HoliDAY of Play 2015

Wicked Cool Toys Awarded U.S., Canadian ALVINNN! and The Chipmunks Master Toy Licence

ALVINNNWicked Cool Toys has aligned with Bagdasarian Productions and PGS as the master toy licensee for ALVINNN!!! and The Chipmunks, the CG-animated show on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon and the Chipettes.

Wicked Cool Toys will develop a line of toys, including a Voice Changer Singing Microphone, fully articulated figures, play sets, R/C, plush, and more. They are expected to hit retailers in next summer and fall.


Toy State, Mattel Partner for Barbie R/C

ToyStateLogoMattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

Spielwarenmesse eG Offers Webinars for Exhibitors

SpielwarenmesseFrom October 21 through November 25, Spielwarenmesse eG will offer five free webinars on the topics of trade fair preparation, implementation, and follow-up. The webinars will offer material for both new exhibitors and those with years of experience.

They will take place during 40-minute modules by Daniel Gundlach, exhibition consultant, with stand construction experts and advisers at Meplan. Marlene Hösch, junior project manager at Spielwarenmesse eG, will assist Gundlach.

To register, visit Registration is limited. For more information, contact Lisa Winkelmann, +49-(0)911-998

NRF: More Than 157 Million Americans to Celebrate Halloween

More than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey. The average person celebrating will spend $74.34 as opposed to $77.52 last year. Total spending on the holiday is expected to reach $6.9 billion.

Consumers celebrating Halloween plan to spend an average of $27.33 on costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large, and small costumes. Those celebrating will spend the most on adult costumes ($1.2 billion), and will spend $950 million on children’s costumes and $350 million on costumes for pets. An estimated 68 million Americans will dress up this Halloween, and another 20 million pet owners will dress up their pet.

Click here to read more of the survey’s statistics.

Hess Toy Truck Available in Select Shopping Malls for First Time

For the first time, customers can purchase the 2015 Hess Toy Truck at 10 select shopping malls throughout New York, New Jersey, and Pennsylvania. The new truck will be revealed in late October, and will be available online on November 1 at Customers can begin purchasing the toy at Queens Center, Kings Plaza, Green Acres, and Broadway in New York; Paramus Park, Woodbridge Center, Willowbrook, and Cherry Hill in New Jersey; and Willow Grove Park and Capital City in Pennsylvania beginning November 12.

In another first, 100 fans will unwrap a Silver Edition 2015 Hess Toy Truck, which will be randomly awarded in place of the 2015 Hess Toy Truck.

KD Interactive Introduces Kurio Smart, First Windows Tablet Computer for Kids

KurioSmartKD Interactive has introduced two new Kurio devices for kids this year: the Kurio Smart and Kurio Xtreme2. Both devices were designed and built specifically for kids, and are available now for purchase in the U.S. [Read more...]

Jazwares Appointed Master Toy Partner for Dinosaur Train

Dinosaur TrainThe Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. Jazwares’ Dinosaur Train toy line will offer an array of figures, play sets, plush, and role-play products. The line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout.

The Toy Insider Unwraps 2015 Hottest Holiday Toys

Layout 1The Toy Insider unwrapped its 10th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2015 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and, new for 2015, STEM 10. With many options for boys and girls of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“This year’s hottest toys are not only going to ‘wow’ kids this holiday season, but also keep them engaged in hours of imaginary, mind-stimulating, and creative play well into 2016,” says Laurie Schacht, Toy Insider Mom and publisher of The Toy Insider. “This year, we also created a STEM 10 list in response to requests from parents who are looking for great playthings to reinforce important science, technology, engineering and mathematics skills.”

Click here to see the full guide!

Kids Move Away from Home Computers to Mobile Devices for Gaming

Mobile devices are now the most used platforms for gaming among kids ages 2 to 17 (63 percent), according to Kids and Gaming 2015, the latest report from The NPD Group. The shift has occurred as now only 45 percent of kids ages 2 to 17 are gaming on a home computer, down 22 percent since 2013. This decline has been seen in all age groups, but is most pronounced among those ages 2 to 5. [Read more...]

TIA to Host Webinars on Toy Export Opportunities in Australia and Mexico

TIA LogoThis fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.

[Read more...]