Sweet Suite 2016

American Girl Signs Exclusive Multi-Year Partnership with Toys “R” Us

American GirlToys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]

Fans Reveal Star Wars Rogue One Toy Line

RogueOneA team of Star Wars superfans today revealed the new toy line for the upcoming Rogue One: A Star Wars Story movie with a series of fan-made animated shorts launching on the Star Wars YouTube channel.

As part of a competition in collaboration with creative network Tongal, the team was assembled to write, direct, and produce original, fan-made stop-motion shorts starring key toys from the new line. The series also kicked off a global UCG contest that asked fans to share their own “Rogue Stories.” [Read more...]

NPD Acquires Video Games Research Provider EEDAR

npd-group copyThe NPD Group signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. The two companies will give clients access to a full suite of services covering data, insights, and analytics. [Read more...]

Nelvana, Disney Channels Worldwide Sign Multi-Territory Broadcast Deal for Polly and the ZhuZhu Pets

PollyandtheZhuZhuPetsCorus Entertainment’s Nelvana has licensed the multi-territory broadcast and on-demand rights for Polly and the ZhuZhu Pets to Disney Channels Worldwide. [Read more...]

Swedish Toy and Baby Industry Announces Blob Forum

blobBlob Forum, an open forum that joins the toy, baby, and children’s industries, will take place for the first time in Sweden.

Suppliers, wholesalers, and buyers will come together at Scandic Infra City outside of Stockholm October 4 to 5. [Read more...]

Sago Mini Characters Make Publishing Debut

SagoMiniBooksBonnier Publishing USA’s licensed property and pop culture-focused Sizzle Press will release a series of original storybooks starring the characters featured in the Sago Mini apps for toddlers and preschoolers.

Two titles will be released on Sept. 20, including Jinja’s Surprise!, where kids will use their fingers to help keep the festivities a surprise, and Cozy Christmas: A Touch-and-Feel Book, which will take readers caroling with the Sago Mini friends. [Read more...]

Toy State to Debut NASCAR Products at Michigan International Speedway

TSleftToy State will unveil the latest products from its flagship Nikko and Road Rippers brands this Saturday at Michigan International Speedway. The company will debut its NASCAR-themed cars in advance of this weekend’s Spring Cup race, part of global licensing agreements signed with NASCAR and various NASCAR teams late last year. [Read more...]

Learning Express Toys Introduces New Corporate Store and Play Center Concept

LearningExpresslogoLearning Express Inc. will open a flagship Learning Express Toys location, the first corporate-owned store since 1995, in the redeveloped Bedford Marketplace in Massachusetts in September. Adjacent to the toy store, Learning Express is introducing Learning Express Play, an activity center and play museum for kids ages 6 months through 8 years. [Read more...]

Edge Brands Expands Its Distribution Strategy

Final EDGE logoEdge Brands Ltd. entered a distribution agreement with PTX Performance Products to bring Edge Brands’ products to the North American market. PTX Performance Products will bring the company’s wheeled products and swim and water products to retailers across North America, with a focus on expanding Edge Brands’ presence in mass-market retailers and major specialty sporting goods stores.

School Zone’s Charlie & Company Now Available on Kidoodle.TV

Charlie&CoSchool Zone Publishing signed its fifth deal for digital distribution for Charlie & Company with Kidoodle.TV, a streaming platform designed for kids eight and under. Kids throughout the world will now have access to watch Charlie & Company content. [Read more...]