Toy Fair 2017


C2C Studios

Jazwares Makes Donation to Massachusetts DCF

jazwareslogoJazwares donated 8,000 toys to children in the Massachusetts Department of Children and Families (DCF). The toys will be distributed to DCF locations in Holyoke, North Central, New Bedford, and Pittsfield in the state.

The donation was arranged with Boston Red Sox player David Price and his foundation, Project 14. The Red Sox will celebrate the team’s 14th annual Christmas at Fenway event on Dec. 10 with gift donations to kids, visits from players at Boston-area hospitals, and the collection of warm winter gear at Fenway Park for kids in need.

Adam Woods Joins Zuru as Creative Director

Adam WoodsAdam Woods joined Zuru as creative director. In this new role, Woods will be responsible for launching new brands, growing existing product lines, and solidifying the company’s collectibles portfolio. [Read more...]

Mattel Funds Therapeutic and Adaptive Play in Children’s Hospitals

CHA.logo_compositeSix children’s hospitals were selected to receive grants from Mattel Inc., totaling in $67,500 for programs that integrate adaptive play and provide sensory distraction as a means to facilitate therapeutic treatment. The Mattel Grants Program is in its fourth year and has awarded more than 30 grants totaling nearly $450,000 through its partnership with the Children’s Hospital Association (CHA). [Read more...]

Scholastic to Publish Picture Book by R.L. Stine and Marc Brown

MaryMcScaryScholastic acquired world rights to a picture book by Goosebumps author R.L. Stine and illustrator Marc Brown. Orchard Books will publish Mary McScary—Stine and Brown’s second picture book collaboration—in September.

Spiffy Pictures Names TOMY International as Master Toy Licensee for Nature Cat

NatureCatSpiffy Pictures signed a licensing agreement with TOMY International for the PBS KIDS series Nature Cat on the heels of a multi-season greenlight. TOMY is now the master toy licensee for categories including plush, figures, play sets, and role-play for mass and specialty retail channels. [Read more...]

GoFundMe Campaign Raises Money for Licensing and Toy Industry Veteran in Need of Life-saving Liver Transplant

16305130_1480203026.8682A GoFundMe campaign is raising money for licensing and toy industry veteran Lauren Whitehead, who has recently been hit with a catastrophic illness and is in need of a liver transplant.  [Read more...]

ICTI Care Foundation Partners with Impactt

ICTICareICTI Care is developing a program to further support toy manufacturers in India in partnership with Impactt, which has been working across the subcontinent for the past 20 years with suppliers across a range of industries. [Read more...]

School Zone Debuts Anywhere Teacher Brand

SchoolZoneAnywhereTeacherSchool Zone Inc. launched an all-new brand, Anywhere Teacher, which features an online destination AnywhereTeacher.com, and proprietary supplemental learning products designed by educators to provide innovative, curriculum-based supplemental learning tailored for kids and parents. [Read more...]

Battat Launches Shop-in-Shop Concept at Target Locations

Maison Joseph Battat Ltd. kicked off a new store concept to bring its Our Generation line to 19 Target stores across the U.S. [Read more...]

Snaptoys Named Master Toy Licensee for Word Party, Debuts New Product Lines

Snaptoys LogoThe Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes. [Read more...]