Moose Toys Awarded Toys “R” Us Partner of the Year

MooseToysToys “R” Us has named Moose Toys as Partner of the Year, awarded to the toy partner whose outstanding commitment, dedication, and loyalty have helped make the company a destination for kids, families, and fun. In February, Toys “R” Us also awarded Moose Toys as Vendor of the Year.

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Coastal Student Scrabble Team Brings Home the W-I-N at North American School Scrabble Championship

School SCrabbleAfter two days of intense strategy and play, students Noah Kalus from New Paltz, N.Y., and Zach Ansell from Los Angeles defeated more than 55 teams to take home the coveted North American School Scrabble Championship trophy, the title, and the $10,000 grand prize at the 13th annual North American School Scrabble Championship. The tournament gathered the top Scrabble players from the U.S. and Canada in grades 4 through 8 at the Hasbro headquarters in Pawtucket, R.I.

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The Wiggles’ Rock & Roll Preschool Tour Kicks Off in September

WigglesComing off an Australian tour that boasted 145 sell-out shows, the children’s entertainment group, The Wiggles, will return to the U.S. this fall for their Rock & Roll Preschool tour. The Wiggles will be touring in support of their brand new CD and DVD, Rock & Roll Preschool, as well as a new season of their TV series, which airs on Hulu in the U.S. and on Treehouse in Canada.

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Toy & Hobby China and Baby & Stroller China Receive Positive Feedback from Attendees

Toy&Hobby,ChinaToy & Hobby China and Baby & Stroller China wrapped up on April 10 at the Poly World Trade Center Expo. The three-day events ran from April 8 to 10, and according to a report from the organizer, attracted 40,012 visitors and 1,001 exhibitors. This number was up 5 percent and 7.4 percent, respectively, over the events’ previous editions.

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Legoland Hotel at Legoland Florida Resort Opens

Lego Pirate Themed RoomLegoland Hotel at Legoland Florida Resort opened on Friday, marking the expansion of the resort to become an immersive, multi-day experience for families. The grand opening was honored with thousands of colorful Lego minifigures blasting out of cannons atop the hotel, and a child discovering a key for opening the hotel built for kids.


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McDonald’s Happy Meals Get Happier with Skylanders

SkylandersMcDonaldsToysStarting today, customers at participating McDonald’s locations and receive one of six awesome toys from Skylanders Trap Team with the purchase of a Happy Meal. Fans can collect heroes and villains from the game such as Pain-Yatta, Wallop, Snap Shop, Wildfire, Food Fight, and Wolfgang. Each Skylander has a unique articulation feature, and the Happy Meal packaging comes with a $10 off coupon for a Skylanders Trap Team starter pack and $1 off a Skylanders figure.

Amazon, Lego, and Hasbro Rank Among Reputation Institute’s 2015 U.S. RepTrak 100

ReputationInstitute2,logoAmazon ranked first for the second year in a row in Reputation Institute‘s 2015 U.S. RepTrak 100, an annual survey of corporate reputations. Lego ranked third among the top ten companies, and Hasbro ranked 23rd.

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Nintendo’s Mario: Silver Edition amiibo Figure Arrives on May 29

Silver_Mario_amiiboA new Mario: Silver Edition amiibo figure will be available at major nationwide retailers and their respective online destinations on May 29. As with the other Mario amiibo figures that have already launched, the Mario: Silver Edition amiibo will have the same functionality and work with all games that are compatible with Mario amiibo.

A full list of compatible games is available on the amiibo compatibility chart at Nintendo’s web site.

Toy State Enters into Sponsorship Agreement with Go Baby Go

ToyStateIn partnership with Go Baby Go, a research-based, national program that provides modified, ride-on toy cars to young children with disabilities, Toy State is sponsoring four workshops in four cities across the country. Each car will be outfitted to model the Toy State Nikko R/C No. 7 car currently driven by Alex Bowman on the NASCAR Sprint Cup circuit.

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LEGO Jurassic World Has New Trailer, Launch Date, and So Many Dinosaurs

The latest trailer for LEGO Jurassic World is overflowing with dinosaurs: big dinos, tiny dinos, friendly dinos, angry dinos, flying dinos, battling dinos, and even goofy dinos. Between the more than 20 different kinds of playable dinosaurs and more making an appearance, players will have plenty to do when the game arrives in North America on June 12 for PlayStation 4, PlayStation 3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS, and Windows PC.

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