Barbie Celebrates “Sheroes” at the Variety Power of Women Luncheon

Barbie Sheroes group shotToday, Barbie honored six Sheroes, female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. The brand presented these women at the Variety Power of Women Luncheon in New York City with one-of-a-kind dolls created in their likenesses.

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Moose Toys Announces 16 New Shopkins Licensees for the U.S. and Canada

ShopkinsLogoMoose ToysShopkins licensed merchandise program for the U.S. and Canadian market has made deals with 16 additional licensees, bringing its total licensee count to 25.

The Licensing Shop Inc. brokered the new deals, and licensees for toys and games include the following:

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The Queen’s Treasures Partners with Little House on the Prairie and Jane Goodall Institute

TheQueensTreasuresLaurentlogoThe Queen’s Treasures and Laurent Doll, which merged this past February, have inked licensing deals with literary and entertainment property Little House on the Prairie and the Jane Goodall Institute. Later this year, the two companies will release a selection of playthings including a wooden covered wagon that seats two dolls, and a jungle camp featuring a canvas tent and cots similar to those Dr. Goodall and her team use.

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Toy Advocacy Groups Come Out in Favor of Safe to Play Coalition Lawsuit

A number of advocacy groups representing manufacturers and sellers throughout the toy industry favor a lawsuit filed in Federal District Court against Albany County. The lawsuit, filed by the Safe to Play Coalition, alleges that by passing Albany County Local Law No. J, the county acted with gross disregard of extensive federal laws regulating the safety of toys and children’s products.

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Roominate Releases #LetGirlsBuild Video

RoominateCoinciding with National Take Your Daughter to Work Day, Roominate is launching a video encouraging young girls to become whatever they want when they grow up.

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Warner Bros., DC Entertainment, and Mattel Unveil New All-Girl Superhero Franchise

DCSuperherogirlsThis fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel will launch DC Super Hero Girls, a new universe of female-dominated superheroes and villains.

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Hasbro Introduces First Kid-Sourced The Game of Life with New Career Choices

TheGameofLifeHasbro Inc. surveyed U.S. children ages 8 to 12 about what they want to be when they grow up, and based on their feedback, have updated The Game of Life to include new career options. Kids were asked about the modern and traditional jobs that they would like to have, and their top picks are featured as Career cards in the newest version of The Game of Life, in stores now.

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Mattel Teams Up with Autodesk for New Digital and 3-D Printing Experiences

logo_Mattel logoMattel and Autodesk Inc. have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3-D design and 3-D printing technology. The joint initiative will provide an immersive experience by combining physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design, and customize their own toys, as well as make the toys through 3-D printing.

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Hasbro Ranks Second in 100 Best Corporate Citizens List

Hasbro logoHasbro Inc. has been named as the second most transparent and responsible company in the U.S., according to the 100 Best Corporate Citizens List for this year. This is the second time that Hasbro has ranked in the top 10 and the fourth consecutive year that the company has ranked among the top 25.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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