Toy Industry Foundation Gives Back To Military Families with a Day Filled with Toys and Games

TIFThe Toy Industry Foundation (TIF) partnered with Boys & Girls Clubs of America’s (BGCA) Military Services to host a special toy giveaway for children of military families at Venture County Naval Base on June 10th. More than 1,000 kids and teens enjoyed a fun-filled day that included music and basketball games. Children were able to pick from a selection of brand-new toys and games, including stuffed animals, action figures, arts and crafts kits, puzzles, and more. The playthings were donated to TIF’s Toy Bank by generous toy manufacturers, distributors, and retailers from across the nation. [Read more...]

Angry Birds Launch into Global Books Program

unnamed-1Kaiken Publishing Ltd, a Rovio company, has been working with more than 20 publishers in more than 30 languages to expand the Angry Birds universe with physical and digital books, comics, and magazines spanning the globe.  [Read more...]

Winnie-the-Pooh and the Royal Birthday Celebrates 90 Years of British Icons

PoohOscar Award winner Jim Broadbent narrates the illustrated and audio adventure of Winnie-the-Pooh and the Royal Birthday, which celebrates the upcoming official 90th birthday of of Queen Elizabeth II and 90 years since Winnie-the-Pooh’s arrival in the Hundred Acre Wood.

The story presents Pooh and his friends embarking on a journey from the Hundred Acre Wood to London to deliver their presents to The Queen. The illustrations are drawn in the classic E.H. Shepard style by Mark Burgess, and shows Pooh and his friends’ journey through London. This is the first time Pooh and The Queen will meet in one of the Winnie-the-Pooh stories. [Read more...]

Sony Pictures Home Entertainment, DHX Brands Sign Deal for Teletubbies

unnamedSony Pictures Home Entertainment and DHX Brands signed a global home entertainment distribution deal for all new and classic episodes of Teletubbies in both physical and digital formats. [Read more...]

Hasbro Studios Wins Daytime Emmy Award

Hasbro Studios ImageHasbro Studios won a Daytime Emmy Award at the 43rd Annual Daytime Emmy Awards this past weekend, and was nominated for four categories. Jeff Bennett received an award for “Outstanding Performer in an Animated Program” for his role as Mayor Luskey in Transformers Rescue Bots on Discovery Family. [Read more...]

New Horses & Hearts Collection at Build-A-Bear Workshop

041516-horses-hearts-social-916x916The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions.

The new collection has two horse breeds to choose from: Make Your Own Palomino American Quarter Horse and Make Your Own Bay Thoroughbred Horse.

Reputation Institute Names Hasbro as One of America’s Most Reputable Companies

Hasbro LogoHasbro, Inc. has again been named among the 100 most reputable companies in the U.S., according to the annual US RepTrak 100 list released this week from Reputation Institute. [Read more...]

Toy Soldier Manufacturer Gets New Ownership

The William Britain brand was sold to a new U.S. based company, The Good Solider LLC in Ohio. The W. Britain team moved into its new facility on March 1, and the company’s creative team will remain intact and continue to design and produce toy soldiers. [Read more...]

New Fisher-Price Film Links Playtime to Learning Starting from Birth

Fisher-Price released a new short movie that explores the way children learn starting from birth. A mini retrospective film from the perspective of a child, A Film By You shows the developmental journey that takes place during the first five years of a kid’s life. [Read more...]

Transformers Takes Over SXSWi Mashable House to Launch New Mobile Game

BumblebeeThe Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]