The Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]
Pley, a toy rental company, will begin to stream toy designs to customers so that kids can print their own toys at home. Pley will include kid-friendly 3-D printers and material in its catalog of toys for rent. Once a 3-D printer has been delivered, customers will be able to download exclusive Pley designs to the printer’s app, print them at home, and start playing. [Read more...]
Green Toys has launched a #PledgetoPlay campaign to coincide with Earth Month. The company will ask its social and influencer communities and loyal supporters to disconnect from technology for one hour per day and play unplugged with their children and family. The initiative starts with Earth Hour on March 19th and will continue until Earth Day on April 22. [Read more...]
Buffalo Games is the No. 1 adult jigsaw puzzle manufacturer in the United States, according to data released The NPD Group, the company claimed the spot last January and has remained on the top spot since.
The company has experienced rapid growth since 2014, gaining 12 points in market share in the past two years to end 2015 as the industry leader with a 29 percent dollar share. Buffalo Games attributes its growth to strong relationships with their retail partners and opportunities to work with top-tier licensors in the entertainment industry and art world, including Warner Bros., Disney, and many more
A new experience starring larger than life figures of larger than life Angry Birds – Red, Chuck and Bomb, will open at Madame Tussauds London in the run up to the release of The Angry Birds Movie. The digital experience will be in London from the end of April until July, before touring Madame Tussauds attractions around the world. [Read more...]
Captain Action Enterprises, LLC revealed Medicom Toy Corporation’s packaging for the long-lost Ultraman outfit. The retro packaging is reminiscent of the original sixties line of Captain Action superhero costume sets. As previously revealed, the Ultraman set was originally planned to be a part of the popular super-hero line of costume sets used in conjunction with the iconic 12-inch Captain Action figure. [Read more...]
Toys “R” Us Canada has hired 12-year-old Émile Burbidge from Saint-Bruno, Québec, as its new Chief Play Officer. As CPO, Burbidge will spend a year playing with and becoming an expert on the hottest new toys from Toys “R” Us and providing his recommendations to parents and gift-givers. [Read more...]
Spin Master Corp. has signed a global agreement with Ducati to create and market Meccano building set versions of Ducati motorcycles. The Ducati Monster 1200 S Build and Play features coil-spring suspension, multi-piece wheels, and real steering. It also has details such as a functioning kickstand and a side-mounted staggered shotgun exhaust.
The Ducati Monster 1200 S is now available at major retailers.
Disney Interactive and Marvel today launched the Marvel Battlegrounds Play Set for Disney Infinity 3.0 Edition. Developed by United Front Games in partnership with Avalanche Software, Marvel Battlegrounds is the first Disney Infinity play set to introduce a new four-player, local co-op, brawler style gameplay. The set features an original Marvel storyline and full compatibility for all Disney Infinity Marvel figures, including new characters: Captain America–The First Avenger, Ant-Man, and Black Panther, whose costumes are inspired by the upcoming film Marvel’s Captain America: Civil War. [Read more...]