Sweet Suite 2016

Toys “R” Us Canada Hires Next CPO

Toys R Us (Canada) Ltd.-Twelve-year-old Émile BurbidgeToys “R” Us Canada has hired 12-year-old Émile Burbidge from Saint-Bruno, Québec, as its new Chief Play Officer. As CPO, Burbidge will spend a year playing with and becoming an expert on the hottest new toys from Toys “R” Us and providing his recommendations to parents and gift-givers. [Read more...]

Spin Master, Ducati Partner for Meccano Motorcycle

DucatiMonsterSpin Master Corp. has signed a global agreement with Ducati to create and market Meccano building set versions of Ducati motorcycles. The Ducati Monster 1200 S Build and Play features coil-spring suspension, multi-piece wheels, and real steering. It also has details such as a functioning kickstand and a side-mounted staggered shotgun exhaust.

The Ducati Monster 1200 S is now available at major retailers.

Marvel Battlegrounds Launches for Disney Infinity 3.0 Edition

MarvelBattlegroundsimage copyDisney Interactive and Marvel today launched the Marvel Battlegrounds Play Set for Disney Infinity 3.0 Edition. Developed by United Front Games in partnership with Avalanche Software, Marvel Battlegrounds is the first Disney Infinity play set to introduce a new four-player, local co-op, brawler style gameplay. The set features an original Marvel storyline and full compatibility for all Disney Infinity Marvel figures, including new characters: Captain America–The First Avenger, Ant-Man, and Black Panther, whose costumes are inspired by the upcoming film Marvel’s Captain America: Civil War. [Read more...]

Auldey Launches Super Wings in North America​

Auldey Toys North America Jett Jerome Donnie and DizzyAuldey Toys North America has launched its line of Super Wings toys in the U.S. The line includes play sets, transforming characters, and more, based on the gang from the preschool TV show.  [Read more...]

North American Bear Co. Launches Todd Parr Collection

Supper Time Logo

The North American Bear Co. has launched a licensed collection from New York Times bestselling children’s book author and illustrator, Todd Parr. Fans will recognize the characters in the new plush collection inspired by the author’s most popular children’s books, Animals in Underwear ABC and Doggy Kisses 123.

North American Bear Co.’s licensed Todd Parr plush collection features an array of friends in soft velour with embroidered facial features. The vibrantly colored 6-inch Chick, Pig and Skunk, and 10-inch Walrus each come with removable underwear for dress-up play. The playful pooches—a 10-inch satin-crowned pooch and 6-inch pups—from Doggy Kisses 123 wear heart appliquéd capes.

Rubie’s Wins Seasonal Supplier of the Year Award from Walmart

RubiesLogoRubie’s Costume Co., the industry leader in licensed Halloween costumes and dress up, was awarded the Seasonal Supplier of the Year Award from Walmart. The award was presented at Walmart’s Year Beginning Meeting on Jan 12.

The Angry Birds Movie Enters Comprehensive Licensing Program

AngryBirdsThe comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.

Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]

Women In Toys Recognizes Industry Innovators at Annual Awards Gala

WIT_25th_Anni_Logo-02-1-e1451926483663More than 500 executives in toys, licensing, and entertainment honored women leaders at the 12th Annual Wonder Women Awards Gala, Celebrating 26 Years of Women in Toys in New York City. The event, hosted by Women in Toys (WIT), awarded 12 distinguished winners from more than 50 nominees around the world.

Among the Wonder Women Gala Award Winners, WIT presented awards to special honorees, including the Founders Award, Game Changer Award, and Wonder Girl Award.  [Read more...]

Spin Master Purchases Etch A Sketch and Doodle Sketch

etch-a-sketchSpin Master acquired Etch A Sketch and Doodle Sketch brands from The Ohio Art Company. The purchase includes all brand-related patents, trademarks, tooling, and inventory for the brands. The company plans to bring new innovation and an increase to the distribution in global sales and partnership networks.

The announcement follows on Spin Master’s recent purchase of Editrice Giochi SLR and Cardinal Games last year.


Statement from Tech 4 Kids on Passing of Elise Lachowyn

Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.

Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many.  As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.

In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.