Sweet Suite 2016

NBC Revs Up Global Merchandize Program for Fast & Furious

NBCUniversal Brand Development and NBCUniversal Consumer Products will debut a new vehicle toy line with Mattel, as well as an extensive cross-category merchandising program for the Fast & Furious franchise next year. The toy line will feature the characters, vehicles, and original environments from all the films. Additionally, Jada Toys will continue to create die-cast Fast & Furious vehicles for collectors.

Other partners, categories, and updates for the franchise will be announced throughout the year. The eighth Fast & Furious film will release in theaters on April 14, 2017.

Disney Unveils Elena of Avalor Product Line

Elena-Photo-1-651x1024Disney Consumer Products and Interactive Media unveiled its new product line inspired by Disney Channel’s upcoming animated TV series Elena of Avalor, which debuts Friday, July 22The Disney Store Michigan Ave. location in Chicago commemorated the launch of Elena of Avalor products in store by creating a custom window display with art from the series. Actress Jenna Ortega, who voices Elena’s younger sister, Isabel, and stars on Disney Channel’s Stuck in the Middle, was there to help unveil the new design to fans. [Read more...]

Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]

Disney Expands Frozen Franchise with New Books, Shorts, and Digital Extension

FrozenDisney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego Group, and new digital extensions. Beginning in July, Frozen fans will follow Anna, Elsa, Olaf, Kristoff, and Sven on an adventure to restore the glimmer of the Northern Lights. [Read more...]

Cra-Z-Art Launches Sqand

CraZArtSquandCra-Z-Art launched Sqand in the U.S and global markets. Sqand allows kids to create, sculpt, and display underwater scenes in a toy aquarium with specially-formulated sand. Out of water, the sand becomes dry. There line includes two different play sets and a refill kit, each sold separately. [Read more...]

Playmobil to Launch Ghostbusters Toy Line

Playmobil copy

Ghostbusters™ & © 2016 Columbia Pictures Industries, Inc. All rights reserved.

Playmobil and Sony Pictures Consumer Products partnered for a toy line based on the original Ghostbusters brand. Set for launch next year, the line will include play sets inspired by the blockbuster classic films. [Read more...]

Cartoon Network To Launch Adventure Time Lego Set

Cartoon Network’s series Adventure Time will be available in Lego form early next year. Adventure Time fans can look forward to owning their very own Lego set from concepts generated by the fan-fueled Lego Ideas crowdsourcing platform. [Read more...]

Logo Revealed for My Little Pony: The Movie

My Little PonyHasbro officially revealed the My Little Pony: The Movie logo at Licensing Expo in Las Vegas. The movie will feature the voices of the original Mane 6 from the TV series, Emily Blunt, Kristen Chenoweth, Liev Shrieber, Taye Diggs, Uzo Aduba, and Michael Pena.

This will be the first time in which the characters of My Little Pony: Friendship is Magic will appear in a feature film. The movie hits theaters on October 6, 2017.

Finding Dory Breaks Box Office Records

unnamedFinding Dory debuted at No. 1 at the domestic box office this past weekend. The Finding Nemo sequel earned $135.1 million and now stands as the biggest animated opening of all time, and the second-largest June opening of all time. [Read more...]

Global Licensed Toys Market is Growing as it Heads into Licensing Expo 2016

The dollar sales of licensed toys grew 11 percent from January through May, according to the NPD Group. Last year, the overall toy industry grew seven percent during this time.

The top toy license so far this year is Star Wars, whose sales have more than doubled over the past year, followed by Disney’s Frozen. For 2016 films, Batman v Superman: Dawn of Justice is the top selling toy license followed by Captain America: Civil War.