Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]
Night & Day Studios awarded a license for its flagship preschool brand to Educational Insights, which will produce a Peekaboo Barn board game for toddlers. Peekaboo Barn was one of the first early childhood apps for mobile devices, and is now one of the first preschool brands to debut as an app and expand its reach through consumer products licensing. [Read more...]
Splatoon is a third-person shooter game centered around characters known as inklings who can transform back and forth between humanoid and squid form. The characters hide, climb walls, and travel through colored ink.
The new Splatoon line will introduce four water blasters inspired by the game with new features that will be fun for both fans and collectors alike.
The Toy Industry Foundation (TIF) and National Court Appointed Special Advocate Association (CASA) partnered at TIF’s annual Play Your Part event on June 16. Volunteers from nearly 30 toy companies helped to sort, wrap, and pack toys for 25,000 foster care children in Southern California and seven additional states. In addition, hundreds of Los Angeles-area foster children were on-site at the event to receive dolls, games, puzzles, arts & crafts, and other skill-building playthings. Manufacturers and retailers donated all toys to TIF’s Toy Bank with the goal of providing comfort to children awaiting placement in permanent homes. [Read more...]
The collection is designed for kids ages 4 and up and includes nine two-inch-sized hamster characters, neon colored mini play sets, deluxe play sets, and a track system. [Read more...]
Women in Toys, Licensing, and Entertainment (WIT) amplified its board of directors with new members, and added new advisory board members and chapter chairs due to the organization’s growth.
New appointments from top industry companies will bring their expertise and contributions to WIT’s board of directors as WIT continues to expand. They include: [Read more...]
Richmond Management Group signed licensing partners for Tiniez to launch Fall 2017. Tiniez is an aspirational lifestyle brand that empowers girls around the world to be themselves, make their mark, and follow their dreams. There are more than 100 characters, each with her own aspiration and backstory. [Read more...]
The Angry Birds Movie is celebrating the success of its grossed $300 million at the worldwide box office with the release of a new short, “The Early Hatchling Gets The Worm,” debuting in select theaters this weekend. The short focuses on an unlikely friendship that forms between a Hatchling and a worm she adopts.
Four Hatchling shorts have been released thus far as part of the film’s marketing campaign, which has garnered a total of 40 million views and counting.
A trailer for the upcoming short can be found on the official The Angry Birds Movie Facebook page.
The Toy Industry Foundation (TIF) partnered with Boys & Girls Clubs of America’s (BGCA) Military Services to host a special toy giveaway for children of military families at Venture County Naval Base on June 10th. More than 1,000 kids and teens enjoyed a fun-filled day that included music and basketball games. Children were able to pick from a selection of brand-new toys and games, including stuffed animals, action figures, arts and crafts kits, puzzles, and more. The playthings were donated to TIF’s Toy Bank by generous toy manufacturers, distributors, and retailers from across the nation. [Read more...]