Sweet Suite 2016

North American Bear Co. Launches Todd Parr Collection

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The North American Bear Co. has launched a licensed collection from New York Times bestselling children’s book author and illustrator, Todd Parr. Fans will recognize the characters in the new plush collection inspired by the author’s most popular children’s books, Animals in Underwear ABC and Doggy Kisses 123.

North American Bear Co.’s licensed Todd Parr plush collection features an array of friends in soft velour with embroidered facial features. The vibrantly colored 6-inch Chick, Pig and Skunk, and 10-inch Walrus each come with removable underwear for dress-up play. The playful pooches—a 10-inch satin-crowned pooch and 6-inch pups—from Doggy Kisses 123 wear heart appliquéd capes.

Rubie’s Wins Seasonal Supplier of the Year Award from Walmart

RubiesLogoRubie’s Costume Co., the industry leader in licensed Halloween costumes and dress up, was awarded the Seasonal Supplier of the Year Award from Walmart. The award was presented at Walmart’s Year Beginning Meeting on Jan 12.

The Angry Birds Movie Enters Comprehensive Licensing Program

AngryBirdsThe comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.

Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]

Women In Toys Recognizes Industry Innovators at Annual Awards Gala

WIT_25th_Anni_Logo-02-1-e1451926483663More than 500 executives in toys, licensing, and entertainment honored women leaders at the 12th Annual Wonder Women Awards Gala, Celebrating 26 Years of Women in Toys in New York City. The event, hosted by Women in Toys (WIT), awarded 12 distinguished winners from more than 50 nominees around the world.

Among the Wonder Women Gala Award Winners, WIT presented awards to special honorees, including the Founders Award, Game Changer Award, and Wonder Girl Award.  [Read more...]

Spin Master Purchases Etch A Sketch and Doodle Sketch

etch-a-sketchSpin Master acquired Etch A Sketch and Doodle Sketch brands from The Ohio Art Company. The purchase includes all brand-related patents, trademarks, tooling, and inventory for the brands. The company plans to bring new innovation and an increase to the distribution in global sales and partnership networks.

The announcement follows on Spin Master’s recent purchase of Editrice Giochi SLR and Cardinal Games last year.

 

Statement from Tech 4 Kids on Passing of Elise Lachowyn

Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.

Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many.  As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.

In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.

 

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

Aurora Introduces Toy Fair Lineup

AURORAeditoriallargeAurora World will debut their new lines Gnomlins, Sea Sparkles, YooHoo Sea Life, and Candy Confettis at the North American International Toy Fair in New York City, from Feb. 13 through 16.

The company’s 2016 highlights include:

  • Gnomlins: Five small gnomes with colorful oversized hats, large noses, and fluffy white beards.
  • Sea Sparkles: Seven different sea sirens that feature hair colors from blonde, pink, turquoise and more, with sparkly matching or contrasting tails. Ideal for beach or pool play, Sea Sparkles are available as 18-inch dolls and 7-inch clip-ons.
  • YooHoo & Friends: Aurora’s most popular plush animal line, YooHoo & Friends added sea life and “mini balls” to the collection. Based on animals around the world, most YooHoo & Friends animals make a sound when squeezed, and hangtags describe each YooHoo character in detail. The new sea life additions include an assortment of friendly fish as well as pink and blue sting rays. YooHoo & Friends mini balls are a new assortment of six soft and squishy round characters.
  • Aurora Baby: The new Loppy Giraffe is a natural colored jungle friend with embroidered eyes. Loppy Giraffe is available as a satin-lined “blankee” that also serves as a hand puppet, a wind-up musical toy that plays “Brahms Lullaby,” or as a rattle.
  • Fabbies: A new collection made of tweed-like material instead of “fur.” Meant for all ages, the six items include five dogs and one cat.
  • Fizzies: Eleven fuzzy plush pals, Fizzels are fashioned in a new higher-pile multi-colored plush that are easy to hug. The line includes new lemon and pink Tipsy Triceratop.
  • Rolly Pets: A new line, these seven plush critters fit in the palm of your hand and sit or “roll” on their backs. Rolly Pets include Frisk Mouse and Merry Hedgehog.
  • Candy Confettis: A colorful new line of soft sherbet-colored teddy bears with jewled hearts or glitter noses. Available in six colors.
  • Classic Teddy Bears: Aurora’s classic teddy bear line, the new additions include Brindle, the Icy Bear Trio, Horace, Smokey, and Buxley.

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]