Sweet Suite 2016

New Horses & Hearts Collection at Build-A-Bear Workshop

041516-horses-hearts-social-916x916The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions.

The new collection has two horse breeds to choose from: Make Your Own Palomino American Quarter Horse and Make Your Own Bay Thoroughbred Horse.

Angry Birds 2 App Supports WWF

AngryBirdsRovio Entertainment, Apple, and the World Wildlife Fund are working together to support environmental efforts on the planet. From now until April 24, WWF will receive all proceeds from the in-app purchase of the WWF Pack in the Angry Birds 2 shop. The app is also supporting WWF’s conservation work with special content that highlights ocean protection, one of WWF’s key focus areas. The game now features a special spell and new themed level, where the flock of birds square off against overfishing pigs.

Global Brands Deliver $250 Million in Promotional Media for The Angry Birds Movie

AngryBirdsWith the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read more...]

Spin Master Purchases Toca Boca, Sago Mini

Spin Master Corp LogoSpin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read more...]

Hasbro, Sony Release Transformers-Inspired Album

Hasbro Studios ImageHasbro Studios and Sony Music Entertainment released Transformers Roll Out, an alternative-rock tribute to the Transformers franchise. [Read more...]

Kohl’s Cares Offers Salina Yoon Books, Plush

Kohl's Cares Yoon Provided Image croppedThis summer, Kohl’s will sell children’s books from author and illustrator Salina Yoon as part of the Kohl’s Cares collection. The books and complementing accessories are priced at $5 each, with all of the profits benefiting kids’ health initiatives nationwide. The collection, which has raised almost $300 million to date, is available at all Kohl’s stores nationwide and Kohls.com now through the end of June. [Read more...]

Reputation Institute Names Hasbro as One of America’s Most Reputable Companies

Hasbro LogoHasbro, Inc. has again been named among the 100 most reputable companies in the U.S., according to the annual US RepTrak 100 list released this week from Reputation Institute. [Read more...]

Toy Soldier Manufacturer Gets New Ownership

The William Britain brand was sold to a new U.S. based company, The Good Solider LLC in Ohio. The W. Britain team moved into its new facility on March 1, and the company’s creative team will remain intact and continue to design and produce toy soldiers. [Read more...]

New Fisher-Price Film Links Playtime to Learning Starting from Birth

Fisher-Price released a new short movie that explores the way children learn starting from birth. A mini retrospective film from the perspective of a child, A Film By You shows the developmental journey that takes place during the first five years of a kid’s life. [Read more...]

Transformers Takes Over SXSWi Mashable House to Launch New Mobile Game

BumblebeeThe Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]