The Original Designer Noodles are manufactured with a UV spandex cover that protects the noodle and aids in the prevention of environmental damage. The printed noodle cover, which can depict the hottest brands and images, lends itself to everyday, seasonal, promotional, licensed and unlicensed opportunities. [Read more...]
The American Greetings Entertainment Netflix Original Series Care Bears & Cousins premieres its second season today. The gang of Care Bears Cousins from the Forest of Feelings is back with six new episodes on Netflix’s streaming service.
Care Bears & Cousins premiered around the world last fall. The brand also has a robust social media following, more than 5 million views of new and classic videos on YouTube, and has a portfolio of popular apps for mobile devices. [Read more...]
Hasbro approached Mattel about a potential transaction late last year, and the companies have held on-and-off talks about a deal, the people said. Representatives for Mattel declined to comment, while representatives for Hasbro didn’t immediately respond to requests for comment.
Mattel shares rose 4 percent to $33.03 today, valuing the company at about $11.2 billion. Hasbro rose 1.6 percent to $76.19 after climbing as high as $78.45, valuing the company at about $9.5 billion.
Last week, Mattel unveiled Barbie dolls with a wider array of body types and skin tones in an effort to expand the brand’s appeal. Hasbro is the toy licensee for Disney’s top properties, including Star Wars: The Force Awakens, Disney Princess, and Disney Frozen.
Nintendo will launch its first app, Miitomo, in March for iOS and Andriod phones and tablets. Miitomo allows its users to use Mii characters to interact with friends, start conversations, and ask each other questions such as, “Do you believe in aliens?” or “What song has been stuck in your head lately?” Players will also have the ability to use a Miifoto feature take and share photos featuring their Mii. [Read more...]
Berkshire Museum will add national brands to its Ten Days of Play experience.
During the event, museum spaces will offer an array of modular building toys, including a LEGO station courtesy of Pley, an architectural building set from Bilderhoos, Tegu magnetic blocks, and big blue blocks from KaBOOM’s Imagination Playground. [Read more...]
John R. Sansevere will lead the creation of animated content for multiplatform distribution and the development for a strategic global licensing and merchandising program across multiple categories. Little Critter LLC has also retained Stuart Snyder, former president/COO of Turner Broadcasting System’s Animation, to provide guidance and support across all elements of the project in efforts to help grow the brand in all formats. [Read more...]
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the blockbuster, and will introduce new gameplay mechanics and new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters. [Read more...]