According to data from the China Toy & Juvenile Products Association, China Toy Expo, China Kids Expo, and China Licensing Expo together attracted a total of 50,515 buyers, an increase of 26 percent over the previous year. The three events also saw visits from more than 4,100 overseas buyers from nearly 120 countries and regions, an increase of 40 percent.
A total of 1,364 global exhibitors participated in the shows, with more than 6,200 booths across a 120,000 square meter exhibition area. Next year, the shows will return, expanding by an additional two halls to reach a total exhibition area of 140,000 square meters.
Among the new exhibitors this year, 90 percent were Chinese manufacturers, and a total of 87 percent of the Chinese exhibitors were export-ready. Nearly 20 production regions such as Chenghai, Dongguan, Zhongshan, Shenzhen, Jinjiang in South China, Kunshan, Ningbo, Pinghu, Cixi, Baoying, Yongjia and Yunhe in East China, Pingxiang, Gaomi, and Qingdao in North China organized local factories to showcase recent products.
This year, more new exhibitors had the chance to participate in the trade fair, and of all the toy and baby products exhibitors this year, 40 percent were new.
With 4,116 overseas buyers attending the shows this year–an increase of 40 percent compared with the previous year–there were significant increases recorded in buyers from Russia, Poland, UK, the U.S., and South Korea. Among the overseas buyers were major toy and baby products distributors, importers, and retail chains, such as Carrefour, Gifi, Les Mousquetaires from France, EI Corte Ingles from Spain, Ost-com from Russia, Metr Plus from Ukraine, Van Der Meulen from Netherlands, Marko from Poland, Nishimatsuya Chains from Japan, and more.
