Jakks Pacific Launches Smurfs Toy Line

Jakks_Smurfs

Jakks Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

Jakks’ range includes figurines, play sets, and talking plush that will feature Smurfs characters including Smurfette, Clumsy, and Hefty. Key items include Smurfs and Animal Friends Assortment; 8-inch Bean Bag PlushSmurf Vehicle PacksTalking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. [Read more...]

Gund Named Reader’s Choice Winner in HOW Logo Design Awards

GUND Bear LogoGund‘s recent rebranded logo was chosen as a Reader’s Choice winner in the 8th Annual HOW Logo Design Awards. The voting public chose Gund’s logo out of 20 award-winning designs from more than 1,200 total submissions. This prestigious competition sponsored by HOW magazine has been recognizing great logo design since 2008.

Gund’s rebranding project was conducted by NYC-based digital branding agency Cynda Media Lab.

Spielwarenmesse Sees Climb in Visitors, Exhibitors, and International Participation

Logo Spielwarenmesse 2016The 68th Spielwarenmesse took place from Feb. 1 to 6 and posted high numbers of international exhibitors and visitors. The show had 2,871 companies exhibiting from 63 countries, up from 2,851 in 2016. A total of 73,000 visitors, up 3.2 percent from 70,714 last year, travelled to Nuremberg from 123 countries. [Read more...]

Jazwares to Debut Roblox Toy Line

RoboxRoblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December. [Read more...]

Build-A-Bear Workshop CEO Works in Disguise on Undercover Boss

Build a Bear WorkshopSharon Price John, president and CEO of Build-A-Bear Workshop, was featured in the Season 8 premiere episode of CBS’ reality series Undercover Boss.

John has served as president and CEO of the company since 2013. In the episode, she dons a disguise and assumes a new identity to train with a Build-A-Party leader, a sales associate, a warehouse associate, and an assistant manager. Since her arrival, Build-A-Bear has successfully undergone a financial turnaround and made key changes, including a brand refresh. While undercover, she saw and heard firsthand how recent changes were being received. [Read more...]

PlayMonster to Launch Wonder Crew Dolls

WonderCrewPlayMonster LLC acquired the worldwide license for Wonder Crew, a line of dolls designed to combine the adventure of an action figure with the emotional intelligence of a stuffed animal. The 15-inch Wonder Crew buddies are meant to empower boys to connect, nurture, and build empathy through friendship and imagination. [Read more...]

WBIE Releases New Lego Dimensions Story Trailer

LEGO-Dimensions-The-Fantastic-Beasts-and-Where-to-Find-Them-Story-Pack_Warner-Bros-Interractive-EntertainmentWarner Bros. Interactive Entertainment (WBIE) released a new Lego Dimensions story trailer that shows off the gameplay behind the Fantastic Beasts and Where to Find Them Story Pack. [Read more...]

ICTI Care Foundation Partners with Impactt

ICTICareICTI Care is developing a program to further support toy manufacturers in India in partnership with Impactt, which has been working across the subcontinent for the past 20 years with suppliers across a range of industries. [Read more...]

School Zone Debuts Anywhere Teacher Brand

SchoolZoneAnywhereTeacherSchool Zone Inc. launched an all-new brand, Anywhere Teacher, which features an online destination AnywhereTeacher.com, and proprietary supplemental learning products designed by educators to provide innovative, curriculum-based supplemental learning tailored for kids and parents. [Read more...]

Battat Launches Shop-in-Shop Concept at Target Locations

Maison Joseph Battat Ltd. kicked off a new store concept to bring its Our Generation line to 19 Target stores across the U.S. [Read more...]