China Toy Fair

Jazwares Named Master Toy Licensee for Regular Show TV Series

Jazwares has been awarded the master toy license for Cartoon Network’s Regular Show. The animated comedy follows best friends Mordecai, a six-foot-tall blue jay, and Rigby, a hyperactive raccoon, on their adventurous journeys as irresponsible groundskeepers at a park.
Jazwares’ Regular Show line will include pull-string plush with sound as well as figures with interactive features. Jazwares will also release a line of Regular Show novelty items, including sunglasses and pullback vehicles. The entire line will be available this fall.

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”

Sony Announces Licensing Program for Men In Black 3

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Grow it, Eat it—With DuneCraft

DuneCraft is releasing new offerings to two of its edible lines, Sprout n’ Grow Greenhouses and Organic Veggies.  One of the company’s latest additions to the Sprout ‘n Grow line is Coffee.  When matured, each plant can produce up to one pound of coffee.  The new Mini Cantaloupes are four-inch fruits that have thin rinds to make a healthy one-person snack. Other additions include Hot Peppers.

All the seeds used in the Organic Veggies line are organic and have not been genetically modified. Some of the new additions include Finger Eggplant, Sweet Peppers, Sunflowers, and Watermelon.

Growing what you eat is catching on. According to the 2009 Edibles Gardening Trends Research Report, conducted by the Garden Writer’s Association Foundation, more than 41 million U.S. households planted a vegetable garden, 19.5 million households grew an herb garden, and 16.5 million households grew fruits in 2009.

This post was originally written by Jazmin Idakaar and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Survey: What’s the hottest thing for kids?

Following are the results from an NPD Group survey that was fielded for four weeks in February 2012 in response to the question:What would the kids you know say is the hottest new thing these days?”

Roughly 3,950 mentions were compiled of things that kids are currently into, and here’s how the top 10 most mentioned responses stack up:

6% Justin Bieber
3% iPad
3% Cars: The Movie (franchise)
2% Twilight
2% Video Games
2% Angry Birds
2% Dora the Explorer
1% iPhone
1% iPod

Justin Bieber remained at the top of the list in this follow-up to NPD’s September 2011 survey, in which Bieber captured 9 percent of total mentions followed by Cars: The Movie (franchise), Xbox 360, Disney, iPad, iCarly, Dora the Explorer, Nintendo Wii, and Transformers.

Some of the brands, franchises, celebrities, or items that show to be emerging in popularity include (in no particular order) Justice Clothing for Girls, Victorious, The Hunger Games, Skylanders, PlayStation Vita, Beats by Dr. Dre, Big Time Rush, Team Umizoomi, The Voice, Dr. Seuss’ The Lorax, Jeremy Lin, Adventure Time, and Dubstep.

The NPD Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14 across product categories with an emphasis on licenses and brands. In addition, each month we ask an open-ended unaided question designed to provide insight into what is top-of-mind with kids today.

[Read more...]

Garbage Pail Kids Become a Collectors’ Item

After 25 years, the Garbage Pail Kids are making a comeback as a collectable item. A book containing 206 images from Series 1 through 5, from 1985 and 1986, and a set of four limited-edition, previously unpublished bonus stickers will be available. Cartoonist Art Spiegelman is featured in the introduction, and John Pound closes out the book with the afterword.

[Read more...]

Cryptozoic Entertainment Develops The Big Bang Theory Board Game

Warner Bros. Consumer Products and Warner Bros. Television Group have announced a partnership with Cryptozoic Entertainment to develop and publish The Big Bang Theory: The Party Game, based on the television comedy series.

Designed for three to six players ages 15 and up, the game has players pairing category cards with show insider phrases and references. Points are awarded based on judging and ranking the card combinations. The Big Bang Theory: The Party Game will be available at retailers nationwide, and Amazon,, Barnes & Noble, Hastings, and f.y.e. (for your entertainment), in April.

[Read more...]

Hasbro Expands Global Brands in Fashion

Hasbro is further enriching the product lineup for its global entertainment brands. Over the past year, Hasbro has collaborated with designers, artists, and apparel licensees to create fashion lines based on entertainment brands such as Monopoly, Transformers, Nerf, and My Little Pony.

My Little Pony experienced growth in the fashion sector, fueled by the TV series My Little Pony Friendship is Magic on The Hub Network. In fall 2011, an undiscovered demographic, Bronies, male fans, were discovered. In February, one-of-a-kind Monopoly super glam tees designed by Artist Aaron Rose hit the runway during New York Fashion Week, under the theme Money Can’t Buy Happiness.

This spring, Hasbro’s collaboration with Rocawear will introduce a T-shirt collection featuring the illustrations of characters Optimus Prime and Bumblebee from Transformers and a Battleship collection coupled with Jay-Z lyrics.

Hasbro will also debut a Battleship Crew Series collection that combines imagery from the film. The Battleship Crew Series will enlist New Era, Han Cholo, Zazzle, and others to create a wide variety of Hollywood-esque apparel and accessories.

Hasbro plans to continue to extend its reach by securing more fashion-focused deals with pop culture trendsetters and icons while fortifying its portfolio of global licenses.

[Read more...]

ThinkGeek Unveils iCADE 8-Bitty at Toy Fair

ThinkGeek unveiled its newest product, iCADE 8-Bitty, at the American International Toy Fair in New York. The iCADE 8-Bitty wireless game controller with a classic D-Pad and retro feel, will bring the experience of the iCADE to the pockets of smartphones and tablet users. The 8-Bitty is battery powered, and connects with your device wirelessly. It features a fully-functional directional game pad and eight buttons.

A list of 8-Bitty games includes the Atari Classics collection, Pac Man, Super Mega Worm, and many more. Developers of iOS and Android games can access the public API to make games compatible with iCADE. The iCADE 8-Bitty will be available later this year for $24.99 at 

[Read more...]

TOTY Award Winners Announced

More than five hundred toy industry executives and guests from around the globe gathered in New York City on February 11 to honor their peers at the 12th annual Toy of the Year (TOTY) Awards and Hall of Fame induction ceremony.

A Toy Industry Association (TIA)-administered event in support of the Toy Industry Foundation, the  gala held in Alice Tully Hall at Lincoln Center kicked off the 109th American International Toy Fair and paid tribute to today’s superstars, tomorrow’s bright up-and-comers, and illustrious toy industry icons.

Interspersed with the presentations of 12 TOTY Awards were two inductions into the Toy Industry Hall of Fame: Arnie Rubin, Founder and CEO of Funrise Toy, and the late Frederick August Otto Schwarz, founder of FAO Schwarz. The new inductees join a distinguished roster of nearly 60 toy industry luminaries who have been inducted into the Hall since its establishment in 1985.

Award winners were selected with the input of consumers (on, retailers (mass and specialty), media, and members of the toy industry. The five ballots were weighted and used to determine the category winners as well as the overall “Toy of the Year” award.
LeapPad Explorer by LeapFrog Enterprises, Inc. received the coveted “Toy of the Year” title and was also awarded Educational Toy of the Year and Preschool Toy of the Year. The awards program included 77 finalists across the 11 categories.

And the winners are…

[Read more...]

Flashback! Child World/Children’s Palace Video Toy Chest (1990)

I was flipping through back issues of The Toy Book when I had a great childhood memory: the 1990 video toy catalog from Child World/Children’s Palace! When I was a little tot, it was my favorite “movie”! Check out the videos above and below. -Elizabeth

[Read more...]