Alex Brands, Alpha International to Launch New Big Wheel Products

BigWheelAlex Brands partnered with Alpha International to launch new Big Wheel products that will begin to rollout next spring.

“The Big Wheel brand fits perfectly within the Alex portfolio of classic brands. We’ll be manufacturing it in the USA. We look forward to many years of success giving joy to children with the Big Wheel brand,” says Neil Friedman, CEO of Alex Brands.

Mattel Names New Members to Leadership Team

Mattel LogoMattel Inc. appointed Joseph J.  Euteneuer as Chief Financial Officer (CFO) effective Sept. 25, and Sven Gerjets as Chief Technology Officer (CTO), Amy Thompson as Chief People Officer (CPO), and Nancy Elderas Chief Communication Officer (CCO), effective immediately. The executives will work closely with CEO Margo Georgiadis and the Mattel leadership team to support Mattel’s strategy focused on delivering enhanced and sustainable growth. [Read more...]

Kids India Exhibits Products from 150 Exhibitors

KidsIndia_LogoThe fifth Kids India took place in Mumbai from Sept. 21 to 22, with 4,154 attendees seeing products offered by 150 exhibitors from eight countries. The trade show was shortened to two days due to heavy monsoon rains. Kids India is organized by Spielwarenmesse India Pvt. Ltd., a wholly-owned subsidiary of Spielwarenmesse eG. [Read more...]

eOne Expands Consumer Products Program for PJ Masks

JakksPJMasksEntertainment One expands its consumer products program for PJ Masks, including new ride-ons, bicycles, safety helmets, and more debuting this fall and into early 2018.

PJ Masks gear hitting retail nationwide includes the Catboy Cat-Car and Gekko Mobile ride-ons from Jakks Pacific. These custom sculpted, kid-powered vehicles come with flashing lights, sound effects, and play the PJ Masks theme song. Jakks will also offer the Happy Hauler, a wagon that transforms into a ride-on with at the press of a button, and the PJ Masks Playland. [Read more...]

Cra-Z-Art, Kodak Partner for Puzzle Collection

CRA-Z-ART Kodak 1000Cra-Z-Art entered a brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature photo imagery and will be available in different size piece counts, including 100 pieces to 2,000 pieces.

Last year, Cra-Z-Art entered the puzzle category with the acquisition of Lafayette Puzzle Factory. According to the NPD market research group, puzzles and games was one of the fastest growing categories last year, increasing by 18 percent.

Cra-Z-Art’s Kodak puzzles will be manufactured in the U.S. and are expected to be available at major retailers this fall.

Jazwares Hires Roles in Licensing, Sales, and Marketing

JazwaresLogoJazwares LLC retained several industry veterans to manage its growing presence across the global consumer product industry. The company’s presence during its 20th anniversary includes a recent launch of Roblox toys, appointment as master toy licensee for Hey Duggee and Hotel Transilvania, and the acquisition of First Act. All of the new hires will report directly to Laura Zebersky, chief commercial officer.  [Read more...]

Jakks Pacific Launches Jakks Care Package

JakksCarePackageJakks Pacific Inc. launched the Jakks Care Package on, a gift for kids created to help them alleviate feelings of homesickness. Originally curated with hospitalized kids in mind, the Jakks Care Package includes items to help kids cope from being away from home such as a road trip, weekend away, summer camp stay, or a slumber party.  [Read more...]

Nintendo to Launch Super NES Classic Edition


Nintendo will relaunch The Super Nintendo Entertainment System: Super NES Classic Edition—originally launched in 1991 as the Super Nintendo Entertainment System—as an upgraded mini 16-bit system. The system can be plugged into any high-definition TV using the included HDMI cable. The new nostalgic console will launch on Sept. 29.  [Read more...]

Shopkins Pop-Up Café to Open in New York City


Moose Toys will open a limited-time Shopkins Macaron Café. Reservations for the café opened at 8 p.m. on June 1, and were completely booked in one minute. The waiting list includes more than 4,000 families.

The café is set to open in Tribeca from June 17 to 19 and is meant to celebrate the launch of Shopkins Season 8: World Vacation. The first wave of Shopkins: World Vacation will introduce Shopkins and Shoppies characters from France, Italy, Germany, and the UK. [Read more...]

Jazwares Founder Receives Owler 2017 Top Rated CEO Award

JazwaresLogoJazwares‘ founder Judd Zebersky was presented the Owler 2017 Top Rated CEO Award. Owler, a community-based platform used for business insights by business professionals, recognizes the top CEOs from its business insights platform.

After he worked as an attorney, Zebersky started a consumer products company to make toys. He has been in the industry for 20 years and contributed to thousands of products.

Owler Awards are distributed based on Owler Community rankings. It recognizes the top 1,000 CEOS from 167,000 across 50 cities and 20 industries worldwide.