Fisher-Price Named Master Toy Partner for New Series Kingdom Force

fisher-price_kingdomforceBoat Rocker and Industrial Brothers named Fisher-Price master toy partner for the new original series Kingdom Force.

Kingdom Force was created by Industrial Brothers’ Matt Fernandes and will be co-produced by Industrial Brothers and Boat Rocker Studios. Boat Rocker will distribute the series internationally and manage the merchandising and licensing for the brand on all platforms, as well as leading the digital and brand initiatives. [Read more...]

Late Easter Expected to Bring Record Spending, NRF Says

NRFU.S. consumers will spend more than ever as the Easter holiday is nearly three weeks later this year than last, according to the National Retail Federation (NRF). According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion, up 6 percent over last year’s record $17.3 billion and a new all-time high in the survey’s 14-year history. Those celebrating plan to spend an average of $152 per person, up 4 percent from last year’s previous record of $146. [Read more...]

NPD Reports February 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Jan. 29 to Feb. 25, 2017 declined 21 percent to $724 million compared to last year, according to analysis from The NPD Group. [Read more...]

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  [Read more...]

Radio Flyer Celebrates 100th Anniversary

Screen Shot 2017-03-21 at 3.18.10 PMRadio Flyer launched a digital ad campaign in honor of the company’s 100th anniversary.

The campaign started with the company’s first-ever travel agency for kids, which opened for one day on March 18 in Chicago. The travel agency let kids imagine destinations that can only be reached with Radio Flyer vehicles. [Read more...]

Finalists Revealed for 2017 U.S. Bananagrams Challenge

BananagramsChallengeTwelve students are heading to the Grand Final of the U.S. Bananagrams Challenge in Rhode Island on April 1. The group defeated 15,000 other fourth through sixth graders throughout New England to earn a place in the final and will now compete to be crowned America’s “Top Banana.” [Read more...]

Sesame Workshop Introduces Julia, a Muppet with Autism

SesameStreetJulia

Sesame Workshop announced a new phase of its autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism. [Read more...]

Hasbro Announces Results of Monopoly Token Madness Vote

Screen Shot 2017-03-16 at 4.37.11 PM

The fans have spoken: The eight tokens set to “pass GO” in the next generation of Hasbro‘s Monopoly game are the Scottie dog, top hat, car, battleship, cat, T. rex, rubber ducky, and penguin tokens. The iconic thimble, boot, and wheelbarrow tokens, which are in the current game, will be replaced by the T. rex, rubber ducky, and penguin tokens in the next iteration of the game, coming out this fall. [Read more...]

Rovio Returns to Profitable Growth

RovioLogoRovio Entertainment returned to profitable growth in 2016, which saw a record performance in the company’s Games division and the blockbuster release of The Anry Birds MovieGross revenue of Rovio grew by 34 percent to $200.29 million (converted from 190.3 mEUR). Earnings Before Interest and Taxes (EBIT) improved to $18.42 million (converted from 17.5 mEUR), which was negative $22.21 in 2015 (converted from -21.1 mEUR).  [Read more...]

Jakks Pacific Launches Smurfs Toy Line

Jakks_Smurfs

Jakks Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

Jakks’ range includes figurines, play sets, and talking plush that will feature Smurfs characters including Smurfette, Clumsy, and Hefty. Key items include Smurfs and Animal Friends Assortment; 8-inch Bean Bag PlushSmurf Vehicle PacksTalking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. [Read more...]