School Zone Debuts Anywhere Teacher Brand

SchoolZoneAnywhereTeacherSchool Zone Inc. launched an all-new brand, Anywhere Teacher, which features an online destination AnywhereTeacher.com, and proprietary supplemental learning products designed by educators to provide innovative, curriculum-based supplemental learning tailored for kids and parents. [Read more...]

Battat Launches Shop-in-Shop Concept at Target Locations

Maison Joseph Battat Ltd. kicked off a new store concept to bring its Our Generation line to 19 Target stores across the U.S. [Read more...]

Snaptoys Named Master Toy Licensee for Word Party, Debuts New Product Lines

Snaptoys LogoThe Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes. [Read more...]

NPD Acquires Video Games Research Provider EEDAR

npd-group copyThe NPD Group signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. The two companies will give clients access to a full suite of services covering data, insights, and analytics. [Read more...]

School Zone’s Charlie & Company Now Available on Kidoodle.TV

Charlie&CoSchool Zone Publishing signed its fifth deal for digital distribution for Charlie & Company with Kidoodle.TV, a streaming platform designed for kids eight and under. Kids throughout the world will now have access to watch Charlie & Company content. [Read more...]

Back-to-School Shopping Only at Halfway Mark Despite Early Start, NRF Says

nrfAccording to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 has completed almost half (48 percent) of their shopping as of early August, slightly down from last year (50 percent). [Read more...]

NRF Says Retailers Should Expect Increase in Consumer Spending to Continue

nrf1With increases in consumer spending expected to remain solid during the remainder of the year, the National Retail Federation (NRF) says retail sales for 2016 are now expected to grow 3.4 percent over last year, rather than the 3.1 percent forecasted earlier. Online and other non-store sales, which are included in the overall figure, are expected to increase 7 to 10 percent year-over-year rather than the 6 to 9 percent forecast earlier. [Read more...]

Hasbro’s Joy for All Brand Teams Up with Meals on Wheels

Hasbro Inc. teamed up with Meals on Wheels America to bring its Joy For All Companion Pets to seniors across the U.S. Hasbro will donate $100,000 and Joy For All Companion Pets to local Meals on Wheels programs to help fight senior isolation. [Read more...]

Hasbro’s My Little Pony Franchise Launches #FrienditForward Campain

HasbroFrienditForwardTo commemorate this year’s International Day of Friendship on July 30, the My Little Pony franchise is launching a global movement to empower consumers to celebrate friendship through random acts, encouraging others to “friend it forward.”

The My Little Pony brand will kick off the celebration with fans at Comic-Con International in San Diego on July 21 by inviting those in attendance to make an official “friend it forward” pledge at the Hasbro booth. Hasbro will also distribute My Little Pony tokens of friendship to reward kind acts throughout the convention. [Read more...]

Scholastic, American Girl Sign Global Publishing Deal

American GirlScholastic will launch a publishing program based on the American Girl brand. The multi-year agreement includes the right to publish books in print and digital formats in 2017, and the deal marks the first time that American Girl has licensed the rights to publish books based on its characters. The books will be published and distributed in the U.S., Canada, New Zealand, the UK, Australia, and Asia. [Read more...]