To kick-start the holiday season, Activision Publishing Inc. is offering a special holiday Skylanders SuperChargers character, Missile-Tow Dive-Clops. The character is a heavily armored deep sea explorer who slows enemies with candy-coated missiles and an eye out for evil. The character will be available in Europe in late November, and in the U.S. and Canada on December 2, first at GameStop and EB Games, respectively. [Read more...]
Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets. [Read more...]
Toy industry sales are up 7 percent overall (January-September 2015) across 11 global markets, according to The NPD Group. Russia, Mexico, and Poland show growth that surpasses established markets, with double-digit growth through the third quarter of this year.
Russia is showing the fastest growth among the markets that NPD tracked globally. Despite the country’s high inflation, Russian consumers are spending more money on toys and are buying more of them. The largest super-category in Russia is building sets, which has been growing 50 percent faster than the rest of the toy market. [Read more...]
The Toy Industry Association (TIA) has kicked off the holiday shopping season with the announcement of 84 finalists for the 2016 Toy of the Year Awards (TOTY).
Between now and January 17, consumers can visit www.ToyAwards.org to vote for their favorite toy picks in each of the 12 categories to win exclusive prizes. Winners will be announced at the TOTY Awards ceremony as the beginning of the 113th North American International Toy Fair. [Read more...]
The Kids Wish Network has received a donation of 1800 Laser Pegs kits that will be distributed through the charity’s Holiday of Hope gift-giving programs, reaching children suffering from homelessness, neglect, abuse, or illness. Laser Pegs Ventures hopes this donation will encourage imagination and innovation in children.
Companies that manufactures or distributes toys, gifts, educational products, clothes, games, accessories, or electronics can contact Kids Wish Network’s Distribution Center to contribute to the Kids Wish Network at 727-937-3600.
Things Remembered will offer 10 items available for customization, including the Melissa & Doug Fire Truck, Stacking Train, Unit Block on Wheels, Alphabet Truck, Xylophone, and Wood School Bus Play Set. The collection at Things Remembered will range from $17 to $20 and is available in stores and online.
The Peanuts Movie launched in the U.S. this past weekend to box office success. The film earned $45 million over its first weekend, and will roll out globally to 100 countries over the next six weeks.
Digital efforts leading up to the movie launch included the PeanutizeMe website. To date, more than 6 million characters have been created. The Wah Wah machine brought the iconic Peanuts “adult voice” into the digital age. There is also a designated Peanuts Movie Sticker Pack on Facebook.
Peanuts has also invaded the toy aisle, where the property hasn’t had much presence in the past, with Just Play’s Happy Dance Snoopy leading the charge. Peanuts Worldwide/Iconix Entertainment recently announced that Peanuts shorts based on the strip will be on air in the U.S. on Cartoon Network and Boomerang.
This December will mark the 50th Anniversary of A Charlie Brown Christmas, and consumers can expect to see special events surrounding this milestone, including a new TV special hosted by Kristen Bell airing on ABC focusing on the enduring power of the original special. In additional news, Snoopy will fly in the Macy’s Thanksgiving Day Parade, the Peanuts gang will star in Macy’s holiday windows, and Snoopy will serving as Macy’s 2015 Holiday Ambassador.
Imports Dragon is launching Toyfest, the first toy festival in Quebec, to take place from December 4 to 6 at Place Forzani in Laval. Designed for children of all ages, this festival supports Starlight Children’s Foundation Canada.
The event will be open to the public, so families can interact with brands such as NHL, Shopkins, Caillou, Johnny Test, and more. Kids’ favorite mascots will be at the festival, in addition to interactive games, face painting, arts and crafts, and more. [Read more...]
Jim Sachs, partner of Harris-Sachs LLC, has announced a partnership between Pamson Pacific Enterprises Corp. Ltd. and Puppy In My Pocket. Pamson Pacific’s grant of rights includes a spring/summer line of toys, including bubble toys, chalk toys, and jump ropes among other seasonal items for kids. Pamson is scheduled to introduce the line at the Hong Kong Toys and Games Fair and the New York Toy Fair in January.
Sakar International has expanded its collection of branded products based on the Peanuts comic strip with a new line of youth electronics, audio products, mobile accessories, and musical instruments. The line features characters Charlie Brown, Snoopy, Woodstock, and more, with updated artwork the match the style of the 3-D computer-animated comedy, The Peanuts Movie.
Developed under license with Peanuts Worldwide, the new product include earbuds, kid-safe headphones, smartphone and tablet cases, light-up message boards, binoculars, flashlights, a dance mat showing Snoopy doing his happy dance surrounded by his gang, and more. The products will be available at Target and Toys “R” Us. [Read more...]