ASTRA Increases Play Time at Marketplace & Academy

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) is giving independent toy retailers registered for ASTRA’s Marketplace & Academy up to five hours over the course of the event to play with new-to-market games and kits.

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ASTRA’s Record-Breaking Marketplace to Feature 89 First-Time Exhibitors

ASTRAlogoAccording to the American Specialty Toy Retailing Association (ASTRA), 89 toy manufacturers will be participating for the first time in its exhibit hall at ASTRA’s upcoming Marketplace & Academy. The exhibit hall, which will represent ASTRA’s largest ever, includes a total of 15 percent more exhibitors than last year.

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Innovative Stroller Zone and Electronic Pre-School Zone to Debut at Toy & Hobby China and Baby & Stroller China

MesseFrankfurtLogoTwo of the biggest toy and baby product fairs in southern China, Toy & Hobby China and Baby & Stroller China, will kick off on April 8, marking their first editions under Guangzhou Li Tong Messe Frankfurt, a new joint venture formed between Messe Frankfurt (HK) Ltd and the Guangzhou Toy Association last November. Both three-day events, held in the Poly World Trade Expo Center in Guangzhou, will run through April 10. Featuring nearly 1,300 toy and baby product exhibitors, they are expected to draw over 40,000 trade visitors.

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Kids Russia Reflects the Nation’s Interest in Toys

Toys & Kids RussiaKids Russia, which took place from March 11 to 13 in Moscow, saw a steady number of trade visitors at 10,591 retailers and buyers in attendance, compared to 10,406 last year. A total of 242 companies presented new products at the Crocus Expo International Exhibition Centre, including nine exhibitors on the international pavilion organized by World of Toys by Spielwarenmesse eG.

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Expanded Toy & Hobby China and Baby & Stroller China to Offer Wider Range of New Products

Toy&Hobby,ChinaToy & Hobby China and Baby & Stroller China are both set to return to the Poly World Trade Center Expo in Guangzhou. Held from April 8 to 10, the fairs will be some of the earliest trade events in the region, and will kick off the industry’s key sourcing season this year.

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Report of 66th Spielwarenmesse Shows Increase in Exhibitors, Visiting Countries, and More

SpielwarenmesseegSpielwarenmesse eG has released a report summarizing the results of the 66th Spielwarenmesse in Nuremberg. The total number of exhibitors was 2,857, up from 2,748 during the prior year. International exhibitors totaled 2,051 and represented 67 countries, up from 1,951 exhibitors and 61 countries during the previous year. The top five countries based on number of international exhibitors were China, Great Britain, Hong Kong, the U.S., and France. [Read more...]

Laser Pegs’ iStory Animation Teams Up with DQ Entertainment for New TV Series

PegHeadsiStory Animation Studios, a spin-off of Laser Pegs Ventures LLC, announced that it signed an agreement with DQ Entertainment International to produce a 52-episode Peg Heads CGI-animated series that will be proposed to international broadcasters. The characters will also be available as a line of toys that are compatible with other Laser Pegs building sets. [Read more...]

Toy Fair 2015 Promises to Be the Largest Yet

ToyFair15LogoThe global toy industry will gather at the 112th North American International Toy Fair this weekend for a sneak peek at this year’s new creative and skill-building toys and games. An exclusive event for trade guests and media hosted by the Toy Industry Association, Toy Fair will open its doors on February 14 for a four-day run. [Read more...]

Spielwarenmesse Garners More International Visitors, Higher Rate of Satisfaction

SpielwarenmesseegLast week, Spielwarenmesse enjoyed an increase in the number of international visitors, which rose to 58 percent, as reported by Spielwarenmesse eG. Around 72,000 trade visitors were present in Nuremberg this year, along with a total of 2,857 manufacturers from 67 countries, up from 2,748 last year. [Read more...]

Spielwarenmesse TrendGallery 2015 to Include Tech, DIY, and Science Toys

SpielwarenmesseegTrends for this year’s Spielwarenmesse TrendGallery will include Little Scientists, Express Yourself, and Beyond Reality, all believed to be promising international trends within the toy industry. All three trends, as well as new products linked to them, will be found in the TrendGallery space in Hall 3A during the fair.

The Little Scientist trend includes toys that bring scientific phenomena to life, promote logical and analytical thinking, and explain technical relationships, exposing kids to the sciences in a fun way. Express Yourself focuses on do-it-yourself toys and the processes of self-discovery realized through creativity. And nurturing the technological aspect of toy trends is Beyond Reality, which includes 3-D innovation, digital functionality, and technological components.