Universal Partnerships & Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me. The movie is the studio’s first film from Chris Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family entertainment company, Illumination Entertainment.
The licensees include D3Publisher for a video game; Ceaco for puzzles; Little, Brown Books for Young Readers for publishing; Toy Factory for amusement plush; Rubie’s Costume Company for Halloween costumes; Hallmark for stationery/social expression; and Nanco Networks for an iPhone/iPod touch game app. All products are expected to release in stores this summer.
Despicable Me is slated to hit theaters July 9. The film follows Gru (voices by Steve Carell), the world’s second greatest villain as he plans to steal the moon, only to encounter three little orphaned girls who see him as a potential dad.