Mattel Names Margaret H. Georgiadis as CEO

Mattel LogoMattel Inc. named Margarey H. Georgiadis as chief executive officer, effective Feb. 8, 2017. Georgiadis, who will also join Mattel’s Board of Directors, was most recently president, Americas at Google Inc.

Georgiadis will succeed Christopher A. Sinclair as CEO. Sinclair, who has led the company as chairman and CEO since early 2015, joined Mattel’s Board in 1996 and has served previously as independent lead director and chair of the executive and audit committees. Going forward, he will serve as executive chairman of the board. Richard Dickson stays as president and chief operating officer. [Read more...]

Carine Sroujian Joins ChizComm

chizcomm_logo_finalChizComm Ltd. appointed Carine Sroujian as its new director of marketing and communications, effective immediately. In her new role, Sroujian will oversee projects and global clients, as well as managing daily business operations. [Read more...]

VTech Welcomes UK CMA’s Approval of LeapFrog Acquisition

VtechLFVTech Holdings Limited welcomes the United Kingdom Competition & Markets Authority’s (CMA) decision to give final and unconditional approval to its acquisition of LeapFrog Enterprises Inc. The CMA has published its view on its website that the acquisition will not lead to competition concerns. [Read more...]

Addo Play Ltd. Partners with Black Horse Consulting

AddoPlayAddo Play and Adrian Roche’s Black Horse Consulting are collaborating for Addo’s strategic expansion in the U.S., Canada, and Mexico. [Read more...]

Ninety-Eight Percent of Generation Z Still Shops in Brick-and-Mortar Stores

Despite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. [Read more...]

Nintendo Switch Launches on March 3

The new Nintendo Switch console, from Nintendo, will launch worldwide on March 3.

The system will include the main console, Joy-Con (L) and Joy-Con (R) controllers, a Joy-Con grip (to which two Joy-Con are attached and used as one controller), a set of Joy-Con wrist straps, a Nintendo Switch dock (which holds the main console and connects it to a TV), an HDMI cable, and an AC adapter. Two versions of the system will be released: a version with a set of gray Joy-Con, and a version with one neon blue and one neon red Joy-Con.

NintendoSwitch [Read more...]

WBIE Releases First Lego City Undercover Trailer

LegoCityUndercoverWarner Bros. Interactive Entertainment and TT Games released the first trailer for Lego City Undercover. The video game features Chase McCain, a police officer who goes undercover and dons multiple disguises to hunt down the notorious and recently escaped criminal, Rex Fury, to put an end to his city-wide crime wave. [Read more...]

Spielwarenmesse Reduces Trade Show Duration to Five Days

Logo Spielwarenmesse 2016As of next year, the duration of Spielwarenmesse will be reduced by one day. As of 2018, the dates at the Exhibition Centre in Nuremberg will take place over five days rather than six days. The dates for next year’s show have already been scheduled, from Wednesday, Jan. 31 to Sunday, Feb. 4, 2018. [Read more...]

Jazwares to Debut Roblox Toy Line

RoboxRoblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December. [Read more...]

Hasbro Launches Hanazuki on YouTube and YouTube Kids App

HanazukiHasbro Inc. launched Hanazuki, a story-driven lifestyle brand, with the company’s first-ever animated digital series, Hanazuki Full of Treasures, premiering on YouTube and the YouTube Kids app. [Read more...]