If you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into traffic (hopefully not) are playing the hottest new augmented reality (AR) game. The word on the street is that this is the future of gaming. Perhaps it is. But it’s certainly not the first augmented reality game. The toy industry has been taking shots at this category for years with little to no success. At Toy Fair 2012, WowWee introduced its App Gear line. [Read more...]
Scholastic will launch a publishing program based on the American Girl brand. The multi-year agreement includes the right to publish books in print and digital formats in 2017, and the deal marks the first time that American Girl has licensed the rights to publish books based on its characters. The books will be published and distributed in the U.S., Canada, New Zealand, the UK, Australia, and Asia. [Read more...]
Women in Toys, Licensing, and Entertainment (WIT) amplified its board of directors with new members, and added new advisory board members and chapter chairs due to the organization’s growth.
New appointments from top industry companies will bring their expertise and contributions to WIT’s board of directors as WIT continues to expand. They include: [Read more...]
Richmond Management Group signed licensing partners for Tiniez to launch Fall 2017. Tiniez is an aspirational lifestyle brand that empowers girls around the world to be themselves, make their mark, and follow their dreams. There are more than 100 characters, each with her own aspiration and backstory. [Read more...]
The Angry Birds Movie is celebrating the success of its grossed $300 million at the worldwide box office with the release of a new short, “The Early Hatchling Gets The Worm,” debuting in select theaters this weekend. The short focuses on an unlikely friendship that forms between a Hatchling and a worm she adopts.
Four Hatchling shorts have been released thus far as part of the film’s marketing campaign, which has garnered a total of 40 million views and counting.
A trailer for the upcoming short can be found on the official The Angry Birds Movie Facebook page.
The Toy Industry Foundation (TIF) partnered with Boys & Girls Clubs of America’s (BGCA) Military Services to host a special toy giveaway for children of military families at Venture County Naval Base on June 10th. More than 1,000 kids and teens enjoyed a fun-filled day that included music and basketball games. Children were able to pick from a selection of brand-new toys and games, including stuffed animals, action figures, arts and crafts kits, puzzles, and more. The playthings were donated to TIF’s Toy Bank by generous toy manufacturers, distributors, and retailers from across the nation. [Read more...]
Oscar Award winner Jim Broadbent narrates the illustrated and audio adventure of Winnie-the-Pooh and the Royal Birthday, which celebrates the upcoming official 90th birthday of of Queen Elizabeth II and 90 years since Winnie-the-Pooh’s arrival in the Hundred Acre Wood.
The story presents Pooh and his friends embarking on a journey from the Hundred Acre Wood to London to deliver their presents to The Queen. The illustrations are drawn in the classic E.H. Shepard style by Mark Burgess, and shows Pooh and his friends’ journey through London. This is the first time Pooh and The Queen will meet in one of the Winnie-the-Pooh stories. [Read more...]
Hasbro Studios won a Daytime Emmy Award at the 43rd Annual Daytime Emmy Awards this past weekend, and was nominated for four categories. Jeff Bennett received an award for “Outstanding Performer in an Animated Program” for his role as Mayor Luskey in Transformers Rescue Bots on Discovery Family. [Read more...]