HoliDAY of Play 2015

Scholastic Extends Publishing Agreement with Lego Through 2019

Scholastic has extended and expanded its publishing relationship with Lego through 2019, which will now include World all language rights, as well as several new publishing programs, line extensions, and acquisitions. Scholastic U.S. will manage world English rights, and Scholastic UK will manage foreign translation rights. [Read more...]

Summer Infant Launches Kiddopotamus Toy Collection

Summer Infant KiddopotamusSummer Infant announced the launch of its new Kiddopotamus brand and line of playthings to inspire play between parents and babies. The inspiration and creation of the line came from the idea that parents and kids experience a unique and strong bond when at play together. The animal-themed Kiddopotamus toys feature a multitude of tactile and interactive activities to keep babies, ages 0 to 6 months and up, and their parents or caregivers entertained and connected through purposeful laughing, smiling, and sharing. [Read more...]

DEMDACO, OneCoast Form Strategic Partnership

DEMDACODEMDACO has entered into a strategic partnership with OneCoast.

Effective January 1, OneCoast will create a new sales division that will be exclusively dedicated to selling DEMDACO products. This is not an acquisition or merger of the two companies. OneCoast will be representing DEMDACO’s product to independent retailers throughout the gift industry. It will also focus on developing the independent and specialty retail channel for DEMDACO in the US and Caribbean. [Read more...]

Jakks Pacific, CNE Enter Multi-Year Licensing Agreement

Jakks Pacific LogoJakks Pacific has secured a multi-category licensing agreement with Cartoon Network Enterprises for The Powerpuff Girls. Disguise Inc., the Halloween costume division of Jakks Pacific, will produce Halloween costumes and accessories based on the animated series. The agreement also gives Jakks Pacific the rights to manufacture and distribute everyday dress-up and accessories to all channels in North America.

The Powerpuff Girls costumes from Disguise and the dress-up items and accessories from Jakks Pacific are scheduled to be available at retailers nationwide next year.

Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Dimensions

LegoDimensionsWarner Bros. Interactive Entertainment, TT Games, and The Lego Group launched Lego Dimensions, the new entertainment experience that allows players to merge physical Lego brick building and interactive console game play in 14 fan-favorite universes. Developed by TT Games and published by Warner Bros. Interactive Entertainment, Lego Dimensions is available for PlayStation4, PlayStation3, Xbox One, Xbox 360, and Wii U. [Read more...]

Toy State, Mattel Partner for Barbie R/C

ToyStateLogoMattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

Spielwarenmesse eG Offers Webinars for Exhibitors

SpielwarenmesseFrom October 21 through November 25, Spielwarenmesse eG will offer five free webinars on the topics of trade fair preparation, implementation, and follow-up. The webinars will offer material for both new exhibitors and those with years of experience.

They will take place during 40-minute modules by Daniel Gundlach, exhibition consultant, with stand construction experts and advisers at Meplan. Marlene Hösch, junior project manager at Spielwarenmesse eG, will assist Gundlach.

To register, visit Registration is limited. For more information, contact Lisa Winkelmann, +49-(0)911-998

KD Interactive Introduces Kurio Smart, First Windows Tablet Computer for Kids

KurioSmartKD Interactive has introduced two new Kurio devices for kids this year: the Kurio Smart and Kurio Xtreme2. Both devices were designed and built specifically for kids, and are available now for purchase in the U.S. [Read more...]

Jazwares Appointed Master Toy Partner for Dinosaur Train

Dinosaur TrainThe Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. Jazwares’ Dinosaur Train toy line will offer an array of figures, play sets, plush, and role-play products. The line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout.

The Toy Insider Unwraps 2015 Hottest Holiday Toys

Layout 1The Toy Insider unwrapped its 10th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2015 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and, new for 2015, STEM 10. With many options for boys and girls of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“This year’s hottest toys are not only going to ‘wow’ kids this holiday season, but also keep them engaged in hours of imaginary, mind-stimulating, and creative play well into 2016,” says Laurie Schacht, Toy Insider Mom and publisher of The Toy Insider. “This year, we also created a STEM 10 list in response to requests from parents who are looking for great playthings to reinforce important science, technology, engineering and mathematics skills.”

Click here to see the full guide!