Douglas Company Expands Douglas Baby Line

April15.Douglas copyDouglas Company has added to its Douglas Baby line with four new Sshlumpies, four new Lil’ Snugglers, and a new PlayTivity Blankee. The new additions are available now at specialty gift and toy stores in the U.S. and Canada.

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Toys “R” Us Raises More than $2 Million to Benefit Special Olympics

toysrus Toys “R” Us’ recent campaign to benefit Special Olympics, hosted at its stores across the U.S. and online at toysrus.com, raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys “R” Us customers pledged their support to help children with intellectual and developmental disabilities learn how to hit balls, run bases, take jump shots, and other sports moments.

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ABC Hosts the First North American Pavilion at CBME SEA

CBME,logoFrom April 16 to 18, ABC Kids Expo is hosting the first North American Pavilion at the Children-Baby-Maternity Expo (CBME SEA) in Singapore. ABC has joined forces with the show organizer, UBM, to host the pavilion, which will feature exhibitors such as Baby K’tan, Bumkins, Itsy Bitsy Pantry, Kittrich, and Zoli.

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TIA’s 8th Annual Washington, DC Fly-In Welcomes Toy Business Owners

GrandHyattThe Toy Industry Association’s (TIA) 8th annual Washington, DC Fly-In will take place on June 2 to 4. Intended to provide small business owners and large toy companies with an effective way to have their voices heard on issues significantly impacting their business, this year’s program offers small group meetings with leading lawmakers, a boat tour, and more.

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Sophia’s and ASPCA Team Up for Adopt-A-Pet Series

SophiasASPCALicense,AdoptAPetSeriesSophia’s has introduced its Adopt-A-Pet series, consisting of plush pets sized for 18-inch doll play. The Adopt-A-Pet series was created by Sophia’s in honor of the American Society for the Prevention of Cruelty to Animals (ASPCA), and provides families with the opportunity to combine interpretive, 18-inch doll play with teaching children an important lesson about pet rescue and philanthropy.

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Activision Unveils Guitar Hero Live, Available Worldwide This Fall

Eric Hirshberg, CEO of Activision Publishing Inc.

This morning, Activision Publishing Inc. officially announced the latest installment of its Guitar Hero series, Guitar Hero Live, intended to reflect modern trends in both music and video game consumption. The new game marks the franchise’s return after a five-year hiatus.

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Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.

TIF Provides New Toys and Games for 1,500 Children at Marine Corps Air Station

TIF,MCASMiramarApproximately 1,500 children and their families stationed at Marine Corps Air Station (MCAS) Miramar received brand new toys from the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services during a special Month of the Military Child celebration, which took place on April 11 in San Diego.

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ChizComm Ltd. Appoints Livy Jacobs to Communications Director

ChizcommLogoChizComm Ltd. has appointed Livy Jacobs to the position of communications director, effective April 20. Jacobs brings more than 10 years of experience to ChizComm, as well as a track record of helping brands shape and tell stories that drive awareness and growth.

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Scopely Rolling with Hasbro, Set to Bring Yahtzee to Mobile Devices Worldwide

YahtzeewithBuddiesScopely, a publisher of free to play games on mobile and tablet devices, has joined with Hasbro Inc. to launch the Yahtzee with Buddies game, an officially licensed and free-to-play Yahtzee experience.

Yahtzee with Buddies boasts a new look and graphics, as well as intuitive game play intended to stay true to the feel of the original Yahtzee. Players can go head-to-head with family and friends, tracking the results through stats, or play on their own. The game also includes daily and weekly tournaments, allowing for competition with fans around the world.

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