C2C Studios

ASTRA Marketplace Exhibit Hall Expands to Three Full Days Next Year

PrintThe American Specialty Toy Retailing Association (ASTRA)’s Marketplace & Academy has now expanded to three full days.

“ASTRA always asks our exhibitors and our retailers what we can do better, and they came through loud and clear that they need more time on the exhibit floor,” said Kimberly Mosley, president of ASTRA. “About 70 percent of members surveyed asked ASTRA to expand the time they have available for exploring products and writing orders.” [Read more...]

Aterian Investment Partners Acquires Step2

Aterian Investment Partners affiliate Backyard Discovery acquired North American branded toy manufacturer Step2. The combined company will have market share positions in swing sets, playhouses, activity tables, play kitchens, and ride-ons, as well as outdoor, home, and garden products. The company will be led by Chris Quinn and headquartered in Streetsboro, Ohio.

CPSC Report May Lead to Further Reductions in Unnecessary Phthalate Testing

A new report commissioned by the U.S. Consumer Products Safety Commission (CPSC) examined 11 different plastics for the presence of 10 specified phthalates, including six phthalates currently regulated in the U.S., according to the Toy Industry Association (TIA). The research was completed in support of the CPSC’s mandate to reduce third-party testing costs for toy and children’s product manufacturers. [Read more...]

Silvergate, Mattel Partner for Octonauts in China

MattelOctonautsSilvergate Media and Mattel in China partnered for Octonauts, the undersea preschool adventure property. As part of the deal, Mattel China will manage the Octonauts consumer products and retail program in China, in partnership with local licensees. The partnership will establish a greater synergy between TV, content, toys, publishing, and merchandising for the brand.

Octonauts airs in China on CCTV.

ABC, Mattel Announce New Toy Designer Competition Series

ABC and Mattel Creations have partnered to launch a primetime TV series The Toy Box. Co-developed with Hudson Media and Electus, the series is set to premiere during the 2016-2017 season on the ABC Television Network. [Read more...]

Nintendo Reveals New Console with Detachable Controllers, Portable Gameplay

NintendoSwitchNintendo released an introductory video today featuring its new home gaming system formerly known as the Nintendo NX. Set for release in March, the brand new, innovative Nintendo Switch system features a dock that connects the system to a TV for play at home, or it can be lifted from the dock and taken on the go.

A vast upgrade from both the Wii U and the portable 3DS consoles, the Switch features a bright, high-definition display. The portability of the new console is exactly what fans have been waiting for, and extends the gaming experience to wherever players are, with just one console. [Read more...]

ChiTAG Annual Young Inventor Challenge to be Presented by Target and Pressman Toy

CHITAGGrouplogoRegistration is now open for the Chicago Toy & Game Group’s 10th annual Young Inventor Challenge through Nov. 1. Kids ages 6 to 18 can enter to showcase their original toy and game ideas to a panel of play industry experts on Nov 19. At the Chicago Toy & Game Fair (ChiTAG). [Read more...]

Lego Harry Potter Collection Gets Remastered on One Disc

LegoHarryPotterWarner Bros. Interactive Entertainment, TT Games, and The Lego Group have launched the Lego Harry Potter Collection, bringing Lego Harry Potter: Years 1-4 and Lego Harry Potter: Years 5-7 to PlayStation4 for the first time. Both video games are remastered on one disc.

Developed by TT Games and published by Warner Bros. Interactive Entertainment, the Lego Harry Potter Collection includes spell-casting, potion-making, dueling, and more that fans recognize from the franchise. [Read more...]

Sesame Street Debuts 47th Season With New Spin on Elmo’s World

123SesameStreetIn January, Sesame Street will premiere a new season on HBO with a reimagined “Elmo’s World” segment and a kindness curriculum relevant to today’s preschoolers as it heads into its 47th season. [Read more...]

Hasbro Creates HasCon Family and Fan Event

HasConHasbro Inc. is launching the first-ever HasCon family and fan event to be held at the Rhode Island Convention Center and Dunkin Donuts Center. Coming next September 8 to 10, the three-day convention will treat attendees to live interactive experiences, exclusive products, talent appearances, and more. [Read more...]