Despite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. [Read more...]
The system will include the main console, Joy-Con (L) and Joy-Con (R) controllers, a Joy-Con grip (to which two Joy-Con are attached and used as one controller), a set of Joy-Con wrist straps, a Nintendo Switch dock (which holds the main console and connects it to a TV), an HDMI cable, and an AC adapter. Two versions of the system will be released: a version with a set of gray Joy-Con, and a version with one neon blue and one neon red Joy-Con.
Roblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December. [Read more...]
Sharon Price John, president and CEO of Build-A-Bear Workshop, was featured in the Season 8 premiere episode of CBS’ reality series Undercover Boss.
John has served as president and CEO of the company since 2013. In the episode, she dons a disguise and assumes a new identity to train with a Build-A-Party leader, a sales associate, a warehouse associate, and an assistant manager. Since her arrival, Build-A-Bear has successfully undergone a financial turnaround and made key changes, including a brand refresh. While undercover, she saw and heard firsthand how recent changes were being received. [Read more...]
PlayMonster LLC acquired the worldwide license for Wonder Crew, a line of dolls designed to combine the adventure of an action figure with the emotional intelligence of a stuffed animal. The 15-inch Wonder Crew buddies are meant to empower boys to connect, nurture, and build empathy through friendship and imagination. [Read more...]
The Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes. [Read more...]