Brazilian Customs Seizes One Million Fake Peppa Pig Toys

Jan26.PeppaPigBrazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities.

Entertainment One has started legal procedures to destroy the fake goods after Brazilian customs was able to easily identify the counterfeit toys with relevant Peppa Pig artwork and branding. The seizures are in addition to a number of successful court injunctions against unauthorized Peppa Pig stage shows in Brazil and Argentina.  [Read more...]

Blue Plate Media to Host its 8th Annual Media Lounge at Toy Fair

BluePlateMedialogoBlue Plate Media Services (BPM) will be hosting its 8th annual Media Lounge, featuring free presentations and workshops, on February 16 from 9 a.m. to 5 p.m. Coinciding with North American International Toy Fair, the event is open to Toy Industry Association (TIA) members and Toy Fair participants. Along with providing competitive industry insights, BPM experts will present their toy industry media outlook for the year, delving into media spending, media mixes, and emerging trends across various toy categories from 10 a.m. to 3:30 p.m. [Read more...]

Toy State Kicks Off Five-Race Sponsorship with Tommy Baldwin Racing

ToyState.Nikko2015NascarToy State has signed on as primary sponsor for the Tommy Baldwin Racing (TBR) No. 7 car. The Nikko/Toy State car is currently being prepped for NASCAR’s marquee race, the 2015 Daytona 500, scheduled to take place on February 22. [Read more...]

Gund Adds to Its Core Line and Licensed Properties

GundLogoThis year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat.

Gund will also introduce products for several new licenses, including character plush for the Studio Ghibli animated movie, Kiki’s Delivery Service; plush and hard goods featuring the web-comic feline, Pusheen, as well as the illustrated world of Beatrix Potter; and classic-style stuffed animals dressed up as DC Comics superheroes Batman, Wonder Woman, Superman, Supergirl, and Robin.

Gund is also expanding its Teacup Puppies, Animal Chatters, and Monsteroos collections, and will be introducing a variety of new teddy bears. The company’s full product line for this year will be on display at the North American International Toy Fair.

Disguise Renews Multi-Year Agreement for Top Disney Property Costumes

Disguiselogo copyDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its agreement with Disney Consumer Products to create, manufacture, and distribute Halloween costumes and accessories based on top Disney properties. Disguise will continue to build on its Disney costume portfolio with new additions including Big Hero 6, Frozen Fever, Descendants, and Disney Junior’s Miles from Tomorrowland. Costumes for Frozen, Doc McStuffins, Mickey Mouse Clubhouse, Monsters, Inc., and more will expand this year.

Disguise’s costumes are available in sizes ranging from infant to adult.

The Walt Disney Company Announces Second Startup Accelerator Program

DisneyAcceleratorLogoThe Walt Disney Company is accepting applications for its second Disney Accelerator program powered by Techstars. Disney Accelerator will select 10 startup companies for a three-month mentorship and investment program beginning July 6 and concluding with a Demo Day on October 6. [Read more...]

Record-Breaking Number of Consumer Votes Cast at ToyAwards.org

TOTY2015logoAccording to the Toy Industry Association (TIA), a record-breaking 58,000 consumer votes were cast online during the voting period for the 15th annual Toy of the Year (TOTY) Awards. Toy lovers of all ages visited www.toyawards.org between Thanksgiving and mid-January to vote for their favorite toys, games, and properties across 12 categories, including activity, educational, innovative and outdoor. [Read more...]

Barbie Makes Superhero Debut at Spielwarenmesse 2015

Barbie(TM) Takes to the Skies With a Daring Stunt at World's Biggest Toy FairFor the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona. [Read more...]

Spielwarenmesse Names Four ToyAward Winners Including Spin Master

SpielwarenmesseegFour winners were honored with the ToyAward on January 28 at this year’s opening ceremony of Spielwarenmesse, the specialty trade show in Nuremberg. The winners of the ToyAward beat 601 products from 318 exhibitors, and were chosen based on quality, creativity, safety, and educational benefits. The award is a special acknowledgement within the global toy industry. The categories and winners are as follows: [Read more...]

Jakks Pacific Secures Worldwide Agreement for Halo Large-Scale Figures and Costumes

jakks_logoJakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read more...]