TIF Brings Play to 300,000 Kids in Need

TIFLogoThe Toy Industry Foundation (TIF) has reported giving brand-new toys to nearly 300,000 children in need since the beginning of the year, thanks to toy and financial donations received from throughout the industry.

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New VTech Baby Amaze Line Available Exclusively at Toys “R” Us

Baby Amaze Learn to Talk & Read Baby Doll

VTech is introducing its new Baby Amaze line, launching with two learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at toysrus.com, and will be available exclusively at Toys “R” Us stores nationwide this month.

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How Toymakers Can Succeed with Millennial Parents

CatherineMevsby Catherine Mevs, strategy director, Red Peak Branding

With more and more Millennials stepping into parenthood, big name toymakers are trying to guess at the expectations of a new generation of parents. However, from Mattel’s introduction of its Siri-inspired Hello Barbie to Hasbro’s more compact preschool toys, thus far their efforts are either misguided or not going far enough.

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Spin Master Completes C$220 Million Initial Public Offering

spin masterThis past Thursday, Spin Master Corp. completed its public offering of 12,225,000 subordinate voting shares at a price of C$18.00 per subordinate voting share. The offering raised total gross proceeds of C$220,050,000. The subordinate voting shares will commence trading today on the Toronto Stock Exchange under the symbol TOY.

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LittleBits Electronics to Debut NYC Pop-Up Store

LittleBits store exteriorLittleBits Electronics Inc. is opening its first store in New York City. Located in the SoHo district, the pop-up store will open to the public on July 31.

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The Birds Are Back: Angry Birds 2 Launches Worldwide

Angry Birds 2 logoAngry Birds 2, the first sequel in the mobile game series Angry Birds, has arrived from Rovio. While retaining the popular slingshot format, the visuals and gameplay of Angry Birds 2 have been overhauled, with multiple stages in each level to go with new spells such as blizzards, magic ducks, and hot chili peppers.

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TIA Announces Business-Savvy Line-Up of Speakers for Fall Toy Preview

Fall Toy PreviewAs reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.

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TIA Reports Information Technology Agreement Will Extend Duty-Free Treatment to Electronic Toys

TIA LogoAs reported by the Toy Industry Association (TIA), a landmark deal was reached between 54 members of the World Trade Organization (WTO) last week that will extend duty-free treatment to more than 200 information technology products, including certain types of electronic games, toys, and other electronic accessories.

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Moose Enterprise and Local Police Seize More than 150,000 Counterfeit Shopkins in China

MooseToysMoose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.

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Disney Consumer Products Introduces Disney∙Pixar Cars Diecast Line, High-End Collectibles, and Mobile App

Cars,groupDisney Consumer Products and Interactive Media (DCPI) will release Cars Daredevil Garage, a new mobile app, as well as collectible Mattel diecast cars, which can be scanned into the app and used to perform extreme stunts in virtual environments.

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