The 68th Spielwarenmesse took place from Feb. 1 to 6 and posted high numbers of international exhibitors and visitors. The show had 2,871 companies exhibiting from 63 countries, up from 2,851 in 2016. A total of 73,000 visitors, up 3.2 percent from 70,714 last year, travelled to Nuremberg from 123 countries. [Read more...]
Roblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December. [Read more...]
Sharon Price John, president and CEO of Build-A-Bear Workshop, was featured in the Season 8 premiere episode of CBS’ reality series Undercover Boss.
John has served as president and CEO of the company since 2013. In the episode, she dons a disguise and assumes a new identity to train with a Build-A-Party leader, a sales associate, a warehouse associate, and an assistant manager. Since her arrival, Build-A-Bear has successfully undergone a financial turnaround and made key changes, including a brand refresh. While undercover, she saw and heard firsthand how recent changes were being received. [Read more...]
PlayMonster LLC acquired the worldwide license for Wonder Crew, a line of dolls designed to combine the adventure of an action figure with the emotional intelligence of a stuffed animal. The 15-inch Wonder Crew buddies are meant to empower boys to connect, nurture, and build empathy through friendship and imagination. [Read more...]
The Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes. [Read more...]