The Ravensburger Group has acquired the Swedish toy company Brio AB, known for high-quality wooden train sets, from the Swedish investor Proventus. Within the Ravensburger group, Brio will continue to operate as an independent subsidiary based in Malmö under its existing management. The acquisition also includes the company Alga, the Swedish market leader in board games. [Read more...]
Aurora World Inc. is adding to its My Little Pony plush collection with 12 new ponies featuring styled, brushable hair with glistening, mylar accents. These 12 new styles feature characters Pinkie Pie, Rainbow Dash, Applejack, Rarity, Fluttershy, and Princess Twilight Sparkle in both 6.5-inch and new 13-inch, medium sizes.
Aurora will showcase its latest products at both The Atlanta International Gift & Home Furnishings Market on January 6 to 13, and North American International Toy Fair on February 14 to 17.
As reported by the Toy Industry Association (TIA), the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) have published a third edition of ISO/IEC Guide 50. This guidance document, issued on December 15, is intended to help standards developers, designers, manufacturers, policymakers, and others in the development of products, packaging, and structures that minimize the potential for causing deaths or serious injuries to children. [Read more...]
The Toy Industry Association (TIA) has been tracking the U.S. Food and Drug Administration’s (FDA) Center for Devices and Radiological Health‘s (CDRH) thinking on the safety of lasers and laser diodes used in kids’ toy products. Most laser-like toys on the market employ harmless LED lights to simulate lasers; however, any toy that uses actual laser technology and falls under current FDA definitions for laser products must comply with FDA rules for low power lasers. [Read more...]
The 41st annual general meeting of the International Council of Toy Industries will be held in Cancun, Mexico from May 3 to 6 next year. The meeting will be hosted by the Mexican Toy Association at the Fiesta Americana Grand Coral Beach Cancun, and will bring ICTI members to discuss the state of the toy industry and update on each country’s domestic market.
According to the Toy Industry Association, the general meeting agenda will include discussions and presentations, including a global toy industry sales report from The NPD Group, a presentation from the president of the Mexican Toy Association, an update on the status of the ICTI Care program, and more.
Douglas Company has introduced a new line of animal plush called Plumpies. The line is available in bunny, lamb, fox, donkey, giraffe, dog, and owl versions. Each of the 9-inch sitting animals have an embroidered belly button, satin neck bows, and satin paw pads. Each animal also has its own unique detail, such as the owl’s striped wings and the giraffe’s daisy on its belly.
Plumpies are expected to hit store shelves in March at specialty gift and toy stores in the U.S. and Canada.
Brackitz is a new construction toy that promotes STEM learning, using blocks to lay the foundation for higher-level cognitive thinking, reasoning, and problem solving. Sets come in 50, 100, and 200 pieces. Standard sets include interlocking 4-inch wooden planks and 90-degree and 120-degree angle connectors, which can be pieced together to form various models and architectural structures.
Brackitz’ connectors can interlock at different angles and directions, allowing kids to build circles, corners, and bendable structures. Brackitz is suitable for kids ages 3 and up.
Effective April 1, Bandai Namco Games America Inc. will officially rebrand itself as Bandai Namco Entertainment America Inc. The company’s new corporate name and logo will be fully integrated into all of the company’s communications, product branding, and presence in digital and online spaces.
Bandai Namco Entertainment America Inc. reflects the next stage for the company as it leverages its intellectual properties and franchises into new business opportunities and a wider network of content beyond that of video games.