The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions.
Rovio Entertainment, Apple, and the World Wildlife Fund are working together to support environmental efforts on the planet. From now until April 24, WWF will receive all proceeds from the in-app purchase of the WWF Pack in the Angry Birds 2 shop. The app is also supporting WWF’s conservation work with special content that highlights ocean protection, one of WWF’s key focus areas. The game now features a special spell and new themed level, where the flock of birds square off against overfishing pigs.
With the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read more...]
Spin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read more...]
This summer, Kohl’s will sell children’s books from author and illustrator Salina Yoon as part of the Kohl’s Cares collection. The books and complementing accessories are priced at $5 each, with all of the profits benefiting kids’ health initiatives nationwide. The collection, which has raised almost $300 million to date, is available at all Kohl’s stores nationwide and Kohls.com now through the end of June. [Read more...]
The Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]