Chuggington Rides the Rails with Union Pacific, Safe Kids Worldwide

Source: Herschend Entertainment Studios

Herschend Entertainment Studios (HES) inked a new national partnership deal for Chuggington.

Under the new agreement, Chuggington will partner with Union Pacific Railroad and Safe Kids Worldwide to reach kids, parents, and educators with important messaging about rail safety. The partnership arrives on the heels of Chuggington: Tales from the Rails, which debuted on Disney Junior and in DisneyNOW last month.

“All of us here at Herschend are delighted to partner with Union Pacific and Safe Kids Worldwide to work together and to improve rail safety education to help make communities across the U.S. more aware of rail safety,” says Natalie Setton, HES’ vice president commercial, content distribution, and licensing. “The world of Chuggington has been engaging and entertaining children for more than ten years and it’s an honor that our young trainee trains will now lead this new program to teach important rail safety tips in a fun and engaging way while reinforcing caring, kindness and togetherness.”

The campaign will include a PSA’s featuring Chuggington in addition to a dedicated website, branded in-school safety folders and activity sheets, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.