The crowdfunding site ToyBacker is set to introduce Knolly Nibbles, created by Michele Goren and brought to life by Team Knolly, comprised of toy designers, artists, composers, and more. According to ToyBacker, Goren created the character to teach children—and the child in every adult—that no matter who they are, where they come from, what they look like, or what they’ve been through, that they are beautiful just the way they are.
MGA Entertainment (MGAE) has introduced a new Science, Technology, Engineering, Art, and Math (STEAM) curriculum-based franchise, Project Mc2, a full line of dolls and experiments pairing fashion doll play with making a lava light, a volcanic eruption, and more at-home kitchen-based experiments.
by Catherine Mevs, strategy director, Red Peak Branding
With more and more Millennials stepping into parenthood, big name toymakers are trying to guess at the expectations of a new generation of parents. However, from Mattel’s introduction of its Siri-inspired Hello Barbie to Hasbro’s more compact preschool toys, thus far their efforts are either misguided or not going far enough.
As reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.
Hasbro and Cartamundi Sign Letter of Intent for East Longmeadow and Ireland Manufacturing Facilities
Hasbro Inc. and Cartamundi Group have signed a letter of intent to sell Hasbro’s manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland to the Cartamundi Group. Cartamundi is a worldwide leader in the production and sales of playing cards and cards for games. Under the terms of the agreement, Cartamundi will continue to employ all regular manufacturing and distribution employees located in East Longmeadow and Waterford on comparable terms.