Sweet Suite 2016

Marvel Unveils World Merchandising Program for Guardians of the Galaxy Franchise

3255296 2Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]

Educational Insights, Night & Day Studios Partner for Peekaboo Barn Board Game

Peekaboo BarnNight & Day Studios awarded a license for its flagship preschool brand to Educational Insights, which will produce a Peekaboo Barn board game for toddlers. Peekaboo Barn was one of the first early childhood apps for mobile devices, and is now one of the first preschool brands to debut as an app and expand its reach through consumer products licensing. [Read more...]

Edge Brands Makes a Splash with Splatoon Deal

EDGE BRAND logoEdge Brands Ltd. partnered with Nintendo to create a new line of water blasters based on the video game Splatoon.

Splatoon is a third-person shooter game centered around characters known as inklings who can transform back and forth between humanoid and squid form. The characters hide, climb walls, and travel through colored ink.

The new Splatoon line will introduce four water blasters inspired by the game with new features that will be fun for both fans and collectors alike.

Local Toy Industry Volunteers Roll Up Their Sleeves to Help 25,000 Foster Children

TIA Play Your PartThe Toy Industry Foundation (TIF) and National Court Appointed Special Advocate Association (CASA) partnered at TIF’s annual Play Your Part event on June 16. Volunteers from nearly 30 toy companies helped to sort, wrap, and pack toys for 25,000 foster care children in Southern California and seven additional states. In addition, hundreds of Los Angeles-area foster children were on-site at the event to receive dolls, games, puzzles, arts & crafts, and other skill-building playthings. Manufacturers and retailers donated all toys to TIF’s Toy Bank with the goal of providing comfort to children awaiting placement in permanent homes.  [Read more...]

Zuru Toys Launches Hamsters in a House Collection Exclusively at Toys “R” Us

未标题-1Zuru Toys debuted its new line Hamsters in a House, which is available exclusively online now at Toysrus.com and will launch at Toys “R” Us stores on July 1.

The collection is designed for kids ages 4 and up and includes nine two-inch-sized hamster characters, neon colored mini play sets, deluxe play sets, and a track system. [Read more...]

WIT Announces Additions to Board of Directors and New Advisory Board Members

WITWomen in Toys, Licensing, and Entertainment (WIT) amplified its board of directors with new members, and added new advisory board members and chapter chairs due to the organization’s growth.

New appointments from top industry companies will bring their expertise and contributions to WIT’s board of directors as WIT continues to expand. They include:  [Read more...]

RMG Signs Jazwares as Master Toy Licensee for Tiniez

TiniezRichmond Management Group signed licensing partners for Tiniez to launch Fall 2017. Tiniez is an aspirational lifestyle brand that empowers girls around the world to be themselves, make their mark, and follow their dreams. There are more than 100 characters, each with her own aspiration and backstory.  [Read more...]

The Angry Birds Movie’s Hatchlings Star in Brand-New Short Coming to Theaters

New ShortThe Angry Birds Movie is celebrating the success of its grossed $300 million at the worldwide box office with the release of a new short, “The Early Hatchling Gets The Worm,” debuting in select theaters this weekend. The short focuses on an unlikely friendship that forms between a Hatchling and a worm she adopts.

Four Hatchling shorts have been released thus far as part of the film’s marketing campaign, which has garnered a total of 40 million views and counting.

A trailer for the upcoming short can be found on the official The Angry Birds Movie Facebook page.

Toy Industry Foundation Gives Back To Military Families with a Day Filled with Toys and Games

TIFThe Toy Industry Foundation (TIF) partnered with Boys & Girls Clubs of America’s (BGCA) Military Services to host a special toy giveaway for children of military families at Venture County Naval Base on June 10th. More than 1,000 kids and teens enjoyed a fun-filled day that included music and basketball games. Children were able to pick from a selection of brand-new toys and games, including stuffed animals, action figures, arts and crafts kits, puzzles, and more. The playthings were donated to TIF’s Toy Bank by generous toy manufacturers, distributors, and retailers from across the nation. [Read more...]

Angry Birds Launch into Global Books Program

unnamed-1Kaiken Publishing Ltd, a Rovio company, has been working with more than 20 publishers in more than 30 languages to expand the Angry Birds universe with physical and digital books, comics, and magazines spanning the globe.  [Read more...]