Sweet Suite 2016

Spin Master Purchases Etch A Sketch and Doodle Sketch

etch-a-sketchSpin Master acquired Etch A Sketch and Doodle Sketch brands from The Ohio Art Company. The purchase includes all brand-related patents, trademarks, tooling, and inventory for the brands. The company plans to bring new innovation and an increase to the distribution in global sales and partnership networks.

The announcement follows on Spin Master’s recent purchase of Editrice Giochi SLR and Cardinal Games last year.

 

Statement from Tech 4 Kids on Passing of Elise Lachowyn

Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.

Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many.  As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.

In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.

 

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

Aurora Introduces Toy Fair Lineup

AURORAeditoriallargeAurora World will debut their new lines Gnomlins, Sea Sparkles, YooHoo Sea Life, and Candy Confettis at the North American International Toy Fair in New York City, from Feb. 13 through 16.

The company’s 2016 highlights include:

  • Gnomlins: Five small gnomes with colorful oversized hats, large noses, and fluffy white beards.
  • Sea Sparkles: Seven different sea sirens that feature hair colors from blonde, pink, turquoise and more, with sparkly matching or contrasting tails. Ideal for beach or pool play, Sea Sparkles are available as 18-inch dolls and 7-inch clip-ons.
  • YooHoo & Friends: Aurora’s most popular plush animal line, YooHoo & Friends added sea life and “mini balls” to the collection. Based on animals around the world, most YooHoo & Friends animals make a sound when squeezed, and hangtags describe each YooHoo character in detail. The new sea life additions include an assortment of friendly fish as well as pink and blue sting rays. YooHoo & Friends mini balls are a new assortment of six soft and squishy round characters.
  • Aurora Baby: The new Loppy Giraffe is a natural colored jungle friend with embroidered eyes. Loppy Giraffe is available as a satin-lined “blankee” that also serves as a hand puppet, a wind-up musical toy that plays “Brahms Lullaby,” or as a rattle.
  • Fabbies: A new collection made of tweed-like material instead of “fur.” Meant for all ages, the six items include five dogs and one cat.
  • Fizzies: Eleven fuzzy plush pals, Fizzels are fashioned in a new higher-pile multi-colored plush that are easy to hug. The line includes new lemon and pink Tipsy Triceratop.
  • Rolly Pets: A new line, these seven plush critters fit in the palm of your hand and sit or “roll” on their backs. Rolly Pets include Frisk Mouse and Merry Hedgehog.
  • Candy Confettis: A colorful new line of soft sherbet-colored teddy bears with jewled hearts or glitter noses. Available in six colors.
  • Classic Teddy Bears: Aurora’s classic teddy bear line, the new additions include Brindle, the Icy Bear Trio, Horace, Smokey, and Buxley.

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]

Build-A-Bear Debuts Scented Sweet Hugs Furry Friends

Build-A-Bear Workshop Sweet Hugs GroupBuild-A-Bear Workshop has introduced a new collection of scented, make-your-own Sweet Hugs gifts. The Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear, and Sweet Hugs Pup have candy-scented fur from Celessence Technologies, which uses touch to release a fragrance. The more kids hug their bears, the sweeter they will smell.  [Read more...]

Skylanders Goes Full Speed into the Holidays

unnamed-3To kick-start the holiday season, Activision Publishing Inc. is offering a special holiday Skylanders SuperChargers character, Missile-Tow Dive-Clops. The character is a heavily armored deep sea explorer who slows enemies with candy-coated missiles and an eye out for evil. The character will be available in Europe in late November, and in the U.S. and Canada on December 2, first at GameStop and EB Games, respectively. [Read more...]

Laser Pegs Donates 1800 Sets to Kids Wish Network

The Kids Wish Network has received a donation of 1800 Laser Pegs kits that will be distributed through the charity’s Holiday of Hope gift-giving programs, reaching children suffering from homelessness, neglect, abuse, or illness. Laser Pegs Ventures hopes this donation will encourage imagination and innovation in children.

Companies that manufactures or distributes toys, gifts, educational products, clothes, games, accessories, or electronics can contact Kids Wish Network’s Distribution Center to contribute to the Kids Wish Network at 727-937-3600.

Imports Dragon Launches Quebec’s First Toy Festival

Toyfest: The First Toy Festival in Quebec (CNW Group/Imports Dragon)Imports Dragon is launching Toyfest, the first toy festival in Quebec, to take place from December 4 to 6 at Place Forzani in Laval. Designed for children of all ages, this festival supports Starlight Children’s Foundation Canada.

The event will be open to the public, so families can interact with brands such as NHL, Shopkins, Caillou, Johnny Test, and more. Kids’ favorite mascots will be at the festival, in addition to interactive games, face painting, arts and crafts, and more.  [Read more...]