The Toy Industry Foundation (TIF) has reported giving brand-new toys to nearly 300,000 children in need since the beginning of the year, thanks to toy and financial donations received from throughout the industry.
by Catherine Mevs, strategy director, Red Peak Branding
With more and more Millennials stepping into parenthood, big name toymakers are trying to guess at the expectations of a new generation of parents. However, from Mattel’s introduction of its Siri-inspired Hello Barbie to Hasbro’s more compact preschool toys, thus far their efforts are either misguided or not going far enough.
This past Thursday, Spin Master Corp. completed its public offering of 12,225,000 subordinate voting shares at a price of C$18.00 per subordinate voting share. The offering raised total gross proceeds of C$220,050,000. The subordinate voting shares will commence trading today on the Toronto Stock Exchange under the symbol TOY.
Angry Birds 2, the first sequel in the mobile game series Angry Birds, has arrived from Rovio. While retaining the popular slingshot format, the visuals and gameplay of Angry Birds 2 have been overhauled, with multiple stages in each level to go with new spells such as blizzards, magic ducks, and hot chili peppers.
As reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.
As reported by the Toy Industry Association (TIA), a landmark deal was reached between 54 members of the World Trade Organization (WTO) last week that will extend duty-free treatment to more than 200 information technology products, including certain types of electronic games, toys, and other electronic accessories.
Disney Consumer Products Introduces Disney∙Pixar Cars Diecast Line, High-End Collectibles, and Mobile App
Disney Consumer Products and Interactive Media (DCPI) will release Cars Daredevil Garage, a new mobile app, as well as collectible Mattel diecast cars, which can be scanned into the app and used to perform extreme stunts in virtual environments.