China Toy Fair


Innovation First Partners with Tony Hawk for New Circuit Boards Brand and Products

Innovation First International, the creator of Hexbug, is launching a new Tony Hawk Circuit Boards brand and product line, due to hit shelves across Europe and North America this fall.

Kids can choose between two ways to play: traditional fingerboard style, or slapping on the power axle and utilizing the I/R remote control. Users can build the ultimate skatepark and grind the rails, pull off a rock to fakie, or master their own series of tricks with their favorite Birdhouse deck. The initial product assortment available at launch will include 24 Birdhouse and Tony Hawk authentic decks to customize and collect, along with a variety of ramp sets and skateparks.

Hexbug will showcase the new product line by appointment at TIA Fall Toy Preview in October at the Dallas Market Center.

WIT Announces Winning Moves Event for Female Entrepreneurs, Inventors, and Manufacturers

Women in Toys, Licensing & Entertainment (WIT) is hosting its first Winning Moves workshop, which will provide WIT members with an opportunity to develop their careers and grow their businesses.

Women-owned businesses can pitch their products to Wal-Mart, inventors can present their product concepts to toy companies, and members seeking professional development advice can meet with toy experts for a speed mentoring session. [Read more...]

Disney Infinity 2.0 to Include Full Set of Toy Box 2.0 Features

DisneyInfinityA host of new Toy Box features will debut in the new Disney Infinity (2.0 Edition) from Disney Interactive, which hits retail stores next month. The new Disney Infinity Toy Box 2.0 Edition will have Toy Box tools for world creators and builders. For creators, there will be tools that can be placed into a world in real-time, and a themed arrangement will build that world within minutes; while for builders, there will be non-player characters that can be dropped into Toy Boxes to build out detailed worlds.

There will also be new templates—including battle arenas, race tracks, and more—that players can use and customize using items saved to their personal Toy Boxes, and other customizable features.

In addition, more toys have been added to the Toy Box to allow for more detailed games with beginnings, endings, winners, and losers. A news feed will also be featured on the main menu, giving players access to more storage, and allowing them to like and store user-generated toy boxes.

Domo Ghostbusters Co-Brand Comes to Life with New Partners

Domo.GhostbustersBig Tent Entertainment has lined up more partners to represent the pop-culture mash-up of Domo and Slimer. Underground Toys, Kelly Toy, and Funko will be releasing products portraying Domo as the Stay Puft Marshmallow Man, Slimer, and a full-fledged Ghostbuster.

Underground Toys will create a line featuring plush, mugs, stickers, and more for department stores, specialty stores, stationery and gift stores, catalogs, and Internet retailers worldwide (excluding Asia). Kelly Toys will create multiple sizes of soft-sculptured toys for amusement parks and carnival and prize games in the U.S. and Canada.

Funko will be involved in a line of Domo/Ghostbusters-inspired pop vinyl figures for worldwide distribution (excluding Asia) at specialty stores, supermarkets, drug stores, catalogues, stationery and gift stores, online retailers, and mass market. [Read more...]

All Aboard for Thomas Land in North America

Thomas Pop-Up CardA full-scale Thomas & Friends attraction is set to debut in South Carver, MA next summer. This marks the largest permanent Thomas & Friends attraction in North America.

This family amusement park – which is currently in development with HIT Entertainment, a division of Fisher-Price – will be conveniently located within Edaville USA, near the greater Boston and Providence areas.

Thomas Land will cover 11.5 acres and feature 14 rides based on the Thomas & Friends Island of Sodor. The rides will feature iconic characters Thomas, Diesel, Toby, Cranky the Crane, and Harold the Helicopter.

Rovio and Hasbro to Mash Up Transformers and Angry Birds

AngryBirdsTransformersRovio Entertainment and Hasbro Inc. are bringing together two of the world’s biggest entertainment brands and their fans through Angry Birds Transformers, to be brought to life in multiple forms, including a mobile game, consumer licensed goods, and a product line from Hasbro.

Later this year, Hasbro will introduce a product line featuring Telepods technology, which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio, including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.

This year, the companies announced an expanded licensing agreement making Hasbro the premier toy and game licensee. More Angry Birds Transformers products and content will be revealed throughout the next few weeks.

Fibre-Craft Names Dan Shure as President

Fibre-Craft Materials Corp., a manufacturer of creative activities and toys under the Creative Hands, The Springfield Collection, and Bendastix brand names, has named Daniel B. Shure as its president effective immediately. Shure will report to John Abens, who assumes the new title of chairman.

Most recently, Shure was president of BeShure LLC, a consumer products consulting company, and prior to that, he managed toy and gift companies, including Strombecker Corporation, Processed Plastic Company, and Tootsietoy Corp. He also served several terms as a director of the Toy Industry Association.

World Tech Toys Signs Deal with WWE

WorldTechToysWorld Tech Toys has signed a licensing agreement with World Wrestling Entertainment Inc. (WWE) to design and manufacture licensed R/C helicopters based on WWE superstars Hulk Hogan, John Cena, Dwayne “The Rock” Johnson, and others.

“The WWE deal adds more muscle to our already robust portfolio of top licensed R/C helicopters and other vehicles,” said Ben Ibarra, World Tech Toys Vice President. “We’re beyond excited to bring WWE R/C to market, and expect both R/C and WWE fans will be as well.”

World Tech Toys is behind electric-powered R/C copters featuring built-in gyroscopes that automatically stabilize the craft, so users can focus on flying or hovering. Along with its own proprietary line of R/C toys, the company offers a variety of flying and driving R/C toys based on pop culture brands.

Grumpy Cat Attends Toy Fair with Gund!

GUND_ToyFairGrumpy[1]

COMMENTARY: Indoor Toys to Defeat the Colder Weather Blues

I could have sworn that yesterday was the first declared day of summer. Man, it totally flew by! Though I love autumn now, I remember hating the changing of the leaves as a kid—it meant no more pool parties or beach days, and very limited outdoor play as fall turned to winter. Fear not, kids of 2013: there are so many new toys to make indoor play equally as exciting as those water guns and slip ‘n slides. Though I can’t help you with the pool situation (even I will miss the sunshine and water combo), I can give you a list of some of the hottest remote-control and robotic toys for indoor play to get you through the colder weather.

zoomer-150x150For parents who don’t allow dogs in the house, get rid of the constant begging and pleading from your kids with Zoomer, from Spin Master. He does everything that a real dog does—except shed hair and pee in the house! He’s cute and interactive, and he listens and learns commands. The trainable robotic pet will sit, bark, run, play, and even roll over on command. He even lifts his leg when commanded to “Go pee.” Kids can teach Zoomer more than 60 tricks, and the more time spent with him, the more he does—a lesson in pet responsibility. He responds to Spanish, French, and English. He is spotted like a Dalmatian, and he answers to his name, Zoomer! It’s absolutely adorable, doesn’t need regular vet visits, and won’t beg you for food. Win-win! He loves when you pat his head or tickle his tummy; like a real dog, he can’t help but wag his tail. [Read more...]