Build-A-Bear Workshop The Lion King

For the first time ever, characters from Disney‘s The Lion King are available at Build-A-Bear Workshop.

Ahead of the July 19 release of Jon Favreau’s reimagination of the classic tale, kids can build furry friends from The Lion King, including Nala, Simba, Pumbaa, and Timon, along with young versions of Simba and Nala. The Lion King plush can be enhanced with sound chips featuring “Nants’ Ingonyama” (Circle of Life Chant) or “I Just Can’t Wait to Be King.”

Build-A-Bear Workshop The Lion King

The Lion King collection also includes an extensive line of clothing and accessories that will fit traditional Build-A-Bear furry friends.

Build-A-Bear Workship will also add new elements to its experiential retail model, with a special Lion King heart ceremony for kids who make their own Lion King furry friend. Kids will be invited to take a photo against a Lion King backdrop and take home a lion mane paper crown with activities, recipes, and more.

Build-A-Bear Workshop The Lion king

Stores will host The Lion King premiere events on weekends beginning July 19 with guest activities and giveaways.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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