The Toy Industry Association (TIA)’s 2015 Annual Report is now available online. Highlights include advocating for the Toxic Substances Control Act, which President Obama recently signed into law; donating toys to 1.1 million children in need through the Toy Industry Foundation; a record-breaking membership base of 987 companies; and leading town hall meetings across the U.S. for members. [Read more...]
Build-A-Bear Workshop unveiled its newest property, Mixters, where kids can mix and match pieces to create their own personalized monster. The first Monsters Mixers line includes two body options, four leg designs, and four arm styles, which are sold together as a set.
Additional Monster Mixers parts—including hands, feet, wings, a monster sound chip, and costumes—are sold separately. The exclusive Mixters in-store play experience allows guests to choose a body, pick legs, and grab arms of their choice to customize their new furry friends from head to toe.
Monster Mixers officially launched today at Build-A-Bear Workshop stores and online in the U.S. and the UK. Guests can make their monsters online with the Make A Mixter digital experience that mimics the in-store process.
Lego Dimensions will launch six collectible expansion packs and a new video series, announced at San Diego Comic-Con (SDCC) this past weekend.
The expansion packs will launch on Nov. 18 and will include the Fantastic Beasts and Where to Find Them Story Pack and Fun Pack; Sonic The Hedgehog Level Pack; Gremlins Team Pack; E.T. The Extra-Terrestrial Fun Pack; and The Adventure Time Fun Pack. Lego minifigures in each of the expansion packs will also come with golden Toy Tags, which unlock a Battle Arena within the Adventure World. [Read more...]
Under license with Columbia Pictures, Rubie’s Costume Company launched officially licensed costumes, t-shirts, wigs, accessories, and masks based on the latest installment of the Ghostbusters franchise.
The Ghostbusters Collection is available in child sizes and adult standard, deluxe, and ultra-deluxe styles. Inspired by the movie’s main characters—Abby, Erin, Jillian, Patty, and Kevin—the costumes are specially designed to reflect the one-piece jumpsuits worn in the film. The adult female costumes include four individual nametags to transform transform into different Ghostbusters characters. In addition, the collection also offers the new ghostly characters Rowen and Sparky.
The new line will be available this Halloween season, along with the Classic Ghostbusters Collection.
Following the June 20th YouTube launch of SpacePOP, Genius Brands International Inc. (GBI) continues to expand the licensing, merchandising, and retailing program for the tween brand. As the newly-appointed toy partner for SpacePOP, Madame Alexander Doll Company will create a line of fashion dolls and figures based on the brand’s main characters. [Read more...]
Wild Republic revealed its new logo to coincide with the company’s growth.
The original logo, which made its debut in 1999 with it popular hanging monkey line, represented the company’s line of stuffed animals. The new logo is a vivid orange, with the monkey hanging inside the “D” of Wild. The color stands for adventure, while the new monkey stands for the company’s realism of each species in its products.
Cartoon Network and Adult Swim introduced exclusive products, giveaways, and signings at San Diego Comic-Con. Cartoon Network Enterprises unveiled a roster spanning comic books, clothing, and toys.
The list of partner exclusives and limited first-runs includes Boom! Studios, Funko, IDW, Insight Editions, J!nx, Kidrobot, Mondo Tees, Oni Press, Penguin, PhatMojo, Spin Master, Titan Merchandise, WeLoveFine, and Zag Toys. [Read more...]
Digital Domain Holdings Ltd., parent company of Visual Effects house Digital Domain, has struck a deal with DreamWorks Animation to produce virtual reality content and experiences for characters, including Shrek and Kung Fu Panda.
As part of its global strategy for the U.S., China, and beyond, Digital Domain also recently purchased Immersive Media Ventures, specializing in 360-degree video capture and streaming, and the partner in the IM360 joint venture, as well as the Hong Kong production facility, PO.