What Do Bloggers Want? Part II

February 14, 2013 By

By Julie Livingston, Senior Director, Client Development, CarrotNewYork

My last post provided the first part of an interview with Debbie Bookstaber, a leading parent blogger and publisher of Mamanista. Bookstaber has worked extensively in the toy industry, with associations, toy companies, and brands. Following is more valuable insight from this leading blogger and social media expert on what to expect from bloggers and how to work with them more effectively. Connect with her on Twitter at @buzzmommy. To view part one, visit http://bit.ly/ZdlM5w.  [Read more...]

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Power Rangers Celebrate 20th Anniversary

February 14, 2013 By

Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!

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Adora Dolls Unveils New Look, Products

February 14, 2013 By

Adora is launching an “all new” Adora this year.  Adora has infused its brand with a new identity, packaging, website, and an assortment of products and price points for children of all ages.

The new brand extensions include 200 products with 70 new dolls and accessories, including 12-inch FabFairies, FlutterBabies, SnuggleTime Babies, and BathTime Babies. Adora’s current collections (PlayTime, GiggleTime, NurseryTime, and Adora Friends) have all been updated and refreshed with new features and a new look.

The new dolls debuted this week at the American International Toy Fair in New York.

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Thomas the Tank Engine Ice Sculpture and Toys “R” Us Enjoy a Playdate

February 14, 2013 By

Sir Topham Hatt poses with the Thomas the Tank Engine Ice Sculpture in Times Square and reads a Thomas & Friends story to the kids at Toys “R” Us Times Square on Friday, February 8 to celebrate the launch of the Thomas Wooden Railway Line and the 110th American International Toy Fair.

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LEGO Systems Unveils 250 New Building Sets

February 12, 2013 By

LEGO Systems Inc., makers of the world’s leading construction toys, unveiled its largest collection of build-and-play toys ever–250 new products–at the American International Toy Fair. With new products launching throughout the year, children of all ages and interests will find a LEGO building set or theme to spark their building creativity, inspire storytelling and role play, or keep them engaged in imaginative play for hours. New items were on display in Booth 1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10 to 13.

Products were added to the LEGO Duplo, Classic LEGO, LEGO Mindstorms, LEGO City, LEGO Friends, and Legends of Chima lines to name a few.

For more information, visit www.lego.com.

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Zeptolab Reveals Expanded Licensing Program at Toy Fair

February 12, 2013 By

ZeptoLab, the entertainment and gaming company behind the global mobile phenomenon Cut the Rope, is bringing even more ways for fans to interact with the lovable monster, Om Nom. Debuting at this year’s American International Toy Fair is Om Nom: Candy Flick, a new augmented reality game.

Om Nom: Candy Flick, available on Apple’s App Store, is unlocked via a special tag that can be found on a variety of Om Nom plush toys from toy partner, Round 5. Once downloaded, fans can bring Om Nom to life by positioning their smartphone or tablet’s camera on the tags and watch as he virtually pops out of the tag ready to devour his favorite treat: candy. [Read more...]

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Popular Comedic Brands Dominate New Licensed Products from All Things Equal

February 12, 2013 By

All Things Equal, maker of the popular Loaded Questions and Awkward Family Photos board games, has introduced several new licensed products at the American International Toy Fair this week, including an Awkward Family Photos Picture Frame Kit and a party game based on the Twitter page of comedian Rob Delaney. With more than 750,000 followers, Delaney has been called “The Funniest Person on Twitter” by Comedy Central, The Huffington Post, and others. [Read more...]

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ABC Booth Space Bookings Soar


February 11, 2013 By

All Baby & Child Corporation, the non-profit parent corporation of the ABC Kids Expo, has announced that, at 3,111 booths rented, the event is already 90 percent sold out.

ABC has developed reciprocal partnership agreements with the Harrogate Nursery Fair in the UK and UBM Asia in Shanghai, whereby North American manufacturers will benefit by participation in pavilions at these international events, and UK and Chinese manufacturers may likewise participate in pavilions at ABC. ABC is currently working on the development of agreements with other international destinations. Attendees from 66 countries attended the ABC Kids Expo last year.

This year, the ABC Kids Expo will take place from October 15 to 18 at the Las Vegas Convention Center. For further registration and lodging information, contact ABC at (210) 691-4848 or visit www.theabcshow.com.

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Mezco Reveals New Items in Time for Toy Fair

February 7, 2013 By

Mezco Toyz hosted an exclusive preview of the new items to be revealed at the American International Toy Fair next week.

The Universal Monster line continues with a 9-inch-tall stylized Creature from the Black Lagoon and Mummy. A Dracula figure also joins the Living Dead Dolls. The Mez-Itz line of designer vinyl figures grows with the addition of Superman, as seen in the upcoming Man of Steel film.

For additional products and more information, visit http://www.mezcotoyz.com/mezco-2013-toy-fair-catalog.

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Big Idea Entertainment Presents Veggietales Live! Happy Birthday Bob & Larry Tour

February 7, 2013 By

Big Idea Entertainment has announced the official tour dates for its VeggieTales Live! Happy Birthday Bob & Larry tour. The show will run in more than 35 major markets nationwide this spring, including Nashville, Tenn.; Kansas City, Miss.; Atlanta, Birmingham, Ala.; Tallahassee, Fla.; and Fort Myers, Fla., in addition to a seven-day tour run in Canada. For the current tour itinerary, ticket information, and group sales, visit veggietales.com/live or iTickets.com.

Filed Under: News, Trade Shows/Events Tagged With: , ,
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