles, Peter Rabbit, Pete the Cat, and Daniel Tiger’s Neighborhood.

Colorforms Brand LLC, the new division of Out of the Blue, is showcasing its new Colorforms toy line to retailers at the Fall Toy Preview in Dallas this week.

Funko Partners with Sesame Street on New Pop! Series

Funko.SesameStreetFunko has a new license with Sesame Workshop to create a series of Sesame Street Pop! Vinyl figures. The partnership will launch at this month’s New York Comic Con with the first to market release of a Super Grover Pop! Vinyl figure, which stands 3.75 inches tall and comes in a window display box. The Super Grover Pop! Vinyl figure will be available for sale at Toy Tokyo’s New York Comic Con Booth.

A complete Sesame Street Pop! series will follow next year. The Sesame Street Pop! series will include Bert, Ernie, Big Bird, Oscar, The Count, Elmo, Cookie Monster, and Grover.

“As a company, we feel that the Sesame Street license is a fantastic way to bring our older customers back to their youth, while at the same time introducing our fun new line of collectables to younger generations,” says Andrew Perlmutter, vice president of sales.

Spielwarenmesse Announces Topics and Dates for Toy Business Forum

SpielwarenmesseegFrom January 28 to February 1, Spielwarenmesse will be hosting its Toy Business Forum for visitors to the trade show, which is scheduled to take place at the Nuremberg Exhibition Centre.

Visitors can get their knowledge of the industry up to speed at the free forums, where experts will explain new and worthwhile aspects of daily topics in 30-minute presentations.

The forums, which can be followed in both German and English, will be held daily from 1 p.m. to 3 p.m. at Hall 3A. The subjects addressed will be as follows:

  • Wednesday: ToyKnowHow: Experiencing future trends & technologies
  • Thursday: Licenses: Recognizing worldwide trends in 2015
  • Friday: Online Marketing: Understanding strategies on the World Wide Web
  • Saturday: Marketing: Discovering potentials for the trade
  • Sunday: Visual Merchandising: Creating experience worlds

A selection of talks from 2014’s Toy Business Forum can be found at www.youtube.com/spielwarenmesse. Additional information is available at www.toyfair.de/toybusinessforum.

Growth Expected for 2014 China Toy Expo and China Kids Expo

The 2014 China Toy Expo and China Kids Expo will see a 24 percent increase in exhibitors from last year, with 1,364 global brands and 80,000 visitors participating in the trade fairs over three days.

Over 300 international toy and baby products brands from more than 30 countries and regions will be exhibiting at the 2014 shows. Both participation from exhibitors and expected visitors has increased from past years’ expos. International visitor pre-registration has increased 149 percent from last year.

New exhibition hall themes and pavilions have been created to meet the needs of this year’s trade expos, which will take place in Shanghai from October 14 to 16.

Baby and Infant Products Will Be Bigger than Ever at Spielwarenmesse

SpielwarenmesseegSpielwarenmesse eG has announced an extension of space for baby and infant products at Spielwarenmesse 2015.

Nearly 350 exhibitors will have products for babies and infants at the trade fair, ranging from toys, textile articles, strollers, and furniture. These exhibitors will be located next to similar product groups, which will include dolls, plush, and wooden toys.

The trade fair will take place in Nuremberg from January 28 to February 2 of next year.

TIA to Host Young Professionals Cocktail Party in Dallas

TIA.YoungProfessionalsNetworkThe Toy Industry Association (TIA) Young Professionals Network (YPN), which supports the growth, development, and retention of young professionals in the toy industry, will host a networking cocktail party on October 8 at the Hilton Anatole in Dallas. The event will take place following the close of the second day of Fall Toy Preview.

All young toy industry professionals ages 35 and under are invited to attend the party, to be held at the Hilton Anatole Gossip Bar. Admission is free for both TIA members and non-members; TIA member company representatives will receive one complimentary drink.

RSVP for the cocktail party is requested by October 2. Questions and suggestions for expanding or improving upon the YPN—formerly known as Toy Industry Next Generation (TING)—may be directed to TIA’s Bernadette Boyle, membership manager, at (646) 454-5585.

Spielwarenmesse eG Organizes World of Toys Pavilion at Kids India 2014

SpielwarenmesseegSpielwarenmesse eG once again organized the World of Toys Pavilion at this year’s Kids India international trade fair in Mumbai. Companies from 12 countries displayed their products on Spielwarenmesse eG’s international joint stand from September 18 to 20.

In total, 153 exhibitors from 13 countries unveiled their products at Kids India, which focused on toys, baby products, licensed products, sporting goods, and leisure and hobby products.

Second Kids India to Kick Off with 40 Percent More Exhibitors

kids india 2014The second annual Kids India will kick off on September 18 with 40 percent more exhibitors than last year. The Indian trade fair will be held at the Bombay Convention & Exhibition Center, with a total of 153 exhibitors from 13 countries. The trade show organizer Spielwarenmesse eG has increased the exhibition area to 8,700 square meters, 1,500 square meters more than last year.

Kids India represents the international platform of the Indian toy industry. In addition to toys, Indian and international exhibitors will be presenting baby products, licenses, sport, leisure, and hobby. At its premiere last year, more than 100 exhibitors and over 5,200 visitors attended the trade show in Mumbai. The show offers participants free workshops and seminars, including national and international speakers discussing current issues and trends in the toy industry. [Read more...]

World of Toys Pavilion at the Hong Kong Toys & Games Fair Grows

SpielwarenmesseegSpielwarenmesse eG is increasing the display space at its World of Toys pavilion at Hong Kong Toys & Games Fair from 385 square meters to 427 square meters. According to Spielwarenmesse eG, 22 companies from 12 countries have already registered for the pavilion, and applications for the pavilion can be submitted until September 30.

The Hong Kong Trade Development Council (HKTDC) organizes the Hong Kong Toys & Games Fair, which is scheduled for January 12 to 15. For more information about the pavilion, contact Andreas Pfeiffer, project manager, Spielwarenmesse eG, at a.pfeiffer@spielwarenmesse.de.