CSM Christa Carone

CSM Sport & Entertainment named Christa Carone as its president of CSM North America.

Carone joins the company from Group Nine Media, where she served as president overseeing sales, marketing, audience development and analytics, product, technology, and the company’s internal creative studio and experiential operations. The Group Nine portfolio includes PopSugar, Thrillist, NowThis, and more.

At CSM, Carone will join a team that is accelerating growth strategies for North America. Its portfolio of experiential, marketing, and production clients includes TikTok, Amazon Prime Video, Fox, and others. Sports, entertainment, and major brand clients include the U.S. Club Soccer, Cirque du Soleil, and Verizon.

“I’ve led comprehensive marketing strategies for companies of all sizes, and I’ve always believed in the power of live experiences to create relevant and memorable brand connections,” says Carone. “CSM has tapped into the zeitgeist of what we all crave right now — more opportunities to lift our heads and engage with cultural happenings in real life. As a former CSM client and now a colleague, I have great respect for the CSM team that is pioneering a surround-sound approach to helping properties and brands collaborate on delivering world-class experiences.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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