Warner Bros. Pictures Confirms Release Dates for Upcoming Lego Movies

LEGO_LogoWarner Bros. Pictures has confirmed the release of three new Lego features, including The Lego Movie Sequel, which will be released domestically on May 18, 2018, beginning its worldwide release.

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Day 6 Sports Group Launches Malibu Sports

Day6LogoDay 6 Sports Group has released Malibu Sports & Recreation, a brand intended to promote social, active fun for all ages. Offering innovative twists to traditional outdoor play, the Malibu Sports & Recreation line includes the Ultra Djubi Toss, Throne Premium Flying Discs, the Trickster, and Ultra Rollors.

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Spin Master Teams with Autism Speaks to Benefit the Autism Community

April20.KineticSandSpin Master Ltd. has partnered with Autism Speaks in the U.S. and Canada to raise funds for the organization through the sale of Kinetic Sand. The company will also explore the positive benefits that play skills and social experiences may have for children with autism spectrum disorders (ASDs).

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Jakks Pacific Reports First Quarter Results

jakks_logoJakks Pacific Inc. reported results for the company’s first quarter ended March 31. Net sales increased 38 percent to $114.2 million, compared to $82.5 million reported in the comparable period last year. The reported net loss for the first quarter was $7.6 million, or $0.40 per diluted share, compared to a net loss of $16.3 million, or $0.74 per diluted share, in the comparable period last year.

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Toy Backer Successfully Funds Its First Campaign

ToyBacker.com LOGOToy Backer has successfully funded its first campaign, Within Me Now, beyond the project’s original goal. Within Me Now, a line of books and plush, received $12,623 with a $10,000 goal. There were 128 pledgers that backed 127 percent of the campaign.


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Toy Industry Economic Impact Tops $76 Billion in U.S.

TIA,EconomicImpactReport,BearGraphicAccording to a new report from the Toy Industry Association (TIA), the U.S. toy industry supports more than 491,000 jobs, generates $24.51 billion in wages, contributes $9.93 billion in combined state and federal taxes, and has a total annual economic impact in the U.S. of $76.71 billion. Nearly 98 percent of U.S. toy manufacturers, wholesalers, and distributors are small businesses.

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DC Collectibles to Release Justice League: Gods & Monsters Action Figures

DC Collectibles will launch a new 6-inch action figure line based on the upcoming direct-to-video DC Universe animated film, Justice League: Gods & Monsters. The first wave of figures will consist of Batman, Superman, and Wonder Woman, and will be available in stores this fall.

The official trailer, featuring Justice League: Gods & Monsters producer and animator Bruce Timm, includes a preview of the action figure line:

COMMENTARY: Toy Shoppers Have More Tools at Their Disposal than Ever

ToyBooklogoToday’s toy shopping experience has become a combination—or choice—of in-person browsing, online price comparisons, and research in a way we’d previously never seen before the dawn of the smartphone. Gone are the days of browsing the aisles of a single store, limited to its inventory and prices. Competitors used to be a trip or a phone call away, and often, shoppers didn’t have the time or desire to drive around town in search of a slightly lower price.

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Wonder Crew Successfully Funded on Kickstarter

Wonder Crew SuperheroThe creators of Wonder Crew are trying to bring new elements to the mainstream blue aisle with its new line of dolls for boys. Wonder Crew was funded more than $40,000 during its successful 30-day Kickstarter campaign, resulting in approximately 500 pre-orders from 35 states and five continents.

Backers voted on the first adventure to go into production, selecting a superhero character as the first Crewmate.

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Mattel and Quirky Partner to Re-imagine Play

Quirky,MattellogoMattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.

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