Build-A-Bear Workshop CEO Works in Disguise on Undercover Boss

Build a Bear WorkshopSharon Price John, president and CEO of Build-A-Bear Workshop, was featured in the Season 8 premiere episode of CBS’ reality series Undercover Boss.

John has served as president and CEO of the company since 2013. In the episode, she dons a disguise and assumes a new identity to train with a Build-A-Party leader, a sales associate, a warehouse associate, and an assistant manager. Since her arrival, Build-A-Bear has successfully undergone a financial turnaround and made key changes, including a brand refresh. While undercover, she saw and heard firsthand how recent changes were being received. [Read more...]

PlayMonster to Launch Wonder Crew Dolls

WonderCrewPlayMonster LLC acquired the worldwide license for Wonder Crew, a line of dolls designed to combine the adventure of an action figure with the emotional intelligence of a stuffed animal. The 15-inch Wonder Crew buddies are meant to empower boys to connect, nurture, and build empathy through friendship and imagination. [Read more...]

WBIE Releases New Lego Dimensions Story Trailer

LEGO-Dimensions-The-Fantastic-Beasts-and-Where-to-Find-Them-Story-Pack_Warner-Bros-Interractive-EntertainmentWarner Bros. Interactive Entertainment (WBIE) released a new Lego Dimensions story trailer that shows off the gameplay behind the Fantastic Beasts and Where to Find Them Story Pack. [Read more...]

ICTI Care Foundation Partners with Impactt

ICTICareICTI Care is developing a program to further support toy manufacturers in India in partnership with Impactt, which has been working across the subcontinent for the past 20 years with suppliers across a range of industries. [Read more...]

School Zone Debuts Anywhere Teacher Brand

SchoolZoneAnywhereTeacherSchool Zone Inc. launched an all-new brand, Anywhere Teacher, which features an online destination AnywhereTeacher.com, and proprietary supplemental learning products designed by educators to provide innovative, curriculum-based supplemental learning tailored for kids and parents. [Read more...]

Battat Launches Shop-in-Shop Concept at Target Locations

Maison Joseph Battat Ltd. kicked off a new store concept to bring its Our Generation line to 19 Target stores across the U.S. [Read more...]

Snaptoys Named Master Toy Licensee for Word Party, Debuts New Product Lines

Snaptoys LogoThe Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes. [Read more...]

NPD Acquires Video Games Research Provider EEDAR

npd-group copyThe NPD Group signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. The two companies will give clients access to a full suite of services covering data, insights, and analytics. [Read more...]

School Zone’s Charlie & Company Now Available on Kidoodle.TV

Charlie&CoSchool Zone Publishing signed its fifth deal for digital distribution for Charlie & Company with Kidoodle.TV, a streaming platform designed for kids eight and under. Kids throughout the world will now have access to watch Charlie & Company content. [Read more...]

Back-to-School Shopping Only at Halfway Mark Despite Early Start, NRF Says

nrfAccording to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 has completed almost half (48 percent) of their shopping as of early August, slightly down from last year (50 percent). [Read more...]