Reagan’s Toy Chest Expands With Organic Toddler Toys

Reagan’s Toy Chest is expanding their online toddler toys catalog to include an organic toys line. The new line of toys for toddlers include organic gift baskets, organic stuffed animals, and teethers.

As babies and toddlers explore their senses, toys inevitably end up in their mouths. For this reason, organic toddler toys are in high demand.

The new Organic Mini Animals are petite stuffed animals that can quickly become a “take anywhere” toy. Made with 100 percent organic cotton and filled with 100 percent ecological, untreated merino wool, these toys are naturally non-toxic.

The new catalog from Reagan’s Toy Chest is now available online. To view it, and for additional information, visit

TIA Meetings in Shanghai Explore New Market Opportunities for Members

Courtesy of Toy Industry Association

Toy Industry Association (TIA) staff met with several organizations in Shanghai, China during the annual Toy and Juvenile Products Fair (October 11 to 13), as part of the Association’s efforts to help its members export their products into developing markets.

TIA President Carter Keithley and EVP of External Affairs Ed Desmond met with representatives from the Commercial Service of the U.S. Consulate in Shanghai; the American Chamber of Commerce in Shanghai (AmCham – Shanghai); and ALTIOS International, an import/export consulting service with offices in Shanghai, New York, France, and Australia, in order to begin research on resources that could help TIA fulfill its new strategic goal.

Visit the TIA website for a detailed list of takeaways from this meeting. Contact Marian Bossard, TIA vice president of meetings and events, or Desmond  to relay efforts and ask questions about growing into China and other overseas markets.

Moose Toys Delivers The Trash Pack Series Three to Toys“R”Us

Australian toy company Moose Toys has unveiled The Trash Pack Series Three at Toys“R”Us. The third collection of the popular line of garbage-themed collectible toys is available exclusively at Toys“R”Us stores nationwide and online at

Series Three of the immensely popular gross gang from the garbage features bright blue garbage cans, color-changing Trashies, five Limited Edition characters, including Grimy Gold, Trash Cash and Rott Vault, and a new family of ultra rare Wall Crawler Movie Trashies that stick to the wall and are inspired by all the disgusting delights one might find in a movie theater. With the addition of 173 new Series Three Trashies, there are now more than 500 Trashies for fans to play with and collect.

Moose will continue the Series Three excitement throughout the fourth quarter via social media and retail promotions, including a market wide launch in December. For more information about The Trash Pack, visit or


Test for speed issues.

RECALL: Captain Cutlass Toy Pirate Pistols

The U.S. Consumer Product Safety Commission has announced a voluntary recall of the Captain Cutlas Toy Pirate Pistols, manufactured by Ko Lik Manufacturing Ltd. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

This recall involves Captain Cutlass Pirate Pistol toys with a brown plastic grip, a black metallic stock and barrel, and a muzzle with an orange cap. The double-barreled toy pistol has one trigger and two hammers. A skull and crossbones motif is engraved on the grip. The surface paints on the pirate toy pistols contain excessive levels of lead, a violation of the federal lead paint standard. Consumers should immediately take the recalled pistol toys away from children and contact Dillon Importing for instructions on returning the product for a full refund.
For additional information, contact toll-free at (800) 654-3696 or visit the firm’s website at

The Toy Insider Announces List of HOT 20 Toys for Holiday 2012

The Toy Insider, the leading holiday gift guide for toys and gifts, announces its list of the HOT 20 toys for the holidays. This year’s list features My Magical Wand Cinderella, Monster High’s High School, and the Batman Bat-Pod, among many others, providing gift-givers with the inside scoop on the best toys and gifts for this holiday season.

The HOT 20 is the kick-off section of the Toy Insider holiday gift guide, which will appear in the November issue of Womans Day magazine, as well as . Now in its seventh year, this year’s Toy Insider guide is the biggest ever, filled with a list of 116 toys and gifts from more than 80 manufacturers. The Toy Insider offers toy and gift ideas for all ages and both genders, broken down by age group (0-2 years old, 3-5 years old, 6-8 years old and 9+ years old) with an in-depth description of the developmental needs and interests for each specific age group. A unique toy skill key provides consumers even greater convenience to help them pick not only the hottest toy, but also the right toy for the special child in their lives.

In addition to Laurie Schacht, the panel of toy experts includes Jonathan Samet, Publisher of The Toy Book, the leading trade publication in the toy industry, Jackie Breyer, Editor-in-Chief of The Toy Book and Reyne Rice, a leading toy trend expert.

This years HOT 20 are:

0-2 Years
Bright Starts Having a Ball 5-in-1 Sports Zone – Kids II
Cruise & Groove Ballapalooza – Fisher-Price
Lil’ Princess 3 Story Enchanted Castle – Mega Brands
Rocktivity Sit to Stand Music Skool – Playskool [Read more...]

Wiggles Offer Discount for NY Shows

On October 10, The Wiggles will perform  A Celebration: the Wiggles! Live in Concert at Town Hall in New York City. A special $10 discounted rate is available for the 2:30 and 6:30 p.m. shows. Get your Wiggle on!

The Jim Henson Company Reveals Fraggle Rock Talenthouse Contest Winners

In preparation for next year’s 30th Anniversary of television series Fraggle Rock, The Jim Henson Company has revealed the winning designs of the Fraggle Rock Talenthouse contest. The ten winning designs will be available to create custom products exclusively on CafePress. To view the winning submissions and create your custom products, visit CafePress. In advance of the holiday season, the winning designs will be available for 30 days and will return again in April as part of a selection of merchandise offered only to commemorate 30 years of Fraggle fun.

As announced earlier, The Jim Henson Company is teaming up with 30 brands, designers, and artists for the Dance Your Cares Away celebration. New partners to be included in this collaboration include:

  • The Spare Room will host a special Fraggle Rock event in late April. Co-creators Marc Rose and Med Abrous will also design a line of custom game sets in honor of the anniversary, including a limited edition set of Fraggle Rock playing cards;
  • Celebrity sculptor Greg Ortiz will introduce a limited edition collectable figurine featuring Red Fraggle.
  • Bigpoint will incorporate Fraggle Rock as special premium virtual items into Farmerama;
  • Jumpin Jammerz will create a junior to adult footed pajama line;
  • Manhattan Toy will create new products featuring Fraggle Rock characters, including the Doozers. They will also continue to offer the existing range of plush toys, puppets, and plush keychain items for U.S., Canada, UK, and Europe distribution.

Ongoing updates and additional announcements will be made at, on Twitter, and on Facebook.

Cra-Z-Art Introduces the Lite Brix Building System

Cra-Z-Art has introduced a new building system, Lite Brix. The new construction system allows bricks and connectors to light up to provide a fun new experience for kids. Robots, helicopters, race cars, jet fighters, motorcycles, space shuttles, Lumi-Port Airport, Fire Rescue, and Extreme City Buildings are available only at Toys “R” Us stores and online at  Each set comes with a battery power pack to attach to the models.

Check Out the Newest Delingo: Sandykilos

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.