Brazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities.
Entertainment One has started legal procedures to destroy the fake goods after Brazilian customs was able to easily identify the counterfeit toys with relevant Peppa Pig artwork and branding. The seizures are in addition to a number of successful court injunctions against unauthorized Peppa Pig stage shows in Brazil and Argentina. [Read more...]