Ninety-Eight Percent of Generation Z Still Shops in Brick-and-Mortar Stores

Despite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. [Read more...]

Nintendo Switch Launches on March 3

The new Nintendo Switch console, from Nintendo, will launch worldwide on March 3.

The system will include the main console, Joy-Con (L) and Joy-Con (R) controllers, a Joy-Con grip (to which two Joy-Con are attached and used as one controller), a set of Joy-Con wrist straps, a Nintendo Switch dock (which holds the main console and connects it to a TV), an HDMI cable, and an AC adapter. Two versions of the system will be released: a version with a set of gray Joy-Con, and a version with one neon blue and one neon red Joy-Con.

NintendoSwitch [Read more...]

Jazwares to Debut Roblox Toy Line

RoboxRoblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December. [Read more...]

Build-A-Bear Workshop CEO Works in Disguise on Undercover Boss

Build a Bear WorkshopSharon Price John, president and CEO of Build-A-Bear Workshop, was featured in the Season 8 premiere episode of CBS’ reality series Undercover Boss.

John has served as president and CEO of the company since 2013. In the episode, she dons a disguise and assumes a new identity to train with a Build-A-Party leader, a sales associate, a warehouse associate, and an assistant manager. Since her arrival, Build-A-Bear has successfully undergone a financial turnaround and made key changes, including a brand refresh. While undercover, she saw and heard firsthand how recent changes were being received. [Read more...]

PlayMonster to Launch Wonder Crew Dolls

WonderCrewPlayMonster LLC acquired the worldwide license for Wonder Crew, a line of dolls designed to combine the adventure of an action figure with the emotional intelligence of a stuffed animal. The 15-inch Wonder Crew buddies are meant to empower boys to connect, nurture, and build empathy through friendship and imagination. [Read more...]

WBIE Releases New Lego Dimensions Story Trailer

LEGO-Dimensions-The-Fantastic-Beasts-and-Where-to-Find-Them-Story-Pack_Warner-Bros-Interractive-EntertainmentWarner Bros. Interactive Entertainment (WBIE) released a new Lego Dimensions story trailer that shows off the gameplay behind the Fantastic Beasts and Where to Find Them Story Pack. [Read more...]

ICTI Care Foundation Partners with Impactt

ICTICareICTI Care is developing a program to further support toy manufacturers in India in partnership with Impactt, which has been working across the subcontinent for the past 20 years with suppliers across a range of industries. [Read more...]

School Zone Debuts Anywhere Teacher Brand

SchoolZoneAnywhereTeacherSchool Zone Inc. launched an all-new brand, Anywhere Teacher, which features an online destination AnywhereTeacher.com, and proprietary supplemental learning products designed by educators to provide innovative, curriculum-based supplemental learning tailored for kids and parents. [Read more...]

Battat Launches Shop-in-Shop Concept at Target Locations

Maison Joseph Battat Ltd. kicked off a new store concept to bring its Our Generation line to 19 Target stores across the U.S. [Read more...]

Snaptoys Named Master Toy Licensee for Word Party, Debuts New Product Lines

Snaptoys LogoThe Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes. [Read more...]