ASTRA Welcomes 80 New Manufacturers to Its Marketplace & Academy

astra_logo_homeAs reported by the American Specialty Toy Retailing Association (ASTRA), more than 80 new toy manufacturers will be showing new products in the exhibit hall at the ASTRA Marketplace & Academy. Most of these products are not yet available online, which gives specialty retailers the opportunity to offer them in their communities before anyone else.

“Specialty toy retailers need innovative products with high play value that consumers cannot find elsewhere, and ASTRA is the place to discover them,” said Kathleen McHugh, President of ASTRA. “These products help retailers position themselves as a hands-on shopping experience that is more creative and more fun and more interesting than the competition.”

ASTRA’s Marketplace & Academy will be held June 8 to 11 in Phoenix, Ariz. Admission to the ASTRA Marketplace exhibit hall is free to specialty toy retailers, with registration through ASTRA’s website.

Messe Frankfurt and GDTA to Organize Guangzhou Trade Shows

Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a letter of intent to join forces in organizing the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting next year.

The GDTA acts as an industry voice to communicate with the Chinese government and coordinate with the government for industry research and survey projects. It also organizes the Guangzhou International Toy and Hobby Fair.

Trade show organizer Messe Frankfurt is responsible for Ambiente, Christmasworld, Paperworld, and Tendence. It has exhibition and collaboration experience with different industry associations and government bodies in greater China.

40th Annual ICTI Meeting Starts Today in Tokyo

ICTILogo.pdfRepresentatives of national toy trade associations are convening in Tokyo today for the International Council of Toy Industries (ICTI) 40th annual general meeting. Hosted by the Japan Toy Association and scheduled for April 6 to 9 at the Grand Prince Hotel Takanawa, the meeting will explore issues currently affecting the worldwide toy industry.
In preparation for the meeting, each participating country has submitted a state of the industry report to be discussed during the proceedings. The reports touch on topics such as toy safety, as well as issues of concern to the toy industry, including chemical and environmental impacts.

For more information, contact Molly Carroll at (202) 459-0355 or Tatsuya Kobayashi at 81-3-3829-2513.

Report for Spielwarenmesse 2014 Is Now Available

SpielwarenmesseegSpielwarenmesse eG has released a report showing the main trends for the toy industry this year, which are identified as Fit4Life, Retromania, Mini Is King, and TechToys.

Among the report’s findings from Spielwarenmesse 2014, China had the largest number of international visitors, the total number of visitors from all around the world increased by more than 3,000, and 50 more suppliers exhibited baby and infant articles compared to last year.

An online version of the full report can be viewed and downloaded at the Spielwarenmesse website.

Activision Goes Big with Skylanders Behemoths

AprilFools1Activision Publishing Inc. will release Skylanders Behemoths, a new line of figures spinning out of its popular Skylanders video game series. Unveiled during Toy-kyo Toy Fair on Monday, Skylanders Behemoths features dynamic, life-size R/C versions of popular Skylanders characters. The first wave will consist of 10 five-to-seven-foot tall figures, which are scheduled to arrive in stores this October.

AprilFools2Kids ages 10 and up control each Skylanders Behemoths figure using an included remote. The figures also have an “auto” setting, which turns each figure into an interactive toy that responds to kids’ needs. Right out of the box, each Skylanders Behemoth responds to up to 40 verbal requests, including, “Help me with my homework,” “Bake chocolate chip cookies,” and, “Get me more Skylanders toys from the store.” According to an Activision rep, the figures will constantly learn more responses through a built-in wi-fi connection. [Read more...]

Duncan Toys Teams with Disney for International Yo-Yo Competition

Duncan85yrslogoDuncan Toys Company, which celebrates its 85th anniversary this year, recently established a strategic alliance with Walt Disney Parks and Resorts. Duncan retail outlets at Downtown Disney on the east and west coast feature experienced demonstrators interacting with Disney guests while performing their expert skill toy play. [Read more...]

CARU’s West Coast Conference Will Examine Digital Marketing to Children

The Children’s Advertising and Review Unit (CARU) will hold its fourth annual West Coast Conference on May 7 in Beverly Hills, Calif. The daylong conference, entitled Marketing to Children in a Digital Landscape, will feature panel discussions examining a range of child-direct advertising issues of interest to the toy industry.

Topics include the aftereffect of changes to the Children’s Online Privacy Protection Act that went into effect last July, the effectiveness and challenges of online advertising, how to ensure that websites and apps are legally compliant, and more.

Participants will receive practical insights into understanding self-regulatory guidelines for children’s advertising, as well as specific examples of how to effectively work with CARU throughout its decision-making process. The West Coast Conference will take place at the Beverly Hilton hotel; event registration is open, and the full agenda can be viewed at the Advertising Self-Regulatory Council homepage.

China Toy Expo to Introduce New Products Zone for Overseas Buyers

A special zone for new export-ready products will open at 2014 China Toy Expo. The zone, located in Hall W4, will be for overseas buyers to find products quickly, and will allow buyers to visit suppliers’ booths directly to make further inquiries. Visitors to the special zone will be welcomed by English-speaking professionals and, if necessary, will be offered business-matching services in a private meeting room.

China Toy & Juvenile Products Association, the organizer of China Toy Expo, will also send updated exhibitors and products information to pre-registered buyers by email, and will match buyers’ sourcing needs with suitable suppliers before their visits.

Toy Fair Named One of New York’s Top Events

From advertising and technology to fashion, entertainment, sports, and more, the event planning news site BizBash has curated its 2014 list of New York’s Top 100 Events—and has named American International Toy Fair to this exclusive list. To choose and rank the Top 100 list, BizBash considers several factors including economic impact, buzz, innovation, and the event’s prominence within the communities it intends to serve. The largest toy trade show in the Western Hemisphere, Toy Fair takes place each February at the Jacob Javits Center in New York City.

Toy Fair and the rest of New York’s Top 100 Events 2014 can be found at www.bizbash.com/top-100.

Lum Lums Circle of Friendship Sighting!

Lums Lums from Imperial ToyLum Lums‘ Valerina, from Imperial Toy, holds hands with her friends at the recent American International Toy Fair. Valerina and her fellow dolls encourage positive social play for girls. Their goal is a world of inclusion in which kids can experience the treasure of friendship.