Moose Toys Reveals Shopkin of the Year at Toy Fair

MooseToysWinnieAwardMoose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.

Following Winnie Award’s appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation. [Read more...]

Funko Named Master Toy Licensee for Adult Swim Series Rick and Morty

RickandMortyCNCartoon Network Enterprises named Funko the master toy partner for Adult Swim brand Rick and Morty. The new range of products will be available at select mass retailers nationwide.

The first products to be introduced in the collection include Galactic Plushies, Mystery Minis, and Pocket Pop! key chains. Funko will also expand its Rick and Morty vinyl figure collection with the addition of seven new, highly detailed figures. The company will also debut the first fully posable, articulated action figure line for Rick and Morty. Each character within the assortment includes a unique bonus piece. Additional products, including role-play toys, novelty housewares and home décor, apparel, and accessories, will also roll out later this year. [Read more...]

American Girl Introduces First 18-inch Boy Doll

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American Girl will introduce a new series of contemporary characters and stories this year—including the brand’s first 18-inch boy doll—in response to fan requests for more options.

The new 2017 American Girl characters, including those from today and yesterday, will be available in 18-inch dolls, outfits, and accessories. Each characters’ content will feature a variety of ways to tell their stories, including books, live-action specials, and digital platforms such as online videos, web series, and apps. [Read more...]

Mattel, Alibaba Group Form Strategic Partnership

Mattel LogoMattel entered into a strategic partnership with Alibaba Group. Leveraging Mattel’s brands and Alibaba’s data and insights into the Chinese consumer base, the expanded partnership aims to reshape the way parents in China think about play.  [Read more...]

Disney Channel Renews Elena of Avalor for Season Three, Expands Licenses

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. [Read more...]

eOne Renews Partnerships, Adds Licenses for Peppa Pig

PeppaPigEntertainment One (eOne) expands its consumer products program for Peppa Pig with a broader assortment of licensed offerings in the U.S. and Canada.

Jazwares will continue its role as the master toy licensee for the property in the U.S. and Canada, while there are contract renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty Inc[Read more...]

Gund Named Reader’s Choice Winner in HOW Logo Design Awards

GUND Bear LogoGund‘s recent rebranded logo was chosen as a Reader’s Choice winner in the 8th Annual HOW Logo Design Awards. The voting public chose Gund’s logo out of 20 award-winning designs from more than 1,200 total submissions. This prestigious competition sponsored by HOW magazine has been recognizing great logo design since 2008.

Gund’s rebranding project was conducted by NYC-based digital branding agency Cynda Media Lab.

Spielwarenmesse Sees Climb in Visitors, Exhibitors, and International Participation

Logo Spielwarenmesse 2016The 68th Spielwarenmesse took place from Feb. 1 to 6 and posted high numbers of international exhibitors and visitors. The show had 2,871 companies exhibiting from 63 countries, up from 2,851 in 2016. A total of 73,000 visitors, up 3.2 percent from 70,714 last year, travelled to Nuremberg from 123 countries. [Read more...]

Jazwares to Debut Roblox Toy Line

RoboxRoblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December. [Read more...]

Build-A-Bear Workshop CEO Works in Disguise on Undercover Boss

Build a Bear WorkshopSharon Price John, president and CEO of Build-A-Bear Workshop, was featured in the Season 8 premiere episode of CBS’ reality series Undercover Boss.

John has served as president and CEO of the company since 2013. In the episode, she dons a disguise and assumes a new identity to train with a Build-A-Party leader, a sales associate, a warehouse associate, and an assistant manager. Since her arrival, Build-A-Bear has successfully undergone a financial turnaround and made key changes, including a brand refresh. While undercover, she saw and heard firsthand how recent changes were being received. [Read more...]