HoliDAY of Play 2015

Green Toys Names Charles Friend to President

GreenToysGreen Toys has named Charles Friend as its president. Friend was part of the Friend Group’s team, which purchased a majority stake in Green Toys in 2013, and has since served in the role of chief financial officer.

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Hasbro Completes Sale of Manufacturing Facilities to Cartamundi

Hasbro-logo-jpgHasbro Inc. has completed the previously announced sale of its manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland, to the Cartamundi Group. The specific terms of the transaction were not disclosed.

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Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

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Mattel Teams with WWE for Creative New Toys

Create a Superstar

WWE Create a Superstar

Mattel and World Wrestling Entertainment Inc. (WWE) have teamed up to let fans create their own action with two new products: WWE Create a Superstar and WWE Create a Ring. Now fans can build their own or recreate a famous match-up (for example, one from WWE’s recent SummerSlam) utilizing their WWE Superstar and whatever ring configuration they desire.

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Daron Worldwide Trading and Toys and Models Corp. to Combine Operations

Daron,ToysandModelsimageDaron Worldwide Trading Inc. and Toys and Models Corp., both headquartered in N.J., will combine business activities as of September 1. The two companies are both involved in the manufacture and distribution of model airplanes. As of September 1, their operations will be based out of Daron’s headquarters located in Fairfield, N.J.

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Judy Basis, Licensing Industry Force, Passes Away

Judy Basis (Photo courtesy of Facebook)

Judy Basis passed away Saturday, August 22, 2015. She battled cancer for more than 30 years.

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Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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Nifty ’50s American Girl Maryellen Larkin Debuts

AmericanGirl, Maryellen LarkinToday, American Girl is debuting its latest BeForever character, Maryellen Larkin.  An 18-inch doll with strawberry-blonde hair and hazel eyes, Maryellen comes with historically accurate 1950s doll outfits, including a poodle skirt and saddle shoes. American Girl is releasing numerous accessories to go with the doll, including a 30-piece diner set, a TV console that works with an iPad, and a jukebox that plays ’50s-style songs and connects to electronic music players.

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Wal-Mart Revamps Layaway Program in Anticipation of Toy Demand

logo-walmartWal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.

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Toys “R” Us Partners with Save the Children to Promote Disaster Preparedness

Toys-R-Us-Logo copyWith this month marking the 10-year anniversary of Hurricane Katrina, Toys “R” Us is once again partnering with Save the Children to promote disaster preparedness and offer customers an opportunity to help families across the country in times of crisis. Toys “R” Us stores nationwide are offering an exclusive reusable tote bag featuring a young child’s artwork, from which $1 from the purchase of each bag benefits Save the Children’s Domestic Emergency Fund, which provides a safe environment for children and families when disasters strike.

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