Jazwares, Hasbro Partner for New Collection of Nerf Products

Jazwares partnered with Nerf, in collaboration with Hasbro, to introduce a Nerf toy and accessory line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the Nerf lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North America, Europe, the Middle East, and Africa (EMEA).

Lego Debuts DC Super Hero Girls Line at Toy Fair

LEGODCSuperheroGirlsLego Systems Inc. introduced its collection of building sets inspired by the DC Super Hero Girls series at the North American International Toy Fair. In addition to the three building sets that launched in November, Lego introduced three mission-based building sets that are now available, with four more that will launch this August.  [Read more...]

WIT Announces Winners at Annual Wonder Women Awards Gala

WIT2017The 13th annual Women in Toys, Licensing, and Entertainment (WIT) Gala hosted more than 600 industry executives and honored leaders in the toy industry.

The 2017 Wonder Women Awards Winners include ZAG’s Andre Lake Mayer as Wonder Woman in Entertainment; Mattel’s Jennifer Bennett as Wonder Woman in Licensing; Jazwares’ Laura Zebersky as Wonder Woman in Manufacturing; and PlayMonster’s Lisa Wuennemann as Wonder Woman in Marketing. Six winners were also awarded the Wonder Woman Rising Star award, including The Toy Book/The Toy Insider’s Marissa DiBartolo; IAmElemental’s Julie Kerwin JazWings’ Karen Kilpatrick; Disney’s Kathryn Hardy; Hasbro’s Nikki Kennamer; and Moose Toys’ Stephanie Haggery.  [Read more...]

TIA Names 2017 Toy Trends

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The Toy Industry Association (TIA) named collectibles, active toys, robotics, and more as top toy trends of 2017 at the 114th North American International Toy Fair. The session, held on Feb. 19, 2017, was moderated by Ken Seiter, TIA VP of marketing communications with commentary provided by Adrienne Appell, Isabel Carrión-López and Kristin Morency Goldman.

A summary of the top six trends include: [Read more...]

Cra-Z-Art Enters Licensing Deal for BeatMoovz

beatmoovzCra-Z-Art entered a strategic licensing agreement with Japan-based Dmet Properties to market and distribute BeatMoovz in the U.S.

BeatMoovz is motion-activated and plays music and special effects sounds as kids move. The product comes with two wristbands that users wear to enable the device, and consumers can use the companion app and Bluetooth technology to create unique beats by moving and dancing.

BeatMoovz is expected to be available at major retailers in August, and a global patent is pending.

Hasbro Named Global Master Toy Licensee for Moon And Me Preschool Series

Hasbro Inc. was named global master toy licensee for Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird. [Read more...]

Folkmanis Debuts Classic Disney-Licensed Puppets

FolkmanisDisneyFolkmanis Puppets debuted its new Disney puppet collection at the North American International Toy Fair. The line includes a 22-inch tall Mickey Mouse, Minnie Mouse, and Donald Duck, and a 22-inch long Pluto.

TIA Announces Toy of the Year 2017 Winners

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Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more...]

Jakks Pacific Launches Smurfs Toy Line

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Jakks Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

Jakks’ range includes figurines, play sets, and talking plush that will feature Smurfs characters including Smurfette, Clumsy, and Hefty. Key items include Smurfs and Animal Friends Assortment; 8-inch Bean Bag PlushSmurf Vehicle PacksTalking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. [Read more...]

Gund Named Reader’s Choice Winner in HOW Logo Design Awards

GUND Bear LogoGund‘s recent rebranded logo was chosen as a Reader’s Choice winner in the 8th Annual HOW Logo Design Awards. The voting public chose Gund’s logo out of 20 award-winning designs from more than 1,200 total submissions. This prestigious competition sponsored by HOW magazine has been recognizing great logo design since 2008.

Gund’s rebranding project was conducted by NYC-based digital branding agency Cynda Media Lab.