Expanded Toy & Hobby China and Baby & Stroller China to Offer Wider Range of New Products

Toy&Hobby,ChinaToy & Hobby China and Baby & Stroller China are both set to return to the Poly World Trade Center Expo in Guangzhou. Held from April 8 to 10, the fairs will be some of the earliest trade events in the region, and will kick off the industry’s key sourcing season this year.

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Report of 66th Spielwarenmesse Shows Increase in Exhibitors, Visiting Countries, and More

SpielwarenmesseegSpielwarenmesse eG has released a report summarizing the results of the 66th Spielwarenmesse in Nuremberg. The total number of exhibitors was 2,857, up from 2,748 during the prior year. International exhibitors totaled 2,051 and represented 67 countries, up from 1,951 exhibitors and 61 countries during the previous year. The top five countries based on number of international exhibitors were China, Great Britain, Hong Kong, the U.S., and France. [Read more...]

Laser Pegs’ iStory Animation Teams Up with DQ Entertainment for New TV Series

PegHeadsiStory Animation Studios, a spin-off of Laser Pegs Ventures LLC, announced that it signed an agreement with DQ Entertainment International to produce a 52-episode Peg Heads CGI-animated series that will be proposed to international broadcasters. The characters will also be available as a line of toys that are compatible with other Laser Pegs building sets. [Read more...]

Toy Fair 2015 Promises to Be the Largest Yet

ToyFair15LogoThe global toy industry will gather at the 112th North American International Toy Fair this weekend for a sneak peek at this year’s new creative and skill-building toys and games. An exclusive event for trade guests and media hosted by the Toy Industry Association, Toy Fair will open its doors on February 14 for a four-day run. [Read more...]

Spielwarenmesse Garners More International Visitors, Higher Rate of Satisfaction

SpielwarenmesseegLast week, Spielwarenmesse enjoyed an increase in the number of international visitors, which rose to 58 percent, as reported by Spielwarenmesse eG. Around 72,000 trade visitors were present in Nuremberg this year, along with a total of 2,857 manufacturers from 67 countries, up from 2,748 last year. [Read more...]

Spielwarenmesse TrendGallery 2015 to Include Tech, DIY, and Science Toys

SpielwarenmesseegTrends for this year’s Spielwarenmesse TrendGallery will include Little Scientists, Express Yourself, and Beyond Reality, all believed to be promising international trends within the toy industry. All three trends, as well as new products linked to them, will be found in the TrendGallery space in Hall 3A during the fair.

The Little Scientist trend includes toys that bring scientific phenomena to life, promote logical and analytical thinking, and explain technical relationships, exposing kids to the sciences in a fun way. Express Yourself focuses on do-it-yourself toys and the processes of self-discovery realized through creativity. And nurturing the technological aspect of toy trends is Beyond Reality, which includes 3-D innovation, digital functionality, and technological components.

Spielwarenmesse eG Calls Upon Exhibitors to Donate to Charity

SpielwarenmesseegEach year, Spielwarenmesse exhibitors donate their products to charity. Spielwarenmesse eG collects these items on the last day of the fair and presents them to SOS Children’s Villages and regional institutions in Franconia.

The Spielwarenmesse eG fair team has been working with the Nuremberg SOS Children’s Village since Spielwarenmesse 2014 to give gifts to children all over Germany. That year, around 800 of the 2,700 exhibitors donated some of their products to the charity, and all in all, more than 8,000 products were collected and donated to social institutions throughout Germany. [Read more...]

Toy Fair 2015 Sells Out of Exhibit Space

ToyFair15LogoAs reported by the Toy Industry Association (TIA), exhibit space for the 112th North American International Toy Fair, scheduled for February 14 to 17, has officially sold out. The show has already surpassed a record-breaking 419,000 net square feet of exhibit space at New York City’s Jacob K. Javits Convention Center, and going forward, prospective Toy Fair exhibitors will be placed on a wait list (under no financial obligation).

The expanded show floor, equivalent in size to more than seven football fields, will feature hundreds of thousands of innovative new toys, games, and youth entertainment products. The North American International Toy Fair draws buyers, licensors, entertainment executives, and other play professionals from 100 countries, who will be on-hand scouting toy trends, spotting unique product lines and brands, and writing orders for next year.

Major global retail outlets already registered to attend include Toys “R” Us, Wal-Mart, Target, Amazon, Apple, and Hobby Lobby.

Madmouse Is in the House with Frozen Impact, Mystic Breeze, and Treeatures

Madmouse.FrozenImpactMadmouse is introducing new products to be released into the market next year. They include Frozen Impact, a new line of cars made out of real ice. Kids can create their own ice cars, challenge their friends, break through ice walls and other obstacles, destroy their cars, and more.

Another product, Mystic Breeze, submerges kids in a world where they are able to create, decorate, and hide their own flowers in a magic blossom. There is also Treeatures for preschoolers, featuring a community of animals with the power to exchange traits, allowing them to overcome any challenge. Kids can create their own Treeature out of thousands of different combinations.

These three toy lines and much more will be presented in January and February at Hong Kong Toys & Games Fair and Spielwarenmesse, respectively, and will be available for distribution all over the world.

Painting Lulu to Launch at Toy Fair 2015

Copy.ProductshotofPaintingLuluPainting Lulu, a traditional coloring book that bridges the gap to the digital world, will officially launch in February at North American International Toy Fair, located at the Jacob K. Javits Convention Center.

Kids color in the Painting Lulu Activity Book, and then with the help of their parents, scan the page using the free Painting Lulu app on a smart device. The coloring page instantly appears on the device, and kids can continue coloring where they left off using the Painting Lulu Digital Crayon.

With a tap of the Digital Crayon, which is designed with a smooth touch and thick grip to fit in a child’s hand, kids can easily re-touch, save, and print their creations. The one-click share feature also makes it easy for kids to share their artwork with their parents.

Each 32-page Painting Lulu colouring book is made with 100 percent recycled paper, and the brand’s 10 different characters–including Milky, the milk carton; Toby, the plastic water bottle; and Max, the broken calculator–are intended to teach children about recycling while they color.

In preparation for its Toy Fair launch, Painting Lulu has engaged ChizComm Ltd. to handle marketing and communications initiatives, and Perpetual Licensing to manage license acquisitions.