Toys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]
A team of Star Wars superfans today revealed the new toy line for the upcoming Rogue One: A Star Wars Story movie with a series of fan-made animated shorts launching on the Star Wars YouTube channel.
As part of a competition in collaboration with creative network Tongal, the team was assembled to write, direct, and produce original, fan-made stop-motion shorts starring key toys from the new line. The series also kicked off a global UCG contest that asked fans to share their own “Rogue Stories.” [Read more...]
Nelvana, Disney Channels Worldwide Sign Multi-Territory Broadcast Deal for Polly and the ZhuZhu Pets
Bonnier Publishing USA’s licensed property and pop culture-focused Sizzle Press will release a series of original storybooks starring the characters featured in the Sago Mini apps for toddlers and preschoolers.
Two titles will be released on Sept. 20, including Jinja’s Surprise!, where kids will use their fingers to help keep the festivities a surprise, and Cozy Christmas: A Touch-and-Feel Book, which will take readers caroling with the Sago Mini friends. [Read more...]
Toy State will unveil the latest products from its flagship Nikko and Road Rippers brands this Saturday at Michigan International Speedway. The company will debut its NASCAR-themed cars in advance of this weekend’s Spring Cup race, part of global licensing agreements signed with NASCAR and various NASCAR teams late last year. [Read more...]
Learning Express Inc. will open a flagship Learning Express Toys location, the first corporate-owned store since 1995, in the redeveloped Bedford Marketplace in Massachusetts in September. Adjacent to the toy store, Learning Express is introducing Learning Express Play, an activity center and play museum for kids ages 6 months through 8 years. [Read more...]
Edge Brands Ltd. entered a distribution agreement with PTX Performance Products to bring Edge Brands’ products to the North American market. PTX Performance Products will bring the company’s wheeled products and swim and water products to retailers across North America, with a focus on expanding Edge Brands’ presence in mass-market retailers and major specialty sporting goods stores.