Cloud b Enforces Intellectual Property Rights Against Counterfeits

CLOUD B LOGOCloud b has expanded a worldwide campaign to protect its products, including Twilight Turtle and Twilight Ladybug toys and books, from the numerous sellers of counterfeits and infringements. Responding to consumer notifications and complaints about the counterfeits, Cloud b has filed formal reports with European and U.S. Consumer Protection Agencies.

So far, the company has concluded numerous settlements with and won lawsuits against the sellers of the infringing products in Europe, the U.S., Canada, Australia, New Zealand, and other countries. In addition, Cloud b has worked with customs offices worldwide and has had shipments of counterfeits confiscated and destroyed.

Denmark retail chain, Dansk Supermarked, was required to destroy its inventory of infringed Twilight Turtle toys and to never again sell any unauthorized copies of Cloud b products after it was discovered by Cloud b to be selling counterfeits.

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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