Sweet Suite 2016

The Original Designer Noodle Floats into Canada with Incredible Novelties Inc.

Boy with pool noodlesIncredible Novelties Inc. has partnered with The Original Designer Noodle, pool noodles with colorful designs, pictures, and graphics.

The Original Designer Noodles are manufactured with a UV spandex cover that protects the noodle and aids in the prevention of environmental damage. The printed noodle cover, which can depict the hottest  brands and images, lends itself to everyday, seasonal, promotional, licensed and unlicensed opportunities. [Read more...]

Folkmanis Puppets Celebrates 40 Years

Folkmanis Puppets ImageTo celebrate the induction of the puppet into the National Toy Hall of Fame, Folkmanis Puppets launched its 40th year with several new designs. The line will be shown at The North American International Toy Fair 2016 in New York City from Feb. 13 to 16. [Read more...]

Care Bears & Cousins Season 2 Premieres on Netflix


The American Greetings Entertainment Netflix Original Series Care Bears & Cousins premieres its second season today. The gang of Care Bears Cousins from the Forest of Feelings is back with six new episodes on Netflix’s streaming service.

Care Bears & Cousins premiered around the world last fall. The brand also has a robust social media following, more than 5 million views of new and classic videos on YouTube, and has a portfolio of popular apps for mobile devices. [Read more...]

Hasbro and Mattel in Merger Talks

Screen Shot 2016-02-04 at 1.52.52 PMBloomberg is reporting that Hasbro Inc. and Mattel Inc. have held talks about merging two of the world’s biggest toymakers, according to people familiar with the matter.

Hasbro approached Mattel about a potential transaction late last year, and the companies have held on-and-off talks about a deal, the people said. Representatives for Mattel declined to comment, while representatives for Hasbro didn’t immediately respond to requests for comment.

Mattel shares rose 4 percent to $33.03 today, valuing the company at about $11.2 billion. Hasbro rose 1.6 percent to $76.19 after climbing as high as $78.45, valuing the company at about $9.5 billion.

Last week, Mattel unveiled Barbie dolls with a wider array of body types and skin tones in an effort to expand the brand’s appeal. Hasbro is the toy licensee for Disney’s top properties, including Star Wars: The Force Awakens, Disney Princess, and Disney Frozen.

Nintendo to Release First App for Smart Devices

MiitomoNintendo will launch its first app, Miitomo, in March for iOS and Andriod phones and tablets. Miitomo allows its users to use Mii characters to interact with friends, start conversations, and ask each other questions such as, “Do you believe in aliens?” or “What song has been stuck in your head lately?” Players will also have the ability to use a Miifoto feature take and share photos featuring their Mii. [Read more...]

Licensing Street Becomes U.S. Agent for Ready Jet Go!

ReadyJetGoWind Dancer Films has appointed Licensing Street LCC as its U.S. agent for Ready Jet Go! The consumer products program for the new animated space themed series will launch licensed toys, publishing, and apparel nationwide next year. [Read more...]

National Brands Come to Play at Berkshire Museum

Berkshire Museum will add national brands to its Ten Days of Play experience.

During the event, museum spaces will offer an array of modular building toys, including a LEGO station courtesy of Pley, an architectural building set from Bilderhoos, Tegu magnetic blocks, and big blue blocks from KaBOOM’s Imagination Playground. [Read more...]

Little Critter to be Developed Into Global Entertainment Property

unnamedMercer Mayer and Little Critter LLC have signed an agreement for Little Critter to develop into a global entertainment brand.

John R. Sansevere will lead the creation of animated content for multiplatform distribution and the development for a strategic global licensing and merchandising program across multiple categories. Little Critter LLC has also retained Stuart Snyder, former president/COO of Turner Broadcasting System’s Animation, to provide guidance and support across all elements of the project in efforts to help grow the brand in all formats. [Read more...]

ASTRA Announces 2016 Marketplace & Academy Keynote Speakers

astra_logo_smallStress management guru Colette Carlson and Bob Phibbs, the Retail Doctor, will headline the American Specialty Toy Retailing Association’s (ASTRA’s) 2016 Marketplace & Academy taking place June 5-8, 2016 in Denver, Colo. [Read more...]

Lego Star Wars: The Force Awakens Video Game Set to Launch This Summer

LegoDimensionsStarWarsWarner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the blockbuster, and will introduce new gameplay mechanics and new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters. [Read more...]